Several dealers glanced at each other, and they all saw joy in each other's eyes.

"But... The positioning of leather shoes always wants to be positioned in the high-end or low-end? When I look at Mr. Sun's design, is he planning to position Macron as a high-end brand? One dealer pondered and asked.

"Yes, but it's not."

Mr. Sun shook his head and played a dumb riddle. "Mr. Sun, don't be joking, if you say it, we have an estimate in our hearts." The dealer just now quipped.

Sun Zhi nodded and explained: "Actually, it's very simple, a few people can look back, the story behind the McElon brand, there is a premise, that is, the founder of McElon used to be the founder of an overseas big brand, and the McElon brand is a symbol of his comeback." ”

"In this way, under our packaging and operation, consumers will naturally have a feeling of pity for the brand McElon because the story of the founder not only has a foreign atmosphere, but also reflects the national plot."

"We can completely support domestic production, support national enterprises and Macron on the hook, and then carry out a series of public welfare donations, etc., to build Macron into a national brand of public welfare."

"Wait, Sun Zhi, what you said is indeed very good, but what does this have to do with McRon's positioning?"

A dealer asked, frowning slightly.

"Hehe, the next thing I'm going to talk about is positioning. Because Macron is a public welfare national brand, but we also take into account the international signboard, so the positioning is high-end, but the price should be placed in the middle and low grade. ”

Hearing Sun Zhi's arrangement, several dealers were immediately confused and couldn't understand the meaning of Sun Zhi's words.

"Sun Zhi, why is this price set at the middle and low end? Leather shoes are high-end products, and the people who buy leather shoes are mainly upper-class people, so you will lower the brand grade of McRon, and rich people will not buy them. ”

The previous dealer continued to question, but Sun Zhi shook his head slightly: "No, no, no, it is the middle and low-level people who really have the ability to consume." ”

"Although you feel that the economy is declining now, but this is only temporary, or it will not be long before people's spending power will grow like a rocket, and the rich are still rich, and the consumption power of the market is limited, but there will be more and more new people with purchasing power."

"People have a good face, and Macron's positioning just meets the needs of this group of new growth people, and the market potential is very great."

Listening to Sun Zhi's words, several dealers nodded, although Sun Zhi told them enough to be easy to understand, but trapped by the restrictions of the times, they still couldn't digest Sun Zhi's ideas.

Seeing that the three of them were a little hesitant, Sun Zhi decided to add the last fire: "If the three of you are not at ease, we can also sign a gambling agreement, if you lose according to my plan, I will return the amount of loss twice." ”

Sun Zhi's words were a dose of strength for several people, and the three of them got together to discuss it, and then agreed to adopt Sun Zhi's plan.

"A few of us trust Mr. Sun, as soon as you start work, we will immediately remove all leather shoe brands from the shelves, and only sell McElon."

"Thank you all for your trust."

The corners of Sun Zhi's mouth hooked up a smile, although in the end there were only three dealers who cooperated with him, but just one local market and three dealers were enough.

After sending the three away, Sun Zhi immediately arranged for the factory to start producing leather shoes according to his own drawings, and he wanted to rush all the goods out by Monday.

Next, Sun Zhi rushed to several of the largest local newspapers and published the promotional story of the McRon leather shoe brand in newspapers and magazines.

Under the magic of money, Sun Zhi successfully bought a large plate to promote McElon leather shoes, in order to ensure the maximum publicity, Sun Zhi even found those small street advertisements, and printed the story behind McRon's leather shoes.

Soon, it was Monday.

"Boss, get a newspaper."

A white-collar worker who got up to work in the morning stopped in front of the newsstand, handed the stall owner two cents to buy a newspaper, and then sat down on a nearby food stall to eat and watch.

At this moment, the office worker's eyes were deeply attracted by a few big words in the title - "Shocked, a national entrepreneur who declared war on capital!" ”

Office workers who were attracted by the title continued to read along with the title.

"McElon shoes? National enterprise brand? ”

This office worker was moved by the story of the national entrepreneur who was persecuted by capital and set up a business in the newspaper, but he still refused to admit defeat and was determined to make a comeback, but he still shook his head.

What are you kidding, he earns a maximum of fifty yuan a month, the McRon leather shoes created by the founder of this former international brand, look at the noble style of these leather shoes are very expensive.

However, when his gaze fell on the price below that was only 19.9, he was stunned.

Such a high-end brand, only 19.9?

At that moment, he looked down at the cheap leather shoes he bought for five yuan, touched the money in his pocket, gritted his teeth, and bought!

Then he put down the newspaper in his hand and hurried to the address marked on it, intending to buy a pair of McCron-brand leather shoes.

And such things play out in almost every corner of the city.

The streets and alleys are full of promotional slogans of the McRon leather shoe brand, as well as the inspirational stories behind it, and I don't know how many hearts have been touched.

Coupled with such a noble style of leather shoes and a relatively low price, it is a firm grasp of the hearts of the people living in the city.

Almost in the morning, the whole city heard the name of the McElon leather shoes, and even under the bombardment of Sun Zhi's information, almost everyone could retell the inspiring story that was made up.

People rushed to publicize and express their opinions, and even when doubts came out, they were suppressed in an extremely short period of time.

International big names! National enterprise! High-end style! Low price! Touching story! These factors come together to create a staggering sales figure.

When Sun Zhi invited several dealers and Sun Tao to have dinner in the evening, he was also completely shocked by the sales of McRon's leather shoes.

In one day, an average store sells 500 pairs of leather shoes!

Feeling the strong shock brought by the data, Sun Zhi also took a while to calm down, it seems that he has greatly underestimated the purchasing power of the people in this city.

However, such an explosive increase in sales will decline rapidly in a few days, but even these few days are enough for Sun Zhi to occupy more than 70% of the city's leather shoe market.

And after the monopoly is formed, Sun Zhi can march to the surrounding cities.