When Jin Kang returned to the Zhizhi Museum, he saw Zhang Xiangling using a computer to search for information on the Internet, and his expression was very serious. Jin Kang tiptoed over to take a look, and it turned out that Zhang Xiangling was searching for information such as restaurants and restaurants. Jin Kang browsed curiously for a moment.

Food, color, sex, too. A person's life is inseparable from the words food, clothing, housing and transportation. Liking food is a favorite of many people, and some people even travel thousands of miles to and fro in order to eat a special meal, just to taste the taste experience that warms their hearts and stomachs.

The catering industry has a huge market and broad development prospects. Especially Zhang Xiangling's superb cooking skills, Jin Kang has fallen in love with Zhang Xiangling's taste, and he always feels that something is missing when he goes out to eat. I always feel that the dishes of other places are missing soul.

Zhang Xiangling saw Jin Kang go home, so he discussed with Jin Kang about opening a catering. Jin Kang felt that the Jianzhiguan had closed down, and it was idle to be idle, so it was better to play its due role.

The two of them first discussed the positioning of the restaurant.

Jin Kang believes that it is necessary to find its own positioning according to the scale of the Zhiguan, evaluate the investment capacity of catering, and do a good job in the investment budget, and must do a good job in the budget of all links, and control all expenditures within the budget. At the same time, it is necessary to set aside some liquidity and do what we can. It is believed that Zhang Xiangling's cooking skills are superb, and the delicacies he makes are full of color and aroma, which is suitable for opening a Hunan restaurant that is both popular and has development prospects.

Zhang Xiangling listened to Jin Kang's unobtrusive sycophants and nodded happily.

Then the two of them discussed target customer positioning.

Based on the knowledge of searching on the Internet, Zhang Xiangling mainly thinks about how to locate target customers, that is, price positioning. She believes that for the operator, it is what is sold to whom. What you sell is the product, and who you sell to is the target customer. Determine the type of customers that the restaurant mainly serves, so as to determine a series of core issues of the restaurant (such as decoration style, overall environmental characteristics, store name, price of dishes, etc.). Jin Kang feels that Zhang Xiangling's cooking skills are superb and advocates positioning high-end customers. High-end customers have strong spending power, and catering profits are large.

As for the location of the store, there is no need to think about it, and it is directly renovated into a restaurant. Zhang Xiangling even felt that the decoration would not be changed, and only the signboard would be changed.

A good name is the beginning of success. An eye-catching, catchy, well-wished name is the first step in attracting customers. Zhang Xiangling handed over the task of choosing a name to Jin Kang, who knew feng shui and knew how to tell fortunes. Jin Kang pondered for a moment and proposed to call it "Xiangyu Lingshi", which not only contains Zhang Xiangling's name, but also highlights the theme of Hunan cuisine, and at the same time highlights the concept of spiritual food, emphasizing the difference. After listening to Jin Kang's explanation, Zhang Xiangling was very satisfied with the name.

At this moment, Li Junhan came to the door. When Li Junhan heard about this, he was very much in favor of it, and at the same time proposed that Zhang Xiangling's restaurant be affiliated with the name of the Zhonghua Nanyue Bureau. Seeing that Jin Kang and Zhang Xiangling had doubts, Li Junhan bragged about the benefits of affiliation. In view of Jin Kang and Zhang Xiangling's lack of social experience, and considering that Li Junhan was also a disciple of Linglu Palace, he should not dare to pit them, so they agreed when they seemed to understand.

The next thing is much easier, and all kinds of license handling and equipment procurement will be arranged and handled by Li Junhan. I saw that he made a phone call, and someone immediately took the task. Within a few days, the "Business License", "Industrial and Commercial License", "Tax Registration Certificate", "Catering Service License", "Food Hygiene License", "Fire Protection Procedures", Zhang Xiangling's Health Certificate, etc. were all handled. Various catering equipment was also installed in place after a few days. Jin Kang suddenly felt that this was the convenience of privilege.

The signboard of Xiangyu Lingshi was written by the master Tianji Taoist. Lishu seal writing, the glyph is wide and flat, the horizontal painting is long and the vertical painting is short, "silkworm head swallowtail", "a wave of three folds. The signboard also has divine consciousness attached to it, mainly introducing information about Xiangyu spiritual food, including the owner of the restaurant, the name of the dish, the special style, etc., which can be read by any practitioner. Jin Kang sighed that the master's methods were clever and very good; On the other hand, he praised the master as a monk, who was not pedantic at all and knew how to keep pace with the times.

The decoration on the first floor was not redone, but a few large dining tables were bought back, and three dining tables were placed on the first floor. The second floor has been renovated and renovated, with three private rooms, one large and two small. Jin Kang moved to the third floor to stay, but he didn't live in a room with Zhang Xiangling, each with a room. Jin Kang didn't choose the room where Jin Xiangyu lived, for fear of seeing things and thinking about people.

The dishes were set by Zhang Xiangling, and Jin Kang did not express any opinion, because this is Zhang Xiangling's forte. The main dishes include Buddha jumping over the wall, Fortune Dangtou (braised pig's head), Dragon and Phoenix Chengxiang (not banned at that time), Tianpeng Wenxiang (yellow braised flower pork), Yin and Yang Hehe (stewed abalone with Cordyceps), Wings Flying High (roasted braised goose wings) and so on. It is mainly based on Hunan cuisine, and is accompanied by famous dishes of southern Guangdong.

When it opened, Xiangyu Lingshi did not do any publicity, and at the same time did a good job of publicity. Jin Kang invited Li Junhan, Yang Xuefeng, Lei Yiming, as well as the main leaders of the Organization Department and Fenghuang Street, Tianji Daoren, Zhixing Daoren, Li Haoran and other people from the cultivation world.

There are a total of two tables of officialdom and one table in the cultivation world, one meat and one vegetable, and one custom, all of which are held on the second floor. Interestingly, Zhixing Daoren concurrently serves as the vice chairman of the Yunmeng Provincial CPPCC, and Tianji Daoren concurrently serves as the vice chairman of the Baisha CPPCC, and the two have a superior-subordinate relationship. During the banquet, Li Junhan and the others learned that the vice chairman of the Yunmeng Provincial CPPCC and the vice chairman of the Baisha CPPCC were in the box next door, so they took the initiative to come over to toast. In front of the master Tianji Taoist, Li Junhan behaved very respectfully, and toasted three cups of national wine in front of everyone.

During the banquet, Jin Kang and Zhang Xiangling took turns to toast in the two boxes. Whenever Kim Kang came in to toast, Lee Jun Han involuntarily stood up. There is no way, Jin Kang is the heir to the mantle of the master Tianji Daoist, this is the master's baby bump, you must not offend, although Li Junhan is nominally Jin Kang's superior, but Jin Kang waved his hand, it is estimated that Li Junhan will be wiped out. Although Minister Yang Xuefeng and Secretary Lei Yiming and other officials did not know the specific identity of Li Junhan, they also roughly guessed that they were officials in the system. It's just that whenever everyone accosted him, Li Junhan was secretive about his identity and always avoided answering. It's not easy for everyone to get to the bottom of it.

The banquet was still satisfying, everyone was full of praise for the dishes on the table, and after the wine and meal were full, Jin Kang invited the official family to go to the foot washing city of Butong Foot Washing again. As for the cultivation world, this table went to Linglu Palace.

The next day, the Xiangyu spiritual food was fully booked. There are two tables in the South Yue Bureau of Zhonghua, and the other tables don't know the origin, there are bosses and some in the system. Jin Kang came back from work to know that Zhang Xiangling had been busy all day. Fortunately, a few waiters were hired to be responsible for serving tea and water, serving food and pouring wine, hygiene, washing dishes and vegetables, etc., otherwise Zhang Xiangling would not be able to win.

After the business boomed, in order to reduce the flow of customers, Zhang Xiangling discussed with Jin Kang to change the order of the hall to the reservation of dining, only accepting the reservation of guests to eat, and at the same time increasing the price of the dishes. But instead of being bleak, business is getting better. Zhang Xiangling is even busier.