"Lao Yan, do you want to change the contract to one percent as you said before?"

Knowing that Yan Jinhua had helped him a lot, Yi Yao was also a little soft-hearted.

Yan Jinhua changed his clothes with a "fatherly" smile: "Forget it, I'm still afraid that someone will say that I have bad intentions and don't have a good heart, and then I will really not be a person inside and out." ”

Yan Jinhua smiled, and Yi Yao also smiled, as if the relationship between uncle and nephew had not changed for more than ten years.

"Are you serious, though?" Yan Jinhua suddenly stopped laughing.

Yi Yao knew that Yan Jinhua did not regret it, so he replied jokingly: "I was serious just now, but now I ...... Hey. ”

By the time Zhang Yunchuang came to the door again, Yi Yao had already signed the contract with Yan Jinhua, and reading the official cooperation announcement also made Zhang Yunchuang realize that he was still negligent. He was able to drive away competitors in the viewing circle, but he didn't want to let a Yan Jinhua take advantage of it for nothing.

Although Zhang Yunchuang did not show anger or anything like that on the surface, Yi Yao knew very well that Yaoqin Studio and Yunchuang's Liang Zi were completely concluded.

However, Yi Yao is no longer worried at this moment, competition is everywhere, not to mention that there are so many people supporting her and accompanying her, what is she afraid of?

More than two weeks have passed, and the development of MCN institutional accounts has been quite smooth, although there have been some accidents during the period, and the friction with Yunchuang has become more and more obvious, but on the whole, everything is developing in a good direction.

Ling Suhua's clothing business became Yi Yao's last heart disease.

The company is managed by Qin Mo, and although Li Xiang has not been reinstated, he has been busy shooting, and there is no need for Yi Yao to worry about the video.

In those days, Yi Yao would often go to visit Lan Peiying, sometimes helping Ling Suhua busy all day, sometimes just sitting next to him in a daze, watching a group of craftsmen skillfully fiddling with the silk in their hands, Yi Yao had mixed feelings in his heart.

It's still the same problem, although Yi Yao already has a preliminary plan, he can't dig out the new market demand and start blindly, Yi Yao is very worried that Ling Suhua's back road will be completely cut off.

After such a long time of training, Yi Yao is no longer worried about failure, failure is not terrible, and the terrible thing is that he has no courage to try.

But this time it was completely different, she was not just a simple reading project, but the hope of so many traditional craftsmen.

If you fail, you can start over, and if your hope is gone, you can ......

At noon, Ling Suhua wanted to pick up the goods and didn't stay at home to eat, and there were only Yi Yao and grandma Lan Peiying left at the dinner table.

Lan Peiying obviously saw that Yi Yao had something on his mind: "What problems did you encounter?" Tell me about grandma? ”

Although Yi Yao was very grateful for his grandmother's carefulness, he still couldn't arouse his interest: "You don't know how to read, and it's useless to tell you." ”

Lan Peiying asked Yi Yao with a smile: "Are you in a hurry?" ”

"Nope."

"Idle is idle, you should gossip."

Yi Yao can't screw grandma, Lan Peiying, who was born in a wealthy family, has not been covered up by the years at all, and Yi Yao always can't get a bargain in front of grandma.

Told Lan Peiying what he was worried about from beginning to end, Lan Peiying listened carefully throughout the whole process, and when Yi Yao finished speaking, she suddenly laughed.

"You just said that there are already a lot of ancient style accounts doing it on the short video, is everyone just simply following the trend?"

Lan Peiying always grasps the crux of the matter.

Yi Yao still couldn't raise his interest: "I know what you mean, but I can't tap new market demand, I really don't dare to shoot blindly." It doesn't matter if I can't help Ling Suhua, if it really comes to a situation where I can't recover, I will really become a pit mother's baby. ”

"Didn't you say that the official reading has also added the category of traditional clothing, what you don't know, the official reading must be clear."

Two sentences.

It only took two sentences for Yi Lan Peiying to completely open Yi Yao's mind.

That's right.

Yaoqin Studio is now the official partner of Yueshi, and Brother Zhao is still the person in charge of Yueshi. Reading the new traditional clothing category, she must have her own judgment and plan, what she doesn't know, Brother Zhao must be clear.

Before he could finish eating, Yi Yao rushed out of the door and went straight to Brother Zhao's office.

The Beijing headquarters is very magnificent, and it does not look mediocre at all in the bustling CBD. But Yi Yao didn't have a badge, and he was still stopped by the security guards. Only waiting for lunch to eat, Brother Zhao went out to see Yi Yao squatting on the stone steps.

The two went to the restaurant next to them, and Yi Yao's doubts were finally solved.

"Market demand? You're a bit short-sighted when you think about it this way, you really don't realize anything? Brother Zhao had a step-by-step posture, more like guiding Yi Yao to find a problem.

"Brother Zhao, can you stop going around the bend? I've been blowing my head up for the past few days. ”

Yi Yao looked impatient, but Brother Zhao refused to let her go: "Look outside, so many people come and go, what changes have you noticed?" ”

Looking at Brother Zhao's posture, Yi Yao knew that he would not speak easily, so he stared carefully at the passers-by outside.

"There is less Adi, less Nike, more Hongxing Erke, and more Semir...... There are fewer flowers and greens, and more black, white and red......"

Yi Yao casually said about the changes he saw, but he didn't feel it at all in his heart.

"What movies have you watched lately?" Brother Zhao asked suddenly.

Yi Yao looked awkward: "Movie? It seems that the good reputation these days are all domestic movies, I ...... I don't have time to watch movies. ”

Brother Zhao smiled: "You are about to discover the essence of the problem. ”

Yi Yao still didn't understand, and even her patience was about to run out, she suddenly realized a problem, and looked at Brother Zhao with a surprised face: "Are you talking about the return of the national style?" ”

Brother Zhao nodded with satisfaction and said, "It's not just the return of the national style, haven't you noticed that our people are becoming more and more culturally confident?" I remember that the streets used to be full of Hallyu and Japanese styles, but now how many can you see? Cultural self-confidence begins with the recognition of traditions, and if you want to continue these self-confidences, you must first recognize the traditions. ”

Seeing Yi Yao's serious look, Brother Zhao's topic returned to the market of traditional clothing: "Actually, you don't have to care about where the demand point of the market is, when spring comes, the flowers will definitely bloom, and the leaves will definitely sway when the wind blows." When cultural self-confidence becomes a trend, then our people's judgment and reflection on tradition will definitely come. If they must come back, why should we ask where they came from? Shouldn't we be more prepared to meet them? ”

Yi Yao woke up like a dream.

Brother Zhao's words woke up Yi Yao, which also made Yi Yao clearly see the gap between his operational ability and the official team.

No matter how strong Yiyao's operational ability is, it is only paying attention to the present, whether it is integrating channels or building operation ideas, these are all judgments made based on the current conditions. And Yunchuang has given a new perspective: preparing for the next wave.

Yi Yao finally understood that the rise of the national style trend is inevitable, and as long as the national style trend will come, there will be a market for traditional clothing. And the most important thing she should do is not to dwell on where the market is, but what she has to prepare for the upcoming market.

National style, tradition, two keywords quickly appeared in Yi Yao's mind, which allowed her to quickly find the content positioning and product positioning in line with traditional clothing.

Listening to your words is better than reading a book for ten years, and people's growth always happens in an instant.

After solving the conceptual problem, Yi Yao returned to the Black Spring community non-stop, and this time she brought Chen Lu.

Insiders look at the doorway, as soon as Yi Yao told Chen Lu about her analysis, the two had a great resonance. It has become the consensus of the two that the online market of traditional clothing will inevitably usher in spring, and Yi Yao already has a setting idea based on the two keywords of national style and tradition.

After an afternoon of analysis, the two quickly made a project plan that echoes traditional clothing, including detailed content positioning, product positioning, and the most important monetization model of the reading project.

"Aifei, you can do this project."

Chen Lu didn't expect Yi Yao to hand over this project to himself, after all, it is the outlet that the reading officials are promoting, and it is difficult for Chen Lu to predict how big the income level will be.

"I, I can't do it, I'm worried about ......"

"There's nothing to worry about, don't you still have me?"

The two hit it off, and the Ming Dynasty traditional costume project was also launched.

Yi Yao knew Ling Suhua's current situation, and also helped Ling Suhua think of the best way. There are many unemployed, unemployed, and idle craftsmen in Jiangtun, and if these people are arranged into the factory, both parties will have to take a lot of risks, but they can do outsourcing.

The different aspects of the traditional costumes of the Ming Dynasty were outsourced to the corresponding craftsmen, and the initial processing was done in the situation of a small workshop, and the price was calculated according to the quantity.

In this way, craftsmen have their own livelihood and can give full play to their residual heat, and Ling Suhua does not have to increase labor costs due to the backlog of manpower, which is the best of both worlds.

Knowing Yi Yao's plan, Ling Suhua was very uncharacteristically unrefuted.

It wasn't until this moment that Ling Suhua finally realized that her daughter had really grown up.