Chapter 3 Children's Channel
Jiangchuan TV.
As a veteran provincial TV station, Jiangchuan Satellite TV has a number of sub-channels, among which the comprehensive channel is the most famous and has the most extensive ratings.
The rest of the channels are so-so.
For example, the news channel is equivalent to a regional TV station, and there are not many viewers in other regions except for Jiangchuan locals who can watch it.
As for the children's channel......
"What's the matter, Jiangchuan TV still has a children's channel? As a Jiangchuan person, how did I not know? Facing the reporter's interview, Mr. Meng, a citizen, said with a surprised face.
Well, it's miserable.
Compared with children's channels in other provinces, Jiangchuan children's channels do have a thin sense of existence, and even locals don't like to watch them very much.
This can be distinguished from the position of their actual person in charge.
As the head of a sub-channel, Minister Wang actually did not hold the position of "deputy director", nor did he have an exclusive office, so it goes without saying how low his status is, right?
"Luckily!"
When they met for the first time, Gu Miao's impression of Minister Wang was quite good.
Quite a pragmatic person!
Knowing that Gu Miao was a representative sent by the "animation company", after coming to negotiate business, he hurried back without even finishing lunch.
This is the kind of person who pays attention to people!
Compared with the cold reception he received on the comprehensive channel, the embarrassment of waiting for a morning without seeing the person in charge, Minister Wang's attitude moved him very much.
However, when the two talked about business, there were inevitably some contradictions.
"It's impossible to invest."
Minister Wang said that Jiangchuan Children's Channel does not have a tradition of self-production and self-sale, and usually focuses on "external purchases", and occasionally goes abroad to buy some outdated old animations to broadcast.
He can't break the rules.
"Rules? Where do the rules come from? ”
Gu Miao sneered and said: "You look at the Xiangnan Children's Channel, the Beijing Children's Channel, and even the Modu Children's Channel next door, which one doesn't have a self-made animation?" ”
"That's because they have money!"
"Their advertising expenses for a year can last us for ten years. We don't have so much advertising revenue, and Taiwan doesn't allocate funds to support it, how can we have the confidence to make self-made films? ”
When he said this, Minister Wang's expression was slightly bitter.
It can be seen that he is also very dissatisfied.
It is his long-cherished wish to make the children's channel bigger and stronger, but the foundation of the Jiangchuan Children's Channel is not good, and no matter what he does, he can't avoid the word "lack of money", which makes him a little helpless.
Gu Miao smiled.
He guessed that this was the reason, so he specially prepared a project budget table before he came, and handed it to Minister Wang along with the plan.
"Minister Wang, look at this."
"The tentative name of this animation is "Pleasant Goat and Big Big Wolf", which tells a story about a wolf catching sheep that takes place on the green grassland......"
After introducing the synopsis of the story, Gu Miao took a sip of hot tea and said to Minister Wang, who was looking down to read the planning book: "I can understand your concerns about self-made films, but "Pleasant Goat and Big Big Wolf" really doesn't require much investment, one million is enough!" ”
"A million?!"
"Yes, a million!"
Gu Miao nodded.
Before that, he would have wanted an investment of 3 million to 5 million. That's enough money to kickstart the project and grow the story to Weird World Wars.
But now he has changed his mind.
No way, Jiangchuan Children's Channel is too poor! If they open their mouths, they will pay three or four million, and it is estimated that they will directly scare Minister Wang away, and simply say less, so that the probability of success is higher.
As expected.
After learning that "Pleasant Goat and Big Big Wolf" only needs an investment of one million, Minister Wang was moved.
How much is this money?
Not much, really!
In the field of animation production, what is one million enough? That's not enough money to even plug your teeth! If "Pleasant Goat and Big Big Wolf" is really that cheap, then you can try it.
Jiangchuan children are poor and poor, and they can still afford this money.
Merely......
Looking at this thin plan, Minister Wang began to wonder if Gu Miao was a liar.
This story is too simple!
The whole story synopsis can be summed up in one sentence -
The gray wolf tried his best to catch the lamb, and the pleasant goat came out to save his companions.
Is it so simple and crude?
Compared with live-action film and television works, animation does not have very high requirements for "plot", but it must also be kept above the passing line.
A good story can cover up many of the shortcomings and shortcomings of the production, and a bad story can ruin a good original art.
Minister Wang can't imagine that even the main plot is so crude, what will happen to the original painting? What about animations?
"It's outrageous......"
He hesitated to tell the truth.
It's like child's play, he can't think of an animation made according to this plan, who will like to watch it after it is broadcast?
He didn't like it anyway.
"Kids don't think about it that much."
Gu Miao explained with a smile: "For them, animation animation, as the name suggests, can move. As long as the story is interesting, these are the little things. ”
"But your plot ......"
"That's just the synopsis!"
Without waiting for Minister Wang to finish speaking, Gu Miao reminded: "The story structure of "Pleasant Goat and Big Big Wolf" is similar to the unit drama in the TV series, one episode and one small story. ”
Masterstroke?
Who cares about the main story!
The gray wolf caught thousands of episodes of sheep, and in the end he didn't become a friend of the lambs, the main story, to be honest, just look at it.
"Unit drama?"
When Minister Wang heard this, a hint of surprise flashed in his eyes.
He didn't give Gu Miao a direct reply, but asked him to go back first and wait for him to think about it seriously before making a decision.
Gu Miao was not disappointed.
is willing to consider it, which shows that Minister Wang is already moved, which is undoubtedly good news for him, indicating that "Pleasant Goat and Big Big Wolf" can still move people.
It also gave him confidence.
After leaving Jiangchuan TV, he did not choose to go home directly and wait for news, but took a taxi to the industrial park in the suburbs.
There, there was another talk.
This is an arrangement he made in advance, and no matter what the outcome of the TV station is, he will go to the toy factory.
If the TV station is willing to contribute, then communicate with the toy factory about the licensing of derivatives. If the TV station refuses to invest, then it can also bring in toy factory investment, and they must be very interested.
Anyway, he doesn't lack a spare tire.
When Gu Miao arrived at the industrial park and interviewed the general manager of a local toy factory, the mobile phone in her pocket suddenly rang.
A call from Minister Wang.
He finally made a decision and was willing to take out the meager advertising fee in the station to gamble and invest in "Pleasant Goat and Big Big Wolf" directed by Gu Miao.
However, he also has requirements.
After the production of "Pleasant Goat and Big Big Wolf" is completed, the first round must be broadcast exclusively on Jiangchuan Children's Channel, and the income from the follow-up broadcast rights will be enjoyed exclusively by them.
Correspondingly, they will also give a prime time slot and arrange advertising matters.