Chapter 446: Advertising Effect
If you indulge like this, it will only make the vicious circle worse.
Jiro Ida hurriedly went to report urgently and asked the headquarters to make a decision immediately, and the matter would be resolved one minute earlier and the benefits would be obtained one minute earlier.
The meeting lasted for an hour and did not end.
He Yuzhu knows very well what this means? So he wasn't in a hurry, and he didn't rush.
Two hours later.
Jiro Ida returned to the office with a tired face.
He said in a calm tone: "The matter is done, the headquarters is willing to invest an additional 10 million for advertising and subsidies, we don't believe that we can't kill the copycat." ”
He Yuzhu clenched his fists excitedly and said: "I knew that sooner or later there would be this day, but I didn't expect this day to come so quickly, we will go to the TV station tomorrow to find the director." ”
"After all, this matter is paid for by the headquarters, or do you hope that the two of us can go together, what do you think?" Jiro Ida took the initiative to say.
"No problem."
For He Yuzhu, it doesn't matter who he goes with, as long as he can pay for it, the key is to solve the problem.
Back at the store, He Yuzhu told everyone the news as soon as possible, so that they could share the joy.
Everyone expressed great anticipation, after all, this is a TV campaign, which will definitely bring unprecedented effects.
Moreover, the word advertising is also a new thing in today's country, and everyone is slowly accepting it.
In this way, the popularity will definitely be opened, especially the power of the brand.
At that time, this sales will definitely increase explosively.
He Yuzhu and Jiro Ida came to the door of the office of the TV station director together, and they had already made an appointment in advance.
When a TV station manager hears that someone wants to invest in advertising, he will of course maintain an objective attitude.
If something goes wrong, the director will definitely take full responsibility, and he doesn't dare to take any risks in such a thing.
Although we are now making a big effort to open up the economy, no one dares to make mistakes, and this is a big problem that will affect a lifetime.
The director said very seriously: "I know that you came here this time because of advertising, not money, this is a very important route issue." ”
Hearing this, He Yuzhu secretly thought that it was not good to say that it was a big thing, and it was unlikely that such a thing would succeed.
Jiro Ida stretched out his hand and said politely: "Mr. Director, this time I came here mainly to talk to the counter about cooperation, and this is conducive to friendly exchanges between the two countries, and it can also expand the understanding of advertising in China." ”
What he said was really heartwarming, and the director knew this in his heart.
But after all, there is a certain probability that something will go wrong, what if something goes wrong?
The director sighed and said, "It's not that I don't want to do this, but if you have the funds, how much can you pay?" ”
Jiro Ida stretched out a hand and said, "If a 30-second commercial is broadcast during the golden period and continues for a month, we are willing to pay a price of 1 million." ”
When hearing this number, how could the director not be excited?
If it can be negotiated, it will be a very bragging record for myself.
But he still held back the excitement in his heart, and said calmly: "We will have a meeting on this matter, and if the meeting is passed, I can agree." ”
"I also hope that Mr. Director can have a meeting sooner, because we have also made an appointment with other TV stations, and we want to cooperate with you, can you see that we are waiting here?" Jiro Ida said very sincerely.
This invisibly put a lot of pressure on the director, and he quickly agreed to come down and convene an emergency meeting.
Seeing the director walking away in a hurry, He Yuzhu involuntarily gave a thumbs up.
This old boy lied so much that he even doubted that it was true or false that he went to the meeting with the headquarters in the first place.
Whatever, as long as the goal is achieved, nothing else matters.
In less than an hour, the director hurriedly ran over and said in a very anxious tone: "We agree to this matter, and we can sign the contract now." ”
Jiro Ida nodded and said, "No problem, then come on." ”
When both parties sign the agreement, the matter has been successfully completed.
He Yuzhu didn't speak the whole time, just watched from the sidelines and succeeded, which really surprised him.
Although it is said that the headquarters has given 10 million yuan, it only takes less than one-tenth of the time to get this thing done, and it can only be said that it has done a good job.
In fact, there are also Ida Jiro's own considerations for doing this, after all, if the effect is not good, you can compensate by other means, so that you will not run out of money at that time.
"Mr. He, you must increase the subsidy after you go back, we decided to give you a subsidy of 200 yuan per car on the original basis, what do you think?" Jiro Ida spoke.
"No problem, I will definitely put the subsidy in place, and I will take out 100 yuan to subsidize it." He Yuzhu also said very strongly.
The two of them can be said to be two-pronged, and under this multiple offensive, things will definitely succeed.
The rest just needs to be dealt with in time.
The effect was not too great within a day or two, and He Yuzhu was not in a hurry about it.
But after three days, the results have improved by leaps and bounds.
People on the street are becoming aware of the brand one after another, and they also know how the brand should be protected, maintained, and purchased.
Especially regarding these knockoffs, everyone maintains a disdainful attitude.
Even everyone has a sense of pride in opening their own brand.
This did not make those copycat manufacturers think that they would make a lot of money.
The main thing in this matter is the quality problem, because the copycat machine does not need to consider after-sales and security.
The parts they use are the lowest parts, and they can't even withstand the impact of high bursts.
Some people blindly drive fast like crazy, and even have been wrecked and killed.
It's just that the domestic propaganda is not strong enough, and everyone is not clear about this at all.
This month's sales made He Yuzhu look at it in his eyes and be happy in his heart, which can be said to have doubled.
In addition, the store sales fund in the other two cities has reached 10,000 vehicles.
Combined with those sales staff from all over the country, this month's sales reached nearly 50,000.
This is a very proud thing, and now in just three months, the total sales have reached almost 100,000.
If it continues like this, it won't take long to reach 300,000 results.
He Yuzhu asked everyone to work harder, and everyone must take advantage of this opportunity to make a lot of money.