Cao Zhiqiang dared to say that there was me, naturally he was not blowing nonsense, but he was really confident.

The reason is that Cao Zhiqiang did not start from the bottom and then slowly climb up, but first found a top boss like a big leader, and then used this relationship with a big boss to create a publishing house.

This kind of high-rise way is different from the petty fights of ordinary people, even if the temple is small, it also has a backstage.

Not to mention, Hongguang Publishing House, as a subordinate unit of Hongguang Machinery Factory, is backed by a large enterprise like Hongguang Machinery Factory, which is a state-owned unit.

During this period, as long as it is a state-run unit, it is usually difficult for ordinary grassroots personnel to make things difficult.

In fact, after doing it for so long, especially after contacting the director of the Publishing Bureau and other leaders, Cao Zhiqiang is no longer the new tender little white who didn't know anything.

At least he has some understanding of the publishing industry.

In fact, in this period, a unit like a publishing house was essentially no different from a factory.

It's just that ordinary factories produce industrial products, while publishing houses produce cultural products, such as books and audio-visual products.

In other words, the publishing house is actually a production unit, but it produces cultural products.

At the same time, due to the lack of laws and regulations, the publishing house is not only a production unit, but also a distribution unit.

This means that the cultural products produced by the publishing house, such as the books and audio-visual products produced by the publishing houses, can also be sold on their own, and do not have to be sold to Xinhua Bookstore.

It's just that relatively speaking, Xinhua Bookstore has a wider distribution channel, so it generally sells books directly to Xinhua Bookstore and lets Xinhua Bookstore sell them on their behalf.

After all, for ordinary people, they don't go to a publishing house to buy books, they all go to the local Xinhua bookstore to buy books.

However, if there are some private individuals who want to bypass Xinhua Bookstore and buy books directly from the publishing house, there is no problem.

As long as the publisher's selling price does not exceed the list price, there is no problem of scalping.

On the contrary, here in Xinhua Bookstore, if you have been shipping in large quantities through Xinhua Bookstore, there are many problems.

The first is the issue of cost performance.

If it had been shipped through Xinhua Bookstore, Cao Zhiqiang's publishing house would have made less money.

After all, he first sold the goods to Xinhua Bookstore, and then Xinhua Bookstore sold them in large quantities to other readers and second-hand dealers.

In this way, no matter how much goods are sold, Cao Zhiqiang can only sell for five yuan per book.

But if you let those second-rate dealers come to his publishing house to buy it, then he can sell a book for eight yuan, three yuan more than selling it to a publishing house, why not?

Secondly, there is the issue of word of mouth.

Excessive hunger marketing, which has not been able to buy goods, will also annoy ordinary readers, and then cause a decline in word-of-mouth.

Although Cao Zhiqiang has a lot of stock, the problem is that Xinhua Bookstore is a state-run unit.

The nature of state-run units is that if a book sells well or not, the profits must be handed over, and the ordinary employees of Xinhua Bookstore will not benefit from it.

As a result, the employees of Xinhua Bookstore are naturally reluctant to replenish the stock.

Because at this time, each store of Xinhua Bookstore has a plan for how much to load every day.

For example, a bookstore in Xinhua Bookstore, how many books are sold from your publishing house every day is based on the originally planned indicators, and usually cannot be changed.

If the indicators are set above, then the employees of Xinhua Bookstore will purchase goods according to the indicators.

This indicator is usually a resilience indicator, such as the minimum number of purchases per day and the maximum number of purchases.

Generally speaking, as long as the purchase target is completed, the people of Xinhua Bookstore can no longer buy goods.

Even if a book in Xinhua Bookstore suddenly sells out, they will not restock in time, but wait until the next cycle, that is, tomorrow.

This is why during this period, some bestsellers are often sold out, and then the masses queue up early in the morning to buy books, which is mainly due to the slow turnover of Xinhua Bookstore.

Because the purchase behavior within the index must be done, but the replenishment behavior outside the index can be done or not.

Under the condition that the salary and bonus remain unchanged, why should the employees of Xinhua Bookstore be tired and tired to replenish the stock?

Anyway, there will be no additional bonuses for replenishment, and they will only restock when they are idle.

Isn't it fragrant to have that time to rest in his own warehouse for a while and play poker?

Previously, Xinhua Bookstore sold out "Jianghu Xing" in less than half a day, and the reason why it was not replenished that day was here.

However, by the next day, the reason why the number of purchases was only increased to 50,000 sets per day, and could not be increased to 100,000 or even 200,000 sets?

The reason is that 50,000 sets per day is the largest indicator in the store's plan, and no matter how high it is, it can't be.

If you want to modify the purchase index, you have to find the seal of the leaders at all levels, and then revise the plan again, which is very troublesome.

As for today's replenishment of 100,000 sets, that is an unplanned situation.

Strictly speaking, it was because after "Jianghu Xing" was sold out, the people queuing outside did not leave, and after the clamoring protest, the people of Xinhua Bookstore were afraid that something would happen, so they carried out a temporary act of compromise.

Didn't you see that the police were coming? It wasn't the police themselves, it was the police from Xinhua Bookstore!

After all, there are so many people, once there is a trouble, Xinhua Bookstore is also afraid.

However, as long as the purchase restriction policy is not implemented, even if 100,000 sets are temporarily replenished, it is estimated that it will still not be able to satisfy the appetite of the book buyers who are queuing up outside.

With so many people queuing up to buy books, who dares to guarantee that there are not a few wealthy second-class dealers in it?

Once the few people in front of them are wealthy second-class dealers and buy up the 100,000 sets of books again, resulting in a large number of queuing people in the back not being able to buy books, there will be chaos!

Especially if there are a lot of aunts and uncles in it, it will be even more troublesome.

It doesn't matter what their purpose is to queue up to buy books, whether they read them themselves or want to resell them.

If they wait in line for a day and end up not being able to buy a book, they will definitely blow up!

Once you annoy them, the consequences are unimaginable.

Especially those uncles and aunts, they will not care if the number is insufficient, they will only say that it is unfair, and they will only shout and make a fuss.

If something like this happens, it's going to be a big problem.

Therefore, it is important that the queue can buy at least one set per person per day.

In this way, those who really want to buy books to read for themselves will naturally be satisfied.

And those ordinary uncles and aunts who want to take the opportunity to resell to make the difference, although they can only buy one book, they can probably make four or five quick money by reselling.

With this income as a foundation, plus equal treatment, everyone is limited to one book per day, which is fair and reasonable, and I won't care about waiting in line for a long time.

But the problem is that Xinhua Bookstore is only a state-owned unit, and they have no right to restrict the purchase of a certain book sold by them.

The only one that can issue a purchase restriction order is the publishing unit, that is, the Red Light Publishing House.

It is said that at this time, the person in charge of each store, such as Liu Donghai, should immediately issue a purchase restriction order.

But they ignore these and only think about making money.

If Cao Zhiqiang hadn't rushed over in time today, if he had waited until there was a group xing incident, it would have been a big trouble!

"How did you do that?"

Thinking of this, Cao Zhiqiang scolded.

"I want to send out all the people from the publishing house for Mao, and for Mao to have a person in charge of every major Xinhua bookstore sales point?

Is it just to make you come here to fight the corpses?

Isn't it just to respond to various problems in a timely manner?

If this is the case, then it should be limited in time!

If you really can't do it, you can also call me in time to report the situation?

What are you guys doing?

It's been two days since the accident, or did I just find out about the problem after I came over?

Do you know that if there is really a group chaos, we will have to walk around without eating, and even the publishing house may have to close its doors! ”

"I'm sorry, General Manager." Shen Zhenhua immediately bowed his head and said, "It's all my fault, it's my failure to figure out the situation and fail to report to you in time, if you want to blame, blame me." ”

"No, no, no." Liu Xiangdong also hurriedly admitted his mistake and said, "General manager, I am also responsible, after all, I didn't expect this stubble."

I saw so many people queuing, just thinking about how our books were selling well, just thinking about how to sell more books, and how to talk to the people of Xinhua Bookstore about revising the indicators, but I didn't expect it to be so serious.

It's all my inexperience, I, I accept any punishment! ”

"That's it!" Cao Zhiqiang waved his hand, "Now is not the time to talk about this. ”

After a pause, Cao Zhiqiang said, "You are all like this, what about other bookstores?" Is this also the case? ”

"It should be about the same." Shen Zhenhua said, "Other bookstores don't have as many people as here, but their indicators are also less, so it should be pretty much the same." ”

"That's it." Cao Zhiqiang said, "You quickly call other bookstores and ask them to do what I say, and immediately limit purchases!"

It is important that people who come to Xinhua Bookstore to buy our books can at least queue up to buy one set every day.

Don't let people queue for half a day, but it's sold out, please be early tomorrow.

In this way, not only will the reputation of our publishing house be ruined, but it will also be prone to accidents.

As for those booksellers who want to buy more books, you told the person in charge of each bookstore that those who want to buy more at once should come to our publishing house to buy it directly, not at Xinhua Bookstore.

In short, from now on, all the books that our publishing house will put on the shelves of Xinhua Bookstore for retail will implement a purchase restriction policy, that is, each person can only buy one set per day.

As for those who want to be the masters, let them come directly to our publishing house to buy, all according to what I said, with a minimum purchase of 1,000 sets, each set of eight yuan. ”

"General Manager." Liu Donghai said, "A thousand sets seems to be a bit too much, and ordinary people can't afford to pay for it at all." ”

Before Cao Zhiqiang could speak, Shen Zhenhua spoke first: "No." Because as long as the purchase restriction order is issued, those second-class dealers will not be able to buy additional books from Xinhua Bookstore, so they can only buy from our publishing house.

If a single person can't come up with a thousand sets of money, they can cooperate.

Don't underestimate the wisdom of the masses!

Suppose I am a second-tier dealer, if I hear that I can go directly to the publishing house and buy it at the price of 8 yuan a set.

So even if I don't have enough money, then I can pull other people together to pool the money and buy books together.

For example, if I can contribute 800 yuan, then I only need to find nine people who can come up with 800 yuan, and I can scrape together 8,000 yuan, and then go to our publishing house together and buy 1,000 sets of books.

If you buy the book, divide it again, and then go to the gate of the major colleges and universities to set up a stall, if you sell it at the price of ten yuan a set, I am afraid that it will be sold out quickly.

In this way, I have 800 yuan in hand, and I can earn at least 200 yuan by partnering with others, so what is there to hesitate about? ”

"Huazi is right." Cao Zhiqiang smiled.

"That's the reason, as long as our books are still in demand and best-sellers, then we don't have to worry about whether they have enough money to buy them.

In fact, the reason why I raised the purchase threshold and started to batch 1,000 sets is to force them to unite.

A second-class dealer like this who fights petty is just a straggler, and if it doesn't work, it will only cause trouble.

Only by uniting those second-tier dealers to form large interest groups can I choose the best ones and cooperate with them. ”

"Cooperation?" Shen Zhenhua opened his mouth wide, "Boss, no, general manager, are you planning to cooperate with those second-class dealers?" Isn't this self-depreciation? ”

"How can this be called self-depreciation?" Cao Zhiqiang shrugged his shoulders, "Huazi, don't underestimate those second-tier dealers, to some extent, these people are much stronger than Xinhua Bookstore."

In the future, if our publishing house wants to become bigger and stronger, it is likely that we will have to count on the best of these second-class dealers.

But it's useless to talk about it now, and you'll know what I'm going to do later. ”

Speaking of this, Cao Zhiqiang smiled and shook his head: "Okay, I'll talk about those things later."

Then, I brought some food over, although it was leftovers, but no one touched it, and it was all made by the famous chef of the big hotel, would you like to eat some? If you don't, I'll give it to someone else? ”

"If you want to," Shen Zhenhua immediately said with a hippie smile, "Don't say it, general manager, if you don't say it, I forgot that it's time for dinner."

Leave this meal behind, I promise to eat it all. ”

Cao Zhiqiang smiled slightly, and then looked at Liu Donghai: "What about you?" ”

"Thank you, General Manager." Liu Donghai also nodded hurriedly and thanked him, "I'm fine, I'll eat this at noon." ”

"Don't dislike it's leftovers?" Cao Zhiqiang asked.

"How can you dislike it." Liu Donghai smiled, "You look at it as a hard dish in a big hotel, not to mention that you also said that no one has touched it, so you won't dislike it." ”

"It's good not to dislike it." Cao Zhiqiang nodded, "It's still early, you two hurry up and eat, and when you're done, you will notify me of my purchase restriction order and wholesale order." ”

"Later, when I bought it at Xinhua Bookstore, I could only buy one set per person per day, and the price was strictly in accordance with the pricing, and there was absolutely no bargaining."

"If you want to buy a large quantity at one time, when the second dealer makes the difference, you can come directly to our publishing house, and the price can be discounted."

"You have to separate the real book consumers from the second-tier sellers, and they are not allowed to run on the same track, do you understand?"

"Got it!" Shen Zhenhua and Liu Donghai replied at the same time.

"Good!" Cao Zhiqiang smiled.

"I have a hunch, our publishing house, whether we can take advantage of this to soar into the sky in the future, it depends on whether this battle is beautiful!"

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