The online text market is not big, but it is not small.

The large industry scale is relatively large, from the upstream literary content to the downstream IP derivation, the overall industrial scale is definitely 100 billion yuan.

Small is the smaller circle of the industry.

Don't look at the variety of domestic online literature, the themes cover many categories such as fantasy, fairy tales, science fiction, fantasy, etc., and readers are all over all walks of life with hundreds of millions of basic plates, but the overall number of employees is actually not much.

The number of practitioners cannot be judged simply by registering an author's account, but by whether they have completed a work and whether they can maintain a basic living by writing.

From this point of view, there are no more than 200,000 people engaged in online literary creation in China, who can fill their stomachs with manuscript fees and maintain stable and efficient updates.

That's still a big deal.

In fact, there may not be 200,000 people, and this number has to be cut by half or more.

In addition to the small number of employees, another significant feature of the online literature industry is that there are few related enterprises. There are dozens or hundreds of Internet companies involved in this business.

Among these hundreds of online text companies, some shell websites that have no traffic at all and no users may have to be removed purely for their own amusement.

There are no more than 20 websites that really have traffic, users, stable author resources and library copyrights.

In such an industry, where employees and enterprises are relatively scarce, a website that suddenly spends all the VIP subscription income deducted from operating expenses and taxes to the author is quite tempting to ordinary authors.

Originally, the beep reading was not well-known.

In the eyes of many online writers, Beep Reading is a small transparent website, only knowing that they specialize in "light" themes, which is similar to the nature of a certain house cat website.

But with Mr. Nantong's comical operation and the huge investment of 500 million yuan from Wanbao Group, Beep read it and became famous in the online literature circle.

More and more authors are learning about the site and have the idea of going to beep and start a new book......

It's not a whim.

Just because the company is less famous doesn't mean the site isn't reliable.

Backed by Wanbao, a giant in the animation industry, and Bibi Reading mainly does overseas markets, it has a large number of readers and creators overseas.

is already very attractive, coupled with these tricks offered by Nantong, it is reasonable for many authors to be moved.

Of course, the heart is the heart.

Many people are staunch "wall-riding factions", and they don't see rabbits and eagles.

In the face of not seeing credible data, there are still a considerable number of people who are waiting to see the first batch of peers who went to "pan for gold" and look forward to their feedback.

There is no shortage of adventurers in this world.

In the face of the bombshell news thrown by Beep Reading, some people chose to wait and see, and some people chose to join without hesitation.

In just one week, tens of thousands of new serialized books have been added to the library of Bibi Reading, including various popular themes such as fantasy, fairy tales, fantasy, light and suspense.

This made Nantong extremely excited.

With the content in place, the next thing to do is to drive traffic. Is it difficult to get traffic for Beep-Bi Reading, which has a lot of money in hand?

no！

Nan Tong decisively found Mr. Tan, hoping to get the support of Mr. Tan, an Internet giant, with the help of the other party, combined with search engines and Internet advertising, which attracted huge traffic to Bibi Reading.

Traffic + Content = Data!

In just ten days, the first batch of creators who came to beep to read the gold rush quickly tasted the sweetness and reaped a rich reward that was unimaginable to ordinary people.

More than 1,000 creators have achieved the achievement of "exceeding 10,000 per day" in the process of drainage of the website.

These gold diggers quickly posted their harvest and feedback to well-known online forums for their peers to worship and reference.

In an instant, the industry fryed.

Seeing that Beep Reading does make money, and the speed of making money is comparable to that of a certain Lu's "sack picking up money", many online authors couldn't sit still, and ran to Bibi Reading to register an account to serialize new books.

The number of books in the library is expanding at an astonishing rate, and Beep Reading is also jumping to the first-line online literature station at a very fast speed.

……

"That's not enough!"

After learning that the 500 million funds were dropped, and reading the latest developments, Gu Miao shook his head and said: "If you want to overtake in corners, you have to give a heavy blow in the field that the other party is best at." ”

"What do you do best?"

"Copyright! IP Operation! ”

Seeing that Nan Tong was a little puzzled, Gu Miao explained with a smile: "Why is there a great god at the end?" Why are they the only ones who have the foundation for the creation of God? ”

"In addition to the consolidated paid readership, the most important thing is that their IP incubation is unique in the entire online literature circle, and only the female frequency can compare."

"If we catch up with them in this area and make up for the last shortcoming, then we will have the ability to create gods."

Talking about copyright and IP?

This live Nantong is familiar!

What kind of company is Wanbao? Animation, games and toys, which business is not closely related to copyright IP?

Isn't it just incubating IP!

With Wanbao's digestion ability, it is not simple to incubate dozens of IPs a year and engage in the development of animation, games, comics, audiobooks, movies and toy peripherals?

"Good, good!"

The more Nantong thought about it, the more excited he became, as if he had seen that Beep Reading was getting better and stronger with the strong support of the company, until the day when he became an industry giant.

Seeing him like this, Gu Miao couldn't help but splash a basin of cold water and said: "Don't be too happy, we are just starting now, and we are still far from real overtaking!" ”

"Start with a small goal."

"It's November now, so from now to May next year, in half a year, you will incubate a top fantasy fairy IP comparable to "Wild Story", "Perfect Otherworld", and "Douluo Continent".

"Ah......h

Nantong was numb at once.

This level of online text big IP, is it something that can be incubated if you want to?

"I don't care, I just look at the results."

Gu Miao said unreasonably: "Anyway, I have given you all the support I should have given you, and I want to see the results in half a year." ”

Money is not spent for nothing.

If he can't see the results after half a year, then Nan Tong, the person in charge, can go back to his hometown to plant potatoes.

Of course, where there is a punishment, there is a reward.

If the goal is achieved within half a year, or even exceeded, then Nantong will also have a reward, and this reward is the opportunity to be promoted to the vice president of the group.

"I'll do my best!"

There will be brave men under the great reward.

Faced with the temptation of promotion and salary increase, Nan Tong also mustered up his energy, gritted his teeth, and planned to work hard in the next six months.

Isn't it just incubating IP?

Although there is no experience and half a year is relatively short, with the support of Wanbao Group, who says that it is impossible to achieve?