Wang Li led the executives of Lingdong Commerce and Trade to hold a very successful meeting, and quickly began to act separately after the meeting.

An Qian is inside, Wan Kaicheng and Shen Yitong are outside.

The main internal work is responsible for the design, development and production of products, while the main external work is the flagship store, directly managed store and franchise store.

Huazhou is the base camp of Tang Group, as the boss of Jiang Yang is not stingy, after a wave of his hand, Huazhou's seven Tang flagship stores have been divided into two, there are 3,000 square meters of super large stores to add new tricks, modern glass partitions divide a huge space of nearly 1,000 square meters, simple decoration, all kinds of women's clothing, jewelry and bags appear on the display shelves.

While ensuring sufficient beauty, there is a simple and luxurious logo under the signboard of the Tang Dynasty flagship store: Baolilai.

In the scorching summer, many girls who were relaxing in the Tang flagship store opened the glass door with the drinks in their hands, looked curiously at the goods in the "store next door", stretched out their hands from time to time to touch the material of their clothes, picked up hats and jewelry and put them on their bodies, and then turned around in front of the mirror.

Everything here looks so upscale.

The marble floor is smooth, clean as crystal, and the elegant piano sound comes from the corner, which is refreshing.

Every time a customer enters the store, there will be girls wearing black uniforms and smiling faces, carefully introducing the material of the product, the workmanship, and what kind of clothes and jewelry bags are suitable for different customers according to different face shapes and figures.

The prices of goods in Baolilai stores vary greatly, there are about 100 yuan of clothing, and the price is quite close to the people, but more are still mid-to-high-end products.

A women's sunhat costs 300 yuan, a dress costs 1,000 yuan, an ordinary women's handbag costs 1,000 yuan, and there are even many high-end satchels as high as 5,000 yuan. The small black sign hangs on the back of each product, and the price is clearly marked.

When the women are surprised that the goods here are expensive, the shopping guide will patiently explain.

Baolilai belongs to the high-end brand, specially designed for elegant and tasteful women, combined with designers from more than a dozen countries at home and abroad, many places are handmade Yunyun, in order to gain a foothold in the domestic market, now as long as the membership, become a member of Baolilai, you can enjoy different discounts.

This discount is excellent

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Hui is accumulated according to the consumption in the Treasure Lite store, divided into five different levels of membership, and the membership card is also different, which is the highest level of purple card, platinum card, gold card, silver card, to the entry level of black card.

The color of the membership card is based on the name of the card, and the amount of accumulated consumption and the extent of the discount are also explained in detail.

Black-card: cumulative consumption of 200 yuan (10% off)

Silver card: cumulative consumption of 500 yuan (20% off)

Gold card: cumulative consumption of 1,000 yuan (7% off)

Platinum card: cumulative consumption of 5,000 yuan (6% off)

Zijin Card: Cumulative consumption of 100,000 yuan (5% off)

Each customer's membership card is real-name binding, and the same membership system used by the Tang flagship store, the anti-counterfeiting work is not generally strong, which is entered into the customer's information and every consumption record.

That is to say, as long as she is a customer of Baolilai, from the first day she stepped into this store, every money she spends will be accumulated into her membership record, when the consumption amount reaches a certain level, the system will automatically upgrade for her, and no matter you go to any Baolilai flagship store, the clerk will help replace the new level of membership card.

This kind of membership card is not divided into product categories, whether it is clothes, underwear, hats, bags or jewelry, jewelry, etc., in the future, all products under Baolilai can enjoy the corresponding level of discounts, once owned, real and effective.

This means that the same women's bag, after the new product is launched, some people will have to spend 1,000 yuan to buy it, and some people only need 500 yuan to get it.

The women stopped at the door of the Bollylai store and began to take a closer look at the products here.

In addition to the material texture is better than most clothing brands, whether it is the design of the clothing or the shape of the jewelry, there is nothing eye-catching, and it is no exaggeration to say that there is nothing special at all.

The costume jewelry bags of this era pay attention to a novelty, the shape is peculiar, and it is eye-catching to wear and wear.

On the other hand, this Baolilai pursues simplicity and calmness, whether it is workmanship or materials, all of which pursue a low-key luxury style, which is contrary to the current market.

If you have to talk about the characteristics, it is that these products are very attractive.

They don't have the property of coming up to attract other people's attention, just

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So lying there quietly, whether it is worn on the body or worn around the neck, giving people a very calm quietness in their hearts, clothing, accessories, bags, are so, simple and luxurious, faintly showing their nobility, look at a few more times, and the taste will come.

With the listing of Polar Lite, so did the talk.

One of the most controversial is the price of Baolilai, an ordinary domestic clothing brand, daring to position the price in this range, no different from suicide.

You must know that at present, the most popular luxury goods in China are Louis Vuitton, Hermes, EL, etc., while the mid-to-high-end brands are replaced by Ochili, FivePlus and Goliath, especially when the trend of the United States, South Korea and Japan has invaded this land in turn, the figure of state-owned brands is becoming less and less, and even in the end it can only survive in some low-end markets.

Whenever someone mentions some state-owned clothing brands, the first impression of ordinary people is labeled with all kinds of cheap labels.

"Poor taste."

"It's ugly."

"Not fashionable."

"Stalls."

"Rustic."

"Dogs don't wear them."

And the birth of Baolilai made these women calm down and did not forget to look back at the brand twice.

After careful observation, I finally found that the highlight of this brand's products is the balance under contrast.

Careful people said that although Baolilai's appearance is not so amazing, it is very "able to play". You put it together with a normal brand, and it doesn't look particularly outstanding, and it doesn't look very cheap. If you put it with Louis Vuitton, it seems that she has the power to fight as well, and it doesn't go down in an instant like other mid-range brands.

"You can pass two moves with any brand."

This is what women say about Plêl's products.

The texture of the selected materials is not to say, the good fabric, the workmanship is also first-class exquisite, even the inconspicuous zipper is very careful, similar to the thread, rubber cracks and other low-level mistakes, in the body of Baolilai has never been found.

"I always feel that the price is still a little higher, if only it could be cheaper."

Young girls make such a point.

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