Compared with other brands in the middle and high-end, Baolilai is a new product that has just been launched, whether it is brand building or popularity, it is not comparable with those big brands that have been ingrained in the hearts of the people.

The same is true.

The girls spend 1,000 yuan to buy a Devoni's bag to go out, and other girls know the price of the bag at a glance, and their vanity can be instantly satisfied. But spending 1,000 yuan to buy a Baolilai bag is different, others will ask: what is this, 1,000 yuan to buy? Are you braining Watts?

To put it bluntly, the biggest factor that makes women hesitate is the psychological level.

They think that things like clothing and clothing can either be bought at cheap stalls, used in the vegetable market or when shopping, and no one will see them at home, and they will not feel distressed when they are used badly. Or spend a lot of money to buy some good ones, when you meet your boyfriend, when you get together with friends, and when you go out with your best friends, women, life is a chic, just a face, you can't let people look down on it, especially not by the women around you.

Therefore, "face" has become a critical step for them to hesitate to buy, and the price has also become one of the important reasons why they stop.

The discount of the membership card is very large, but it takes a lot of money to accumulate, and it is obvious that this will not allow them to overcome this psychological barrier. As a result, in the first few days of introducing the Baolilai brand to the market, Lingdong Commerce and Trade was not as good as everyone imagined, and the sales of the products can be described as sluggish.

The creditors of the Huilianda incident have stabilized, no longer aggressive, no longer loud debt collection, but have played a huge role after the advent of new products in Lingdong Commerce.

They took the company profile and product profile of Lingdong Trading, and read it side by side, and their attention was no less than that of the newly recruited employees of Lingdong Trading.

They are well versed in the various products of Lingdong Commerce, and they are familiar with them, and when they see their friends, they rush to promote them, and they can't wait to blow these ordinary clothing and jewelry bags into a flower.

This is especially true in Guangzhou and Huazhou, where the more creditors there are, the more famous the products of Lingdong trade become.

"Fourth aunt, it's time to buy new clothes, there is a brand called Baolilai, I am a platinum member there, and I can get a discount with my card!"

"Aunt Liu, the skirt has worn off, you can't wear it anymore, and you can wear it again, I'll take you to Baolilai to buy two bodies, that brand is very strong."

"Fang, tomorrow is your birthday, let's buy you a Paulilai, swipe your card first, and then pay ......you back when I want the money back."

These creditors can't be idle at all, and they are changing their ways to promote Baolilai, its origin

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Because it is not only because Lingdong Commerce and Trade has repaid debts, but the company has issued exclusive benefits to these creditors.

All creditors who have been involved in the Huilianda incident before, with the remittance bill, can get a platinum membership card for free in Lingdong Commerce, this membership card is different from other cards, not only they can enjoy discounts, anyone with this card, can enjoy discounts in Baolilai's store. And as long as the consumption generated through this card will accumulate points, and these points can be exchanged for cash in Lingdong Commerce.

In other words, the creditors have become salesmen of Lingdong Commerce and Trade in disguise, and they can get a certain commission no matter where they promote and sell Baolilai's products. Of course, these commissions are not related to their debts and are calculated separately.

Nominally, they have a very "righteous" excuse, which is that I am not selling something, but saving a poor girl, saving a company, saving hundreds of thousands of families, and by the way, saving myself.

Look at how noble I am, others owe me money, and I still work hard to help her pay off her debts.

With such a hat buttoned on the head, it will be very useful for any role, simply for all ages.

on TV media, on online forums. The news of Wang Li's efforts to set up a business to repay her father's debts is constantly fermenting, and she has attracted the attention and sympathy of the people.

In such a context, the work of creditors is also very good.

For example, ordinary underwear, clothing and trinkets are not expensive and sell quickly.

What Lingdong Commerce and Trade didn't expect at all was that the breakthrough of Baolilai's products was quietly opened from creditors......

……

Lingdong Commerce and Trade kept advancing, and the Tang Group was not idle, and began to wrestle with the cocoa company.

At present, more and more branded beverages are pouring in in the entire Huazhou market, and the two giants still occupy the largest market share - Tang Renhe and Cocoa.

Sixty-five percent of the total market share is in the hands of these two companies, of which 30% of the Tang people fluctuate, and cocoa also fluctuates up and down.

The cocoa company has made a statement, the value of the product itself is like this, and the price will not be reduced.

Tang Group also responded immediately, it is impossible to reduce the price of price reduction, you get what you pay for, and Tang products are not profitable.

Almost at the same time as the public opening of the cruel words, the two companies tacitly launched promotional activities almost at the same time.

Buy and give, it has become the first round of competition between Coco and Tang.

Cocoa Company buy one get one free, Tang Group buy one get two free, but

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The "two" that was given is a 200ml sample bottle.

Due to the fact that in the entire Huazhou City, the Tang Dynasty supermarket chain opened more and more, almost occupying half of the bottom channels, and the first round of Tang Group won.

The cocoa company was not convinced, increased its publicity efforts, advertised directly to CTV, invited many celebrities to make endorsements, and the cocoa company's products spread all over the country, and the influence gap of its brand came out in an instant, once again crushing the Tang people.

Not to be outdone, Tang Group did not choose to put hard advertising, but aimed at the poor areas and disaster areas of 11 counties around Huazhou.

Just when everyone didn't know why, a small line appeared at the bottom of the bottle of Tang Juice: Every time you buy a bottle of Tang Juice, the helpless children have more hope.

The leaders of the Huazhou City Rescue Office received the application of the Tang Group, hoping that Huazhou City could take the lead in setting up a love foundation, and set up a supervision team to be responsible for reviewing the accounts of the Tang Group.

When the leadership team learned the news, their mouths were crooked, and they immediately expressed their strong support for the Tang Group's application.

Not only that, big red flowers, awards, and banners were pulled everywhere, and a lion dance team was specially arranged to parade in the urban area of Huazhou, and the TV station also began to report on the feat of the Tang Group.

The children who received the donation were grateful to Dade and cried and said that the Tang Group was a benefactor and would study hard in the future and serve the motherland.

The people of Huazhou have said that we will not drink anything in the future except Tang juice.

And this move has also aroused the disgust of many people, such as other local entrepreneurs in Huazhou.

"Hypocrisy."

"The wool comes out of the sheep, which is a naked kidnapping, moral kidnapping, and the charity feelings of the people of Huazhou."

"It's shameless."

The discussion reached the office of the municipal party committee, and the leaders of the office found Jiang Yang.

After hearing this, Jiang Yang responded lightly: "Then I will revoke the foundation and let them come, just according to this specification, let them donate the money in the future." ”

As soon as these words came out, the discussion stopped abruptly, and everyone closed their mouths.

Why do you earn the company's money and donate it?

(End of chapter)

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