Chapter 394: Communication!
"Mr. Lin, come here, sit here." Yan Hongli hurriedly motioned for me to sit down on the mahogany sofa in the hall.
Nodding slightly, I sat down busily, and at this time, Yan Hongli and Mrs. Yan sat opposite me, and Yan Hui sat on the side.
At this moment, Mrs. Yan showed her tea making skills on the tea table in front of me, and after a few pours, she pushed a small cup of tea in front of me.
"Mrs. Yan is a good craft." I took the teacup and took a sip.
"Mr. Lin, how are you doing on National Day this time?" Mrs. Yan asked.
"Of course, the holiday is to accompany the family, which is like Mr. Xiao Yan, and he also goes out on vacation with his girlfriend." I laughed.
"Is Miss Chu with you on vacation?" Mrs. Yan continued.
"Yes, she stayed at my house for two days." I responded.
I don't know why, I suddenly found out that the Yan family, this Yan Hongli seems to be headed by Mrs. Yan, I feel that Mrs. Yan is the master of the house, not Yan Hongli, is this the female protagonist inside the male protagonist, or Yan Hongli asked Mrs. Yan to test me?
"Hahahaha, Mr. Lin, you are a guest at my house this time, it is really an honor for my Yan family." Yan Hongli laughed, and Mrs. Yan hurriedly continued to pour me tea.
"Mr. Yan, Xiao Yan and I are always good friends, I'm embarrassed if you see each other like this again." I laughed.
"Yes, Dad, it's all my own people, Brother Lin is familiar with what you can talk about, don't make it the same as meeting customers." Yan Hui grinned.
"You kid!" Yan Hongli scolded with a smile.
"By the way, Mr. Yan, are you Hongtai Group cooperating with Ruian Group at this stage?" I just opened the conversation.
"yes, how do you know?" Yan Hongli was a little surprised, and Mrs. Yan also looked at me in surprise.
"I just know a little, but I don't know the specifics, for example, some of the cooperation between you and Mr. Xu on the project, I don't know much, but no matter how little I know, there will be some conjectures, right?" I said.
I am not familiar with the specific business of Hongtai Group, and I don't know where their cooperation with Shui On Group has gone deep, and the cooperation between Yan Hongli and Xu Qianjin on the project, I don't know about the specific investment share, I only know that the third-party construction company arranged for this project is Luhai Group.
"I have only cooperated with Mr. Xu on a small project, and the amount of investment is not large, as for our Hongtai Group, we have been cooperating with Shui On Group for some years." When Yan Hongli heard my words, he nodded slightly and continued.
"How many years are some years?" I spoke nonchalantly, and took another sip from my teacup.
"It must have been five or six years, right?" Yan Hongli and Mrs. Yan glanced at each other, then looked at me and said.
"Hmm." I nodded slightly.
"Mr. Lin, are you more interested in the trade and promotion of import and export food?" Yan Hongli said curiously.
"As far as I know, your Hongtai Group is the first in Jincheng to start channel operation and resource integration, in all kinds of projects online docking is better, this era is the era of traffic, once the traffic can be in the hands of the hand, then it will definitely be able to make a difference, although your focus in addition to this piece, but also involved in real estate and some other sectors, but I believe that as long as there are good cooperation opportunities, you will definitely grasp." I spoke slowly.
"Yes, that's for sure, do you have any thoughts on the future of our company?" Mrs. Yan said hurriedly.
"I can't talk about opinions, at most I can talk about exchanges." I laughed.
"Well, communicate, you can communicate." Yan Hongli nodded.
"This time, Mr. Yan, you have invested a certain amount of money in the project of the new city, is it that the temporary book funds are already stretched, and then you have to make drastic moves to do something else, and in the real estate sector, the return of funds will take a cycle, so what are your temporary plans?" I spoke.
"This--" Yan Hongli smiled awkwardly, as if he was thinking about something.
"Mr. Lin, do you have something to say?" Mrs. Yan asked hurriedly.
"The channel docking of your online platform is actually similar to the kind that Wu Wenhui Wu always does, and the difference is that Wu always achieves a win-win situation through his own multi-brand cooperation, in addition to the cooperation of online brands, there are also offline operations of other brands, and the reason for this is to screen excellent brands from them, and form a competitive relationship between various brands through the sum of online and offline business, I say this, do you agree?" I spoke.
I have cooperated with Wu Wenhui, I have a general understanding of his business model, although I only look at some problems superficially, but I think in the general direction, I am definitely not wrong.
"Yes, Mr. Wu has been doing clothing trade for so many years, and he has already had his own business model, to be honest, I admire him, after all, in this area, the competition is really fierce, and it is not easy to create such a big platform." Yan Hongli nodded.
"The so-called stones of other mountains can attack jade, Mr. Yan, have you ever thought about imitating Mr. Wu's concept to your company to form a competitive relationship between various brands, in fact, the reason is very simple, that is, to give the same traffic and resources, to see that brand will sell better, and once there is outstanding sales, then a cycle of survival of the fittest can be formed." I continued.
"What do you mean? Brother Lin, you--" Yan Hui frowned.
Yan Hongli hurriedly pressed Yan Hui's palm on the ground, he glanced at me thoughtfully, and then said, "Mr. Lin, why don't we go to the study to talk?" ”
"Yes, Mr. Lin, we will have dinner at twelve o'clock at noon, it's still early, why don't we go upstairs and visit our house casually." Mrs. Yan also said.
"Absolutely." I smiled.
Soon, the three of us got up at the same time, and Yan Hui looked at us in surprise.
Shrugging my shoulders slightly at Yan Hui, I followed Yan Hongli and Mrs. Yan up a winding staircase.
It wasn't long before the three of us came to a study.
The scope of this study is not small, there is a large glass wall, the lighting is very good, as for the study, there are a lot of paintings and calligraphy, and the painting I gave Yan Hui is among them.
Yan Hongli hurriedly invited me to take a seat, and when I sat down on the sofa, he hurriedly said, "Mr. Lin, what you just said, is it the brand you chose?" ”
"It can be a brand or a company." I smiled.
"I still don't quite understand, we Hongtai in the operation and channel docking has been done for many years, it can be said that the company that has dealt with, the company that has cooperated is very many, we were originally choosing partners, what we value is the brand influence and company strength, you just said let me follow Mr. Wu's trading company, this Wu always makes clothing, and we are related? His business model is different from ours, right? Yan Hongli asked.
"Lao Yan, what Mr. Lin said is right, in fact, it is the same, the general model is the same, but we have not done fine management." Mrs. Yan said hurriedly.
It turns out that this is called fine management?
Although I just said the general meaning, I didn't say it in such detail, but this Mrs. Yan can understand it at once, and she said the core problem, that is, fine management.
"In fact, it can also be said that the refined management of marketing categories and the mode of traffic monetization require a digital marketing comparison to analyze the market value and monetization ability of a brand."
"Mr. Lin, you just asked about the year of business cooperation between Shui On Group and us, that's roughly what you mean, right? Do you think that Shui On Group is the only food company we are doing, so I hope that we can do refinement in this area, such as adding one or several companies of the same type to form a competitive business model, and under the same channel traffic, a comparison of monetization, just like Mr. Wu's online platform, all major clothing brands have a sales, after the same product is on the shelves, there is a comparison, once the liquidity is poor, it will face being taken off the shelves, and our side is the company of choice rather than a simple brand, is that so? Mrs. Yan said word by word.
"Roughly, Mrs. Yan, you're to the point." I am calm on the surface, but my heart is already jumping, I can only say that this Mrs. Yan in front of me is really not simple.