After chatting with the eldest sister Cao Jiajia for a while, the time soon came to two o'clock in the afternoon.

As soon as two o'clock arrives, the restaurant will no longer serve food except for takeout, but it will not forcibly drive people away.

To put it simply, after two o'clock, the restaurant will no longer provide services for the guests who eat in the restaurant, but it will not drive you away immediately, and you can eat for another hour.

An hour later, at three o'clock, the doors officially closed and reopened until five o'clock in the evening.

If a guest doesn't leave until 3 p.m., the hotel won't force you to leave, but it won't provide anything, including a glass of water, and the waiter will start cleaning the table by himself.

During this period, the old Beiping people wanted face, and if they did this, they would not be able to stay unless they were really dead-faced.

If he really has a dead face, he will not be used to his temper.

Of course, according to Cao Jiajia, so far, there have been no customers who have not cooperated, and they will not stay in the store at 3 o'clock in the afternoon.

Sure enough, at one or two o'clock, I saw that many people left automatically, leaving only a few guests who came for the first time, were not familiar with the rules, and happened to have not finished eating, which also caused the restaurant to be deserted.

However, although dine-in and private rooms have stopped servicing, there is still an endless stream of people queuing up outside to buy takeout.

It's just that those who buy takeaway are lining up on the side, forming their own line, not staying in dine-in, but going directly to the back kitchen to eat, and many people bring their own lunch boxes.

There was a queue of people who went to eat, and the restaurant suddenly became a big canteen.

It is said that this is also a scenery of food for the sky, after all, other private restaurants do not have this kind of queuing for food, only food for the day because of the opening of the take-out, so this situation occurs.

Originally, Cao Jiajia was still a little worried, worried that these queuing up for takeout would affect the diners who were eating formally in the canteen.

Because at this time, most of the factory canteens are in this mode, that is, a team of workers line up to eat, and they can go back to eat or sit directly in the canteen to eat.

The difference between food for the day and that kind of canteen is that the person who eats can't eat in the restaurant, but can only take it home to eat, and there are many hard dishes and freshly fried dishes, but there is no takeaway.

In addition, the takeaway meals are ordinary big pot rice, although the price is not cheap, but it is relatively fair, and it is completely different from the recipe for dining in a restaurant.

All kinds of differentiated treatment have given the diners who eat in the restaurant a sense of superiority and a feeling of leading a small stove.

That's right, the unit canteen in this period was generally divided into a lobby and a small hall.

The lobby is a large room, which is also the main body of the canteen, and is a place for ordinary workers to gather and eat.

The small hall refers to a small room, generally called a side hall or a small stove, which is mainly a place for leading cadres to eat.

Of course, in addition, there are private rooms in the canteen, which are mainly used by real senior leaders, but the number of such private rooms is very small.

In other words, the unit canteen is also divided into three, six, nine and so on, and there is no such thing as fair dining at all.

Not to mention the private rooms of the Food for Heaven Hotel, even if it is the largest dine-in, it cannot be compared with the lobby of the unit canteen, and at most it is compared with the Xiaotang or side hall of the unit canteen.

Originally, the guests who came to eat didn't feel it, but when they saw a lot of guests queuing up to eat, they could only pass by the hall to go to the back kitchen to eat, and the food they bought was different from the food in the hall, not to mention, they couldn't come to the hall to eat, which made the people who ate in the hall have a feeling of being a leader.

After all, in the ordinary unit canteen, only leaders can go to the side hall to eat small stoves.

Isn't this situation similar to the feeling of a leader eating a small stove?

As for going to the private room to eat, needless to say, it is a wine bureau run by a senior leader, which also has a sense of substitution.

In these years, people don't have a particularly deep feeling about doing business and making a fortune, but their expectations for being a leader are definitely full.

Through this takeaway method, Shi Weitian has given everyone a feeling of being a leader, which may also be one of the reasons why Shi Weitian has suddenly exploded recently.

Cao Jiajia can't see the doorway here, but how can Cao Zhiqiang not see it?

He only came and walked twice, and through everyone's expressions and conversations, he figured out the flavor of it.

The answer is very simple, there is no superiority without comparison.

This also made Cao Zhiqiang hesitate a little, hesitating whether to open a window.

Because the window is open, people who buy takeout can buy it directly outside without passing through the hall.

This is convenient, but it will make people who eat in the cafeteria, especially in the hall, less of the fun of contrast.

But if everyone is allowed to continue queuing past the hotel lobby and go directly to the back kitchen to buy takeout, it will indeed affect the business.

And now it's just the beginning, everyone hasn't figured it out, and there is less trouble.

After a long time in this situation, friction will inevitably occur.

After all, there are always people who owe money.

Suddenly, Cao Zhiqiang's eyes lit up and he had two good ideas.

He thought of the window.

Yes, he thought of it, the take-out window should be done, but the joy of contrast should also be left.

The method is very simple, you only need to replace one wall of the hall with a glass curtain wall, and then the people who order takeout have to queue up outside the glass curtain wall.

In this way, people who come to the restaurant can see the people queuing up outside to buy takeout through the floor-to-ceiling glass wall, thus generating a sense of superiority, but because of the glass curtain wall, both sides cannot hear what they are talking about, and there will be no unnecessary disputes.

Well, many restaurants in later generations, especially Western restaurants and cafeterias in large shopping malls, most of them have this design.

To put it simply, there is a glass wall around the perimeter, so that the people who eat inside can see the outside, and the outside can also see the inside.

However, in later generations, this practice is mainly to attract foreign customers, so that people who have not entered the restaurant can see the environment and food of the restaurant at a glance through the glass curtain wall.

But in this period, the glass curtain wall restaurant is still very interesting, which can not only make people outside envy the dining environment inside, but also make people eat inside have a sense of superiority.

Although it is necessary to demolish a wall, it seems that the project is not small, and technical problems such as design weighing cannot be done by ordinary people, and if you smash the wall, it is estimated that the house will collapse.

However, this is a piece of cake for the people in the design institute.

After all, Cao Zhiqiang knew that when the design institute renovated this courtyard before, it had strengthened the interior.

Therefore, if you just tear down one wall on one side of the hall, or even two walls, and replace them with floor-to-ceiling glass windows, it should be fine.

After all, this courtyard house along the street is not a high-rise building, just one floor, so it shouldn't be difficult.

If you have to say that the bad thing is that this is a big project, it is estimated that the hotel will be closed for a period of time during the renovation period, which will cause a period of loss, including money and popularity.

But once the renovation is successful, as soon as the restaurant in the form of a glass curtain wall appears, it is estimated that it will soon be able to earn back.

Yes, this plan can be put on the agenda, just this month, and it must be done within half a month.

And since you want to make a big deal, you can simply make the outside into a gazebo.

In the summer, you can also put a table outside for barbecue.

In this way, barbecue, take-out, dine-in, and private rooms can definitely wipe out diners from all walks of life!

Maybe I want to say, this kind of marketing method, will not be too complicated.

Not really.

Frankly speaking, although this courtyard house along the street has undergone a certain degree of transformation, the area restrictions are there, and the room type restrictions are also there.

Coupled with the environment here, it is decided that it is impossible for Shiweitian to really build that kind of high-end hotel.

Of course, it's not that you can't come hard, but when you go to build that kind of high-end hotel during this period, you basically lose money and make money.

The reason is very simple, that is, the Chinese people are too poor to afford to consume.

Even if this is the capital, if the really rich people in the capital want to eat high-end food, it has to be a foreign-related hotel like Jianguo Hotel and Beiping Hotel.

When overseas Chinese come to Beijing to stay and eat, they generally go to live in big hotels, and rarely go to roadside fly houses to eat.

In this case, it is similar to the fact that when Chinese people go to India in later generations, they usually eat in big hotels, and rarely go to Indian roadside stalls.

Without him, sanitation is really not good.

Even if the restaurant has been specially renovated and renovated, the dining environment is better than that of the general hotel canteen, but compared with the foreign-related joint venture hotel of Jianguo Hotel, it is absolutely incomparable.

At most, food is the sky, which can be called a "special restaurant", which cannot be compared with a big hotel.

If so, why is it so popular with Japanese tourists?

Is it really that the aroma of wine is not afraid of deep alleys?

Of course not.

Food is heaven and foreigners are full of praise.

The reason is very simple, because it's all trust!

It's just that this trust is relatively high-end, not pretending to be a Chinese, but a serious foreign trust.

In fact, if you want to talk about this, you have to start with the sharp decline in food for the sky.

At the beginning, Cao Jiajia, the manager of Shiweitian, listened to the words of his younger brother and big boss Cao Zhiqiang, removed the breakfast supply, limited the time for lunch and dinner, and greatly increased the price of meals, and the effect was immediate.

As a result, the people who came to eat for the cool weather did not come, and the diners did not come.

If there are no diners, there will be no business, although there is no need to pay rent, after all, the house is Cao Zhiqiang's own, but the water and electricity, as well as the salaries of waiters and cooks must be paid.

This made Cao Jiajia feel worried, so she called Cao Zhiqiang to complain and nag when she had nothing to do, which made Cao Zhiqiang very annoyed.

In fact, in Cao Zhiqiang's view, this is all temporary, and after a long time, it will get better sooner or later.

After all, He Yuzhu's cooking skills are there, and the location of Food is not bad, so it is at the intersection of Wangfujing and Goldfish Hutong.

And Cao Jiajia's so-called miserable business is actually an exaggeration, in fact, it is just not as popular as it was at the beginning, but there are always customers.

Even though meals in restaurants are generally expensive, they are not without cheap meals.

For example, if you want to make fried noodles, you can afford them.

It's just that the jajanjangmyeon here is also twice as expensive as the jajangmyeon outside, and of course the ingredients are better.

In other words, the so-called cold business, but those nearby diners who are sensitive to price and like to be greedy for cheap do not come, it does not mean that the restaurant is really without customers.

Generally, new hotels open, and most of them are like this for the first three months, compared to those ordinary restaurants, the business of food is actually okay.

After all, although the price of food is expensive, the ingredients and cooking skills are really not enough.

Let's not talk about anything else, let's just say that these rare things such as abalone ginseng winged belly bear paw hump are not available in ordinary restaurants at all.

But because of Cao Zhiqiang's special supply channels, there are always some fresh and peculiar top ingredients.

The reason is also very simple, that is, these ingredients are all obtained by Cao Zhiqiang.

Some of the ingredients that Cao Zhiqiang didn't like to eat and threw away were a pity, so he threw them directly to Shiweitian and cooked them directly for money.

Of course, the high-end ingredients provided by Cao Zhiqiang to the restaurant are not illegal.

For example, the bear's paw hump is allowed to be eaten during this period, and no one cares about your source source.

Not to mention the abalone ginseng winged belly, as long as you can have it, who will ask you where you got it from.

Because of this, the business seems to be miserable on the surface, but in fact, there are relatively few dine-in people in the lobby, but in the private room, there have always been a small number of high-end diners who come to cheer, if nothing else, just come to eat the "high-end He family cuisine" made by He Yuzhu himself!

It can be said that just making high-end dishes makes a lot of money.

But what about this part of the high-end dinner, because the restaurant wants to give Cao Zhiqiang more than half of the profits, as the "purchase money" of high-end ingredients, and the supply source of these high-end ingredients is unstable, after all, it is the income from signing in, so Cao Zhiqiang himself is fine, but Cao Jiajia has always had a sense of crisis.

The main problem is that Cao Jiajia is not stable enough, and she panics when she sees the door of the hall.

Even if the money earned by a high-end dinner in a private room for one night is enough for an ordinary restaurant to earn more than a month.

That's right, Cao Zhiqiang is actually using this restaurant to launder and cash out the high-end ingredients he got from signing in.

Because the purpose is to realize, and in order to pay less taxes, Cao Zhiqiang set a very high purchase price for these high-end ingredients.

As a result, although the price of high-end meals is expensive, from the "book", the restaurant itself earns a hard fee and processing fee, and Cao Zhiqiang, the food supplier, is "swallowed" by Cao Zhiqiang, the food supplier.

But Cao Zhiqiang knew about this, Cao Jiajia didn't know, and others didn't know either.

Therefore, Cao Jiajia doesn't know how much money Shiweitian makes, he only knows the public account, and he doesn't know how many ingredients and how much cash Cao Zhiqiang has made by relying on Shiweitian, a restaurant.

Cao Jiajia's panic also affected the panic of other waiters and chefs.

They don't know how profitable high-end dinners are, they only see that business is not good.

Cao Jiajia called Cao Zhiqiang three times and twice, and Cao Zhiqiang's mentality was also very bad.

In addition, he also felt that if the hotel business was not good, it seemed to be unfavorable to always have high-end dinners, so he decided to help and make the restaurant popular again.

Cao Zhiqiang's method is very simple, that is, to worship foreign charm and advertising.

The method is very simple, that is, Cao Zhiqiang found a foreign-related travel agency through his connections, and then contacted a group of Japanese tourists who came to China through a foreign-related travel agency.

Cao Zhiqiang himself can speak Japanese, so it is not difficult to communicate with those Japanese tourists.

During this period, because of the relative lack of information, the Chinese people generally looked up to the Japanese who came to China for tourism, thinking that these Japanese friends were all rich and rich.

But Cao Zhiqiang knew that this was actually fake.

In fact, most of the Japanese who came to China during this period were middle-class, and the really rich Japanese traveled to Europe and the United States.

Just like the Chinese people in later generations traveled, those who had money went to Europe, the inferior went to Japan and South Korea, and those who had no money went to Southeast Asia.

"My Iceberg Beauty Wife"

In the same way, most of the friends who came to China during this period to travel to China were salarymen, and their income was not particularly high compared to their domestic income.

This also determines that these people are very sensitive to money.

This is easy to do, Cao Zhiqiang directly discussed with them, asked them to help advertise, negotiated the price and signed the contract, and then rehearsed and rehearsed, everything was OK.

Of course, it's not okay to have only actors without an audience.

So Cao Zhiqiang found Cai Ling, a female reporter from Peking Youth Daily, and asked her to help write the article.

Naturally, Cai Ling knew that Cao Zhiqiang had bought off these international friends in advance, but she felt that there was nothing wrong with it, after all, this level of fraud was not uncommon in China.

Moreover, Sino-Japanese friendship is now the main theme, and actively developing domestic tourism is also advocated by the chief.

So at this time, writing an article about Chinese cuisine conquering Japanese friends can definitely become famous.

Suffice it to say, this thing can kill multiple birds with one stone.

Japanese friends can get the performance fee, which means that this domestic tour is free.

Cai Ling can use this to write another review article that is enough to cause a topic and discussion.

Cao Zhiqiang can use foreigners and Peking Youth Daily to give his hotel a wave of advertising.

Aren't you admiring foreigners? Isn't the foreign moon particularly round?

That's good, I'll let the international friends who have a good life in China say that food is good, and belittle other hotels.

It is international friends who say that food is good, and it is also international friends who say that other restaurants are bad, and it is our business.

All this was recorded by newspaper reporters who happened to dine here, and they also reported on the charm of Chinese cuisine and the benefits of open tourism.

So you see, a small advertorial was born, everyone has benefits, and it is a win-win situation for all parties.

The power of newspapers in this period was still very good, especially this kind of article similar to boasting about the conquest of foreigners by Chinese cuisine, which had to be raised and had to be tried.

With this article in Peking Youth Daily as the foundation, the shortcomings of food for the sky are not a problem.

The price is expensive, and it must be because the ingredients are good and the environment is good.

The price of a piece is worth the goods, this truth, the well-informed old Beijing people still understand.

As for not being open all day, not serving breakfast, and having lunch at 2 o'clock, this is also not a problem.

A high-end chef must have a high-end temper, of course.

Only this kind of chef's food is the "Chinese cuisine" that can conquer foreigners!