One night at the end of January 2021, in a rented house in Chengdu.

After a simple dinner, Sun Han was busy and found Zhang Lan again.

"Sister Lan Lan, why don't we discuss the promotional content of the online course for the research and study in a while, do you have something to do at night?"

"Okay, I'm fine, you've written it all over there, right? Didn't I remember that it had to be released in a day or two? ”

"Yes, in fact, the time is limited, that is, the official account is out, there are pictures and texts, one is the format, the other is the refinement of the highlights, let's stop touching it. You help check it. ”

As Sun Han spoke, he took the computer to the living room, sat on the sofa, and started a discussion with Zhang Lan.

"In fact, this online class is a package for offline research, but we still don't want to limit the scope of customers to be too small. Therefore, although it is mainly for parents who have signed up for the study, we have also taken into account other people in addition to the highlights and refinement, including some preferential measures. Sister Lan Lan, why don't you take a look at the overall content first. ”

"Well, okay", Zhang Lan leaned closer and slid the mouse with his hand.

Zhang Lan said while watching: "I think in terms of content refinement, the degree of cooperation, cohesion, and advancement between online and offline have been mentioned, which is no problem." In terms of rhetoric, I think it's more straightforward, but I don't use that kind of flowery vocabulary to pile up, which is not bad. ”

"It can't all be good, ah, what do you think needs to be changed?" Sun Han then asked,

"For the time being, I was thinking about whether I could ask questions in a different way."

"You mean, put a few questions in front of you? Is it to give parents the feeling of asking questions? ”

"Yes, yes, I remember you said that you do the pre-course of research, and one of the links is to set up problems in advance, which can be regarded as related topics, and then sort out and solve them through practical courses. When I started with a question, I think it is easier to arouse people's interest and attract people's attention, because everyone has curiosity. ”

Sun Han thought about it and nodded frequently, "I think what you said is very good, you really participated in a study and became a professional." Then I'll try to change it first. ”

Zhang Lan added with a smile: "How can I have it, it's not that you, the teacher, teach well, haha." However, I am actually quite optimistic about our supporting online courses, and in terms of content, I think the fit between online and offline is quite high. Even in terms of price, it's so cheap, so that no one doesn't want to try it. ”

"Hopefully, I also think that the content is mainly up to you, so that's fine. So we also have to do a little bit of publicity to ha, after all, this year is also the smell of wine and afraid of deep alleys, so we still have to let everyone know. We have to keep up with this step in publicity. ”

"Okay, okay, then come on, hurry up and update first."

......

On a busy night, two people, two companies, or two companies, are actually looking forward to the new project of online classes, which can have a good promotion and achieve good results.

At the end of January, the travel from offline research was already very tight, and the official account supporting the promotion of online courses triggered some unexpected responses from everyone once it was launched.

One is that the campuses are quite powerful, and the docking leaders of most of the campuses have given great assistance under the communication and introduction of Sun Han and Zhang Lan one by one, at least they have also forwarded and briefly introduced them in various WeChat groups. Some campuses even pulled Sun Han, Zhang Lan and several members of their team into the newly formed WeChat group in order to answer parents' questions as soon as possible.

Moreover, it can be regarded as relying on the content of the official account made by Sun Han's team, which has indeed aroused the interest of more people as Zhang Lan said. Coupled with this cheap price, there are naturally many people who are willing to try.

More importantly, of course, is the course content of the supporting online courses made by Zhang Lan's team. The released trial class allows parents to experience it for the first time, not only the logic, cohesion, and progression of online classes and offline research, but also the effect of post-production, which is enough to arouse the interest of many students.

Within two days of the launch of the official account, the number of buyers exceeded the initial estimate.

At the end of January 2021, in Chengdu's education and training company.

"Teacher Zhang, I heard that the online class you cooperated with is very good. Wow, it's really unexpected that you guys have done so in such a short period of time. As soon as Mr. Zhao came up, he was a direct compliment.

Zhang Lan smiled and immediately replied: "The main thing is the resources you give, the company's side, including the campus, is actually very powerful." Whether it is our team or the team of Mr. Sun (referring to Sun Han) on the side of the research company, they have been working overtime, and the communication between us is quite timely, and the effect is still good. ”

"Yes, you guys have really done a good job with this new project this time, let's continue to work hard, seeing that the winter vacation is about to start, we still have more important education and training courses to do."

"Yes, we have not slackened in this regard, even when cooperating with this new project, the daily preparation of education and training courses has been following up at the same time, Mr. Zhao, you can rest assured, we are dealing with the priorities in an orderly manner. Like you said, the peak season is coming, and we'll keep working hard before it's time to get busier. ”

In addition to the good news of the online courses that have been heard in the education and training company, it is needless to say that the research company has heard it.

At the end of January 2021, in a research company in Chengdu.

Mr. Yao also took the initiative to find Sun Han. At first, it was the same compliment.

"Teacher Sun, your online class is really good, your reputation is already outside, just now Mr. Zhao of the education and training company came to me, and praised the cooperation between the two of you, which was very successful. I've also looked at the purchase data, and it's been growing. ”

"Thank you, Mr. Yao, I think thank you for giving me this opportunity, as well as a variety of supporting resources, including this time, I am also very grateful for the cooperation of the teachers in charge of each campus. Of course, the reason why we can directly communicate with each other is also due to the previous research projects, you have helped us to lay a good front, and we have already communicated with various campuses, which is actually very helpful to us, and we can also feel that the follow-up communication is much easier. ”

Mr. Yao smiled, "Oh, Mr. Sun, you are too polite, don't you do specific things together, this time the time is so tight, it is really not easy for you to make such an effect." I'm curious, too, how did you get it? Mr. Sun, can you introduce your valuable experience? ”

"I think on the one hand, the resources given by the company, on the other hand, the cooperation of the campus, and the other is that I and Mr. Zhang (referring to Zhang Lan) have been in close and timely communication, feedback, and exchange of each other's suggestions and views, including our respective team members, everyone has worked very hard and has been working overtime, I think it is actually mainly dependent on everyone to get this thing out together."

Mr. Yao nodded while listening, "The main thing is that you are very powerful, this time it is really good, to be honest, I didn't expect you to make such a short time, the effect you made, this is also a big sale, although the unit price is low, but after all, this is only the first new online class, and it is just a supporting course, and the unit price is also normal, but at present, the purchase number has been growing, and it is already very good." ”

"Thank you, Mr. Yao, for your encouragement, in fact, the more important thing at the moment is our winter vacation research project, and we are about to travel. Can I talk to you a little bit more about the training? ”

"Oh? Haven't you all done the training, I remember Dr. Xu told me. ”

"I had discussed the content and method of training with Dr. Xu before, but in fact, we were not completely agreed, but the time was tight, and I also temporarily undertook this new project, so I first did the training for all staff according to Dr. Xu's suggestion."

"Oh, Mr. Sun, do you mean to do a supplementary training content? But it's too late now. ”

"Mr. Yao, I actually communicated with you last time about doing simulation scene training, although I didn't agree with Dr. Xu, but I personally hope to strongly recommend it to you again, this point, you don't need to organize everyone to participate offline, it is also online, and even send simulation questions to our holiday tutors, it is also okay."

Mr. Yao didn't speak for several seconds, and then continued after a pause: "Teacher Sun, I think that the training can be done according to what Dr. Xu said. And they are all proficient, this kind of situational simulation, most of them should have experienced it, and they don't necessarily have to be trained again. In my opinion, when it comes to training, let's do it first. ”

"Mr. Yao, in fact, the scenario simulation I suggested, to some extent, is just a kind of promotion and reminder, mainly to avoid possible risks as far as possible in advance, I personally think that even if it is just to distribute the questions, so that these holiday tutors can see it first, it can be regarded as an opportunity to think actively, in case of possible situations, it is also helpful."

Mr. Yao kept smiling, "Mr. Sun, I understand what you said, I think what you said is also very good and forward-looking, but the method proposed by Dr. Xu is also feasible and has been done, so I don't think there is any need to conduct supplementary training again." ”

Mr. Yao didn't give Sun Han a chance to add, so he continued, "Moreover, we are working as a team, of course, if we have different opinions, of course you can mention them, and I also hope that you will mention them as much as possible, so that we can discuss with each other more." But we can't always stay at the stage of putting forward opinions, there must be a result, whether the result is right or wrong, whether it is suitable or not, but since there is a temporary result now, let's do it first, in case there is any situation, let's wait until the review, and then talk about it together. What do you think, Mr. Sun? ”

At this point, Mr. Yao obviously sealed the conversation, and Sun Han couldn't continue to communicate, so as not to end up with a crime of messing around. I had to bring the topic back to the online class project, thank you a few words again, and leave the office.

But for this upcoming offline research project, Sun Han has some worries in his heart.