Uber (China) is menacing, and Kalanick's personal "wolf-style" style has influenced his style of play in the Chinese market: attacking rather than defending.

The specific performance of this style of play is: to raise more money faster than the opponent, to burn money and occupy the market at a lower price.

The subsidy war officially broke out, and it was Wang Bang from the beginning, which can even be described as tragic.

In April, Uber launched a "carpool for all" campaign in 10 cities, with a capped price of 9.9 yuan per trip.

From the Angel Building in Zhongguancun, Haidian District, Beijing to the Guangqumen Home in Dongcheng District, the driving distance is about 24 kilometers, the original price is 51.94 yuan, and the activity price is only 1.8 yuan, and the subsidy for a single pair of passengers is as high as 50 yuan.

However, in the face of the monopoly of Superman, this set of plays did not play much.

Not only did Superman not retreat from the subsidy war, but his cash flow was also more abundant.

With the "little yellow car" weapon in hand, the daily deposit surplus exceeds 100 million, which is enough to cope with any degree of money-burning subsidy war.

Different from the previous competition with the "Fast Alliance", Superman changed from passive to active, and his playing style was more ferocious, even taking the initiative.

For the 20 cities of Uber (China), a close fight began.

New customers are free of charge, old customers charge 100 and get 100 free, invitation gifts, VIP privilege upgrades......

A series of countermeasures, renovation, rapid and agile, let capital and the market see the domineering that the industry should have.

Although many people criticized Superman for losing its previous aura, it began to do things simply and rudely, not talking about methods, and only knowing how to burn money.

The Dragon Slayer slowly grows scales......

But it is undeniable that burning money is indeed the most effective way.

Superman orders are rising day by day, and the taxi business covers 1.35 million drivers in 360 cities in China, accounting for 99% of China's taxi hailing market.

As soon as the car business was launched, it surpassed the market pioneer Yidao Company, with an active user coverage rate of more than 80%.

……

On the other hand, in addition to burning money, Superman also makes good use of tactics and attacks from all sides.

It has joined forces with Southeast Asian ride-hailing app Grab, India's Ola and Lyft in the United States to form an "anti-Uber" alliance.

It covers 50% of the world's population and has invested hundreds of millions of dollars in all three.

Exhausted by Uber's global wheel wars.

"Uber, choosing to enter the Chinese market at this time is a mistake in itself, because Superman has grown up, this is not a blank market, but a stock market, if you want to beat us in a year or two, foolish dreams."

Guan Huang convened the executives of the travel division and made a mobilization meeting.

Uber's moves are so ferocious that they are reminiscent of the previous money-burning wars.

Many employees are uneasy.

After all, burning money is a double-edged sword, and it is easy to hurt others and yourself if you are not careful.

Guan Huang looked around, his tone was confident and calm, "Once the war falls into a stalemate, it will be a victory for us, because Uber is already too big, there is too much financing, and the pressure on the capital market is getting heavier and heavier." ”

Zhang Taijie immediately echoed his words, as Guan Huang's right and left hand, he can best understand the intentions of the leader,

"What Mr. Guan said is that for Uber, its primary goal is to go public, not to compete with us, you know, it has been established for 6 years and is valued at nearly $70 billion, which is too heavy for a start-up company, almost to the limit.

"If it were to go public at this scale, it would be more valued than almost 90% of the companies in the S&P 500, but the strongest is the weakest, and it's a bit overwhelming to keep going."

Guan Huang nodded, "Even if Karanik doesn't want to go public, the capital will push him forward, and he can't help himself." ”

The market capitalization is too high, and for Superman, it is also a pressure.

If the business can't support the current market capitalization, that's a disaster.

However, the only difference is the control over the company.

Guan Huang was able to resist the pressure because he had a controlling stake.

Kalanick didn't have a good solution, and once the founders and investors started to tear it up, less than 20% of the voting rights could easily be slaughtered.

Others heard this and thought for themselves.

Going public is probably the only solution.

Investors want to unbundle at a high price.

The company wants to cut leeks.

Zhang Taijie sighed, "Yes, once you can't tell the winner within one to two years, the Chinese market, which has no profit prospect, has become the biggest drag on Uber's listing, coupled with a steady stream of blood loss, then leaving is probably the only option for Uber." ”

The slow person suddenly realized.

No wonder, the company began to become aggressive after changing its previous caution. Compared to last year, it's not a company.

Burning money is-for-tat, and business is drastic.

At the financing press conference on April 8, Guan Huang announced at the meeting that this round of financing is mainly used for business expansion.

Superman will build six product lines, namely taxis, special cars, express cars, hitchhiking, substitute drivers and buses.

Among them, the taxi, special car, express car, and hitchhiking business are operating steadily, while the substitute driving and bus business are the new businesses that Superman is promoting.

It turns out that here's the key.

The seemingly ferocious Uber company turned out to be vulnerable.

In a market as large as China, it is simply wishful thinking to end the fighting in a year or two.

Not to mention that there is no president of China, even if Karanik is on the field in person, it may not be able to achieve too good results.

Superman doesn't even have to do anything, as long as he can drag it out, it's a victory.

Guan Huang continued, "So, we can't make competition with Uber (China) our main business, even if we choose a competitor, it's Uber (global)." ”

After the previous foreshadowing, not to mention everyone's confidence, at least the fear of a behemoth has been eliminated.

Guan Huang continued, "For Superman Travel, the opponent is always ourselves, we must consolidate the company's existing market leadership position, further expand and deepen the domestic market and new business, this is our goal......

After a brief sketch of the future, he said, "...... The specific work requirements will be told to you by Taijie. ”

Zhang Taijie took over: "Okay, our main goals are to upgrade the company's platform technology, improve the R&D and operation of big data, and improve the efficiency of user experience......

"To put it simply, it's about building an integrated transportation ecosystem and finding more space in areas such as automotive services such as logistics, insurance and finance, as well as map technology and location services."

Guan Huang said with a smile, "We mentioned before that Superman's goal for the next three years is to become the world's largest one-stop travel platform, providing services for 30 million passengers every day, serving 10 million drivers, and having a car to pick up anywhere in 3 minutes. ”