As a short video operator, Yi Yao knows very well what the future of the studio is.

The team-based viewing studio is easy to develop into a bottleneck state due to its small size and poor resource channels, and often the studio's ability to bear risks becomes worse because of the single project.

In many ways, MCN institutions have shown more superiority. And more importantly, the early MCN agency operation does not need too much volume, and the operation difficulty is not great, but it can well avoid the disadvantages of the studio's development.

The MCN organization is actually not as large as people think, and the MCN is first and foremost a medium.

There are tens of millions of creators on the short video platform, and it is very difficult for the official to manage them in a unified manner, and it is almost impossible to connect channel resources to radiate every creator. As a result, MCN is a media-based matrix mechanism.

MCN signs contracts with small, medium-sized and even novice creators through a matrix, and uniformly manages the channels, resources, traffic support and income of the contracted creators. The MCN agency connects with the official reader, which greatly reduces the work content of the official readership, and also improves the efficiency of the official's management of creators. From a formal point of view, MCN is more like a secondary agent of the official reading.

The official investment of resources and traffic to MCN through support policies, traffic blessings and various activity plans, and then implemented on the video creators through the distribution of MCN.

On the one hand, in order to achieve revenue, MCN will conduct more in-depth research on the strength and potential of contracted creators, so as to achieve more accurate traffic delivery, which reduces the work pressure of reading the official.

On the other hand, MCN has a binding relationship with the creator before, and the profit sharing ratio between the two parties is usually 46 distribution, and the creator is 60% MCN 40%, this matrix profit model will help MCN get more monetization channels, and then improve the level of the institution, and then get more resources and policies from the reading official, and finally feedback to the creator.

In other words, creators can quickly obtain accurate and powerful traffic support by signing a contract with an MCN agency, which is of considerable help to creators in the early stage and channel laying in the later stage.

In addition, the most important point is that MCN institutions have actually created new online channels through the construction of an Internet celebrity matrix. Through the rational use of its influencer resources, MCN institutions can connect with brands, manufacturers, and sellers to realize the online transformation of products. While helping creators increase their income, MCN institutions can also obtain more generous profit returns.

As a studio, a single viewing project does have the potential to succeed, but it also means that the studio has to take 100% of the risk of failure. The failure of one project can paralyze the entire studio, and the risk rate is extremely high.

Yi Yao knows very well that in order to avoid these risks and let Yaoqin Studio develop for a long time, the transformation of registered institutions into MCNs is the best choice at present.

At this point, Zhang Yunchuang seems to be very confident, and he believes that Yi Yao has no way to refuse Yunchuang's resources and channel advantages. In fact, the reason why Zhang Yunchuang chose to invest in Yaoqin Studio is that the most essential consideration is to strengthen himself.

First of all, Yi Yao has strong ability, and the development potential of the bamboo weaving project is also full of stamina, Yi Yao's transformation into MCN is an inevitable choice, and Yunchuang is obviously her best choice for cooperation. Through cooperation, Zhang Yunchuang is equivalent to "eliminating" a potential competitor in advance, binding his own interests to Yunchuang's competitors, this kind of planning and calculation is obviously not something ordinary people can think of. In addition, although Zhang Yunchuang promised that Yiyao would not participate in management decision-making after investment, after all, Zhang Yunchuang would become the actual investor of Yaoqin Studio, and even the largest shareholder. Although it seems that Yunchuang and Yaoqin Studio have no actual affiliation, the president of Yunchuang invests in Yaoqin Studio, and the impression to the outside world is that Yaoqin Studio belongs to Yunchuang.

The current fame of Yaoqin Studio alone can bring unimaginable blessings to Yunchuang, which is obviously what Zhang Yunchuang wants to see the most.

Through investment, competitors have become partners and even completely stifled the possibility of Yaoqin Studio defeating Yunchuang, Zhang Yunchuang's move is not old.

Although Yi Yao has strong operational capabilities, with her current vision, she obviously did not take these into account.

in the hospital.

Dong Zhi has been staying by Chen Lu's side for the past few days, and after lunch, Dong Zhi was about to go to fetch water and was stopped by Chen Lu.

"I want to go home." Chen Lu said suddenly.

Dong Zhi looked incredible: "Go home? Home? ”

Seeing Chen Lu nodding inmorantically, Dong Zhi suddenly smiled: "You don't look like a person who can live in peace." ”

Of course, Chen Lu wants to stay in Beijing, and although she has realized her mistakes and made changes, there is really no reason for her to stay in Beijing now.

Not to mention that the entire reading and operation circle was blacklisted, all the projects in hand were snatched away by others, and even Chen Lu, the only Daoqin trademark that could be turned over, had already let Dong Zhi transfer it to the Heiquan community.

Back to square one?

Back in the partition room?

At the thought of this, Chen Lu felt hopeless and frightened.

It seems that the pressure of life has smoothed out Chen Lu's fighting spirit, and what worries Chen Lu the most is that she is afraid that she will become that demonic Chen Lu again on the way to start over.

"What else do you have planned?" After being silent for a long time, Dong Zhi asked Chen Lu.

Chen Lu shook his head: "You see that I am like this now, what else can I plan?" ”

Dong Zhi hesitated for a long time, but still said: "Chen Lu, the business of the auto repair shop is not bad, do you want to ...... Come help me? ”

Chen Lu understood what Dong Zhi meant, for so many years, Dong Zhi had always liked himself, and it was impossible for Chen Lu not to notice it. It's just that Chen Lu can't agree at the moment, after all, Dong Zhi already knows her unbearable side.

"I don't care. It's true. ”

Chen Lu didn't react, and Dong Zhi had already guessed her thoughts.

But the more Dong Zhi is like this, the more Chen Lu feels guilty.

When the two looked at each other and were relatively speechless, Yi Yao came.

Knowing that Chen Lu planned to go home, Yi Yao was very unusually unopposed: "It's okay to go back, don't look at the poor development of small cities, but it is comfortable and peaceful there, and there is not so much deception." When will I go and see you off? ”

Yi Yao's reaction made Chen Lu a little surprised.

"You won't keep me?"

Chen Lu looked aggrieved, but Yi Yao said abruptly like a master outside the world: "It's your choice to keep or not, how can others make decisions for you?" Besides, it's not interesting for people to stay absent-minded. ”

Chen Lu realized that Yi Yao was deliberately provoking her, and when she was about to get angry, Yi Yao took out a lease contract from her bag and handed it to Chen Lu.

"What is this?"

Chen Lu opened the contract and saw that it was the lease contract of the house she had rented in Sihui before.

"You ......"

Yi Yao smiled slightly, and without waiting for Chen Lu to finish speaking, he said: "After you move out, I will rent that house, and sometimes I will go to live for two days." ”

Although that house had too many unbearable memories of Chen Lu, Yi Yao was able to do this, and Chen Lu was still touched. She knew that when she had just embarked on the road of no return, Yi Yao had already prepared a way for him to retreat.

"This, I can't ask for ......"

Chen Lu still didn't finish speaking, but was interrupted by Yi Yao: "You forgot, you gave me 50,000 yuan when Yaoqin Studio was in the most difficult time, speaking of which, you are a shareholder of Yaoqin Studio." Watching shareholders live on the streets, don't let me bear this notoriety. ”

"Chen Lu, do you remember what I told you before? When I finish fighting the world, there will definitely be half of you in this world, and I am serious. ”

Speaking of this, Chen Lu had already cried into tears, Yi Yao hugged Chen Lu in his arms, and suddenly teased: "Concubine Ai, I'm about to change my mind after crying and wearing makeup." ”

……

There is a more important reason why Yi Yao is considering cooperating with Zhang Yunchuang, that is, Chen Lu.

Yi Yao knew that Chen Lu had been operating for so long, although he had done a lot of wrong things before, but in terms of the operation of Yunchuang bamboo weaving account and shoe factory account, Chen Lu's operation ideas were already very mature. Leaving the reading operation circle and starting over is obviously not the best choice.

Knowing that Yi Yao wanted to cooperate with Zhang Yunchuang, Chen Lu was very repulsive.

"You know what kind of person Zhang Yunchuang is, and it's too risky to cooperate with him."

Yi Yao didn't make a decision, but she knew that cooperating with Yunchuang could at least allow Chen Lu to get rid of the blacklist and restore her reputation. Moreover, Yi Yao already plans to let Chen Lu manage the MCN agency that Yaoqin Studio is about to register. Chen Lu knows Zhang Yunchuang better, and he also knows Zhang Hai better, and he can be regarded as able to restrain the two to a certain extent.

Returning to the rental house next to the Sihui subway station again, Chen Lu had mixed feelings in her heart.

She knew why Yi Yao chose this house, and instead of escaping the mistakes she had turned over before, facing her misery might be the best way to save herself.

However, Yi Yao is still very caring, the layout of the house has been redone, the furniture is also new, and even the storage basket and draining basket have been replaced with new products on the market of Dao Qingang.

Yi Yao originally planned to stay and finish dinner with Chen Lu, but it was obvious that Dong Zhi was also there, so he left with interest.

As soon as he left the building, Yi Yao received a call from Ling Suhua.

"Ling Suhua, why are you calling me at this time, is there something wrong?" In front of Ling Suhua, Yi Yao was still as big or small as ever.

"Why, when you become famous, you forget the person who gave birth to you and raised you? Your dad made your favorite dish and came back for dinner. ”

……

When Yi Yao returned home, he learned that there was something wrong with Ling Suhua's traditional Ming Dynasty costumes.