Chapter 180: Advertising Pricing
"The Cui family wants to place an advertisement in our newspaper, and they say that they want the position of the front page!"
After sending Cui Cheng away, while Xiao Zhengtai and Chen Ping were there, Wang Wan spoke.
"The Cui family? Is that the Cui family winery? ”
Xiao Zhengtai, who was writing today's words, suddenly looked up.
This Cui family has been doing something for a long time, and this time they actually hit their newspaper with the idea?
"No, absolutely not, advertising them is not pushing the business of our wine shop out?"
As the editor-in-chief, Chen Ping naturally knew the influence of the newspaper in Xianyang City.
If an advertisement is placed on the front page, the effect must be very good, and it will directly affect the business of their wine shop, so he didn't even think about it and immediately refused!
"If you don't agree, we're pushing the newspaper's business out!"
However, Xiao Zhengtai's tone was completely different from Chen Ping's.
"Little short legs, you can think about it, if they let them advertise, it will definitely have an impact on the business of the winery!"
Wang Wan ran to Xiao Zhengtai's side and reminded softly.
"Humph! People buy wine, as long as the quality of the wine is good, they are not afraid of losing customers......! ”
Xiao Zhengtai smiled confidently and continued: "They want the front page headlines, then give them to them, but the price must be in place!" ”
"...... price?"
Wang Wan seemed to understand something, and her eyes suddenly lit up, "You want to make back the money that delayed the business of the wine shop in the newspaper!" ”
"If they want headline impact, they have to pay a high price!"
If you want the best layout, but you don't want to pay for it, you're taking him for a fool.
"How much are you going to price?"
Wang Wan asked with a wink of big watery eyes.
And Xiao Zhengtai smiled without saying a word, and stretched out a finger!
"A thousand gold?"
Wang Wan made up a number by herself, "Although the price is high, compared to the location, it can be regarded as a fair price!" ”
Normally, when advertising in the advertising column, Xiao Zhengtai is charged on a daily basis.
Depending on the location and the number of words, it ranges from one gold to one hundred gold per day.
For the headlines on the front page, a thousand gold a day is indeed not expensive!
"No, no, no!"
Xiao Zhengtai shook that finger with a smile on his face.
"It's 10,000 gold! Every day! ”
"What? 10,000 gold? Can they agree? ”
Hearing this number, Wang Wan almost dropped her jaw in shock.
Even Chen Ping showed a shocked expression.
10,000 gold, which is equivalent to two marquises, a full five years' salary!
If you are an ordinary person, even if you are tired to death, you will never see so much money in your life!
"Little Shortlegs, are you crazy? Can the Cui family agree? ”
"Let's open the price, if you don't agree, that's their business......!"
Xiao Zhengtai smiled contemptuously and continued: "Tell their family, 10,000 gold for a day, at least seven days, and pay the money first, otherwise don't talk about it!" ”
"What? Do you have to pay it all seven days at a time? ”
Wang Wan was even more shocked.
That's 70,000 gold!
Her father's dividend last quarter was only 40,000 gold, and she was excited for several days without sleep!
An advertisement in the newspaper costs 70,000 gold, which is too exaggerated!
"Little boy, the Cui family may not be able to agree?"
Chen Ping's flat mouth was also shocked by this number.
"It's their business to agree or not, and if they want to advertise their Cuijia Liquor Shop with the headlines, they have to bear this price!"
Xiao Zhengtai's attitude is very firm and unquestionable.
"Even if the Cui family wants to agree, they have to be able to get so much money!"
"Don't question a businessman's ......!"
Xiao Zhengtai suddenly laughed, "The Cui family has been running the wine shop business for generations, and has monopolized the tribute wine for so many years, not to mention 70,000 gold, even if you take another 70,000 out, it's no problem!" ”
In the past, merchants had a low status, but this did not prevent them from making money.
It is a fact that businessmen have money in their hands!
Even Shaofu Zhanghan, when he was young, didn't he marry a merchant's daughter for money!
"Okay, then I'll send someone to inform the Cui family when I go back!"
Wang Wan felt that what he said was reasonable, and nodded to do it.
……
"What? 10,000 gold a day, and seven days in a row? ”
When Cui Jingtong, the owner of the Cui Family Wine Workshop, received the news, he immediately jumped up from his chair.
"That's exactly what the newspaper replied!"
Cui Cheng bowed down, bitter with an old face, embarrassed to report.
He didn't expect the newspaper to offer such a high price!
"What do you mean, kid? When our money is blown by the wind? Was it robbed? 10,000 gold a day? I think it's better for him to grab money, what kind of newspaper does he run? ”
The more Cui Jingtong thought about it, the more angry he became, and he even smashed the teacup in his hand.
"That'...... As I said, the front page headlines have always been to publish important news, if an advertisement is published, the people in Xianyang City, and even other counties and counties can see it, and the response must be great, so the price is high, if we think it is expensive, we can also go to the advertising column, and the daily price is enough for hundreds of gold! ”
Cui Cheng truthfully reported the news conveyed by the newspaper.
"That advertising column is a big slap in total, and there are dozens or hundreds of advertisements on it, what's the use of posting it?"
Cui Jingtong's angry chest rose and fell, panting heavily.
"Sir, what ...... What shall we do? Is this advertisement listed or not? ”
Cui Cheng cautiously asked, "The newspaper is still waiting for our reply, saying that if they don't advertise, they will arrange news matters!" ”
"They...... They're just too much! ”
Cui Jingtong clenched his fists, thought for a long time, and finally gritted his teeth and made a decision: "Deng!" ”
Now that the wages of the long-term workers have been paid, they have begun to work, and the grain stored in the warehouse has been taken out to make wine.
Judging from the current situation of the winery, advertising is already the last resort, and if you give up, the winery can only go out of business!
There are too many advertisements in the advertising area, and if you post there, you will be flooded directly, and the effect will definitely not be obvious.
After thinking about it, Cui Jingtong could only choose to agree!
"Master, do you really want to board? They asked for seven days at a time, and they paid all the money at once, which was 70,000 gold! ”
Thinking of how dazzling the 70,000 gold was, Cui Cheng's flesh hurt.
"Deng!"
Cui Jingtong gritted his teeth and said, "Hurry up and do it, don't ask again!" ”
He was also afraid that if he asked again, he might regret it.
Without proper publicity, the winery is facing closure, and when he goes to the underworld in the future, how can he have the face to meet the ancestors and ancestors underground?
"Okay, sir, I'll do it!"
Cui Cheng received the order, nodded, and turned around to do it.
Wang Wan didn't expect them to agree so happily, and drove the carriage and brought all the money to the newspaper office at once.
Seventy thousand gold, some of which are gold, and some of which are Qin Banliang, are filled with dozens of boxes!
The originally huge newspaper office was suddenly jammed.
Yu Wenxuan took someone to count it, and it took a full afternoon to count all the money!
"Steward Cui, don't worry, tomorrow the advertisement of your wine shop will appear on the front page, you just wait to be busy!"
Ordered someone to send the money to the other courtyard, Wang Wan said with a smile.