Huang Ligong turned out the only set of brand-name suits in the wardrobe, which he bought when he and Liu Fei were pounding and understanding wine. Fortunately, it still fits, and the years have not yet waved the pig-killing knife at him. He learned the lesson of the last time that he could no longer wear overalls and drive a van to meet financial people.

The clothes were quickly put on, and the tie was tied for a long time, like a red scarf around the neck of a primary school student in an unintentional class. He tugged impatiently and subconsciously looked to the right. There was no one there. Individuals are missing there.

He has never been able to get a tie well, every time, indeed every time, it is Liu Fei who helps him tie it. He would turn his head to look at Liu Fei, who was sitting on the dining chair and looking at him with a smile. She asked him to come over, he walked over and sat down, Liu Fei got up and retied him, patted his head, as if to say children, you can go to school. It was when the two of them ran together to understand the wine, Liu Fei drove to his residence and picked him up to meet customers together, and it was like this every time.

This, looking back now, was still a little gentle at that time, but unfortunately the remaining 23 hours of the day were either sneering and teasing or chuckling provocation.

Huang Ligong finally made an accident, and the tie looked similar to those business people on TV. He looked in the mirror for a long time, stretched his clothes, puffed up his chest and belly, and then made a grimace at the mirror, and he couldn't help but laugh. He's in a good mood. Of course, it's not because it's the first time in my life that Liu Fei can successfully tie a tie. The good news comes from the market. The market price calculation led by Luo Pingzhi before was still in place, and the knife was bloody, and it was directly reduced by 20% compared to the normal market price. Luo Pingzhi made a move in the sales policy, and most of this large profit was given to the terminal manufacturers, and the remaining half was additionally pasted to the sales commission and the gray space that everyone knew and understood. The three armies are life-threatening, and the good news is repeated. signed two customers in a row, and reported good news, several companies are going through the process. In addition to the great joy, Huang Ligong couldn't help muttering, this wind and rain is dense, and the results are too immediate, could it be that this grandson has been saving before. However, it is always a good thing to have money in a row, and the company's cash flow may not be much relieved, but at this time, he is a shot in the arm, and it is a lot easier.

Huang Ligong went out with a backpack in high spirits, rushed to the airport with great ambition, and single-handedly went to Suzhou.

The Suzhou investor met at the Welding & Cutting Exhibition in Beijing. The title of the exhibition is Beijing, but it is actually held at the Shanghai New International Exhibition Center. As the largest and most influential welding field event, it attracts tens of thousands of dealers, agents, research institutions, government departments, management and procurement departments and other professionals in the welding industry at home and abroad every year to visit, and the exhibition visitors are mainly from machinery manufacturing, pressure vessels, automobile manufacturing, railway locomotives, oil pipelines, ships, aerospace and other industries. Appearing at the exhibition, even if it bubbles, at least proves to be a bit of strength. Kunpeng Robotics is exhibiting for the first time.

Lin Yiming, the managing partner of this investment institution, is of medium height and is on the fat side; The whole face, except for the facial features, is a beard - too recognizable, and peers joke that this is a walking business card. He squints from time to time, his eyes are relatively small, but his gaze is kind. Lin Yiming took his colleagues to stop at the Ruili Technology booth for a while, and then went to other booths. Before the end, Lin Yiming suddenly came back alone and wanted to see Huang Ligong. Huang Ligong was visiting the booths of his opponents, and rushed back when he heard the news and met with Lin Yiming. The two chatted for more than half an hour, which was quite enjoyable. When Lin Yiming shook hands and said goodbye, he said, if you want to raise money, come to Suzhou Industrial Park to find me.

The other party's reception lineup is neat, the conference table of Nuoda, there is a row of people sitting neatly on the inside, and on the outside, there is only Huang Ligong alone, which looks a little weak. In the past, when I saw customers, or Zhang Wenfeng fought side by side, or Xu Qianqian accompanied by her, especially when Xu Qianqian met upstream and downstream customers, she looked good and had a good temperament, responded decently, and was not blindly accommodating or cold. Now single-handedly, Huang Ligong suddenly has a feeling that he has passed the interview. Whatever, Huang Ligong took a deep breath, and suddenly there was a wave of excitement and anticipation from the crowd.

Lin Yiming opened the introduction, emphasizing that three of the five members of the Investment Review Committee were on the scene; All three members of the fund GP team were present. The implication is that we still attach great importance to Kunpeng robots, so you can behave well. He also specifically mentioned the bidding of Kunpeng Robot in India, although there was an accident, but the evaluation is still very high. "It's always about people. You are restoring the faith of others. You've earned yourself the next chance! Huang Ligong's words flashed in his mind, this little Japan is indeed like a torch, how did he forget about this financing.

After a brief opening, Huang Ligong began the roadshow. Visiting around in the front, although there is nothing to gain in terms of funds, it is valuable for experience and skill honing. The more luxurious the lineup in front of him, the faster he will get into the rhythm, and the golden sentences are frequent.

“…… Some people may ask, how can you still lose money when you say it so awesomely? I only have one sentence, if you never lose money, you will never make a lot of money. ”

“…… If you count small money all day long, you will never make a lot of money. Ladies and gentlemen, do you invest in a company to earn a 10% return, or a 10-fold return? ”

“…… How is that possible? Life is a big gamble, and I am willing to gamble and lose. I'm that simple, I'm going to put all my energy into it. Even if you lose, you have no regrets. ”

“…… If everyone does their work with the energy of squeezing the subway, there is nothing that cannot be done. That's how we've come over for so many years. ”

“…… Make every day the best day you can be. For each staff member, parents over the age of 60 will be given an extra 300 yuan to pay filial piety. Our company pays an extra 600,000 per year for this. ”

“…… In the eyes of outsiders, I always think that Kunpeng should develop how and how to develop, and every time I break through their imagination. ”

“…… As for the understanding of competing products, I think that in the future, competitors will talk about Kunpeng when they are together. ”

“…… Whether it is innovation or imitation, having a market and making money is king. Maybe peers often say that you can't touch this, and if you touch it, you will die. People haven't done it for more than ten years, how can you do it? This is the ambition and courage of Kunpeng. ”

“…… Our Kunpeng robot welding is made into 4-axis and 6-axis robots, and we are improving every time. Although we are still newcomers, we were surprised to find that domestic products have begun to copy us. They found that there were pitfalls in imitation of foreigners. ”

“…… We have to be smart. We don't have money, so we cherish every penny and give full play to the value of every penny. We want to make 1 yuan to leverage 10,000 yuan of business, and 10,000 yuan to leverage 20 million business. ”

……

Huang Ligong gushed endlessly, and the conference room was silent. Everyone present listened attentively, and from time to time wrote a few strokes in the notebook. The little girl at the front desk came in to pour tea and water, and couldn't help tiptoeing. BP has turned to the last page with two big words, "Thank you". Huang Ligong looked at the gap before the applause, waved his arms in the air, and said, "At present, I am a major shareholder, in fact, I only want to keep less than 35% in the future, and there are too many shares now." Why do you want so much? I strongly advise all of you to refrain from voting so much. The gradual high valuation financing of more shares is diluted, hoping to give all the investment shareholders who participate in the financing of Ruili Technology more than satisfactory high returns! ”

Applause rang out. Although it subsided quickly, it was loud enough. Huang Ligong sat down, complacent, this is what he wants, and investors applaud him, not him begging investors to tell grandpa and grandma.

When you are full of ambition, the higher you float, the harder you fall. He'll taste it soon.

The tall and thin man sitting next to Lin Yiming said with a smile, "Mr. Huang spoke very well. Although I didn't know much about how the Kunpeng robot was, Mr. Huang's eloquence was really insightful, and it was worthy of its reputation. ”

This is awkward, Huang Ligong frowned in his heart, and before he could answer, a short man who did not look amazing had already thrown out the question, and his tone was flat and sullen.

"What is the structure of an industrial robot?"

"Generally speaking, industrial robots are composed of three major subsystems." Huang Ligong smiled slightly, such a simple question. "One is the control system, which is the brain, receiving and giving feedback, receiving information input, processing information, transmitting the results and instructions back to the power system, directing them to react and do the next step. One is the power system, which is the nerves and flesh, which receive instructions from the control system and drive the mechanical structures such as the robot's fuselage and arms to make movements and complete the characters. The last one is the mechanical structural system, which acts as a skeleton and houses the individual subsystems, becomes a whole, and is responsible for completing all the jobs and tasks. From the perspective of components, it is mainly composed of the body, reducer, servo motor, and controller. ”

"What are the competitive advantages of your Kunpeng robots?"

"I've already talked about it in BP." Huang Ligong said. Did they listen carefully? In this way, investors are too easy to be.

"I'm asking about your differentiators. In other words, what is the core technology of Kunpeng Robot? ”

Core technology? Huang Ligong's brows really furrowed slightly, picking out the words, and replied, "Our core advantage is cost-effective. To be honest, at present, in China, industrial robots can be imitated successfully, practical application, to maintain the price advantage, it is very marketable, is a great success. ”

"In other words, there are no unique patents for Kunpeng robots?" The short man persevered, and his tone even became a little aggressive.

"Absolutely."

"Invention patent or utility model patent?"

Huang Ligong began to feel the pressure of the problem, "Our technical team is the strongest in China in terms of algorithms, so the patents at this stage are mainly focused on algorithms. ”

The algorithm is a utility patent and belongs to the software copyright. Speaking of this, the picture of Liu Ruiyang leading the team to study came to his mind. The R&D funds he approved before to Liu Ruiyang were gritted and took up the supplier's funds. He agreed with what Liu Ruiyang said to him, if you want to innovate in industrial robots, the most convenient way is to overcome the control system, which lies in the algorithm.

Liu Ruiyang applied for the 863 Program, that is, the National High-tech Development Research Program of the Ministry of Science and Technology, and obtained the qualification to participate, and the implementation of the project fell on Ruili Technology...... At the beginning, Liu Ruiyang took these technologies that were still in the research and development stage into the company, Huang Ligong's real idea was just to put on a façade, Ruili Technology is also a company with an original spirit, not a leather bag company with the word "technology" hanging on the street, and there is bragging capital when running customers - until the angel round of financing can get a large amount of money, these irregular individual angel investors actually worship these national scientific research projects, regard them as honors, and turn around and go out to brag with other local bosses. I invested in a national high-tech. He realized that these were not just honors for the façade, but also that there might be huge business opportunities behind them. Naturally, such a strong stroke was written into BP.

With such a big word, such a striking expression, and a picture and a truth, can't they see it? Huang Ligong muttered to himself in his heart.

"The ontology is self-produced?"

"Yes, self-produced."

"What about servo motors?"

"Partner."

"Where's the reducer?"

"Partners. As far as I know, domestic enterprises are externally procured. Huang Ligong replied quickly, and an anxiety eroded faintly from the inside out.

"In other words, in addition to the algorithm of system integration, other core components of Kunpeng industrial robots are supplied by partners?"

"Yes." No matter how reluctant Huang Ligong was, he could only answer like this. Sweat was already on his forehead, and the room seemed to be getting stuffy. There have been a lot of roadshows in the past, and I have also encountered tricky investors, but this one in front of me is really a bit scary. This little man is not good-looking, his voice is flat, and he will not attract attention anywhere, but he did not expect to be a master of interrogation. He only asks questions with clear answers, no matter how vague, detours, and beautiful words you don't ask, he always remains quiet, hard and drags back to the original question, confirms, asks questions, and lets you go to the center of the trap step by step.

It can't be from the prison system, Huang Ligong actually flashed this thought. No, you can't just give in, you can't let the other person see that you're nervous.

"What's wrong with that? That's what everybody does. Huang Ligong asked the other party rhetorically. He was in a hurry to fight back and salvage the situation, and he couldn't care about the words. Very often, the onslaught was only to cover up the fragile retreat.

Yes, everybody does that. In general, no enterprise can eat all, all in the large network of industrial cooperation, the professional division of labor is becoming more and more detailed, which is the international trend and the essence of industrial globalization. In reality, starting a business is very difficult, and they don't do anything about industrial robots? ! reselling second-hand imported robots, it was soon found that it was a supermarket business; Copy domestic robots, and soon find that most domestic robots have almost no copy value at all; turned to dismantle imported robots, imitate independent design, commissioned processing, and self-assembly...... That's how most industrial companies have come along. That's how Huawei came to be in the telecom industry, hasn't it also come out?!

The short investor looked at Huang Ligong, listened to him quietly, didn't answer the question, threw the pen sandwiched between the thumb and index finger of his right hand and threw it into the densely written notebook, leaned back on the chair, spread his hands, looked at his colleagues left and right, and finally looked at Zhu Yiming. He said flatly, "I'm done." ”

Huang Ligong was in a cold sweat behind his back. The questions are very simple, even very pediatric, but in fact, it is precisely these questions that directly bring down the fig of Kunpeng robots and make the hidden worries of Ruili Technology naked in front of everyone. How many independent innovations are there in Kunpeng industrial robots?

Huang Ligong was even a little grateful to this short investor, so that he had to face this problem seriously, because this is a question of heaven, and it is also a problem that Ruili Technology will always face and introspect, and it will also determine how far Kunpeng Robot can go and how deeply it can be involved in the inevitable process of China's industrial automation. If it does not change, the Kunpeng robot will not reach the level of "intelligent manufacturing". If it is said that before, Kunpeng Robot has won some orders, won some fame, and was complimented by peers, putting aside these gorgeous robes, in essence, it is still processing with supplied materials, an assembly factory. The core algorithms provided by Liu Ruiyang's team, as well as the national-level scientific research projects brought from the laboratory by the mentor, are still competitive, but what else does Kunpeng Robot have? How is it different from many Chinese manufacturing plants? And these, is that what he wants? How is it different from my fathers?

If you think about it, I have met different investors before, and during the roadshow, they asked similar questions from the front and side. That's what he answered at the time, and he thought that his answer was watertight and familiar. However, when the short investor in front of him in an aggressive tone, even with a mocking look, simply and rudely back and forth, one question and one answer, these questions that have no technical content and no depth, these are familiar enough to form standard answers, and the questions that can be answered by customer service are like a slap in the face, making him come back to his senses and see those things that have been ignored for a long time.

Huang Ligong tried his best to maintain his composure, after all, he was still in someone's field.

"Let me ask Mr. Huang a few questions." Zhu Yiming spoke. Huang Ligong's expression changed in his eyes. "I heard you've sold second-hand robots before?"

"That's right, I've sold second-hand robots, but I'm not a professional seller." Huang Ligong emphasized. It's not that he is too willing to mention this past, not that he feels ashamed, but that the experience of selling second-hand Japanese welding robots has almost become a psychological shadow for him. "It's an entry point for us to explore the market."

"Then suddenly transformed into a private label?"

"It's not all of a sudden, we're going to make our own robots from the beginning, and we're going to move forward according to the established plan and plan." Huang Ligong said calmly. In fact, I almost told Zhu Yiming that the business of selling second-hand robots was indeed abruptly suspended. It was Wei Caisheng who shouted to stop. At that time, Huang Ligong, Liu Ruiyang and Zhang Wenfeng visited Professor Wei Caisheng. As soon as they sat down, several people began to quarrel, continuing the discussion that had been held many times, whether to follow the "trade, industry and technology" of many supporters, or to take the road of "technology, industry and trade" of Huawei. Zhang Wenfeng is the master of making quick money, and he has earned some money in the short term by selling second-hand robots, so he naturally wants to continue. Huang Ligong supported him, saying that in China, market space must be exchanged for technical time. Liu Ruiyang adhered to Huawei's line, and when the dispute continued, Wei Caisheng expressed his position. This hard and stubborn old man directly stopped the second-hand robot reselling business, and put aside a sentence, if you engage in trade to make quick money, I have no objection, but we old guys who squat in the laboratory really don't understand, so we won't participate.

Huang Ligong has tasted the sweetness of financing with the technology developed by Professor Wei's team, how could he give up on them? This time, the battle over the route ended with Wei Caisheng's arbitration.

"We want to make industrial robots available to all small and medium-sized enterprises." Huang Ligong said, "Second-hand robots need start-up fees, maintenance fees, and parts update fees, although they are cheaper than newly purchased imported robots, they are definitely much more expensive than domestic robots." This is difficult for small and medium-sized enterprises in our country to accept. ”

"So, you're pushing a low-price strategy, and you'd rather lose money and make money?"

Huang Ligong seemed to have a conditioned reflex, and immediately retorted, "It's to make money, but not to lose money." Robots need a lot of application testing, and I have lowered the price, which can not only allow more small and medium-sized enterprises to use, but also obtain a large number of scene differentiation application experience and test data, no matter how you look at it, it is a profitable business! ”

Zhu Yiming slapped the table and said loudly. The little man nodded slightly.

Everyone turned their attention to Zhu Yiming. The tone of today's meeting is a bit strange, and there was a storm of interrogation of Huang Ligong in front of him, but the boss of the fund slapped the table again. Zhu Yiming is the managing partner of this fund, that is, the boss of the fund. As soon as he applauded, Huang Ligong's mood was also a little excited.

"We attach great importance to Ruili Technology, and you can see from today's reception lineup." Zhu Yiming pointed to his colleagues on the left and right to show that what he said was true. When they are widely exposed to this industry, they often hear the name of Kunpeng Robot. Later, I learned that it was a group of young people in their early thirties who started this business. "The low-price strategy you are engaged in, I know that the report must not look good, not to mention that there is no profit, at least the profit is meager. And it eats into cash flow – and I'm sure a lot of people think that this is tantamount to suicide. The manufacturing industry is different from the Internet industry, and it can't be burned by burning money. However, I agree with your arrogance. You, as well as your team, are very infectious, and I believe that you will insert domestic brands into the position of small and medium-sized enterprises.

Speaking of which, Huang Ligong understood that it meant the end, but he was also ignited with pride. This is the first time we have heard a positive affirmation of his low-price strategy, albeit with a conditional and reserved affirmation.

He closed his computer and got up.

Zhu Yiming sent him to the elevator. When shaking hands and saying goodbye, Zhu Yiming said, "Brother, the low-price strategy is a good move, but you are a little anxious and early." You should find a breakthrough in the industrial chain, and maybe there is an opportunity to change lanes and overtake. Rather be a chicken head than a phoenix tail, such a person can make such a business, right? ”