Li Xiang proposed a new way of video shooting: using the first-person perspective as the main lens.

At that time, the vast majority of video content was filmed in the third person. The so-called third-person shooting is simply to shoot and record the picture from the photographer's point of view, which is more inclined to pose for photos; The first-person view, on the other hand, is to shoot and record the footage from the perspective of the protagonist, which is more inclined to be recorded in real time.

Because the video of reading short videos is often very short, the third-person perspective can be frequently rotated and cut, so as to meet the needs of presenting richer story content in a short time, although the rhythm is more compact than the first-person perspective, and it is easier to stimulate the user's curiosity, but at the same time, it also loses the "immersive experience" that Yi Yao has always wanted to achieve.

The first-person view, although it also uses a cut and rotate mirror, is very frequent, which does sacrifice the rhythm of the video, but gives the user a more immersive experience.

The first-person perspective is more like a way for the protagonist to document his or her life, and when it resonates emotionally, it provides a user experience that is not comparable to that of a third-person video.

Although this method is very risky, after all, there was almost no first-person view of video shooting on the viewing platform at that time, and the new way means greater risks, of course, risks and benefits coexist, once this method is accepted by reading users, Yaoqin Studio will become the first to eat the cake.

Yi Yao, who has always sought stability, seems very abnormal this time, and agrees to Li Xiang's risky shooting method for the first time.

"Lao Yi, this is not like your style."

With the content setting and the shooting method determined, Qin Mo was in a good mood and deliberately made fun of Yi Yao: "When did our family Lao Yi learn to take risks, could it be because the person who proposed it was ......"

Qin Mo deliberately glanced at Li Xiang, but he didn't want to be frightened back by Yi Yao's look.

It's just that Li wanted to look at Yi Yao, and the moment the two looked at each other, there seemed to be some indescribable sense of loss in their hearts.

It took another half a day for Yi Yao to make a detailed record of the specific program planning, and it would take a few days to prepare for filming and write the script for the first few episodes.

Qin Mo quickly told the news to Meng Chen, who was still in the Xinhua Garment Factory, and Meng Chen, who received the news, went to Zhao Xinhua without stopping, and as soon as he said that he was going back to Yaoqin Studio, Zhao Xinhua was obviously a little disappointed, after all, although it was not a few days, Meng Chen's ability to bring goods still made him feel amazing.

"Not going to stay a few more days?" Zhao Xinhua smiled tentatively.

Meng Chen just smiled, and Zhao Xinhua knew that he couldn't keep Meng Chen.

"Okay, in this way, you go to the finance department to settle the salary of the past few days, and if you need help in the future, you can come to Brother Zhao at any time."

In a few days, Zhao Xinhua still had to pay Meng Chen a salary, which made Meng Chen a little unhappy: "I haven't been broadcasting for a few days, forget it." ”

"Hey, one yard is one yard, your brother Zhao is not the kind of person with a small belly, go, I'll take you there."

Zhao Xinhua finally gave Meng Chen a salary, although it was only more than 1,000 yuan, but Zhao Xinhua's persistence still touched Meng Chen a little.

In those days, the Heiquan community was very busy, and Yunchuang's online sales have been very stable, and the Heiquan community had to expand its recruitment capacity, and it was only possible to barely meet the output requirements by working day and night shifts. Because Yunchuang did not deliberately press the goods anymore, the flow of funds also came alive, and the world changed for a while, and the Heiquan community, which was facing a desperate situation a while ago, suddenly changed its face, and everyone's faces were filled with hope and longing, as if the contradictions caused by inferior bamboo had never happened.

Most of the shares in the hands of employees have been withdrawn to Qin Yanshan, and Qin Yanshan has absolute decision-making power, and his heart is also a lot more steady.

After four days of preparation, Yaoqin Studio's new bamboo weaving account officially began to operate.

Yi Yao himself is going to the brand route, so this time, Yi Yao directly used the word "Dao Qin" on the account name, but fortunately, not too many people registered this name.

Two days ago, because Yaoqin Studio did not have a professional screenwriter, it took a lot of effort to create a script, and it was not possible to create a good script.

Qin Mo went to Yunchuang again to find an important person from his uncle Zhang Yunchuang. Yaoqin Studio and Yunchuang are nominally cooperative, and the new account is even operating in the name of Yunchuang, so this time Zhang Yunchuang seemed very happy, brought Qin Mo to the editorial team, and let Qin Mo pick someone by himself.

Qin Mo originally wanted to directly poach the leader of the editing team, but in the end he was stopped by Yi Yao and chose an ordinary screenwriter with good creative ability.

"It's all at this time, what are you polite about?" Qin Mo was a little incomprehensible.

Yi Yao understood very well: "Do you know what it means to invite God and send God easily? How many of the editorial team leaders will create their own works? It's really here, it's not right there, what can you do? What we need is a screenwriter, not a team leader. ”

Qin Mo was silent for a moment, and suddenly looked at Yi Yao with a look of admiration: "Old Yi, if you have a vision, you really have a vision." ”

With the screenwriter, the project is like a fish in water, and the initial progress is quite smooth.

But not without problems.

Because of the lack of preparation time, the video material only had Zhang Bin's previous rough cut space transformation shots, and the new video content needed to make up a lot of shots, and at the same time, Song Shanhe's handicraft shots had to be added, which was a lot more complicated in shooting.

And because it's a first-person perspective, most of the videos are long shots, and if something goes wrong in the middle, it means a reshoot, which reduces the efficiency a lot.

Although the first-person perspective has a stronger sense of substitution, the long shot has higher requirements for rhythm and content, and the rhythm problem cannot be compensated for by the soundtrack. Therefore, in the early stage, Yi Yao could only adjust the frequency of video sending, which was changed from one send a day to one send every three days.

Although the difficulty of video shooting has increased, the test of tacit understanding has become more intense, but fortunately, after such a long time together, several people are already familiar with each other, and the problems are being solved in an orderly manner.

Because Song Shanhe and Meng Chen had some fan bases before, the re-departure of the two of them also attracted the attention of some old fans, coupled with the creativity of space transformation and the combination of craftsman IP, the performance of the first two videos was very good.

Everything seems to be moving in a good direction.

Yi Yao is responsible for the operation, the video shooting is handed over to Li Xiang, and the editing and review are also handed over to Zhang Bin and Qin Mo, so that Yi Yao has enough experience to deal with the problems that arise in the process of account operation.

Qin Mo is also very busy, while helping Qin Yanshan manage the Black Spring Community, he also has to meddle in the affairs of Yaoqin Studio.

Fortunately, Yaoqin Studio is located in the Heiquan community, and the reduction in distance reduces the problem of future delivery and delivery.

Over time, the process issues have been resolved, and the traffic of the account has steadily increased. Although there is still a certain gap between the Hsinchu account and the old editor-in-chief account on the surface data, Yi Yao does not seem panicked at all.

Through data analysis, Yi Yao has clearly seen that the fan audience of the new account is more accurate.

The starting number of an IP account depends on the number of fans, but there are also differences in fans, and the size of accurate fans determines the strength of the IP attributes of the account. It's like a broadcaster who makes funny videos, his content is set to attract the attention of fans around 30 years old through "nostalgic and funny", and finally realize monetization through the live broadcast of "old objects", and those fans around 30 years old are the accurate fans of the account. And most of those teenage young fans are actually ineffective fans who have no or weak monetization ability.

The launch of the new account has already been planned in detail, and the time will not be too early. Through the analysis of the account's fan portraits, the volume of accurate fans is gradually improving. Yi Yao's content is aimed at women between the ages of 25 and 35, most of whom have already married and have high requirements for the quality of family life. Therefore, Yi Yao must make a product plan that meets the fan audience on bamboo weaving products.

Young, trendy, quality, appearance, through data analysis, Yi Yao has already caught these keywords, so product planning must also meet these settings.

However, product innovation is not an easy task.