Chapter 776: Angry Blue Whale (3)
This move of the blue whale really shook the filet group.
A press conference made many of the brands that originally belonged to the Filet Group move closer to the direction of the Blue Whale.
March 18 every year is the day when these foreign brands sign sales agreements in Huaxia.
The blue whale carried out this action a few days in advance, which was undoubtedly adding to the blockage of Filip.
To be exact, he directly dragged out the flesh that Filip had eaten in his mouth.
For this reason, Patton, who was far away in Kyoto, gritted his teeth and threw the strategic agreement that he regarded as a treasure on the ground, still not relieved, and stepped on it twice.
"This information is false!"
Barton gasped: "Blue Whale has no intention of expanding the tertiary market at all, and those products in the FMCG field are also deliberately given to us, in order to consume our funds and divert our attention." ”
In his office, Smith sat on the couch and said nothing.
William frowned: "It shouldn't be......"
"Good things you did."
Barton snorted coldly: "None of the strategic actions on this data have been done, and none of the products on it have been produced!" On the contrary, we spent so much energy to lay out for a fake strategy, and we also built so many factories and made so many products! ”
"If you look at the blue whale again, you will be left with some drinks, snacks, toys and daily necessities, and all the other goods will be taken off the shelves!"
Barton glared: "Isn't his Jiangyang's strategic goal to expand the FMCG market this year?" Isn't it going all out? Don't you want to fight me to the death? Where is he?!! Got up the Internet, ran to the secondary market to grab land with us! ”
Wheezing heavily, Barton lit his cigar and smoked in a muffled voice.
Smith frowned slightly, and thought for a moment; "Mr. Patton is right, we were fooled."
William was stunned: "How is this possible!" The information was made out of goose eggs, and when the headquarters of Blue Whale Holdings held a meeting, Jiang Yang talked about this strategic information! Is there still a fake?! ”
Smith pondered for a moment and said, "This Jiang Yang is even more cunning than we thought, maybe he has already realized that there is a problem with his internal staff, so he deliberately took advantage of this opportunity to send us a false information. After hearing this, Barton said: "He must have known it for a long time, and there must be an inner ghost in 'kill sheep', otherwise this Jiang Yang can't be just right every time!" ”
Smith took a deep breath and spoke, "So, our members have been exposed. If we continue to stay in Blue Whale, we can only become a tool for Jiang Yang to use, and it will not do us any good. ”
"It's not the most critical."
Barton shook his head and said, "The key is how to clean up this mess!" We have made such great preparations in the tertiary market, and we have laid out so many super factories across the country, and now that the products have been made, we have to focus on this! Otherwise, the company's money will be wasted! And the blue whale suddenly turned its gun and aimed at the secondary market, fighting with us for the market and turf, how to defend itself? ! ”
Smith's brows furrowed deeply: "The Blue Whale held a press conference this time, and it is obviously fully prepared. As early as more than a year ago, Tang Group made seven super-large-scale flagship stores in Huazhou, as well as more than 400 Tang 24-hour chain stores, and their investment has never stopped, has been spreading throughout the country in a multiplying way. ”
"Now there are their stores all over the country, which are not only all of Blue Whale's brand products, but also have a membership system exclusive to Blue Whale. This membership system is common throughout the Blue Whale banner, and you can accumulate points to upgrade from daily necessities to clothing and department stores, so as to enjoy discounts. ”
"The worst thing is ......"
Smith looked at Barton: "Their membership system records a lot of customer information, such as customers' spending power, personal preferences, and communication methods, etc., and this kind of big data can directly classify these member customers." At this time, combined with their Blue Whale shopping network, they can even use this big data to accurately recommend more products to these customers. ”
"It's a fatal temptation for those big brands."
"Their advantage is too great."
Smith's words made Barton's mood a little heavy.
He didn't expect that the blue whale, which had been silent, would have changed so much.
Smith lit a cigarette and smoked it.
When Coco fought with Tang Group, Jiang Yang opened flagship stores and chain stores. At that time, in Smith's opinion, Jiang Yang's behavior was no different from that of a fool. During that time, Tangren's flagship stores and chain stores did not make money, and even lost a lot of money.
This is very unwise for a business.
But now that Smith understands, he understands Jiang Yang's true intentions and layout.
"It turned out to be ......"
Smith squinted: "That's his real strategy." ”
Barton looked at Smith Road; "It seems that he has been preparing to deal with us since two years ago."
Smith nodded: "Coco has always been the biggest competitor of the Tang people. We have gotten rid of him in various ways, and in Jiang Yang's eyes, we are naturally the biggest enemy. It's just that what I didn't expect was that the intention of an inconspicuous flagship store project was actually in this place. ”
"The big data he collected and the members he has accumulated, the goal is to use this to grab the secondary market with us!"
Smith's teeth chattered: "Using fake strategies to divert our attention, decompose our resource forces, and when we put our energy into the tertiary market, he suddenly moved towards the second-tier market......"
"It's just ...... It's so shameless! ”
William was puzzled: "What went wrong?" ”
Smith looked at William, "What are you thinking?" ”
William touched his cheeks and said: "In addition to 'kill sheep', Liu Miaomiao and Sun Weiye should also have problems." ”
Smithing's eyes were very cold: "Whether they have a problem or not, these two people can't be used anymore." William, you should understand what to do. ”
"Of course."
William sneered: "The good luck of the two of them has come to an end, and I will call them to come to Kyoto in a while." ”
Smithing looked at William: "No, William, you shouldn't let them come to you at this time, but you send someone to find them." There is one thing that must be clarified, how did Jiang Yang know that his company had internal ghosts, and when did he know about it? This is a matter of safety for the members of the 'kill sheep', as soon as possible, otherwise we will remain passive. ”
After hearing this, William nodded heavily, and a trace of cruelty flashed in his eyes: "Understood." ”
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