216. Overseas expansion
"You just said that Superman wants to expand overseas markets?"
Guan Huang: "Why are you asking this?" ”
Zhang Yuxin coquettishly: "Curious." ”
Guan Huang "um" for a moment, it is rare that there are people around him who are interested in this, and explained:
"There are two main focuses of Superman this year, one is to build cars, and the other is to establish an international business department."
Zhang Yuxin: "I remember, didn't you say that you had already started business in foreign markets? ”
Guan Huang nodded: "The overseas business can be traced back to the end of 2015, when we began to establish a global cooperation framework for shared travel with Lyft in the United States, Grab in Southeast Asia, and Ola in India to open up products, and after that, Superman made strategic investments in these three companies. ”
Zhang Yuxin smiled: "I know that at that time, this alliance was jokingly called the "anti-Uber alliance" by public opinion.
When Guan Huang heard this, he was very satisfied.
The other party can say this.
Explain that you have put your heart into it.
"Yes, this is also what makes the company see more possibilities in overseas markets."
"Oh?"
Guan Huang: "At that time, there was a boom in Chinese companies going overseas, and many companies were keen on cross-border investment, cross-border mergers and acquisitions, HNA, Wanda, ...... Superman wants to do a good job as a one-stop travel platform, and has a long-term vision, and only in this way can he support a company with a hundred billion dollars in power. ”
Zhang Yuxin "um" for a moment.
Hundreds of billions of dollars!
Every time I think about it, I feel shocked.
Is it because the money has depreciated?
Or is it because the company is growing too fast.
It's incredible.
Guan Huang continued: "Of course, there is another point, Uber has verified the vastness of the market on a global scale, and Superman naturally cannot be left behind, and must fully prove his ability in the overseas market. ”
Someone opens up the market, tests the model,
The others just run.
Zhang Yuxin: "Generally speaking, traditional enterprises have been deeply cultivated in China for many years and then go international, while Superman goes overseas and starts almost simultaneously with domestic business development. ”
Guan Huang replied: "That's right, when the domestic market becomes more and more stable, overseas becomes a new continent full of imagination. ”
"Huh?"
Guan Huang: "In the first half of last year, Superman Mobility ate Uber (China), completely cleared the domestic competition obstacles, and laid the foundation for overseas investment. In June, Superman and Lyft completed the first phase of the product, and "Superman Overseas" was officially launched, taking an important step towards internationalization. ”
When Zhang Yuxin heard this, she didn't say anything more.
Digest what you just said.
Standing up, he picked up the white underwear scattered on the floor, "Help me button it up." ”
Guan Huang sighed that a woman's resilience is strong, she was motionless just now, but now she can walk.
"Take a little rest?"
Zhang Yuxin put on a milky white gauze dress, "Rest well." ”
The right-angled shoulders are as comfortable as an iron.
Both holy and sexy.
It's appetizing.
Seeing the man's eagerness to try, Zhang Yuxin hurriedly said, "That's not good." ”
Guan Huang smiled and said, "You, be pure in thought, you know how to think about that every day." ”
Zhang Yu was so angry that he stretched out his foot to step on him.
was grabbed by Guan Huang in his hand and played with it.
After a while, the beauty was made soft. "Surrendered...... Cluck...... Begging for mercy ......"
Guan Huang let her go, "Be honest, otherwise...... You know......"
Zhang Yuxin hurriedly changed the topic, and then hooked up the man's interest, and she was the one who suffered.
"Did you choose Brazil for your first battle at sea?"
Guan Huang patted her buttocks, "You even know this?" It's not simple. ”
Zhang Yuxin "hummed", "Don't underestimate people, search the Internet casually, you can find it." ”
She's a bit business-sensitive.
Otherwise, he would not have taken the risk of buying Yashi's shares from someone else.
Although it is not good to look at a man's eyes, the investment is okay.
Guan Huang nodded and explained: "Brazil and China have many similarities, both are emerging markets that are in the global spotlight, undergoing economic transformation and urbanization, and on the other hand, Brazil is also the country with a high level of PC and mobile Internet use in the world, which brings great opportunities for shared mobility. ”
Zhang Yuxin asked: "Is there a local company in Brazil that does this?" ”
Guan Huang nodded: "Definitely, before we entered Brazil, there was already a local ride-hailing company 99, which was founded in 2012 and was the largest local ride-hailing software company in Brazil at that time, with 140,000 registered drivers and more than 10 million download users." ”
Zhang Yuxin was worried: "In this case, do you want to compete with each other?" Just like Uber? ”
Guan Huang smiled: "It's not so tragic, we have invested in 99 last month, which is considered to have officially opened the local market, and the next step is to achieve complete control of 99 through holding." ”
Zhang Yuxin asked worriedly, "Will the other party be willing?" ”
Guan Huang smiled proudly, "As long as the money is in place, there is nothing willing or unwilling." ”
What are the barriers that many people have talked about before?
There is talk of big data and artificial intelligence,
It is said that the company has obtained a license,
There are also people who say that the popularity of advertising in the past three years,
……
Few people talk about money, capital.
This is the obvious capital.
No matter what you think, having a lot of money is an advantage in any competitive moment.
Superman raised $7 billion in two rounds of financing in 2016, plus a $10 billion asset-backed securities issue on the Shanghai Stock Exchange not long ago.
And it plans to raise $10 billion to $15 billion this year.
……
Holding enough money in your hands is an important capital in itself.
This shows that there are enough bullets to support a new round of war.
Whether at home or overseas.
Although 99 is developing well in Brazil, it is too late.
The opportunity of globalization has been missed.
In the future, it will either be acquired by Uber or Superman.
The two tigers competed and affected the pond fish.
This is the general trend, and it is not subject to human will.
When Zhang Yuxin heard this, he remembered Superman's large-scale financing.
Every time it's billions of dollars, and every time it's in short supply.
There is a huge amount of money in hand.
"So where are you going to focus on the market next?"
The world is so big that it is impossible to fully bloom, and it can only focus on breakthroughs.
City after city.
Guan Huang: "First Latin America, then Eurasia, and finally the US market. ”
Zhang Yuxin asked: "Why is Latin America in the first place?" ”
Guan Huang took a sip of water and said simply: "Many cities in Latin America have large areas and large populations, and this medium- and long-distance environment has a greater demand for vehicles.
It's too complicated, and the other party may not be able to understand it.
Zhang Yuxin suddenly said: "That's it, so in which cities are they online now?" ”
Guan Huang: "Up to now, it has been launched in 5 overseas countries, including Australia, New Zealand, Japan, Brazil, Mexico, ...... in addition to South Africa."