Obviously, the previous incident of foreign tourists saying "first-class awesome" in the food was a self-directed and self-staged propaganda article.

If this is placed in 2022, this kind of advertorial advertising news can be seen through by netizens in minutes, and it will be true or false.

But in 1983, not many people saw through it, and everyone believed it.

The result of believing it is that everyone comes to eat for the day to taste it, and feel what kind of food is like when foreign friends say it is good.

At this time, as long as the quality of the food is slightly better, and the dining environment can be contrasted with the surroundings, then the price of the food is a little more expensive, and everyone is not unacceptable.

So you see, it's the same price, if you don't advertise or shout, everyone thinks you're expensive.

But if you advertise, especially an ad that foreigners say is good, then it's worth the money.

In the final analysis, the common people of this era are too simple, they don't accept much advertising bombardment, and they are too easy to trust people.

And Cao Zhiqiang took advantage of the simple psychology of the common people, as well as a little bit of the psychology of admiring foreigners, and found some foreigners to come over and act in a play, and by the way, he found a reporter to "encounter" and "capture" it, and then wrote a small soft article, and the result became like this.

In the whole process, the foreigner who acted got money, the reporter Cai Ling, who wrote the article, got the money and the appreciation and attention of the leaders, and Cao Zhiqiang's food for the sky got a huge flow of customers, and everyone was very happy.

Even the diners are happy to be able to eat the authentic food that foreign guests say is good.

Of course, although this trick seems simple, it is actually not simple at all, at least not something that ordinary people can implement.

The biggest difficulty is not the problem of money, nor the problem of journalists, but where do you find foreigners to be actors.

That's right, during this period, the country did open up to international tourism, and there were indeed many foreigners who came to travel in China, but these foreigners who came to China for tourism were all approved at various levels, and then led by state-owned travel agencies, and few people came alone.

In other words, the number of foreigners is still too small, and whether they can get in touch with them is also a problem.

The best way, of course, is to directly find a foreign-related travel agency and let the travel agency take the lead, but the national travel agency may not be willing to help you match, and let foreigners help you act and cheat.

Therefore, you have to find a way to contact those foreigners yourself, and this requires a good foreign language to support it.

The reason why Cao Zhiqiang was able to find those foreigners so smoothly was not that he was familiar with the leaders of foreign-related travel agencies, but that the environment in which he lived was easy to meet foreigners.

For example, the first batch of Japanese guests, that is, the first few Japanese who said that they were delicious and were photographed and interviewed by Cai Ling.

In fact, they originally came to China in a group of several families, and then happened to stay at the Peking Hotel.

Then when I went to the restaurant of the Peking Hotel for dinner, I happened to meet Cao Zhiqiang.

Cao Zhiqiang heard them talking in Japanese, and it happened that he knew Japanese again, and he happened to be chattered by his eldest sister at that time, so he had an idea to find a foreigner to act and advertise.

After thinking of it, Cao Zhiqiang took the initiative to contact those Japanese guests.

Because of his good manners, handsome appearance, and willingness to entertain guests, and his ability to speak fluent Tokyo accent Japanese, he quickly became acquainted with those Japanese guests.

Of course, there is a topic of discussion, anyway, at this time, it will be over to blow the Japanese economic miracle hard.

This person likes to talk very well, and foreigners are no exception.

said some good things and ate a free dinner invited by Cao Zhiqiang, and Cao Zhiqiang proposed to act in an advertisement again, so it was logical.

Although there are very few advertisements in Japan, and the form of advertising is very simple, this does not include Japan.

Japan is at the peak of its prosperity at this time, and of course there are various forms of advertising, so those Japanese customers can understand the kind of advertising that Cao Zhiqiang said.

As long as the price is negotiated, it is not a big problem.

Anyway, in the eyes of those Japanese guests, it's nothing more than going to have a meal, and then facing the camera, in Japanese and broken Mandarin, saying something delicious, a good or something, it's easy and simple.

After negotiating the cost of the appearance and the specific script, Cao Zhiqiang called Cai Ling over again and explained the situation to her in detail, and everyone found a conference room and rehearsed a little together, and then an advertising shot was introduced.

Then, when there are few people at noon, let those Japanese guests go to Wangfujing Shopping Mall first, and then "accidentally" pass by the Shiweitian Hotel, pretend to be attracted by the aroma inside, and then go in for a meal.

After eating, I first praised it loudly in Japanese, and then said "delicious", "first-class great", "amazing" in broken Mandarin.

When these Japanese guests were acting, Cai Ling and the photographer on the side had already prepared, and even the camera had made an angle in advance, and just happened to capture those photos.

To put it bluntly, this is a kind of posing.

After the filming was over, Cai Ling went over to pretend to interview, and several Japanese guests pretended to praise Chinese food and food for the day, and then belittled other restaurants, and by the way, talked about the advanced concept of "price is not a problem, the problem is quality".

These things, through the translation, were said on the spot, and Cai Ling competently used a tape recorder to record all the words of those Japanese tourists.

In this way, if there are photos and recordings, there will be "ironclad evidence", even if some people question it, as long as the photo recording is played at that time, everyone will admit that this is what those Japanese guests said, and they must admit that the article written by Cai Ling did not add excessive oil and vinegar, but just seek truth from facts.

Just publishing in this way is already sensational enough, and the passenger flow has increased rapidly.

But Cao Zhiqiang still feels that it is not safe, or that it is just a Japanese guest who comes to eat, which is not impactful enough.

After all, in the hearts of the Chinese people at this time, the big-nosed white man is a first-class person.

So later, Cao Zhiqiang found a few Americans who came to China for tourism, chatted with them in English for a while, and once again paid them to help him act.

What those Americans had to do was to take the interpreter with them in the evening, and "admire" them to eat in front of everyone.

Of course, when the American guests went to eat, Shi Weitian happened to have a few newspaper reporters eating, and they also happened to use their cameras to take pictures of how those American people gave an exaggerated thumbs up when they were eating.

Now, there is no need to interview at all, just seeing the appearance of those big-nosed foreigners staring at them with wide eyes and giving a thumbs up, which is enough to make the Chinese people who see it happy.

A few Orientals said it was good, probably so-so.

But if a group of Westerners, especially the Chinese people, say yes, it must be very good, first-class good.

In this way, the high-end positioning of food for the sky is full all of a sudden, even if the price is a little more expensive, as long as the taste can be qualified, the dining environment can be better, and the ingredients are indeed high-end, which is too different from everyone's psychological expectations, then the setting of this characteristic restaurant will be stable.

In the whole process, Cao Zhiqiang's role is indispensable, and it can even be said to be the most important link.

This is not only a matter of money and brains, but also proficient in both Japanese and English, and can enter and exit foreign-related hotels such as Peking Hotel and Jianguo Hotel, and can contact these foreigners.

Other people may not be able to think of these ideas, but they don't know Japanese or English, and they can't go in and out of the Beiping Hotel and Jianguo Hotel all day, so it's difficult to get in touch with enough foreigners, and even if they do, they can't perfectly convey their thoughts and intentions to each other.

Even if you can convey it to the other party, you may not be able to persuade others to help you act, and you may not be able to afford the price that others want.

Therefore, behind every success, there are people who are moving forward with a heavy load.

Cao Jiajia seems to be lucky from heaven, but in fact, there is someone behind her, that is, him Cao Zhiqiang, who is silently carrying the weight for her.

In fact, the best way to do this is to tell Cao Jiajia in advance, so that Cao Jiajia can cooperate well, and the effect may be better.

But Cao Zhiqiang found that Cao Jiajia couldn't hide things in his heart, so he didn't tell her at all.

This is not to say that Cao Zhiqiang is not satisfied with Cao Jiajia being the manager of this hotel, this is not enough.

It's just that Cao Zhiqiang thinks that Cao Jiajia's level is just a hotel manager, and if her status is higher, she can't grasp it.

In fact, even this hotel manager, according to Cao Zhiqiang's secret listening to Ma Hua, many things mainly rely on He Yuzhu.

For example, a few gangsters came to make trouble before, they didn't give money for food, and they also had the so-called protection money, Cao Jiajia was blind at that time, and she really wanted to take the money to keep her safe.

He Yuzhu happened to be present at that time, with a group of cooks and waiters, with kitchen knives, brooms, rolling pins, and rushed out together, and then He Yuzhu took the lead and beat those gangsters away together.

Those gangsters probably didn't expect that there were more than 20 male chefs and more than 10 male security guards in just a small restaurant.

At that time, there were only five people in the group of thugs, and they were just knives that were easy to conceal, at most they scared and scared ordinary people in ordinary restaurants, how dare they do it to people in their twenties and thirties.

It is said that if it weren't for the fast running of those gangsters, they would have been left to beat up and then sent to the police station.

So, after listening to that story, Cao Zhiqiang knew that it was definitely a wise move to find He Yuzhu to join the restaurant.

He Yuzhu is here, not only the quality of the meals is guaranteed, but he can also help his disciples, and he can really be on it at a critical time.

During this period, it is necessary to rely on such people to control the field.

On the contrary, her own sister Cao Jiajia can't really encounter this kind of thing, she just settles accounts in peacetime, collects money, and talks and laughs with regular customers, and she really has no other ability.

However, Cao Zhiqiang didn't expect Cao Jiajia to have any great ability.

After all, Cao Jiajia is just an ordinary housewife, and unlike Cao Zhiqiang, who is a person who crosses the hook, it is normal for her ability to be ordinary.

On the contrary, it was the brother-in-law Xia Siming, who had not yet come, who let Cao Zhiqiang take a slight look.

If nothing else, just because Xia Siming sees things clearly and has a gentle personality, it is worth cultivating.

Xia Siming is also in poor health, and he is nested in a remote small county, and he can't play half of his ability.

As long as he is given a chance and then adjusts his body, if nothing else, it should not be a problem to be a small leader.

"Yo, Zhiqiang, you're here."

It was He Yuzhu who said this, the reason was that Cao Zhiqiang didn't see many people, so he went to the back kitchen to see the situation.

At the beginning, it was said that the back kitchen was He Yuzhu's territory, so as soon as Cao Zhiqiang came, He Yuzhu found out.

"Mr. Cao is good." Some young chefs also followed suit.

"Okay." Cao Zhiqiang smiled and waved his hand, "It's all busy, don't worry about me, I'll just come over and take a look, it's nothing." ”

As soon as he heard this, He Yuzhu, who was holding a big tea jar, said with a smile: "Did you hear it, people just came to take a look, they were all busy, didn't you see that there were still guests outside, hurry up, finish it early and rest early." ”

My Healing Game

Hearing He Yuzhu's order, everyone really stopped greeting Cao Zhiqiang and continued to be busy cooking.

Yes, although the official meal has now passed and there is no longer dine-in, the takeaway is not over yet.

And some pastries and the like need to be made now.

To put it bluntly, it is at this time that these apprentices can really get started with the internship.

During the opening of the real restaurant, the meals cooked by these apprentices were not allowed to be served, and they were all made by He Yuzhu and the apprentices he brought over, and these people were the most proficient.

That is, as soon as the meal is over and the takeaway is not over, let these people try to make some simple noodles, soups and stir-fried vegetables, and wait for He Yuzhu's evaluation to pass before they can be sent out as takeaway.

"Zhiqiang." He Yuzhu, who took a sip of strong tea, said with a smile on the side, "They are still busy, I won't greet you first, you can watch casually first, and after a while, when the takeaway time is over, let's find a place to chat." ”

"Okay, listen to you, Uncle He." Cao Zhiqiang smiled, "But Uncle He, the quality of this batch of people I sent is okay, right?" ”

He Yuzhu clicked his lips, didn't hide people, and said directly: "It's okay, although there are few particularly talented, but they are willing to work hard and are more obedient."

Anyway, follow me to learn hard, we don't dare to say that I have a particularly powerful ability, at least it should be no problem to be an ordinary chef. ”

"That's fine." Cao Zhiqiang smiled.

Yes, those gangsters would never have thought that Shiweitian looked like an ordinary restaurant on the surface, but it was actually a chef training school, and most of the chef trainees were stuffed in the back kitchen.

Let's put it this way, there are currently twenty-four people in the back kitchen, except for He Yuzhu and the three apprentices he brought, the other twenty people are all apprentices from Cao Zhiqiang.

Those new chef trainees are all young men selected by Cao Zhiqiang from Hongguang Machinery Factory, and they are all people with official worker status, but they are all interns.

The reason for this is very simple, that is, Cao Zhiqiang intends to use this method as a pilot to gradually transform the Hongguang Machinery Factory.

There are many problems in Hongguang Machinery Factory, such as backward technology and outdated equipment, Cao Zhiqiang will not be able to solve them for a while and a half, but first solve the problem of financial resources and personnel, and there is no problem.

To put it bluntly, it was Cao Zhiqiang who decided to slim down Hongguang Machinery Factory and transform Hongguang Machinery Factory.

The production department cannot be moved for the time being, after all, the production department still has to produce according to the plan, and as long as it stops for a year, when the dual-track system is liberalized, it can sell unplanned products, and it can quickly come back to life.

You must know that the products of Hongguang Machinery Factory are very good, not to mention anything else, just say that the rebar produced here, once it flows to the market, it is absolutely very sought-after.

Now this situation is just that the planned production limits the production capacity of the Hongguang Machinery Factory, and the burden of a large number of tertiary production personnel is too heavy.

Cao Zhiqiang is unable to reform the production sector for the time being, but there is no problem in reforming the tertiary sector.

The problem of the tertiary industry department is that there are too many redundant personnel in the tertiary industry department.

To be more precise, the majority of employees in the tertiary industry are regular workers, and they cannot be dismissed easily, and there is not much money for the project, so it is impossible to make ends meet.

Cao Zhiqiang's method was to let the vast number of personnel in the tertiary industry department find a way out, and in later words, it was called training and reemployment.

The first thing to grasp is the batch of interns who are stuffed into various relationships.

Although the intern has the word "internship", it is actually only related to income, and the actual file is already in the labor bureau, which is a serious worker's status, and cannot be easily dismissed without a valid reason.

In fact, these interns who come to the tertiary industry can't do much, at least not much benefit.

Cao Zhiqiang's plan is to open a joint venture restaurant chain store in the name of Hongguang Machinery Factory, and then gradually transfer a large number of unused young laborers from Hongguang Machinery Factory to work in the restaurant chain group.

To put it simply, it is to let those young people who have nothing serious to do go to the restaurant to become chefs and waiters, and use the catering industry to digest these labor.

Ordinary small restaurants, these people may not be willing to go, but if it is a chain hotel with a better environment, the income is a little higher, it should be no problem.

After the joint venture, the new catering enterprise is a subordinate cooperative enterprise of the Hongguang Machinery Factory, and the personnel relationship can be seamlessly connected, and the employees of the original machinery factory can be transferred to the new unit.

This group of twenty people is the first batch of people, mainly experimental in nature, to see how it works.

If the effect is good, these people are seeds, and after learning the craft, they will all become teachers when they go back, teaching the next batch of selected factory workers how to cook.

As for whether this will lead to a decline in cooking skills, it really doesn't matter.

Anyway, Cao Zhiqiang has thought about it, the restaurant chain is mainly hot pot or spicy hot, and there is no need for many chefs with high cooking skills, chefs are more to help cut vegetables, and ordinary cooking skills are enough.

To put it bluntly, the restaurant chain that Cao Zhiqiang wants to do next is not the high-end route of food for the sky, but the civilian route, which wants good quality and low price, small profits and quick turnover.

In addition, the waiters will also be temporarily thrown here for internships, not only to learn how to serve food, but also how to smile at customers.

It can be said that food is a base, and Hongguang Machinery Factory is the back-up.

Cao Zhiqiang wants to train a group of seed chefs and seed waiters through food, and then this group of seed chefs and waiters will train more people.

When Cao Zhiqiang has mastered enough chefs and waiters with the status of official workers, he can open a chain of restaurants.

When McDonald's and KFC have not yet come, the power of Chinese chain brands will definitely shine.

Of course, this is also inseparable from Cao Zhiqiang's special formula.

If it weren't for the Chinese food recipe that killed you for 3,000, Cao Zhiqiang wouldn't dare to open that kind of chain restaurant.

The power of technology catering, who uses it, who knows.

When the time comes, there is no worry about sweeping thousands of armies.

As for whether tech catering is harmful, of course that's fine.

The so-called scientific and technological catering is harmful, that is, the dose is too high, and harmful additives are used.

As long as the additives are harmless and the dose is small enough, then it is fine.

For example, citric acid, a food additive, is absolutely fine if you use a little bit in moderation.

Anyway, if Cao Zhiqiang doesn't do it, others will do it sooner or later, so it's better to do it yourself, at least it's more assured to do it yourself.

In particular, after using it yourself, if you form an industry leader, you can also specify a strict standard by the way.

In the final analysis, the national standard of Hex's food technology in later generations is too loose and not as strict as that of Europe and the United States.

But who sets the national standard? Isn't it a partnership between the leader and some leading enterprises?

If I become the leader, then the indicator is not up to me?

So, I'm doing this for the good of the people!