After discussing some details with Director Wang, Cao Zhiqiang said goodbye to Director Wang and began to act separately.

In this, the next thing Director Wang has to do is the simplest, which is nothing more than to call his youngest son over, and then ask him to leave his job without pay, go to apply for a self-employed business license, and open a video hall.

Nowadays, it may be a little difficult for ordinary people to open a video hall, but for Director Wang, it is simply too simple.

Factory Director Wang doesn't need to make any effort, he can allocate a house inside the factory, and then open a video hall in the name of the factory, and then contract it to his son in the form of contract management.

In this way, you can avoid going to the broadcasting bureau to apply, and you only need to go to the industrial and commercial bureau to apply for a self-employed license.

Yes, the video hall is currently under the control of the Broadcasting Bureau, and ordinary people who want to open a video hall must apply to the Broadcasting Bureau, and after applying, they must regularly accept the management of the Broadcasting Bureau.

During this period, the approval of video halls was very strict, and ordinary self-employed people could not apply for a video hall license.

After eighty-four years, the video hall was a little looser, after all, at that time, the broadcasting bureau was pointing to this to make money, as long as the money was enough, it would generally let you open a video hall.

But now it's different, the current broadcasting bureau is still not liberalized, it is a proper administrative unit, not a public institution, so unless there is a big relationship, it is difficult to get you a video hall license.

But if a state-owned enterprise like Yuhong Machinery Factory wants to set up a factory-run video hall, it will be much simpler.

Although you also need to apply to the broadcasting bureau, this kind of application will generally be approved.

Therefore, in the early 80s, the reason why most video halls were run by factories is this, that is, state-owned enterprises and collective enterprises to apply for video halls, which is much more convenient than individuals.

Moreover, Director Wang has been deeply involved in Jinling City for many years, and he has some connections, but he just runs a video hall, which is a trivial matter.

In the view of Director Wang, this video hall is nothing more than a place to wash his labor expenses, and he can't pay too much attention to it.

As for using the name of Yuhong Machinery Factory to buy a batch of clothing, and then give it to brother units without making money, of course, this is no problem.

Anyway, it is Yuhong Machinery Factory that does things, and it is you who makes money, so why not?

What, how did the factory secretary send it?

I'm sorry, Yuhong Machinery Factory is in a special situation, the factory secretary has been hospitalized for a long time, and basically doesn't care about the affairs of the factory, so Yuhong Machinery Factory is basically a word of Director Wang, and the control ability is stronger than Director Li's control of Hongguang Machinery Factory.

It was precisely because Cao Zhiqiang knew this that he gave up the benefits of Yuhong Machinery Factory and turned to specialize in Director Wang alone.

Because Cao Zhiqiang knew that he was an outsider to Yuhong Machinery Factory, it was impossible for him to bind and trust each other like his relationship with Hongguang Machinery Factory.

Therefore, it is very difficult for Cao Zhiqiang to engage in a joint venture with Yuhong Machinery Factory, at least for now.

Since this is the case, Cao Zhiqiang will not bother with that.

Anyway, the most fundamental purpose of Cao Zhiqiang to do all this is to stabilize the sales network of Yuhong Machinery Factory in Jinling City, and everything else is secondary.

Of course, it can't be said that it is all secondary, such as the brand store that Cao Zhiqiang said, although Director Wang is not careful, but Cao Zhiqiang really intends to do this.

And doing a good job in brand stores is also the most important reason for Cao Zhiqiang to stay temporarily.

At this time, there is actually no concept of brand stores in China.

Cao Zhiqiang remembers that the first person to bring in the concept of branded clothing seems to be Pierre Cardin.

It was also after Pierre Cardin opened a branded clothing store in China that China began to have a real concept of brand stores.

As for now, it can't be said that there is no concept of the brand, but everyone pays more attention to the so-called time-honored brand.

For example, there are many time-honored silk and satin shops and ready-to-wear shops in Beijing, which can be regarded as brand stores strictly speaking.

But the biggest problem with these time-honored brands is that they often only have one old store, at most one or two branches, and they don't have exactly the same branches everywhere in the country, and they don't advertise everywhere, and they don't understand real brand sales.

What Cao Zhiqiang has to do is to build a unified brand in advance, and the first choice is to sell clothing.

During this period, there were actually many domestic garment factories, but they paid more attention to production and sales, and basically did not pay attention to what brands were not branded.

However, at this time, the domestic garment industry is actually already in a state of overproduction, and it is a serious overproduction.

If it weren't for the honeymoon between China and the United States, the United States relaxed its restrictions on China, so that China's textile industry could go abroad and take the road of OEM exports, there would have been a large-scale wave of bankruptcy in the future, and there would not have been a textile boom in the eighties and nineties.

But at present, the number of OEM exports is still very small, generally only a few garment factories in the south near the Xiangjiang River, can get some export work, the vast number of inland garment factories, for the time being, there is no such condition.

Therefore, if you take advantage of this time to build a domestic brand, it is still relatively easy, after all, there are almost no competitors.

Originally, Cao Zhiqiang wanted to cooperate with Yuhong Machinery Factory, like he cooperated with Hongguang Machinery Factory before, to build a joint venture department store, and then use the name of this department store to produce his own design drawings to let other garment factories OEM.

After that, Cao Zhiqiang can let this nominal department store, which is actually a brand store, go and sell these brand clothes everywhere.

Since the design of these brand clothes is mostly the costumes worn by the heroine in the movie "Love in the Ancient Pavilion", once the movie is popular, there will definitely be a driving effect.

In order to be in a hurry, Cao Zhiqiang even paid in his personal name in advance and placed an order with the garment factory in Jinling City.

Therefore, once Cao Zhiqiang and Yuhong Machinery Factory set up a joint venture department store, they could eat these clothes first and then sell them in specialty stores in various cities without spending any money.

As long as the movie is released, the movie-watching boom is together, and Zhu Lin is the spokesperson of this brand, then these clothes can be easily sold out.

It's a pity that Director Wang doesn't want to engage in a joint venture department store, nor does he want to engage in any specialty stores, he just wants to engage in transportation and make that little profit, so there is no way, so Cao Zhiqiang can only do it himself.

In fact, if Cao Zhiqiang does this himself, the advantage is even more obvious.

Without him, Cao Zhiqiang's subordinates have too many platforms that can do this.

Whether it is Hongguang Publishing House, Huaxia Audio-visual Company, as well as Hongguang Department Store and Hongguang Film Factory, theoretically they can all engage in this brand store.

Originally, it was the easiest to use the platform of Hongguang Department Store, and you could directly use this company to purchase and sell goods.

But Cao Zhiqiang thought twice and decided to use the name of Hongguang Film Factory to set up a subordinate trading company.

The purpose of this is mainly to avoid the track and build a brand.

Hongguang Department Store, which is mainly engaged in the convenience kiosk business, is actually a newsstand business, mainly selling books and audio-visual products, and at most bringing some snacks and melon seeds and drinks, which is actually very different from clothing stores.

If the convenience kiosk is added with clothing, it will be messy and will weaken the brand value.

What is Branding? The key is to be attentive and professional.

For example, Cao Zhiqiang currently plans to be a clothing brand, so he will work clothing and don't mess with others.

Therefore, Cao Zhiqiang decided to start a separate business and create a separate trading company specializing in clothing.

Yes, Director Wang's words reminded Cao Zhiqiang that the situation of the garment factory is relatively special, and it is not appropriate to engage in a garment factory in the name of a subordinate unit of the machinery factory, but it is better to directly engage in a trading company mainly engaged in clothing.

In this way, this trading company does not produce clothing, but is only responsible for design and marketing, which is much less risky, but much more profitable, and can attract many young people to work, and local governments will definitely like it.

As for the specific business model, for the sake of insurance, let's start with a small red house convenience kiosk model.

To put it simply, the specialty stores in various places are funded by Cao Zhiqiang's new trading company, and then some local young women are hired, and after some basic training, they are unified as salesmen.

These stores are all wholly-owned stores of the company, and the salesmen are also regular employees who receive wages and commissions, which will be much more convenient for management.

Of course, this is only for the present.

After that, as the situation changes and the scale expands, appropriate reforms can be carried out, such as contracting out the store, or when opening a new store, the franchise store model can be carried out.

That's right, if the store wants to go long-term, it has to go through the franchise store model.

However, in terms of the current environment in China, this franchise store model is obviously not suitable, so it is more reliable to have a wholly-owned branch model like Xiaohongwu.

In addition, at the beginning, it is impossible to have too many branches, and it is impossible to have too many supplies, so the wholly-owned branch model is also sufficient.

The meal should be eaten one bite at a time, and the road should be walked step by step, not too eagerly.

Of course, although this trading company has to go to the capital to do it, after all, Cao Zhiqiang's relationship is in the capital, and it is easier to set up a company there, and it can radiate the whole country.

However, the branch problem in Jinling City can be handled in advance.

Therefore, Cao Zhiqiang directly found Li Youfu, who was sitting in the guest house of Yuhong Machinery Factory, and told Li Youfu in detail about the situation of his brand clothing store.

Not to mention, Li Youfu is worthy of having a talent for business, and he can understand most of what Cao Zhiqiang said, and he can understand it at all.

Especially for building a brand, he deeply agrees with the fact that you can pay a premium for the brand.

Because Li Youfu used to be a self-employed entrepreneur, he often went to the south to buy goods, so he had a clearer understanding of the concept of the brand.

For example, the same type of jeans, miscellaneous brand jeans are cheaper, but if it is Xiangjiang Pingguo brand jeans, it is much more expensive than ordinary jeans.

It's a pity that in China, there is no real brand enterprise, at least in the clothing industry, there is no real brand that can penetrate the hearts of the people.

"President." Li Youfu said.

"If you really plan to engage in branded clothing, I suggest that you might as well go to Xiangjiang to set up a shell company, and then register a foreign brand there, and then operate this foreign brand in China, so that the people will be more recognized and sell better."

If you believe me, I will match you and promise to do things beautifully for you. ”

Cao Zhiqiang smiled: "I know what you said, isn't it just a fake foreign brand."

Still, I wanted to give it a try and make a local brand.

Anyway, judging from the current situation, it is nothing more than making less money, and the worst result is that I can't go bankrupt, and I can afford to lose this money. ”

Li Youfu frowned and said, "Is it necessary?" There are better ways to make money, so why do you have to be thankless? ”

Cao Zhiqiang smiled: "Lao Li, let's do business, you can't just look at the present, and you can't just make quick money."

That's right, the current domestic people are indeed more admiring and flattering to foreigners, and they trust foreign brands more.

But one day, the country will become stronger, the people will become more confident, and at that time, the spring of the national brand will come.

I can indeed get some foreign brands back now, and then sell dog meat on sheep's heads.

But this is just a time to make quick money, but after all, it is still congenitally insufficient, and it is still a kind of deception after all.

It's okay when it's small-scale, but once it becomes bigger and stronger in the future, this kind of congenital deficiency is very fatal, and it is possible that one is not careful and loses everything.

Therefore, I would rather be difficult first and then easy, and directly put out the national brand of the carriage and horse.

I just want to tell you that if you don't engage in foreign brands, don't sell dog meat on sheep's heads, and follow your own local and national brands, you can still become bigger and stronger.

Others may not be able to do it, but I can definitely do it!

Domestic products should be self-reliant, and avoid them because of misfortune and fortune! ”

Indeed, the reason why Cao Zhiqiang does not engage in foreign brands is that he wants to do long-term.

Because he knows very well that once he enters the 2,000th year, the national consciousness begins to awaken, and he begins to favor domestic products more and more.

At that time, it will actually be a great loss to engage in foreign brand domestic products.

Besides, Cao Zhiqiang's advantage now is too great, if he can't do a good job as a domestic brand, it can only prove that his level is not good, and he can't blame others.

After listening to Cao Zhiqiang's words, Li Youfu was silent for a while, and then sighed and said:

"President Cao, to be honest, I just admired your business acumen and long-term vision, and of course, your good luck.

But now, I'm really convinced.

If nothing else, just for the sake of your domestic product, you should be self-reliant, and you will not avoid it because of misfortune and fortune.

With your words, this spiritual realm is different from ours, no wonder you can be invincible.

Don't say anything, just say this to you, in the future, the wind and rain will come and go, I will do what you say, I will do nothing, I Li Youfu absolutely have nothing to say! ”

Cao Zhiqiang smiled and patted Li Youfu's shoulder: "Okay, it's all your own people, don't engage in this set of loyalty, work hard in the future, you are indispensable." ”

"Hehe, that's it." Li Youfu smiled, "I knew that there was meat to eat with the president." ”

"That's good." Cao Zhiqiang also smiled, "Speaking of eating meat, I'm also hungry, let's find a place to eat meat!" ”

"Okay." Li Youfu nodded, "President, what kind of meat do you want to eat?" ”

Cao Zhiqiang thought for a while: "This pig, cow and sheep are also tired of eating, by the way, the ducks in Nanjing are good, why don't we eat ducks?" ”

"No problem." Li Youfu grinned, "I know there is a shop nearby, and the plate duck made is very good, let's try it?" ”

"Okay!" Cao Zhiqiang nodded, "Then let's go!" ”

After that, Cao Zhiqiang and Li Youfu walked out of the guest house together, and directly got into a 212 jeep specially allocated to Li Youfu by Director Wang, planning to go to a nearby specialty restaurant to eat duck.

But the car had not gone far before it had to stop.

There was no other reason than a group of workers on the road in front of them, blocking the main road of the factory, and the car could not continue to go.

"What's the situation?" Cao Zhiqiang, who was sitting in the co-pilot, asked Li Youfu, "What's the matter?" Why are so many people blocking the road? ”

"I don't know." Li Youfu, who was in the driver's seat, squinted his eyes and looked, "Why don't you wait here, I'll go down and ask?" ”

Cao Zhiqiang nodded: "Okay, go and come back quickly." ”

As soon as he heard Cao Zhiqiang say this, Li Youfu did not turn off the fire, immediately got out of the car, and trotted into the crowd outside.

He first went in to see what was going on inside, and then found someone to ask him carefully.

After asking the reason for the incident, Li Youfu ran back to the car.

"President, I understand.

It was a female worker in a factory, and after getting off work, she was stopped by her husband on her way to eat in the cafeteria.

Her husband is said to be a good gambler, and every time he runs out of money, he asks her for money.

This time, the husband's also came to her to ask for money.

Then the woman refused to give the money, as if she had said something nasty, and her husband slapped the woman on the spot.

Unexpectedly, this female worker was also a ruthless character, and after being slapped in the face, she fought with her husband on the spot.

As for the people around, they were all the female workers' co-workers, and they all gathered around to watch the excitement.

Because there were so many people watching the excitement, the road was blocked for a while. ”

"Watching the excitement? Can you even block the road? Cao Zhiqiang frowned, "Also, no one cares about the fight?" No one separates them? ”

Li Youfu sighed: "This is the housework of the two of them, how to take care of it?"

And I've also heard that this kind of thing is not once or twice, everyone is used to it, so they only watch the excitement from the side, and no one goes up to interfere. ”

Cao Zhiqiang frowned: "Let's go, go down and have a look, and try to persuade them to leave." ”

Li Youfu was stunned for a moment, but when he saw that Cao Zhiqiang had already gotten out of the car, he had to follow the car and persuade: "President, this is someone's housework, I think we don't care, let's wait a little, and when the two of them are finished, the others will naturally disperse." ”

"That's not going to work." Cao Zhiqiang shook his head.

"Even if it's someone else's housework, you can't fight here.

They are fighting here, and there are so many people around them, blocking the public road, what is this like?

Let's go and see, if you can persuade you, if you can't persuade you, go directly to Director Wang and let him deal with it!

I don't have time to wait here! ”

Li Youfu blinked, and then nodded hurriedly: "Alas, okay! Listen to you! ”

(End of chapter)