Xing Ziyang's words amazed everyone, and they even faintly noticed the difference in thinking between the rich and the poor.

The poor look at the project, the bullish trend, the profit margin, and the return cycle, these short-term benefits give the poor the confidence to start a business, and seem to blind their eyes, while the rich look at the people who do the project.

Good projects can also be bad, but as long as the right people are right, they will definitely find good projects. What's more, in this era of profit, it is not easy to find a group of people who are down-to-earth, hardworking, passionate and have a bottom line.

Yi Yao was silent for a long time, and seemed to be moved by Xing Ziyang's words.

"Xing Ziyang, do you really want to go to Yaoqin Studio?" Yi Yao still asked.

Xing Ziyang nodded, and said with a serious face: "Of course, although the Yaoqin Studio is blind and difficult, I am optimistic about the future of the Yaoqin Studio, and I am telling the truth." ”

Yi Yao finally accepted Xing Ziyang's investment.

With Xing Ziyang's 400,000, the biggest difficulty of Yaoqin Studio and the Heiquan community at the moment has been solved. But Yi Yao knew that she had to be cautious, not only because they only had one chance, but more importantly, Yi Yao had to be worthy of Xing Ziyang's trust.

With 100,000 yuan to order a new source of Huzi goods, the production problem of the Heiquan community was finally solved, and the panicked Heiquan community finally calmed down.

After reorganizing the online sales process of the Black Spring community, Yi Yao quickly discovered the problem. Yunchuang's bamboo weaving project adopts the dual-line sales model of MCN distribution and IP account, IP account to create a fan economy, enhance the influence of bamboo weaving, and absorb a larger number of fans; MCN takes the distribution channel and adopts the sales model through the huge Internet celebrity volume of Yunchuang to achieve rapid sales.

However, the problem of pressure has always been the root cause of the shortage of funds in the Black Spring community, and the product cannot be quickly turned into funds, and the capital flow of the Black Spring community will always be in an embarrassing state. Although Qin Yanshan told Qin Mo that the previous Yunchuang pressure was due to logistics reasons and now it has been solved, Yi Yao still decided to go to Yunchuang to completely solve the problem of pressing goods.

Qin Mo also wanted to solve this problem for a long time, and Mao Sui recommended himself to go with Yi Yao.

This time, Yi Yao did not look for Chen Lu, after all, the direct person in charge of the project is Zhang Hai, and Zhang Yunchuang behind him.

And Yi Yao didn't plan to take the road of peace first, and went directly to Yunchuang with the contract.

The contract clearly states that due to logistics, delivery, after-sales and other problems, Yunchuang will bear the economic losses of the Heiquan community.

"Pressed goods? How can there be a problem of pressing goods? Zhang Yunchuang seemed surprised and didn't seem to know.

Yi Yao didn't delve into it, and said with a smile: "We came this time to solve the problem of pressing goods, and I hope that similar situations will not occur in the future, after all, ...... We're also in partnership now. ”

Yi Yao believes that the matter of pressing goods has nothing to do with Zhang Yunchuang, and the person she suspects the most is Lin Feifei, who has been targeting her before, Yi Yao directly talked to Zhang Yunchuang, and also to let Zhang Yunchuang come forward and deter those who have been making small moves behind their backs.

As Yi Yao thought, Zhang Yunchuang wanted to use the bamboo weaving project to make his son Zhang Hai successfully ascend to the throne, and he hoped that the bamboo weaving project would be smooth sailing more than anyone else.

When Yi Yao and the others left, Zhang Yun called Chen Lu, and he knew that this matter must be related to Chen Lu.

took the clause marked in red on the contract to Chen Lu, Zhang Yunchuang did not delve too deeply, but just reminded Chen Lu: "No matter who means this, I hope there will be no similar situation in the future." ”

Chen Lu knew what was going on when he saw the terms, and still asked, "Have people from the Black Spring community been here?" ”

Zhang Yunchuang smiled: "It's Yi Yao and Qin Mo, I remember that your relationship with Yi Yao has always been good, you have to pay more attention to this matter." ”

Yi Yao came to Yunchuang to talk about things but didn't go to Chen Lu first, which made Chen Lu feel a little unhappy in his heart.

The disaster in the Heiquan community this time was all caused by the quality of bamboo, so Yi Yao still suggested that Qin Yanshan let Uncle Zhang control the quality of bamboo. After all, Uncle Zhang is serious and meticulous, and he is also a trustworthy person for women in Qin Yanshan.

In addition, although Yi Yao has done several content positioning plans before, he is not very satisfied, and Yi Yao needs time to re-do the content positioning of the new account.

Yi Yao's purpose of making a new account this time has been very clear, and he has made Daoqin bamboo weaving a brand effect by creating a bamboo weaving IP account. There are usually two ways to achieve this effect, one is to influence the skill and product of bamboo weaving through the content of the account, but it is relatively more difficult; The other is to create a "craftsman design", by creating a specific person, through the popularity of people to drive the influence of bamboo weaving, and finally achieve the effect of branding.

Yi Yao finally chose the latter, after all, this method is relatively low in difficulty and easier to implement.

Ren Yiyao has been selected, it is Song Shanhe, who was abandoned by Yunchuang before, his exquisite skill and image are also in line with the aesthetic needs of reading users, and he can better support the temperament of a craftsman.

And, of course, Meng Chen.

This time, Yi Yao is ready to give up the complex content setting and specialize in the craftsman skills and the route of "father-daughter love".

Yi Yao's initial idea is to show the pain points of traditional craftsmen to achieve inheritance and integration into the environment of the times through the different attitudes of two generations towards traditional crafts.

With the initial idea, Yi Yao quickly entered the work state, and did not leave the wooden house for two days, specializing in the content setting of the new account. Li Xiang and a few people also saw Yi Yao's thoughts, and almost didn't bother Yi Yao.

The bamboo weaving account has not been officially launched yet, but Qin Mo and them are not easy.

Although the problem of funding in the Black Spring community has been solved, it is difficult for Qin Yanshan, who has been hit, to return to his previous state, and almost all of the big and small things are handled by Qin Mo. Of course, Qin Mo couldn't be busy at all, so Xing Ziyang took the initiative to help fight Qin Mo hotly.

Li Xiang is also preparing, thinking of new shooting methods, and at the same time, he is also buying some cheap second-hand equipment, trying to make effects on the screen of the new account.

As for Zhang Bin, he knew that the video materials he had sorted out before might be abandoned, and he was a little unwilling, and he had been editing the previous video samples in front of the computer for a few days, which was regarded as practicing and entering the working state in advance.

After two days of busyness, Yi Yao came up with several new content positioning schemes, although they were better than the previous ones, but Yi Yao always felt that something was missing.

After thinking about it, Yi Yao determined that these content positioning plans seemed to have an actual carrier, making the whole content seem a bit empty.

At ten o'clock in the evening, Yi Yao was eating and thinking about a plan, and accidentally caught a glimpse of Zhang Bin, who was still busy cutting films.

"Why haven't you eaten yet?" Yi Yao asked Zhang Bin.

Zhang Bin pointed to the computer screen out of the corner of his eye: "After cutting this film, it will be fine immediately." ”

Yi Yao didn't pay attention and was about to go back to the dinner table, but suddenly glanced at the picture on the computer screen, and the whole person froze in place as if he had been struck by lightning.

The sample film edited by Zhang Bin is the space renovation video that Yi Yao asked Zhang Bin to be responsible for before, and the main content of the video is the space renovation video of Meng Chen building a bamboo house and a bamboo bridge to transform the vacant land.

Yi Yao suddenly understood what the carrier was missing from her content setting.

House.

More precisely, home.

Although there is no big fire in the space renovation video on the reading platform, the general attention is very high. Users like to watch videos of the space renovation type, firstly, because everyone has their own fantasies and expectations for the living space, and the comparison of the effect before and after the renovation is also easy to resonate with users. But in fact, Yi Yao has summarized the data before, and there is another potential reason why users like space renovation videos, that is, the immersion created by the protagonist himself, and the immersion brought by the transformation of the living environment.

Yi Yao suddenly had a bold idea, combining the idea of bamboo weaving IP account with the space transformation account, so that users can become interested in the plot content in the process of immersive experience.

The previous bamboo weaving account Yi Yao's setting is very complicated, there is a father-daughter relationship and a master-apprentice relationship, as well as a brother and a little sister, and the middle is interspersed with craftsman skills and adherence to inheritance and tradition, although the final effect is not bad, but Yi Yao still sees the problem when he revisits the video: I want everything, but the video has lost its center of gravity. And Yi Yao also guessed that the reason why the previous video content had good traffic was entirely because bamboo-woven videos were rare on reading platforms, and the hunting psychology attracted the attention of fans.

Yi Yao knew that this time she had to simplify the video content.

Meng Chen, an urban woman, returned to the countryside to renovate the house in her hometown, reflecting the content of space transformation.

The interaction between parents reflects the different views of the two generations on the craft of bamboo weaving, leading to a conflict of ideas.

By inserting the details of daily life, the emotional problems between father and daughter are alleviated and excessive, and finally understanding is achieved.

That night, Yi Yao was very excited, and a new idea kept her awake at night. In that environment where the platform has not been starting for a long time, a new content idea itself will bring good natural traffic due to scarcity, which can not only reduce the difficulty of account operation, but also reduce the operation investment of Yaoqin Studio in disguise.

Early the next morning, Qin Mo and the others had just gotten up when they were called to the wooden house by Yi Yao, and several people discussed Yi Yao's content setting plan all morning.

The plan was finalized, and Li Xiang also brought a new surprise to Yi Yao.