288 Social Attributes VS Fast Food Culture

The two of them spent more than ten minutes together to move all the goods to the store.

Yang Yinuan also helped Zhang Yuqian very intimately and put these boxes neatly.

At this time, the burger that Zhang Yuqian ordered was also ready, because it was next door, and the clerk brought it to her.

Zhang Yuqian took a hamburger and smiled at Yang Yinuan: "Look, I don't have anything to entertain you, why don't you eat a hamburger?" ”

"Haha, thank you, I just ate it before I came!"

"Then go into the house, drink water, sit down and go."

After working for a long time, Yang Yinuan was really thirsty, so he agreed.

followed Zhang Yuqian into the house, and Zhang Yuqian took him to the office desk at the back and sat down.

Then he found him a bottle of drink, Yang Yinuan was not polite, unscrewed it and drank half a bottle in one gulp.

And Zhang Yuqian, who was on the other side, was eating this hamburger in a big gulp at this time, and he was also smiling slightly when he saw him drinking water.

"What's the matter, the drink is spilling out?"

Yang Yinuan saw Zhang Yuqian smiling at herself, and her heart fluttered slightly.

A young man of his age can't stand the temptation, especially a mature @ woman like Zhang Yuqian, who is full of style.

Zhang Yuqian shook her head with a smile, and then suddenly said, "Have you encountered any trouble in your business recently?" ”

Yang Yinuan was stunned when he heard this: "Trouble? What's the trouble? ”

Zhang Yuqian pursed her lips and said, "In the past few days, someone has contacted me and asked me if this cigarette hotel is willing to transfer and rent. ”

"I asked them what they were going to do, and they said they were going to open a burger ......"

Zhang Yuqian said earnestly, and glanced at Yang Yinuan after speaking.

Hearing this, Yang Yinuan was an agitated spirit, and sat up straight.

"And how do you answer them?"

"Hah, of course I don't agree? I'm doing a good job now, how much money can I make by renting my store to them? ”

Yang Yinuan nodded after hearing this: "Well, it's not!" ”

Zhang Yuqian looked at him with a smile at this time, and then said: "I asked them, and they didn't hide it, telling me that they are from Minsheng Group and want to open a hamburger chain, and the name is Hamburg Family!" ”

When Yang Yinuan heard this, he slapped his thigh angrily: "I knew it was them!" ”

This Wang Qian is really fast, and he has already found their third branch at this time.

At this time, I actually want to open another burger owner next to this restaurant to fight them.

This guy is really a toad on his feet, it doesn't hurt people, he is disgusting!

"You're being targeted, aren't you? But also, your burgers are so delicious, I'm addicted to eating them! ”

"And three of them have been opened in such a short period of time, how can others not notice your potential stock?"

At this moment, Zhang Yuqian said while biting the hamburger on the other side.

Yang Yinuan also sighed: "Sister Qian, I can't figure it out, our family is not a big-name chain store." ”

"It's just a small chain that has just opened three stores, why are these people staring at our house?"

Zhang Yuqian put down the hamburger in her hand at this time, and then looked at Yang Yinuan directly.

After watching it for a while, Yang Yinuan was a little bit of a little bit of a peach, and then Zhang Yuqian smiled.

"Do you know how good your burgers are?"

She asked suddenly, Yang Yinuan scratched her head: "Eh, this... Our burgers are delicious, I'll admit it. ”

"But you want to say how delicious it is, I really don't feel this wow?"

Zhang Yuqian smiled again at this time: "Let me tell you this!" I was in Sakura Castle earlier, and I worked in Kyoshi. ”

"In these two big cities, there are a lot of burger joints, as well as international brands. There is also a pure Western-style burger specialty restaurant. ”

"I've been to a lot of them, and I can say that those burger joints have barely impressed me."

"At the time, it was delicious, but after eating it, I forgot about it."

"If I hadn't walked to the door of those shops next time, I wouldn't have thought of going in for another meal."

"There are even some shops, even if I suddenly walk to their door."

"But if it weren't for the fact that I was so hungry, I wouldn't have thought of getting up to go in and have a meal."

"There are two reasons for this, the first is the taste, and although these burger joints have different tastes, there is really nothing special that makes people linger."

"The second is the price, because at the same price, we really have a lot of options."

"So, if I'm not in a hurry, or if I don't have a choice, I won't go for a burger easily."

"In other words, these burger joints, he doesn't have a social attribute!"

"In other words, if you touch it and remember it, you will go in and consume it."

"But if you haven't met them, you won't go all the way to their store to spend money. That's fast food culture! ”

This is the first time Yang Yinuan has heard someone analyze the difference between their burger restaurant and other burger restaurants in such an objective way.

And what Zhang Yuqian said was really reasonable, so he listened very carefully.

"And your burger is different from others, and the taste of your burger is very unique."

"It's not an exaggeration to say that it's hard to forget when you eat it."

"Even if I'm not a meat eater, I want to go to your house every day or two for a burger."

"If you don't eat it for a few days, you feel like you're missing something!"

"And you also have a unique turkey burger, which is very cost-effective."

"It's delicious, it's healthy, and it's very affordable, so it has all the ingredients for a fire."

"Just because your burger tastes so unique, it creates super high customer stickiness."

"So you didn't find out? Your family has a lot of repeat customers. ”

"Once there are more repeat customers, your burger restaurant will have a social component!"

"For example, you didn't want to eat a burger today, but a friend of yours wanted to eat it, and he just wanted to eat Mr. Burger."

"You're usually a regular visitor to this house, and you like them very much, so you gladly agreed."

"That's the social thing, and that's something that other burger fast food restaurants don't have."

"Mr. Burger is characterized by his social nature, and the characteristic of other burger chains is that they are a fast food culture!"

"This is the biggest difference between the two, and this is the main reason why those capitals are eyeing your family!!"

"Because your store has all the inevitable elements of a fire."

"And now they choose to burn money to compete with you head-on, this is just the beginning, you have to be careful that they have more tricks behind them!"

After Zhang Yuqian gave Yang Yinuan a detailed analysis of the advantages of their family, she gave him a warning.