384 When you let go, who will fight!
The key to small profits and quick sales is in the word "more", if the sales volume is not enough, then this sales strategy can be regarded as a failure.
Especially when Cao Zhiqiang hoarded more than 1.5 million records in advance, if he doesn't get it right, he may really lose money.
However, Cao Zhiqiang can be said to have 100% confidence in his first music album "Blooming Life".
The reason is very simple, that is, this album, Cao Zhiqiang copied the best-selling album that appeared two thousand years after the previous life, and it is a good thing that has been proven by history and the market.
Due to various reasons, after 2,000 years, in fact, the domestic music market, no, the whole world, has begun to decline, and it will no longer be the glory of the eighties and nineties.
However, the more the music market goes downhill, the more fierce the competition becomes.
The album "Blooming Life" can fight its way out of the competitive music market, and it stands for extraordinary quality in itself.
Products like music, like food, are the more you go, the more delicious they become.
Without him, just because the people of later generations are all people living in the Internet era, these people have experienced a lot of information bombardment, and the happiness threshold has been greatly improved, and it is difficult for ordinary literary and artistic products to make them happy.
To put it more bluntly, it means that the level of appreciation of later generations is higher, and the taste is more delicate.
Therefore, most of the ordinary pop songs of later generations, as long as they were still very simple in folk customs and very poor in entertainment methods, can be regarded as something like a nuclear explosion.
In this regard, Cao Zhiqiang has already done experiments.
For example, the poetry collection copied by Cao Zhiqiang before, "The farthest distance in the world, it will be average in later generations, but in this period, the power is not ordinary, and it directly sent Cao Zhiqiang, an unknown little person, to the throne of a famous new poet, and suddenly became a 10,000-yuan household.
Cao Zhiqiang's later series of operations were almost all based on this collection of poems.
Without the wealth created by this collection of poems in a short period of time, many of Cao Zhiqiang's actions and ideas would not have been able to be carried out smoothly.
If nothing else, let's just say that framing Wei Dajun as a way to say goodbye to the past completely, it will not work without money.
Although Wei Dajun is strictly a good leader and is very cautious, he did do a lot of illegal things, and he did have a certain degree of danger.
If Cao Zhiqiang does not take the initiative to provoke Wei Dajun and take the initiative to send Wei Dajun in advance, once and for all, then Cao Zhiqiang will be in trouble with the severe blow that is currently blowing across the country.
Although Wei Dajun is very cautious, in the process of severe crackdown, Wei Dajun may be able to escape, but it is more likely that he can't escape, so he and his younger brothers are a major hidden danger after all.
If Wei Dajun is planted, he Cao Zhiqiang will definitely not be able to escape the involvement, because when Wei Dajun is caught and confesses the problem, he will definitely not let go of Cao Zhiqiang, a fish that slipped through the net.
It can be said that there are some things, as long as you have done it, you will definitely leave a stain and black history, these things are not something you can escape from escaping, only face it head-on and find a way to solve it as soon as possible is the right way.
Once Cao Zhiqiang doesn't clean up Wei Dajun's group before the wind blows, completely kill their mouths, and take himself out, then when Wei Dajun is arrested, and when Wei Dajun explains Cao Zhiqiang's problem, it will not be easy to do, not to mention Secretary Dong and Director Li, even Uncle Xu probably won't be able to save him!
Although Cao Zhiqiang solved Wei Dajun and his group, there were actually many flaws.
If these flaws had been placed two thousand years later, they would have been seen through, and Cao Zhiqiang would have been arrested.
But thanks to the characteristics of the times at this time, the technical level and his "money ability", even if there were some flaws when framing Wei Dajun, he still passed safely after all.
On the surface, Wei Dajun's gang is to blame, after all, not to mention the huge amount of money "robbed" of 10,000 yuan, simply saying that Wei Dajun secretly possessed illegal firearms and controlled knives was enough to put them in prison.
But the premise of all this is still the 10,000 yuan.
For 10,000 yuan, Cao Zhiqiang couldn't use this plan at all.
After using this plan, if Cao Zhiqiang didn't continue to spend money to get through various relationships, such as spending money to buy relevant personnel, then I'm afraid it would still be difficult for Cao Zhiqiang to get his wish, and it would still be difficult to get out smoothly.
And if it weren't for this special era, Cao Zhiqiang's obvious behavior of giving money would have been arrested a long time ago.
But in any case, the source of it is still to have money in hand.
Where does the money come from? Of course, it's that poetry collection, but why is that poetry collection so profitable?
Naturally, because the editor of the poetry magazine was particularly optimistic, so in order to publish that book, he privately agreed with Cao Zhiqiang on the sharing model.
If it weren't for the royalty sharing model, Cao Zhiqiang would not have made so much money with a single poetry collection.
Therefore, for entertainment works, whether it is literary works or pop music, good content is the real king.
Among them, the good works that stood out in the fiercely competitive environment in later generations were placed in the eighties when entertainment was poor, and they must be like dimensionality reduction.
It's like "The Farthest Distance in the World", if it weren't for the fact that the modern poems in it were too amazing for this era, the editors of the poetry magazine would not have agreed to the secret division.
In the same way, Cao Zhiqiang's later release of "Jianghu Xing", the reason why it became the best-selling book this year is not the poetry collection in it, but the novella martial arts "Broken Void!"
You must know that "Broken Void" is actually closer to cultivation, and it is not at the same level as ordinary martial arts.
This was supposed to be placed two thousand years later, maybe it would be average, but in the eighties, it was definitely a dimensionality reduction attack.
Just like Jin Yong's, he is naturally the undoubted king in this era, but if Jin Yong is born in 2022 when the Internet is flooded, then Jin Yong's will be counted as one, and it is estimated that all of them will be street goods.
In the same way, the domestic pop songs of the 80s were actually quite primitive, even simple, so they collapsed under the impact of Hong Kong and Taiwan pop songs.
To tell the truth, I've been chasing more with reading books recently, switching sources, and reading aloud with more timbre,.. Both Android and Apple are available. 】
As for the pop songs of Hong Kong and Taiwan during this period, a large part of them were plagiarized Japanese songs or European and American songs.
Yes, Japan may have had average success in film and television, but in the field of music, at least throughout the eighties and nineties, it was undoubtedly the king of Asia, influencing the music scene of East Asia as a whole.
Two thousand years later, the domestic music industry has actually been mostly influenced by foreign countries, and according to its own situation, a number of its own high-quality songs have appeared.
For example, the album "Blooming Life" is a typical portrayal.
Although in Cao Zhiqiang's memory, the sales of the album "Blooming Life" were already good, especially its title song "Blooming Life", which won the Best Song of the Year Award in the 13th Global Chinese Music Chart.
You know, the Best Song of the Year award was in 2006, when the competition was fierce!
With a song that should have appeared twenty years later, twenty years in advance, the effect is naturally needless to say.
But that's not enough.
Therefore, in order to seek stability, Cao Zhiqiang not only implemented the strategy of small profits but quick turnover, and set the price of genuine tapes very low, only 2.8 yuan per plate, but also deliberately delayed the time, so that this song, which had already been recorded, was not released until the end of the college entrance examination.
There are many advantages to this, not only can the majority of young people have kung fu to follow, but also can reassure many parents of students.
You must know that the time for school summer vacation in China at this time is July 15.
After the college entrance examination, it is the time when students are on vacation, and naturally there is a lot of time to pursue pop songs.
At this time, the release of the music album "Blooming Life" can be said to take into account the acceptance of young students to the greatest extent.
In addition, Cao Zhiqiang also spent money on China Central Radio to play its title song "Blooming Life."
Because the song is full of positive energy and really good, the radio station has no pressure to play the song, and it is easy to pass the review.
Even, Cao Zhiqiang originally only spent money to buy the right to broadcast the radio station three times, but when "The Life of Bloom" was broadcast three times, because the listeners liked to listen too much, there were too many people who ordered songs by letter and phone, so that the radio station had to play ten more times at the request of the listeners.
In the week before and after, a total of 13 radio broadcasts, coupled with the abundant stockpile, whether it is Xinhua Bookstore or street vendors, a large number of genuine records were listed at the same time, and the sales effect brought by it is amazing.
In six days, in just six days, in less than a week, 1.4 million records were sold.
Not to mention that the sales are so amazing, the key heat is getting bigger and bigger, and the supply is in short supply everywhere, and there are all kinds of dealers with banknotes begging for purchases.
Of the 1.4 million records, more than 900,000 copies were contributed by the self-employed franchised channel under the Hongguang Publishing House, nearly 400,000 copies were contributed by Xinhua Bookstore and local supply and marketing cooperatives, and 100,000 copies were also contributed by convenience kiosks.
What's more interesting is that among them, most of the 100,000 sales of convenience kiosks in Beijing are actually wholesale, and few are sold alone.
It turns out that not all self-employed people can directly get goods from Hongguang Publishing House, after all, to get low-cost goods from Hongguang Publishing House, you first have to become a franchisee of Hongguang Publishing House, and the threshold for becoming a franchisee is very high, and there are certain capital verification requirements.
In other words, if you want to become a supernumerary or franchisee of Hongguang Publishing House, it is not so simple, if you are not a 10,000 yuan household, you can come up with 10,000 yuan at a time, don't even think about it.
But most of the self-employed, or unlicensed illegal self-employed people who want to take advantage of the opportunity to make a profit, don't have that much money, and it is difficult to find the way of the Red Light Publishing House.
Piracy is a good idea, but the price of genuine tapes is 2.8 yuan a plate, so that the road of piracy for ordinary hawkers cannot go through because it is unprofitable.
So what to do?
Are you watching this opportunity to make a fortune go away?
Otherwise, the brains of the masses of the people are alive, and as long as they are given an opening, they will be quite flexible.
Piracy is not cost-effective, you can't buy genuine low-priced goods at the publishing house, and you can't grab the goods if you buy them at Xinhua Bookstore, so what should I do?
Alas, the convenience kiosk is a good place.
As mentioned earlier, the twelve convenience kiosks in the capital can also be open to sell the genuine album of "Blooming Life", and the album here can be bargained.
The purchase price of the convenience kiosk is 2.5 yuan, which is a floating range of three cents compared with the regular price of 2.8 yuan.
If you buy a large number of them from a convenience kiosk, those self-employed people who are not too strong and are not franchisees of Hongguang Publishing House can take the goods at a price of 2.7 yuan, and then they will have at least a dime of profit per tape.
Of course, the actual profits of these hawkers are much higher than a dime.
Because it is similar to the situation when Jianghu Xing was first listed, because "Blooming Life" is too popular, and the supply of formal platforms such as Xinhua Bookstore is insufficient, it actually causes a disconnect between the market price and the pricing, and the market price is higher than the price.
As early as the fourth day of the official launch of "Blooming Life", due to too many people rushing to buy, coupled with the limited supply of Xinhua bookstores and department stores, it was a limited supply, resulting in Xinhua bookstores and department stores always having posters and no products out of stock.
Although there are many self-employed people selling, the number of these people selling is still no match for the enthusiasm of the masses to buy.
Therefore, by the fifth day of the official launch of "Blooming Life", there was already a shortage in the market, resulting in the market price already exceeding the price.
At present, the genuine market price in the capital area is already 3.5 yuan a plate, the market price in Northeast China, Shandong and Hebei and Henan has risen to 4 yuan a plate, Jiangsu and Zhejiang have risen to 5 yuan a plate, and the farther Guangdong area, the market retail price has risen to 6 yuan or even 8 yuan a plate.
In other words, those hawkers only need to buy a large number of goods in convenience stores in the capital, and then even if they go to nearby Shandong and Hebei to sell them, they can make a lot of money, and if they can go further to Guangdong, it will be a profit of more than three yuan.
So much so that many hawkers have now begun to sell "Blooming Life to Guangdong" from the north, and then buy clothing, shampoo and other things from Guangdong back to the north, back and forth, and the money is not too cool.
Of course, ordinary hawkers can have this kind of thought, let alone Li Youfu and other "franchisees".
With the blessing of Hongguang Publishing House and the help of the brother units of Hongguang Machinery Factory, they can directly get goods from the warehouse at a low price, and then directly package the train wagons and take the train to Jiangsu, Zhejiang, Guangdong and other places to sell the goods.
Back and forth, the group of people who led to the sales department of Hongguang Publishing House was the group of people who made the most money.
In addition, because of the hot sales of this album, many tape factories have also been moved, and they have agreed to supply Cao Zhiqiang and work overtime to produce more record tapes.
Even, Li Youfu also negotiated with tape factories in Guangzhou, Shenzhen and other places to produce a new batch of records by the local tape factories.
As a result, although 1.4 million records were sold in just six days, the various tape factories worked overtime to produce another 1.2 million records in these six days.
Although on the whole, it is still in short supply, but because Cao Zhiqiang has hoarded goods before, the supply in the short term is still relatively sufficient.
However, even though the actual production volume is very high and the number of stockpiled goods is large, Cao Zhiqiang still has a limited supply.
This limited edition refers to the limited edition of regular channels such as Xinhua Bookstore, but its own channels are open to supply.
In other words, it is Cao Zhiqiang who gives priority to supplying his own sales channels, and these channels of Xinhua Bookstore are more of a façade, or advertising.
Xinhua Bookstore has not been able to grab it, doesn't it mean that this record is a bestseller?
Best-selling records are valuable, whether they are poured or collected, they are worth it.
What's more, this record is really good, and you can't get tired of listening to it.
In short, the current sales situation is not a small fire, it is a big fire, and the fire should not be wanted.
At the current level, even the least optimistic estimates could make sales of more than three million copies this year.
Optimistic estimates, if this hot sales continue, only need to hold on for another week, three million can easily break through.
In fact, the situation is even better than the most optimistic estimates.
"Blooming Life officially exceeded 3 million copies 12 days after it was officially launched, and the momentum is still unabated, and it has the momentum of swallowing the whole country.
Let's put it this way, it's hard to say it in other places, but if you want to talk about the capital, you can walk on the street casually, and you can hear the songs from the album "Blooming Life" everywhere.
Not only are many stores playing, but even many trendy young people are carrying tape recorders and wearing bell mouths at every turn, and while walking, they keep playing "Blooming Life."
This fiery momentum has not only not subsided with the passage of time, but has a tendency to intensify.
So much so that in the domestic pop music market at this time, regardless of the mainland, Hong Kong and Taiwan, Europe, the United States and Japan, no song can compete with the blooming life.
From south to north, from east to west, the streets and alleys of every city are full of loud voices, and everywhere are the roars of young people in droves.
It can be said that the whole of July is a blooming July.
As soon as the rage comes out, who competes!
Even, later generations have regarded the appearance of the album "Blooming Life" as a landmark event in the domestic entertainment industry.
Because it is a fact that everyone recognizes that it was from this album that Cao Zhiqiang officially embarked on his road to music legend.
Before he officially quit the entertainment industry, whenever he released a new song, all singers had to retreat, because no one could stop him.
So much so that when later generations talk about the legendary singers of the eighties and nineties, they all say that it was the era of two people.
These two people, commonly known as Michael in the west and Cao Zhiqiang in the east, can be said to be bright for a while, and each is good at winning.
As for the singers in Asia, in the entire eighties and nineties, whether male or female, it can be said that they are all trembling in the shadow of Cao Zhiqiang, and no one dares to say that compared with Cao Zhiqiang, it is recognized that Cao Zhiqiang is the number one singer in Asia.
Of course, that's all for later.