When Yi Yao returned home, he saw that Ling Suhua was in a wrong mood, and when he asked, he knew that there was a problem with her clothing business.

Ling Suhua received orders from several crews in the south before, because of the large supply volume, the people in the factory couldn't be busy at all, so Ling Suhua recruited some veteran craftsmen to help with production. Handmade Ming Dynasty Hanfu has high requirements for craftsmanship, and Ling Suhua didn't expect that as soon as she sent a recruitment information, more than a dozen craftsmen in their forties and fifties came for an interview.

It's just that when the fabric has been prepared and most of the costumes have been produced, several crews have defaulted because they have found a new supplier, although the other party paid the liquidated damages very happily, but after losing such a large piece of the market, a lot of new workers have been added, and Ling Suhua's clothing business quickly fell into an embarrassing situation.

Originally, Ling Suhua didn't want to tell Yi Yao about this, after all, she was originally a strong character, and letting her daughter know that she was going to face failure again was obviously not what Ling Suhua wanted to see.

But this time Yi Chengwen was very persistent, he felt that it was time for his daughter to share the burden for the family when she had grown up, not to mention, Yi Yao was never an easy person to defeat.

This is the first time that Ling Suhua has not objected to Yi Chengwen's opinion, even if she is very reluctant.

"Why did so many veteran craftsmen suddenly pop up?" Yi Yao's focus was not on how to solve the problem, but on the craftsman.

Ling Suhua sighed: "Jiang Tunna has been in the traditional clothing business for a long time, and then lost the old craftsman who changed careers and lost his unemployment, if it weren't for your grandma saying that I wouldn't know there are so many old craftsmen there." ”

Jiang Tun is not far from his grandmother Lan Peiying's house, Ling Suhua's business was cold in the past, and in addition to many problems one after another, these people did not notice Ling Suhua. But later, Ling Suhua really made some effect on the traditional costumes of the Ming Dynasty, and now the expansion of the recruitment team to recruit veteran craftsmen has brought hope to these unemployed old craftsmen at home.

In the torrent of the times, these veteran craftsmen thought they would be eliminated until they saw Ling Suhua's recruitment information.

"How many veteran craftsmen are there in Jiangtun? How? ”

Yi Yao's question was still no longer on point, which made Ling Suhua also look a little impatient.

"Many, tens of thousands of people in Jiangtun, there are not 3,000 but 800 people who do traditional clothing and craftsmanship." Ling Suhua looked helpless.

Yi Yao asked again: "With the goods and funds in your hands now, how long can you maintain your current operation?" ”

Ling Suhua shook his head again and again, but still replied after a rough calculation: "It's no problem for two months, but after two months, it's hard to say." ”

"Okay, let me think about it first."

Ignoring the doubts on Ling Suhua and Yi Chengwen's faces, Yi Yao put down the dishes and chopsticks and returned to the bedroom to rest.

How could Yi Yao be able to sleep, she knew that blindness was the most difficult time for Ling Suhua, but at the same time, she ......

Yi Yao seemed to see something turning around.

Turn on the computer to open the reading data platform, Yi Yao didn't sleep all night, carefully studying the data information on the platform.

Until more than five o'clock in the morning, Yi Yao finished reading the last set of data, and his expression instantly became cheerful.

There are several data information that is very beneficial to Yi Yao into the implementation of Yi Yao.

First of all, perhaps because of the success of Dao Qin's bamboo weaving account, in the data analysis of reading short videos, Yi Yao can clearly see that video accounts related to traditional crafts are growing rapidly, and it is more obvious that the beautiful anchors who originally focused on modern clothing and cross-dressing are now looking for a breakthrough in traditional clothing and cross-dressing in order to rub off on traditional topic traffic.

In addition, Yi Yao checked the data information overnight, although he did not see the live broadcast account related to traditional clothing, but he accidentally saw the category of "traditional clothing" in the product category of the reading platform.

Two months ago, the platform did not have this sub-category, but now it is.

The perceptive Yi Yao immediately realized the importance of this change.

Although operation is an industry that requires creativity and dinner, Yi Yao knows very well that all operational ideas are extremely dependent on the official development ideas. The subdivision of traditional clothing has grown from scratch, which at least shows that traditional-related topics and related channels have attracted the attention of the reading official.

Compared with operators and MCN institutions, the reading official obviously has a keener perception of the control of the wind direction and the expansion of new areas.

Now, traditional clothing seems to have become an area of key policy support for the reading of the government.

Yi Yao knew that this was Ling Suhua's best chance to turn over. If you can cater to the development ideas of the official and be the first to eat the cake in the field of "traditional clothing", it is not impossible to completely open the online market of traditional clothing in the Ming Dynasty.

The emergence of a new online product is first considered by its market demand, and then by opening sales through cost performance and operation methods. Take Daoqin bamboo weaving as an example, although many modern household products have been replaced by plastic products and stainless steel products, but bamboo products are not inferior to plastic products and stainless steel products in terms of function and practicability.

The market demand for traditional clothing in the Ming Dynasty was much smaller.

No one will wear the traditional clothes of the Ming Dynasty to go out in daily life, not to mention the cumbersome dress, it does not conform to modern aesthetics and even looks unusual.

The biggest market demand for traditional costumes in the Ming Dynasty still comes from offline commercial activities, literary programs and film and television drama props, and the market in this area is obviously insufficient, and it is not suitable for reading platforms.

Yi Yao knows very well that if he can't tap out the new market demand and blindly make a traditional clothing account, it will only lead to ultimate failure.

"Why does the reading official want to open the traditional clothing category? Why? Why, exactly? ”

Yi Yao fell into a dead loop of thinking, she knew that reading the official must have his development plan in this way, and she must have seen enough market demand. But where are these needs?

After a whole night of data analysis, Yi Yao still couldn't solve this most difficult problem.

Although the number of traditional clothing cross-dressing accounts is increasing, it is obvious that this part of the market demand is not enough to support the demand for account sales.

There's another way to try, though. That is, through MCN test marketing, through a huge group of Internet celebrities to test where the market demand for the product is. This is also the advantage of MCN institutions.

In the past, new product testing could only be carried out offline, just like the latest new flavored drinks on the shelves in shopping malls, even if the offline supermarket channels were wide enough, in fact, the effect of new product testing was not obvious, after all, this required too many resources to mobilize, and often did not get the most real feedback from consumers.

MCN's online new product testing is completely different.

First of all, there are enough channels and consumer base online, and the authenticity of new product testing is easier to guarantee. At the same time, through matrix distribution, it is easier to find the market demand point of the product.

Whether the older generation needs traditional clothing more, or the new generation of young people prefer traditional clothing, whether it is a student or a teacher, whether it is for personal use or activity use, these can all be found through the on-site new product test.

But the problem now is that Yiyao does not have its own MCN organization to complete this work, and it is very risky to put the new product testing in a mature MCN institution like Yunchuang.

New product testing means initiating a project, and once the test results meet the requirements, it means that a new project can be launched. Of course, Yi Yao hopes that this kind of promising project can be done by himself, rather than cheapening Yunchuang for nothing.

The crux of the problem is back to the beginning, if Yi Yao wants to eat this project, she must consider the establishment of an MCN institution, and she has to consider the favorable conditions of Yunchuang to prepare for the establishment of an MCN institution.

After not sleeping all night, Yi Yao was already sleepy, and when he woke up, it was already more than twelve o'clock at noon the next day.

The house was empty, and Yi Chengwen's breakfast was already cold.

Yi Yao can't figure out the problem, go out for a walk as usual, this is a habit that Yi Yao has developed over the years, don't think about the problem if you can't figure it out, let yourself relax first, and life may give you the best answer.

Yi Yao went to the Ming Tombs and met Qin Mo on the cruise ship of the Ming Tombs Reservoir.

and Xing Ziyang.

Seeing Qin Mo's dodging look as soon as he saw him, Yi Yao had obviously guessed the relationship between the two.

"Yo, I think some people are going to bow to reality, aren't they, Qin Mo?"

Yi Yao deliberately teased Qin Mo, but hooked Qin Mo's fierce strength back, and immediately turned into a fierce woman when he was still twisting and pinching, and directly kissed Xing Ziyang next to him: "Am I bowing to reality?" I'm giving reality a punch, okay? Joke. ”

Xing Ziyang was overjoyed, and immediately sighed: "Sister Yi Yao, you should come early, you must come early." ”

Qin Mo and Xing Ziyang really came together, although there seemed to be no signs before, Qin Mo always showed dislike for Xing Ziyang.

Sure enough, love is easy to get carried away, and Qin Mo, a straight woman of steel, is obviously more than just carried away.

"When did you two get into trouble? Why is there no sign at all? Makes me feel like a fool. Yi Yao continued to ask.

Qin Mo smiled: "Lao Yi, it doesn't matter to us whether you are stupid or not, I can't help you by nature." ”

Qin Mo's change of attitude towards Xing Ziyang began when Xing Ziyang bought the house that Qin Mo sold.

Xing Ziyang originally planned to hide it from Qin Mo, but in the end, Qin Mo accidentally discovered the real estate certificate.

Straight men and straight women, the shovel touched the pickaxe, and there were really sparks.