Chapter 44: As it should be

For different enterprises, the positioning of Blue V accounts is also different.

Some companies will use the blue V account as the main account to bring goods, and bring goods through the official account live broadcast, which is more authoritative, and most companies will do the same.

However, there are certain requirements for brand awareness to use enterprise blue V to do live broadcasts, and brands with higher visibility and wider audiences often have better results through live broadcasts through blue V accounts.

Another positioning of the Blue V account is to do brand promotion.

Although Mr. Wang's shoe factory currently has its own brand, its brand awareness is not high, and the main focus is also on the low-end market, and the account positioning is obviously more suitable for brand promotion.

At noon, Chen Lu took Li Xiang to Mr. Wang's shoe factory to talk about account positioning, and Li Xiang just adjusted the project and went to the shoe factory with Chen Lu.

Seeing Chen Lu taking Li Xiang to his shoe factory, Mr. Wang seemed a little unhappy.

Li Xiang originally had a bad impression of Mr. Wang, seeing that he deliberately sat next to Chen Lu, and deliberately got very close, and even stared at Chen Lu's chest with lustful eyes, Li Xiang almost instinctively got up and sat between the two, and talked to Mr. Wang instead of Chen Lu.

This move made Mr. Wang very awkward, and also surprised Chen Lu next to him.

"You decide the account, as long as the money is well spent, it doesn't matter how much."

Mr. Wang deliberately showed off his financial resources, as if he wanted to suppress Li Xiang's arrogance.

Li Xiang didn't want to stay, so he pulled up Chen Lu next to him: "In this case, we will talk about this today, and we will contact you again if we have something." ”

Sitting on Li Xiang's motorcycle, Chen Lu didn't seem to come back to his senses, and he still looks incredible.

She didn't expect that Li Xiang would confront Mr. Wang just now for herself.

"Thank you just now." Chen Lu's eyes were dilated, immersed in Li Xiang's heroic rescue of beauty and couldn't extricate himself.

Li Xiang started the motorcycle, turned around and handed the helmet to Chen Lu: "Thank you, we are friends." I just can't get used to this kind of person, a little stinky money will do nonsense, you should be careful in the future, this surname Wang is not like a good person. ”

Chen Lu hugged Li Xiang's waist, and the motorcycle shuttled through the congested roads in Beijing, at that moment, Chen Lu wished that time could stop.

Chen Lu is very cautious, since the last confession was rejected, Chen Lu knows that Li Xiang doesn't like her, so she has always been with Li Xiang as a friend, so it won't make Li Xiang feel awkward.

Chen Lu believes that as long as Li Xiang does not explicitly refuse, as long as they can get along like this forever, one day Li Xiang will be tempted by her.

On Yi Yao's side, because the weight has been affected, the traffic in the live broadcast room has not been very good in the past few days, and the sales of clothing have also decreased a lot.

Yi Yao is not in a hurry, it takes time to increase the weight of the account, and Meng Chen also needs time to exercise her adaptability.

In these live broadcasts, there are obviously a lot fewer rhythmic black fans in the live broadcast room, and Meng Chen's response is much smoother than before.

But the decline in sales is an indisputable fact, although Linlin is also operating, but she does not have much work experience after all, and she has not been able to get up in sales for a few days, and her mood is not high.

Although Meng Chen's live broadcast status has improved significantly, he also has a headache because of sales. Even Zhang Bin noticed the strange atmosphere in the studio, and occasionally made a joke and told a joke, but no one responded.

Qin Mo believed in Yi Yao, but he was also inexplicably trapped by the atmosphere in the office.

In order to deal with the problem of a large number of black fans entering the live broadcast room with rhythm again, Yi Yao found someone to buy robot software.

The cost is not much, the basic cost is 300 per month, and the cost of using robots to increase traffic is calculated separately.

Yi Yao didn't plan to use robots to increase the traffic in the live broadcast room, the robot is commonly known as "dead fans" to increase the number of people online in the live broadcast room by simulating mobile phone users, but because it is a virtual user, it will be boycotted by the platform, and it is easy to be banned once it is found.

The robot software also has a function, which can quickly lock the black powder users in the live broadcast room by filtering keywords, and can quickly block the black powder barrage through one-click blocking.

There are also drawbacks to using this function, blocking black fans in large quantities will lead to abnormal traffic in the live broadcast room, and it is easy to cause the intervention of the reading official.

Once the official detects that the account uses the prohibited auxiliary software such as robots, the account will be in big trouble.

Linlin reminded Yi Yao that this kind of software is easy to have problems, and Yi Yao smiled and said to her: "Be prepared, we don't need it until the last resort." ”

When it was time to settle the payment, Yi Yao and Qin Mo went to Zhao Xinhua's garment factory together.

Yi Yao meant to settle the payment by bank card transfer, which was convenient and easier to pay, Qin Mo disagreed, and went to the bank to withdraw cash.

"Money is just a bunch of numbers in the bank card, and it has no impact at all, and what you hold in your hand is called money."

Qin Mo has her own ideas, and she helped Xinhua Garment Factory deal with a lot of goods that can't go offline, and even summer clothes in stock. Real money can show their strength and sincerity more, so that Zhao Xinhua can also pay more attention to them as a big customer.

In one week, the sales volume was 1,000, the sales volume was 120,000, and the profit was more than 40,000.

Although this sales volume seems to be very good, there is still a big gap with Yi Yao's expectations.

The nature of the company's operation is very different from the operation of individual users, the company has to invest a lot of manpower and material resources, and the operating expenses in the later stage will also rise sharply, and the first step to become bigger and stronger is to achieve a monthly turnover of more than 500,000 and a net profit of 200,000.

In addition to employee salaries, rent, water and electricity, and daily operating expenses, the current revenue can only be said to be barely enough for the stable operation in the early stage, and there is still a long way to go to achieve real profitability.

Zhao Xinhua was also taken aback when he saw the statement, he knew that the sales in the live broadcast room were not bad, but he didn't expect that more than a thousand clothes had been sold unconsciously, and there were still a few days of sales of less than 100.

In other words, during the peak period, Yi Yao's live broadcast room sold no less than 400 pieces of clothing every day.

This is basically equivalent to two months of sales for a small self-employed person.

After the handover with finance, Zhao Xinhua had to leave the two for lunch. And Zhao Xinhua, who has never been very atmospheric, actually ordered a table of "big meals" in a very famous Chinese restaurant next to him, with specifications of at least 1,000 yuan.

"Mr. Zhao, are you going to bleed profusely today?" Qin Mo teased.

Zhao Xinhua didn't take it seriously, he liked Qin Mo's straightforward character: "You helped me earn so much money, you should have a meal." Xiaomi will come in a while, and it is rare for you to meet, today I am the east, and you are open to play. ”

Qin Mo was stunned for a moment, then nodded slightly.

In fact, Xiaomi and Qin Mo belong to the same circle, in a group, and occasionally intersect, but they are not friends.

Qin Mo has a stepfather with a rich background, who is barely a celebrity, Xiaomi has been in the circle of celebrities all the year round, and he can also mix well with high-imitation A packaging.

But Qin Mo is not a rich second generation in essence, even if he has intersections with these people, he is not particularly many, they are all nodding friends.

I don't know how Xiaomi got mixed up with Zhao Xinhua, but Qin Mo is not surprised, Xiaomi, a fake celebrity, likes to participate in the dinner of these bosses.

Soon, Xiaomi came, and it can be seen from the tone and attitude of her and Zhao Xinhua that the relationship between the two is very good, and she must have reaped the benefits from Zhao Xinhua.

After eating, Zhao Xinhua said that he had booked a box and let a few people continue to go to KTV to play, Yi Yao didn't like people like Zhao Xinhua in the first place, so he politely refused.

Qin Mo also looked at Xiaomi with a wicked smile: "Forget it, we don't want to disturb you." Next time, next time by all means. ”

The two went back to the garment factory to pick up the car, and picked up some clothes on the way.

When the BMW 330 drove out of the gate of the garment factory, Qin Mo suddenly stepped on the brakes, got out of the car and looked at the garment factory for a long time before returning to the car.

"What's wrong? God babble. Yi Yao was a little impatient.

Qin Mo scratched his head, "Don't you think the person who walked by here just now is a little familiar?" ”

Yi Yao didn't look back: "Who?" ”

Qin Mo was a little unsure: "It feels like Li Qian, exactly the same." ”

Yi Yao sighed and turned his head to look at Qin Mo: "Otherwise, I'll get you a brand tomorrow, and then get dressed up, you can go to the street to calculate the hexagram, and you will be chattering all day long, I think you will become a goddess." ”

"Can't I go? You really don't have any gossip at all. ”

Qin Mo rolled his eyes and started the car to leave the garment factory.