This is the first time Yang Yinuan has heard outsiders analyze the difference between their burger restaurant and other burger restaurants.

And don't really say it, listening to Zhang Yuqian say this, it seems to be really the case.

This is exactly why, their two new stores have been open for more than two months.

But now it is still the main reason why it is full every day, because they have super high customer stickiness.

Even if they don't do any discount activities or promotion, other people are willing to come to their house to eat.

And like the Hamburg family next door, if their opening bonus big promotion stops as soon as it happens.

Estimated the number of consumers in their store, and immediately halved the number of returns...

However, although he also knows his own advantages, he thinks of the menacing Minsheng Group.

Yang Yinuan still shook his head with a wry smile: "Sister Zhang, I can understand what you said." ”

"But the question is, how are we going to deal with such malicious competition?"

"You have also seen that now the other party is obviously going to fight a price war with us, and wants to burn money to kill us!"

"Although we are confident in our own quality, the problem is that people burn money at half price every day. And consumers also like to go to the wool wow! ”

"If this continues, I'm really worried that sooner or later it will affect our business!"

Zhang Yuqian smiled: "Then you can use your strengths and avoid weaknesses and stretch the battle line." ”

"Don't they like to burn money! Then you can open more branches and let them burn money to see if they can afford it! ”

If this hadn't been before seeing Wang Qian's methods, Yang Yinuan would have thought the same way.

But after coming back this time, especially when he learned that the other party actually made a pork burger to compete with them.

He was suddenly less confident, because countless historical experiences told him.

In the market competition, it is often not the best quality product that has the last laugh, but the most cost-effective product.

So at this point, he really isn't so confident.

"Of course I know the benefits of opening more branches, but in this way, we are also under a lot of pressure!"

"Because if we want to open more branches, our family will also have to increase investment, rent, water and electricity, equipment procurement, and personnel training, which will cost a lot of money."

After all, Yang Yinuan had never done big business before, so it was inevitable that he would hesitate at this time.

At this moment, Zhang Yuqian, who was opposite, smiled slightly.

"What? Scared? Stinky brother? ”

"Eh, Sister Qian..."

Zhang Yuqian put down the hamburger in her hand, looked at Yang Yinuan very seriously and said.

"Look at the orange mobile phone on the water, is it expensive to buy? Do you think he has many competitors? ”

"There are seven or eight miscellaneous brands alone, but which one can affect the status of Tangerine Mobile Phone?"

"Not to mention grabbing the net profit of the orange mobile phone? Now more than 85% of the net profit generated by smart phones every year is orange mobile phones! ”

"Why do you say that? Just because Tangerine mobile phones sell not only products, but also a kind of culture and social attributes! ”

"So people often say that there are two kinds of smart phones in the world, one is the orange mobile phone, and the other is other mobile phones!"

"And your burger, which is gaining momentum right now, also happens to have this kind of social attribute!"

"So you have to be confident, your goal should be, to make your burger into an orange phone in the burger circle!"

"Your goal should be that there are only two kinds of burgers in the world, one is Mr. Hamburg's burger, and the other is the other burger!"

"This is the purpose of your expansion, and it is true that your financial pressure will be very high in the early stage."

"But once you spread the stall, you're not selling a burger! It's the social attributes that your burger can bring! ”

"And if the other party continues to burn money with you, then he will only burn more money and lose more!"

"Because the more you open a branch, the more famous you will be, and the better your reputation will be."

"Your customer base will continue to fission, and word of mouth will bring more and more customer base."

"That's the benefit of super high customer stickiness and social attributes."

"And what about your competitors? You open a store, and he opens one not far from you, but what does their store rely on to attract customers? ”

"It's nothing more than a discount promotion, burning money to make customers fleece wow? He can afford to burn eight out of ten, dozens, hundreds, or even thousands? ”

"When the time comes, it can only be that you fight stronger and stronger, and they burn more and more weakly!"

"So, young man, have faith!"

Zhang Yuqian finished telling Yang Yinuan in one breath, her analysis.

After listening to this, Yang Yinuan suddenly became enlightened, to be honest, when he set off from the store before and came to the store here to help his mother pick up her luggage.

His heart is quite heavy, and his mother's words are still in his ears.

Minsheng Group is a large enterprise with assets of billions, and it also has a complete supply chain in its hands.

They are a small brand with three stores, and in front of others, they are not even an ant.

All the way through the drive, he was wondering whether to open so many branches in one go.

But at this moment, after listening to Zhang Yuqian's analysis, his mind suddenly became clear.

That's right! Sister Qian said that their customer viscosity is the biggest weapon they can rely on!

As for this social attribute, if Sister Yuqian hadn't mentioned it to him today, he really wouldn't have thought of it.

It seems that I really need to read more books in the future!

"Ha, Sister Yuqian is really better than reading ten years of books today! I get it! ”

Zhang Yuqian picked up the burger with a smile at this time: "I understand, just let it go!" When that's done, don't forget to invite me to dinner. ”

"Haha, when I'm done, I'll give you a lifetime VIP membership and let you eat burgers for free at my house every day!"

"Then I'll just wait for you, brother!"

Zhang Yuqian's last younger brother, Yang Yinuan, was warm, and his heart was fluttering again.

But at this point, he didn't have the heart to stay here any longer.

I first sent my luggage back to my mother, and then came to the second store in the Golden Triangle.

I took a look at the store, said hello to my dad, and then went to the hamburger family next door to take a second look.

The store has been renovated and reopened, and at night, there are still a lot of people in line at their store.

It seems that people are really forgetful animals, although a few days ago because Wang Qian's dog leg beat people, which caused this store to be smashed.

But now they have come up with greater discounts, which has attracted more consumers.

At this time, he saw that there were even many students from the HKSI who were queuing up in their store!