Chapter 70: Thank you Brother Sanshui?
PK on the same stage is not terrible, whoever has low ratings is embarrassed!
Huanyu Animation didn't listen to persuasion, so it had to be crowded with "Sheep Games", everyone thought that this was a top-notch showdown like "Mars collides with the earth".
After all, it's a World Expo-themed animation, even if the plot is a little less interesting, it should always be able to play two tricks with "Pleasant Goat", right?
Outcome......
With many statistical agencies releasing the national ratings statistics report from December 28th to 29th, a shocking scene has happened.
The average ratings of episodes 5-8 of CCTV's children's exclusive broadcast of "Haibao Sent" fell off a cliff from more than a dozen points in the first two episodes to 8%, and the viewership share was only less than 30%.
In the same period, "Sheep and Sheep Games" performed well, breaking the "sequel ratings curse" that has shrouded the industry for many years, and the ratings of the first four episodes were slashed by 17 points, and the viewership share reached an astonishing 85%.
It's shattered when you touch it!
The audience's eyes are really bright, and they can see at a glance who is the "shockwave" and who is the real god!
All I can say is......
Your uncle is still your uncle!
When the IP of "Pleasant Goat and Big Big Wolf" does not show obvious "decline", any voice that sings about this animation will eventually become a clown under the "wolf and sheep hegemony".
Some people may ask, isn't that right?
The broadcast time of "Haibao Sent" is 18:00-18:30, while "Sheep and Sheep Games" is 18:30-19:00.
It stands to reason that even if Hypertherm sends it, there is no sheep and sheep sports will be attractive. Due to the relationship of "time", it will always be a little light, right?
Again, it's not at the back of the line.
If "Sheep and Sheep Games" is broadcast in the first half hour, then the children may change the channel directly after watching "Sheep and Sheep Games", and will not watch the next "Haibao Sent".
At the top of the list is Hypertherm.
So why didn't Hypertherm get the light, but the ratings plummeted?
The reason is in other TV stations!
"Haibao Sent" is the "exclusive premiere" of CCTV Children's Channel, which is the so-called exclusive broadcast.
and "Sheep Games" premiered on five TV stations together. Although CCTV Children's Channel is set at 18:30-19:00, other TV stations are not this schedule!
"Misunderstanding cleared!"
Director Wang smiled brightly and said: "You let us have a hard time with "Haibao Sent", I thought you were using us as cannon fodder."
I never expected that.
The flamingo cartoon set for 18:30-19:00 is the most "full" to eat. is also broadcast "Sheep and Sheep Games", and the ratings are higher than those of the other four TV stations.
Wang Taichang smiled.
A few days ago, when everyone was discussing the premiere schedule, Gu Miao made a suggestion: In addition to CCTV Children, several other companies can consider the time point of 18:00-18:30.
At the time, no one agreed to this plan.
The three TV stations all felt that they were going to suffer a big loss if they had to face "Haibao Sent" head-on. Even if you win the ratings, the viewership share will not be too high.
It's better to move it to eight or nine o'clock in the evening.
"Cowardice, huh?"
Gu Miao was very dissatisfied with the "cowardly" mentality of these three TV stations, but she couldn't blame it. After all, the advice they made looked like a bad idea, and it was normal for them not to believe it.
Director Wang believed it.
As the person in charge of the TV station who first contacted Gu Miao, he had a lot of confidence in Gu Miao. Although the proposal was unreliable, he decided to take a gamble.
It turns out.
Gu Miao is right, choosing this time period to broadcast not only has no impact, but it is a great benefit.
Because many children obviously don't like to watch "Haibao Sent", but at the same time, there is no better choice, so they can only watch it hard.
The appearance of "Sheep and Sheep Games" gave them an additional choice of "changing the channel".
Other words......
In fact, a large part of the ratings eaten by the flamingo cartoon comes from "Haibao Sent".
One trade-off!
The audience base of "Sheep and Sheep Games" itself is not bad, and with the "neutral audience" attracted from "Haibao Sent", the viewership share has not risen.
It's eight or nine o'clock in the evening.
Because of the "cowardice", several TV stations are all gathered to broadcast during this time period. Although it avoided "Haibao Sent", it would also cause a tragedy of "fratricide".
So......
On the whole, among the five TV stations that premiered "Sheep and Sheep Games", Flamingo Cartoon was the most well-fed, followed by CCTV Children's Channel, and finally the other three.
The same animation, with the lowest bid and the highest viewership share, is no wonder that Director Wang is crazy with laughter.
"Thank you Brother Sanshui?"
Gu Miao really couldn't get used to seeing this smug appearance, and couldn't help but complain: "Without my reminder, can you eat this cake?" ”
"Thank you?"
Director Wang looked curious and said, "Who are you sending it?" What I should be thankful for the most, isn't it Huanyu Anime? ”
Gu Miao: "......"
Well said, makes sense!
The most thankful thing is indeed Universal Anime, without their foil, the audience wouldn't feel - wow! It turns out that "Sheep and Sheep Games" is so good-looking?
This backdrop is terrible.
Originally, it was a bit famous in the industry.,A global animation with a good reputation.。 After this failure, it is about to hang the pillar of shame in the industry.
My peers really can't accept it.
Obviously a good hand, it can be called a Tianhu start, but the result is so stinky. Carefully "polished" an animation for half a year, and lost to an animation that was established less than half a month?
Typical "high salary and low ability"!
In fact, the results of "Haibao Sent" are not very bad, and the average rating of 8% this year should also be ranked in the top five.
But this is the "Expo" theme animation!
The B+ bottom team said that "if you make the playoffs, you will succeed", this is not a problem, everyone can understand, after all, the strength is limited.
But the S+ team and the much-anticipated Galaxy Battleship also said "Entering the playoffs is considered a success", isn't that a pure disgusting person?
The mentality of everyone is completely collapsed.
Huanyu, as a top animation production company in China, is not short of money or people, with the authorization of the "World Expo", it took advantage of the time and place, but lost to Gu Miao, who couldn't even use Photoshop.
This kind of thing...... Da baa!
Gu Miao has also heard a little about the hot topics discussed by his peers.
But the focus of his attention is not how badly Huanyu Anime was scolded, but why he doesn't use Photoshop?
Rumor-mongering, right?
Although he is a TV drama director who has changed careers across borders, he is not very familiar with animation production software, and he is not even able to operate basic PS software.
Isn't this inappropriately embarrassing?
In order to find out who was behind the rumors and said that he wouldn't use PS, Gu Miao deliberately opened a trumpet and mixed in various industry exchange groups and forums.
It turned out that he really caught it!
The person who said this was none other than his right-hand man and confidant, known as Ma Maggot, one of Wanbao's "Four Maggot Brothers", Ma Kui......