Chapter 27: Foresight
Shishan County, Shishan Department Store.
Jiang Yang parked the motorcycle at the door and hung the helmet on the handlebar.
The dirt road from Lianhua Township to the county seat is very difficult to walk, and the dust is all over the body, so I have no choice but to take off my coat and pat it on my body several times, which is a little cleaner.
At this time, all his eyes were on the blank advertising position on the top of the department store.
The short battle with the Yeti Cold Drink Factory in the past two days made Jiang Yang more determined to annex them. Although the rural market can help cold drink factories grow as soon as possible, Jiang Yang knows very well in his heart that in order for Tang Special Drink to truly gain a foothold, it must open up the situation in the city.
With this word collection activity, coupled with Jiang Ergou's group of half-grown children, they have put enough pressure on the Snowman Cold Drink Factory in a short period of time. But after all, this Huang Defa has developed in Shishan County for so many years, and his connections cannot be underestimated. Coupled with the penetration of the Snowman brand in Shishan County, Jiang Yang did not dare to relax for a moment.
The top priority at the moment is to let the people in the city know that Shishan County has a "Tang special drink".
Located in the center of the county, at the crossroads, the Shishan Department Store leads to the east, west, south and north districts, and is the only way for people to cross to other urban areas. The department store is six stories high, and from the top of the building, you can almost see the entire county. If you can hang your own products on this building, the publicity effect can be imagined.
Jiang Yang simply tidied up his clothes and walked into the department store.
The Stone Hill Department Store just opened a few days ago, and the daily flow of people is jaw-dropping. Although the goods here are much more expensive than those outside, the name of the largest department store in Shishan County alone is enough to make it the first choice for people to go shopping.
Jiang Yang did not stop at the commercial area downstairs, but went straight to the top floor.
Sure enough, as soon as I went up to the sixth floor, I saw a wooden sign hanging at the corner of the stairs, which read "Office area, no outsiders are allowed to enter".
The entire sixth floor is a little empty, the floor in the corridor has not been pasted, and there are large pieces of exposed concrete on the walls.
"Mr. Bai, the floor of your office is made of marble with Nanshan pattern, and the furniture and other walls and floors are all done, and then enter the venue, do you think it's okay?"
A man who looked like a contractor said.
"Okay, you can watch and do it, but the construction period should be as fast as possible, my side has been open for a week, and I haven't even made the office out until now, so it's not like a word to spread it."
A rather magnetic voice came.
Jiang Yang followed the voice and looked at it, this Bai was always a middle-aged man in his forties, wearing a suit and leather shoes, his black hair was combed to the back of his head, his body was spotless, and his eyes were bright, which was in stark contrast to the thin contractor.
"Okay, I'll arrange for them to work overtime tonight."
The foreman said that, and left in a hurry with his bag.
At this time, Mr. Bai found Jiang Yang standing at the entrance of the building and said, "This is the office area, and the shopping mall is below." ”
Jiang Yang shook his head and said, "I'm not here to shop. ”
Mr. Bai was puzzled: "What are you doing in a department store without shopping?" ”
Jiang Yang walked forward and said, "I want to ask, are the billboards on the walls of your department store for rent?" ”
Mr. Bai looked Jiang Yang up and down: "The outside brand is our department store's own, and it will be used to display new products in the future, and it will not be rented out." ”
"Won't you rent it for any money?"
Jiang Yang looked into Mr. Bai's eyes and asked.
"Oh? You're kind of funny. There are so many idle billboards in Shishan County, why do you have to rent our department store? ”
Bai Chengen smiled slightly, and glanced at this young man in his twenties with interest.
He had been in business for so many years, and it was the first time he had seen such a special young man. is obviously very young, and there is an inexplicable old way in his gestures. It looks so ordinary, but the eyes and words are so sharp and crisp.
Jiang Yang said without thinking: "Shishan Department Store is located in the center of the city, with convenient transportation and extensive access, and the advertising space outside is eye-catching, and there is no comparison with other advertising spaces in the county. ”
"In that case, it's even more unlikely that I'll rent it to you. There are so many merchants in my building, and their products need to be promoted. ”
Bai Chengen looked at Jiang Yang and said.
Jiang Yang lowered his head and touched the tip of his nose, and said bluntly: "The building of Shishan Department Store is an iconic signboard in Shishan County, and the merchant's goods can be displayed at the door, and it is a waste for you to use such a good billboard on it." ”
Bai Chengen was stunned.
Jiang Yang is right, the customer group of the department store is targeted. All the customers who come here are basically rushing to shop, and the categories of goods in the department store can be said to be well known. When people have needs, they will naturally come here, not to mention the name of Shishan Department Store, even the children in the village know that the largest shopping mall in the county is called Shishan Department Store.
"How much are you going to pay?"
Bai Chengen asked.
Jiang Yang thought for a while and said, "Ten thousand yuan a month." ”
Bai Chengen was shocked.
What a big breath!
What is the origin of this young man, how has he never heard of it?
At this time, his mind was already quickly searching for information about such a person.
Jiang Yang saw that Bai Chengen didn't answer, and said, "You rent this brand to me, which is the real benefit maximization." If you really want to advertise your products to merchants, you can take the money and rent a lot of billboards outside. ”
Bai Chengen laughed after hearing this: "Since you are so refreshing, I will not be verbose." 10,000 is 10,000, when will the contract be signed? ”
Jiang Yang smiled slightly: "Now." ”
After that, he took out his mobile phone and dialed the phone number of Li Yan's office.
The phone was quickly connected, and Jiang Yang didn't say half a word of nonsense: "Take 10,000 yuan in cash and send it to Shishan Department Store as soon as possible." ”
Then he looked at Bai Chengen and stretched out his right hand: "Believe me, give me this billboard, it will only be good for Shishan Department Store, there is no harm." ”
Bai Chengen stretched out his hand to shake it, looking at Jiang Yang's confident appearance, and his heart was even more puzzled.
What is the origin of this man?
"Bai Chengen."
"Jiang Yang."
The two shook hands and reported each other's names.
With a few simple words of exchange, the billboard outside the Shishan Department Store already has a new owner.
When Li Yan sent money, Bai Chengen took Jiang Yang to visit his department store, and various merchants greeted Bai Chengen after seeing him.
"Most of the first floor is home appliances, and there are more imported goods, Samsung, Siemens, Panasonic, I have them all here."
Bai Chengen introduced as he walked.
Jiang Yang said with a smile: "Mr. Bai, I won't tell you, I have already visited the department store on the day it opened. ”
Bai Chengen turned his head and said confidently: "Oh? How do you feel? ”
Jiang Yang looked at the counter with the word "Siemens" written on it, and the fat woman was staring at this side in surprise at this time.
"Not bad."
Jiang Yang shrugged his shoulders and said.