35. The war burned to the substitute driving market
"Xu Xinyu Chapter" see Criminal Law Through Train.
I didn't have the energy, but after thinking about it, it's been so long, I have to give the heroine an explanation, and I stayed up all night to write.
————
The online turmoil continued to ferment, and Guan Huang picked up his girlfriend and went home, but he had been wishing for many years.
The next day was a rare late wake-up.
It's not that the exercise was too intense last night, with Xu Xinyu's combat effectiveness, Guan Huang can fight ten.
It's a top-down, whole-body relaxation.
Reborn for more than two years, he has been running and does not dare to stop.
Here, they suddenly found a home, as if a drifting ship had returned to the harbor.
Warm and steady.
Guan Huang only felt that his troubles disappeared overnight, and his whole person became glorious.
"You rest at home, I'll be back when I'm done", Guan Huang kissed his girlfriend.
Xu Xinyu was a little shy, "No, I want to go home and have a look." ”
The first time I didn't go home at night, I don't know what it was like to be scolded?
Guan Huang said with concern, "How can you walk like this." ”
Obviously not good at it.
Xu Xinyu pushed him and said coquettishly, "Don't worry, I'll call you later." ”
"Okay then," Guan Huang shrugged.
Kiss, turn around and go out.
On the other side, just as netizens began to discuss how high Guan Huang's IQ was, the water army hired by Zhang Taijie began to exert force.
The popularity of Uber (China) on the Internet has begun to rise.
The server architecture is in a foreign country, and the travel service is provided in China, which seems to have data security problems.
Originally, it was not too serious, but the water army was mixed with populism, and the more noisy it became, the hotter it became, and finally formed a public opinion storm.
Many people called for "uninstalling the Uber app and defending state secrets." ”
forced Uber (China) to come forward and state, "As a foreign-funded company in China, it will absolutely abide by relevant laws and policies, provide services in accordance with laws and regulations, and ask the majority of netizens to supervise." ”
The regulator, which had turned a blind eye, also updated its Weibo, saying that "it will seriously investigate the relevant issues and deal with them seriously if there are any violations." ”
Many negative trolls began to popularize relevant knowledge and took the opportunity to distract the focus.
With a multi-pronged approach, the turmoil will subside
Satisfied netizens emerge victorious, and Superman makes a fortune in silence.
Although those who are interested can see at a glance who is behind the scenes, after all, the principle of "see who benefits" is very useful.
However, business competition is inherently unscrupulous.
Uber suffered a dumb loss, and at most said "young man, you don't talk about martial arts", but it can't condemn anything with this.
This small measure is nothing more than a drop in the bucket compared to its competitive strategy in various countries.
Regarding Superman's behavior, some people may sigh that the dragon slayer warriors eventually became evil dragons.
But it doesn't change anything.
That's how cruel the business world is.
In any case, under the influence of the first turmoil, the development speed of Uber (China) has stopped, and the upcoming money-burning war has also been stillborn.
According to experts' predictions, the new server will be operational by August, which is good.
Superman won a three-month strategic critical period at once.
This is a godsend for fast-growing companies.
Even Zhang Taijie didn't expect that things would go so smoothly, it was just a small mistake, but he gave his opponent a heavy blow.
It's just ingenious.
————
Zhang Shaowen stared at the photo of Guan Huang on the wall for a long time, and a sentence lingered in his mind,
"What kind of person are you?"
Merchant?
Scholar?
Scheming boy?
Or maybe it's a madman.
The failure of investing Superman was a fiasco in his career.
Billions of dollars have been lost, and the losses have been enormous.
If it weren't for the in-depth cooperation with Zhang Chenyang, AB Capital would almost fall from the top.
It was a big blow to his prestige.
However, this did not make him lose his fighting spirit.
On the contrary, the more frustrated he became, the more courageous he became
Promote Uber to enter the Chinese market in a big way, set up a subsidiary (Uber's only overseas registered company is in China), acquire the business of "Fast Alliance", and re-enter the field of travel.
Stage a comeback.
However, before he could show his strength, he ushered in the first blow.
Data security? Map secrets?
Amusing.
In Zhang Shaowen's view, it was not even a problem, but he had to suspend business for rectification.
If it weren't for Zhang Chenyang running around behind the scenes, mediating and lobbying, the supervision would have been stricter this time.
It's just a sin that wants to be added, and there is no excuse for it.
However, people are under the eaves and have to bow their heads.
For the first time, Zhang Shaowen knew what it meant to be "manpower, sometimes poor." ”
In particular, after recommending the president of China to Karanik, the frustration deepened after being ignored by the other party.
Previously, he had always believed that "capital is king" and finance was the center of everything.
For entrepreneurs, there is a sense of superiority.
As if he is a savior, the fate of the other party is in his own hands.
However, because of good literacy, it was not exposed.
Now he has come to his senses, and nine times out of ten those who are unsatisfactory in life.
Some entrepreneurs are like stones in the latrine, smelly and hard.
Both Chinese and foreign!
Through the relationship between his alma mater and Karanik, the other party would refuse his proposal, it is unimaginable.
At the same time, this public opinion turmoil made him re-examine Guan Huang as a person.
Born in a mediocre background, with average talent and a stubborn personality......
No matter how you look at it, there is no chance of success.
But reality gave everyone a sneer.
Not only succeeded, but also rode the dust.
Entrepreneurship can also be explained by luck. After all, there are many rich people who don't know how they succeeded, and in the end it comes down to fate, so they believe in Feng Shui.
Academic achievements cannot but be impressive.
As soon as Guan Huang's paper broke out, Zhang Shaowen organized a lot of people to conduct research, trying to find out a little trick.
Is there any plagiarism?
Is the quality up to par?
Is there a problem with the position?
……
Unfortunately, in the end, no flaws were found.
This made him frustrated, but also put Guan Huang in the most important position.
Academic achievement, there is no fluke.
A dozen or so professional papers are nothing, neither creating any school of thought nor becoming a family, nor forming much influence.
However, there is an obvious signal from it, Guan Huang is a person who cannot be viewed with common sense.
There is great wisdom in the body.
No matter what the field, it is not difficult for him, and he can succeed by doing it casually.
True wisdom is foolishness.
This kind of person is the most terrible when serious.
Zhang Shaowen was stunned for a long time and sighed.
The war with Guan Huang has a long way to go.
If Uber fails in the Chinese market, then the other party is really flying in the sky, and no one can control it, and it is expected to become a new pole of the domestic Internet.
This is not good news for AB Capital.
took out a pen and typed a big x. on Guan Huang's photo.
Kill him, or take control of him.
I don't know what Guan Huang is doing at this time?
————
On April 25, 2015, Superman Mobility launched the bus business "Superman Bus", which integrates all kinds of buses and bus resources, and greatly facilitates passengers to customize buses, smart shuttles and school buses.
On April 28, 2015, Superman launched a substitute driving service, mainly for those who are inconvenient to drive.
On May 1, 2015, Superman Mobility launched Superman Enterprise Travel Service, which mainly provides commercial vehicle services for 40 million small and medium-sized enterprises in China, referred to as Enterprise Edition.
On May 5, 2015, Superman launched version 2.0 of the rideshare service and launched a cross-city carpooling service to facilitate the majority of car owners to rent out vacant seats.
On May 8, 2015, Superman launched the express service version 3.0 to provide users with fast travel services.
On May 10, 2015, Superman launched a test drive business, mainly providing test drive and car sales services to end users.
On May 15, 2015, Superman and Xi'an Airlines Flight Experience Center signed a cooperation agreement to jointly launch the No. 1 special plane, which allows passengers to call flights with their mobile phones.
In less than a month, a series of big moves made people overwhelmed and shocked the entire market.
It's really a blockbuster.
You must know that there are pioneers in the market of substitute driving and special car, and V substitute driving and Yidao special car have been deeply involved in the industry for many years, occupying a monopoly position in the market, and their strength should not be underestimated.
And Superman is engaged in a new round of money-burning war with Uber (China).
At this time, Superman started another battle, which is really unclear.
Professor Ning, the Internet big V, commented on Superman's approach in one sentence, "Domineering side leakage." ”
It shows that in the eyes of Superman, these families have never been taken into account.
Whether it is Uber, a foreign travel giant, or Yidao, a leader in the domestic market segment, it has never been regarded as a real opponent by Guan Huang.
Call him arrogant or confident.
As the overlord of the industry, Superman has this qualification.
Of course, the opponent was not convinced.
Yang Xiong, the boss of V's substitute driver, ridiculed on Weibo, "One click to call a plane or a ship, to put it bluntly, it is empty, it is fake, and there is no use for it." Since monopolizing the domestic market, the arrogance in someone's personality has become more and more apparent, and he does not want to make progress, and I think the market will eventually teach him how to behave. ”
This kind of remarks, which clearly meant something, quickly aroused the interest of the public.
It's rare for big guys to quarrel.
It's about the same as a shrew scolding the street.
Qian Gui, who had been pretending to be a dead dog for a long time, immediately jumped out and interacted with Yang Xiong on Weibo, "What my brother said makes sense, call a plane with one click?" I don't think there will be an order in a year, waste! ”
Seeing this, many fans of Guan Huang ridiculed the two of them on Weibo,
"I also saw that the emperor was not in a hurry, the eunuch was in a hurry, and calling a plane with one click was a marketing campaign, in order to establish the image of Superman as "fun and interesting", it became nonsense here for the two of you, and the vision of the boss Guan was not a problem, and there was no problem with beating you two ten. ”
Yang male is like a fire, just a little bit.
Immediately announce the company's strategy on Weibo:
"This year, I have to prove whether I am qualified or not, where does the shit atmosphere come from, V will burn $100 million in cash in June, so that "Superman" can see what Kryptonite is. ”
Netizens didn't eat this set, and continued to tease Yang Xiong's anger, "What the hell, 100 million US dollars is embarrassed to take it out and say, no wonder Superman is a hundred times your valuation, and the pattern determines fate." ”
Encountering this kind of problem of more money and less money, Yang Xiong could only stare dryly.
The volume of the substitute driving market is there, and even if he blows out one billion, no one will believe it.
Seeing this, Qian Gui immediately reached out to help, "More money and less money, it depends on the market prospects, I promise here that if necessary, I can support Brother Yang at any time." ”
Yang Xiong thanked him from afar, "Thank you, brother." ”
It's a pity that netizens didn't buy it, and an anonymous netizen revealed the truth, "Hasn't Mr. Qian retired from the position of partner?" Why are you still in charge. ”
Netizens suddenly realized that they were bragging.
People who don't know the inside story have asked: It turned out that due to the impact of the previous investment failure, Qian Gui had just been the managing partner for a few months, and was removed by the board of directors.
Some people are sorry for the money, but the capitalists have no conscience.
Some people exhaled in relief, Qian Gui jumped up and down on the Internet, and has been acting as the vanguard of the "black pass", and this time it can be regarded as self-inflicted.
As soon as Yang Xiong saw that his pig teammates were so uncompetitive, he immediately went out in person and promoted the new service brand "Car Butler" on Weibo in a high-profile manner:
"On the occasion of the 4th anniversary of its establishment, V Driver established the after-sales business department to enter the service market, and its business scope expanded to beauty car wash, crowdsourcing express delivery in the same city, and other business ......"
Netizens suddenly realized.
Made, used by this goods.
It's obviously a porcelain touch.
It's really insidious.
None of these people in business are simple.
Professor V Ning came out to explain the strategy of V driving,
"What do you do if a giant enters your field? It's a tough question for every startup. The V driver chooses to take the initiative, fight the price war, and enter the high-frequency field to deal with the high-frequency and low-frequency. ”
Some netizens asked, "Is this choice right?" ”
Professor Ning replied: "It can only be said that it is a pity that V may have ignored that attracting users and high frequency through subsidies is what Superman is best at, and I don't see a chance of winning in the field where giants are best at competition." ”
"So where is the way out for V-driving?"
Professor Ning: "The real way out for V-generation driving should be to be content with low frequency, do the hard work that giants are unwilling to do, tiring work and serve customers attentively, which may be the way to live in the shadow of giants." ”
Three months later, Professor Ning's prediction came true, and the founder, Yang Xiong, sent an email announcing layoffs, three consecutive layoffs, and finally the vitality was greatly damaged, and the team was reduced from 1,500 to 500 people.
Yang Xiong finally admitted: "The amount of subsidies has no value, and the subsidies have also given rise to swiping orders, and as soon as the subsidies stop, the number of orders will fall." ”
It's a pity that at this moment, Professor Ning's good intentions did not get Yang Xiong's understanding, and the other party only replied, "It's useless to be a scholar." ”
Professor Ning was angry and directly closed Weibo and quit the rivers and lakes.
Netizens are also very unhappy, they were used by this product before, and now they are so immodest, which is really not in line with the middle-of-the-road character pursued by Chinese people.
Many people scolded in the comment area, "The villain is rampant when he gets his will, see how long you can be proud." ”
Yang Xiong was also angry.
.
It's not what I expected.
Doesn't it mean that young people nowadays like a rebellious style?
Putting yourself in the image of challenging Superman and rebelling against authority should be very marketable.
How to get it is all infamy.
Why is it so difficult to engage in Weibo marketing?
Yang Xiong was extremely helpless.
Is there such a big gap between himself and Guan Huang?
Moreover, Guan Huang did not give any response from beginning to end, making himself like a clown.
Fail!