Yang Yinuan looked at Wang Shiqiang and looked forward to his next thoughts.

Although they only have 22 restaurants now, their fame has spread all over the country.

It can be said that there is already a fairly good mass base across the country, so the next thing they have to do is to copy.

Open as many stores as possible, but you can also pay attention to opening stores.

In the end, how to open it, should we focus on key cities, or should we spread it across the country.

It should be taken step by step, steadily, and begin to cover quickly and bloom in full swing, which is quite exquisite.

It's not something that can be made with a pat on the head.

And in this regard, it is natural that Wang Shiqiang is more experienced than him.

And when they open a new store, they are now facing another problem, that is, whether to continue to buy the store.

Or should I rent a house......

After all, if they embark on the road of rapid expansion this time, then they are likely to open hundreds, if not thousands, of stores across the country at the same time.

If you have to buy these hundreds or thousands of stores, you have to buy them.

Then they really don't have that kind of strength now.

But if you don't buy a store and just rely on renting, then this will inevitably lead to a significant increase in their costs.

Because the current Mr. Hamburg is not the same as before, unlike before, they are just an unknown company.

Now, through this period of time, it has been repeatedly searched for hot searches, as well as a series of hype.

Now Mr. Burger is already a well-known fast food chain all over the country.

Therefore, in the future, their location will undoubtedly be concentrated in the core business district of the city.

Because in this way, it can be more in line with the tone of their brand!

After all, it's time for them to maintain and stabilize their brand image.

Therefore, it is not possible to adopt the strategy of encircling the city from the countryside as before.

You can no longer choose the remote corners and low-end of the city to layout, if you are going to open a new store, it will definitely seize the core area of major cities.

In this way, their brand image can be further elevated and stabilized.

But the problem is that the rent of shops in these areas is often very high.

And once the landlord learns that it is Mr. Hamburg who is renting the house, he may deliberately raise the rent.

Who made you a 'famous brand'?

will even give you a rent increase every once in a while.

This is also the problem that Yang Yinuan has been having a headache recently.

What he didn't expect was that this time Wang Shiqiang brought him an answer.

"In fact, the next period of time will be very critical for us as a brand."

"Now that our business is famous, that's a good thing. But it's also a bad thing! ”

"Although we have leveled so many anchors that they dare not easily talk nonsense on the Internet, we have also offended a group of people."

"For example, peers, such as those who engage in self-media. Although they didn't say anything at this moment, they were all holding magnifying glasses, waiting to find fault with us. ”

"Because they also know that in the coming period, we're definitely going to use a fast copy-and-paste model for expansion."

"And this is also the time when we are most likely to make mistakes. And once we are in the process, we expose any little bit of problems. ”

"Then these guys, like hyenas that smell blood, will rush up and tear us apart......"

Yang Yinuan, who was still a little fluttering, immediately calmed down when he heard Wang Shiqiang say this.

Indeed, in recent days, as Mr. Hamburg has become more and more famous, and there are more and more praises for them on the Internet, it has made a little floaty.

And not only is he a little floating, but even many people below, from the store manager to the staff, have begun to float......

And at this time, Wang Shiqiang's warning is like an initiation.

Let Yang warm up and calm down, yes, it's just the beginning......

They only have 22 burger stores, but before that, he was in the mood as if they had successfully opened 2,000 stores.

Thanks to Wang Shiqiang's reminder this time, otherwise if this continues, then it will be worth it?

"And our rapid expansion will be the key to whether we can really gain a foothold in China."

"This time, my initial plan is to fully blossom in China and open 1,000 directly-operated stores at one time!"

"These directly-operated stores will fully cover all first, second and third-tier cities in China, and this time we are going to enter the core business districts of these cities."

"In fact, in terms of site selection for this expansion, there is Stephen's site selection system, which is not a problem at all."

"As for the funds for the purchase of the store and the funds for the renovation, these are not very difficult......

"On the one hand, we have our own funds, and on the other hand, Stephen's studio can draw some of the funds."

"And our twenty-two stores, now the daily flow is enough to cover part of it."

"Of course, there will be a large part of the funding gap, which can be borrowed from a bank or a financial institution!"

Speaking of funds, Wang Shiqiang has already made arrangements.

During this time, Yang Yinuan brought back the gold, and with the help of Wang Shiqiang, he quietly shipped some of it.

At present, there is about 100 million yuan in the funds withdrawn, plus Stephen's side, a part of it can also be withdrawn.

For now, a down payment for a portion of the store is sufficient.

Of course, if you talk about making a down payment for 1,000 stores at once, there must be a big hole.

This part is just like Wang Shiqiang said, it can be solved by finding a bank or financial institution.

After all, now their Mr. Hamburg sign has been launched.

If they are willing to finance loans, there will be countless banks and financial institutions that will come to them and cooperate with them.

"But these are not the most critical in the next expansion, in fact, in the next expansion, the most critical thing is people!"

When Wang Shiqiang said this, Yang Yinuan also raised his eyebrows, and then sat up straight.

"Oh? Why? ”

Wang Shiqiang looked at him and smiled: "Boss, do you think we can manage 22 stores so well now, what do you rely on?" ”

"Is it really that management system? Indeed, the management system is very good. ”

"But it's the people who keep our system running. The main ones are the store managers and the managers on duty. ”

"And next, we're going to expand 1,000 stores nationwide!"

"With so many new stores, even if we promote all the employees in our existing stores, we will spread them out."

"Let them go all over the country to be store managers and managers on duty, and there are not enough people!"

"As a result, we have to recruit a large number of store managers, manager-level managers from all over the country..."