The reason why Guan Huang did not reply to Yang Xiong was not just that the other party's coffee position was not enough, but that Douyin was going to launch it.

There is a y foundation, and in less than a month, the Spark project copied out the domestic version.

After several adjustments, it's almost time to meet the audience.

"This is really interesting, I want to retract my previous judgment", Xia Qixi stood next to Guan Huang, watched the product manager's demonstration, and said with a smile.

Guan Huang did not launch a mature version of Douyin as soon as he came up.

After all, the user base is immature, blindly fooling, and there is a dead end.

Let's do a few similar "small coffee shows" to attract traffic first, and then update the version slowly until the mature version of the short video is launched.

The beta version is that users can cooperate with the audio subtitles provided by Douyin to create funny videos like singing KTV, and also support video synchronous sharing.

"Now it's a junior version, only lip-synching. Later, we will add original, co-acting, ghost animal and other performance methods, as well as cool effects such as fast motion, slow motion, and time rewind.

"Once the time is ripe, ask celebrities to help promote, publicize on variety shows, engage in college student competitions, stir up the topic, and form a public opinion boom", Xiao Wenwen replied.

Guan Huang nodded, "Lao Xiao's thinking, I agree, we are novices in entertainment and social networking after all, we can't just want to eat big fat as soon as we come up, take your time." ”

Xiao Wenwen "um" for a moment.

To say that among all the people present, counting him was the most stressful.

If the product fails, the others will lose some time and money at most, and he will have to roll up and leave.

Careers ruined.

Guan Huang continued, "I know that Y has jumped to the top of the App Store charts in North America, but don't be pressured, even if there is a relevant performance appraisal, it will not be used as a standard. ”

Hearing the boss talk about the assessment, everyone pricked up their ears.

It's a matter of vital interest.

Guan Huang: "Douyin and Y are from the same source, and the product application is basically the same, but the users faced are different, the national conditions are different, and there is no way to compare them together. ”

Xiao Wenwen glanced at his brother, "Please rest assured." ”

Guan Huang nodded, "There is another point, everyone should pay attention to user feedback, social networking, if you can't catch the pain points of users, it's almost useless, chickens and ducks, Lao Xiao, you have to catch the customer service department in person." ”

Xiao Wenwen naturally understands the importance of customer service.

The headquarters has approved a special fee for Xinghuo, which is to establish a professional service team.

If you use it well, it is a sharp weapon, and if you use it badly, it is a decoration.

Guan Huang: "As a Chinese company, why did you develop the market in the United States and do it well? It's because of customer service. At that time, they made a simple prototype, selected a dozen songs, made a video, and sent them to major markets around the world, and received more than 200 responses, all of which were from the United States, so they decided to start with the American market. ”

Xiao Wenwen took over and said with a smile, "Their recent "Don't judge me" activity has done a very good job, and in just one week, nearly 40 tens of thousands of videos have been generated on the entire European and American Internet, and the total number of views has reached more than 10 billion. ”

After all, he is a fellow brother, and he knows all about Y's various actions.

Guan Huang: "Lao Xiao, you have nothing to communicate with Manager Yang, he is a very good person who makes products, and I think it makes sense to put forward a point of view." ”

"Okay."

Give full play to the subjective initiative of users, and the activity of "Don't Judge Me" is now in full swing, but it is not officially initiated, but users themselves play in the community, are discovered by the company, and are recommended by the company, and finally form a torrent. ”

Xiao Wenwen nodded slowly.

Guan Huang continued, "When the platform grows bigger, it will slowly produce influential users, and what we need to do is to let these people emerge on their own, and then influence the participation of other users through them, so as to drive a virtuous circle of the entire platform......

Just as Guan Huang said that his eyebrows fluttered.

Someone pushed the door in directly, "Mr. Xiao, it's not good......"

Suddenly I saw a room full of people, and the rest of the words were not spoken.

Xiao Wenwen was not angry, Xinghuo's culture did not have the concept of superiors and subordinates, and asked, "Xiao Liu, what's the matter?" ”

Xiao Liu swallowed, "That, someone has launched a similar product to us." ”

When everyone heard this, their hearts sank.

Could there be anything more unfortunate than that?

Before the product is launched, there are pioneers in the market.

Xiao Wenwen was not confused at all, "What is the specific situation?" ”

Xiao Liu: "I just found out on the Internet that an app called "Little Coffee Show" is similar to our product, and the company behind it is technology, I looked at the time, and they were put on the shelves three days ago. ”

Xiao Wenwen: "Take it and let me see, have you used it?" ”

Xiao Liu: "After using it, it is an app that can lip-sync short videos, first select a favorite song or sound effect from the music library, lip-sync or perform, record a 15-second video, and then share the video on social networks." ”

Xiao Wenwen personally operated it.

Sure enough, Xiaojiaxiu and Douyin have 80% similarity.

I have the heart to ask the boss, but I don't know where to start.

Let's say Douyin plagiarism, it's not like it.

After all, Y has long been launched.

It can only be said that the domestic competition is too fierce, and Y has just emerged in North America, and it was discovered by someone with a heart and copied the same version in China.

"Technology? Is it a new company? ”

Xiao Liu shook his head, "It's not Mr. Xiao, they launched the second shot before, and it's the ice bucket challenge." ”

Xiao Wenwen suddenly said, "It's it, I know, I just got $50 million in financing, and Sina takes the lead." ”

I don't know who it is when I say "technology", but I understand it when I talk about "second shot".

The product is too hot, and it is a fierce rival.

If it weren't for the big tree of Superman, it might not have been able to dry it.

Now, it's just a matter of seeing whose product is better?

"Mr. Guan, look?"

Guan Huang: "Old Xiao, you can make a decision." ”

Since I chose Xiao Wenwen, I will delegate power to the maximum extent and try the other party's quality.

If you can't get over the small difficulties in front of you, it's better to plan ahead.

Xiao Wenwen nodded, "That's good." ”

Turning his head to a group of subordinates, he said, "Don't panic, everyone, although the little coffee show is a few days earlier than us, this advantage can be ignored, it can only be said that the heroes see the same thing, everyone is eyeing the outlet of lip-syncing short videos, what is the specific?" I also want to see the real chapter under my hands. ”

Everyone nodded.

After preparing for so long and encountering some difficulties, do you want to raise your hands and surrender?

Are you kidding.

Xiao Wenwen: "Everyone is on schedule, and we will go online on time at 12 o'clock at noon today." ”