Chapter 1023 - Product Placement

The young style of painting caused controversy.

The novel setting and story background barely regained a little word of mouth, so as not to make the young painting style a reason for the audience to refuse to watch.

But the "peaceful coexistence of wolves and sheep" that followed made the prospect of "Guardian of Sheep Village" extremely ambiguous.

Someone is optimistic.

Since the whimsical Pleasant Goat, the peace of the wolf and sheep has been discussed, and the main plot has also been reflected, and everyone has been mentally prepared for this result.

If the gray wolf doesn't be a villain, then change to someone else! What a big deal!

But there are also those who scoff.

The animated series "Pleasant Goat and Big Big Wolf" tells the story of the big big wolf and the happy goat, who hurt each other, and the theme is exactly the same as "Cat and Mouse".

As a result, you told me that the Pleasant Goat and the Big Big Wolf became good friends, and they no longer hurt each other, but fought side by side.

So what's the point?

As soon as the new teaser PV came out, the animation "Guardian of Sheep Village" was once again pushed to the forefront of public opinion, although the audience's resistance was not as fierce as the first time in the face of the young painting style, but it also illustrated a problem.

Wolf and sheep peace is really not what the audience wants to see!

The so-called "audience" here refers to those old fans who have been supporting the animation of "Pleasant Goat and Big Big Wolf", that is, the core group of fans.

Their attitude towards the peace of wolves and sheep can only be described in four words: mixed tastes!

On the contrary, those children, that is, the new generation of audiences, are more supportive and welcoming to the peace of wolves and sheep.

The audience was split into two camps.

On the one hand, they do not support the peace of wolves and sheep and reject the audience of young and young paintings, and these people are mainly old audiences, adults, high school students and college students.

On the other hand, there are audiences who support the peace of wolves and sheep and are more receptive to the style of painting of young children, who are generally minors, especially primary school students and kindergarten children.

……

"It doesn't matter!"

Facing the turbulent waves on the Internet, Gu Miao, who was nested in the editing room to supervise the editing of dailies, looked very bland.

He said to Deputy Director Pan, who had a nervous expression: "Calm down, you have to figure it out, as long as we do a good job in animation, it doesn't matter what others say." ”

There is a saying in the online literature circle called "the text is good and can be broken"!

What does this mean?

It means that as long as you write well enough, you can ignore any routines, what the golden three-chapter law, what cool points and rhythm arrangements, and what book title introduction.

Although there is no such thing in the animation circle, this principle is the same in the animation circle.

As long as the quality of the work is excellent, so hard that others can't speak, then what gossip does it matter? Could it be that if he says a few words of decay, no one will watch the animation?

It's just hilarious!

At present, the controversy surrounding the animation "Guardian of Sheep Village", including the young painting style, plot setting, sheep wolf and peace, etc., is all based on the premise that "the animation has not yet been broadcast".

To put it bluntly, it's all hypothesis!

These assumptions, like unproven conjectures in the academic world, cannot be said to be false, but they cannot be taken as truth.

"The sheep and wolves are completely peaceful, and the gray wolf is a step to change his evil and return to the right, I don't think we have made a mistake."

Gu Miao explained with a smile: "As for the reason, you will understand it after the animation is broadcast!" ”

The silent majority?

Deputy Director Pan thought of a noun, and then nodded.

Anyway, he is just an assistant director, and Mr. Gu is the chief director, if there is any decision-making mistake, it is not to blame him, just listen to Mr. Gu's words.

"Oh yes, Mr. Gu, Jiangchuan Children's Channel, Xiangnan Children's Channel and Zhonghai Children's Channel and many other TV stations want to win the premiere rights of the animation "Guardian of Sheep Village", you see ......"

Proper fragrant dumplings!

"Guardian of Sheep Village", as Gu Miao's comeback work of the Pleasant Goat and Big Big Wolf series after many years, it is not surprising that various TV stations have flocked to it.

After all, Pleasant Goat and Gu Miao alone are already very powerful, and the audience appeal of Pleasant Goat + Gu Miao is comparable to ordinary works?

"Hang them first."

Gu Miao waved her hand and said: "Yang Shou's first round of broadcasting must be on the online platform, and the TV platform is not in a hurry to talk." ”

Besides, there's nothing to talk about.

The current transaction price of animation works is basically very transparent in the industry. The only thing that needs to sit down and talk slowly is probably only a work with a huge price difference like animated films.

Take "The Golden Rooster Announces", which has just been released, as an example.

For this Spring Festival box office champion animated film, the quotations given by various video websites can even be disparity by one digit at most.

Highlight the Penguin video.

People really respect animation and art, and the price offered for the movie "Golden Rooster Dawn" almost made Gu Miao succumb.

It's a pity that although Wanbao Video can't offer that kind of high price, Gu Miao still prefers the operation model of "high advertising share and low copyright buyout", and reluctantly refuses the sky-high price of penguins.

This time, "Guardian of Sheep Village" will also be broadcast on Wanbao Video, and it will also adopt the profit method of advertising + membership payment sharing.

In simple terms.

The first three episodes are free for everyone to watch, and you want to watch the next episodes? I'm sorry, I have to open a Wanbao video VIP member to continue watching.

This is also a relatively common way to monetize online animation in the industry.

The second is ad placement.

The feature film of "Guardian of Sheep Village" does not have product placement ads, after all, the background of this story is not very easy to implant.

But before the feature film starts, it will indeed show an advertisement to the sponsor's father.

"Shuguang Stationery, scan the code to receive the guardian gift package, and quickly protect the sheep village with the sheep and sheep!"

"Ma Baole milk powder, carefully select high-quality milk sources, and protect every Huaguo baby with heart!"

There are already very few sponsors.

Gu Miao didn't know what was going on with other online animations, anyway, his "Guardian of Sheep Village" only had these two sponsors, and he only did these two advertising placements.

It adds up to about 15 seconds.

After the opening of the 15-second advertisement, I went directly to the animated feature film, which has some impact but is not very bad in terms of viewing experience.

At least there is no animation broadcasting, and suddenly you are given a whole advertisement halfway, and even let the animation protagonist appear in person, which destroys the immersion so exaggerated.

These two sponsors, each gave Wanbao millions.

In terms of the amount of sponsorship, it is already a very high-quality resource. And the other party didn't ask too much, just added a few seconds of advertising at the beginning of each episode of the animation.

Because of this, Gu Miao chose to accept it after thinking about it.

If the amount of sponsorship is not high, and the thief makes excessive demands, then there is no need to think about it, Gu Miao will definitely refuse.

After all, the money is too small, and it is really impossible for him to risk offending the audience to implant ads, which is too ruin the viewing experience.

(End of chapter)