I don't know when the animation product placement thing arose.

Anyway, it's been there for a long time.

In the early days, the advertising placement was still more careful, at most, in the animation, quietly Mimi used the lens language to give the sponsor's father's trademark logo a close-up for a few seconds.

Now it's bolder.

TV animation aside, in the area of online animation, all the online animation with a modern urban background, you can always see a variety of "sponsor" logos around the protagonist.

Inserting advertisements at the beginning of the film is already a routine operation, and the most excessive thing is to insert advertisements during the broadcast of the feature film, and let the animation protagonist be the product spokesperson.

For example, in a certain sci-fi animation, the feature film was broadcast and suddenly came, and the protagonist held a laptop and praised: "It's all up to this elf shadow!" ”

That's too dramatic.

At most, Gu Miao hung sponsor advertisements on the beginning of the film, and couldn't do outrageous operations such as feature film insertion and protagonist endorsement.

However, he can also understand the rampant phenomenon of animation product placement these days.

After all, animation is a very time-consuming and money-burning job, and many animators are out of breath under the pressure of huge investment.

Sometimes, some of the pictures belong to the animation of "money burning" at a glance, and it is understandable that some advertisements are appropriately implanted.

After all, if you have money, you can make a big scene of more money burning!

Not every animation company is backed by capital, and not every animation project has a full budget, there are always particularly difficult and poor production teams, and people can't be expected to generate electricity purely for love.

This has to be the example of the early "La La La Demacia".

It doesn't matter what others say, anyway, Gu Miao hasn't sprayed the production team herself, it's a homo work, what's there to spray for love?

As for the later Super Divine Academy, Black Armor, and Male Soldier Company, spray casually, after all, the situation was different at that time.

It's interesting to say.

On the Wanbao video website, there is also a rough-made, but particularly interesting fananime similar to "La La La Demacia".

The difference is that the theme of this fananime is not League of Legends, but Wanbao's relatively unpopular "Q version of the Three Kingdoms".

Gu Miao also took a look.

Not to mention, it's really good.

At the end of the animation "Q version of the Three Kingdoms", in the end, Liu Bei retired from the mountain and came to Nanban Star to reunite with Zhuge Liang, Zhang Fei, Guan Yu and others, Sun Quan and Cao Cao then arrived at Nanban Star one after another and withdrew from the battle on Earth.

Everyone got together and decided to vigorously develop tourism and open a theme park in the Three Kingdoms.

And this fanwork called "Nanban Fengyun", the main story told is the story of Liu Bei, Cao Cao and Sun Quan and others, who developed the deserted Nanban Star into an interstellar tourist resort.

"It's not easy to generate electricity for love!"

It's rare to see a good Q version of 3d animation, or a sequel to the "Q version of the Three Kingdoms", Gu Miao checked the production team and found out that it turned out to be the result of several college students generating electricity for love.

This kind of team, if nothing else, may not even be able to finish this animation, and halfway through it will have to be disbanded and go their separate ways.

Gu Miao really wanted to see the ending of "Nanban Fengyun", and also admired the talent of these young people, so he secretly funded them and helped them establish the "Nanban Animation Studio".

Don't get me wrong!

Although these young men were very good, Gu Miao really didn't mean to incorporate them.

Give them a boost, tell them that there is no future in being a fan, and if they become famous, they will be original, this is Gu Miao's original intention of funding the other party.

As for whether Nanban Studio can get a place in the highly competitive circle after receiving the first pot of gold funding provided by Gu Miao, it is none of his business.

Gu Miao didn't care much about returns.

The millions that funded Nanban Studio were also personal accounts, not Wanbao's company accounts, so at the root, he didn't want the other party to have anything to do with Wanbao.

"You don't need to join Wanbao, Wanbao is already powerful enough, you are still young, what you need to do is to become the second Wanbao, come on!"

Gu Miao thought very clearly.

These young men, if they come to Wanbao, most of them will be influenced by the environment to become people like Ma Kui and Huang Kun, and lose the momentum of entrepreneurship.

How sad is that?

Don't let them enter Wanbao, continue to maintain the current momentum, and move forward with the goal of becoming Wanbao.

There may be a 99.9% probability that it will be a failure, but there is also a 0.1% probability that these young men will bring a different pattern change to the domestic animation industry.

The future is uncertain.

Similar to Nanban Animation, Gu Miao has actually done a lot in the past two years.

He also came from that stage, and he is very aware of the difficult situation of an animation company at the beginning of its business, and now that he has the ability, he must be able to help one person is one person.

Although most of the start-ups could not make it to the end, they managed to gain a firm foothold in the domestic animation industry, and they were disbanded in two to three years.

But there are also some teams that did rely on Gu Miao's funding to tide over the difficulties, and not only survived smoothly, but also lived a nourishing life......

Yitian Studio is a typical example.

The current Yitian Studio is amazing, in terms of scale and production capacity, it is already a top team in China.

Wanbao's shareholding in Yitian is as high as 61.7%, and Lao Zhang has repeatedly proposed that Yitian should be merged into Wanbao and become a studio under Wanbao Animation.

Yitian himself also wants to enter Wanbao.

However, under Gu Miao's persuasion, Yitian Studio was finally independent and was not incorporated into the Wanbao system.

Facts have proved that Gu Miao's decision is correct.

Yitian is free from the Wanbao system, but lives a very nourishing life, if it had been merged into Wanbao at the beginning, it may be unknown to everyone now.

Of course!

Even if they live a nourishing life, they are very influential and appealing in the industry, and they have a group of extremely loyal fans, and the Yitian team still wants to join Wanbao.

The reason is simple......

Yitian can't make a new IP now, he is purely eating the old book of "Spirit Cage" in the past, and it is hard to say how many years he can eat, but there is definitely no guarantee that the future will be as moisturized as it is now.

How cool it is to join Wanbao!

With the big tree of Wanbao back, no matter what happens in the future, you can always live better than 90% of your peers.

But then again, Yitian wanted to merge into Wanbao, and Gu Miao didn't agree to it. Even Nanban Studio didn't want to accept it, how could Gu Miao accept more people in Yitian?

Do you think you're Kyoani?

Kyooani Studio, which is the only animation studio acquired by Wanbao in recent years, is also the only production team that has joined Wanbao Animation in a holistic way in recent years.

Kyooani Studio has only one animation work so far, and this work is the reason why Gu Miao has brought it under his command.

"Ice Candy"!

It's a great decision, and the results and performance of the anime "Ice Confectionery" are enough to prove the ability of Kyoani's team.

But they are also facing a problem, that is, after joining Wanbao Animation, what kind of works should they come up with to reflect their due value?

There have always been remarks from the outside world that Gu Sanshui spent a lot of money to buy a parallel cargo team that only eats and does not pull, and he doesn't have much ability, not to mention, and he also eats resources, which is a proper tumor.

Although these rumors will not affect the trust of the company's top management in Kyoani Studios.

But it sounds harsh.

"Ice Confectionery" is an anime made by Kyoani before joining Manpo, and after they joined Manbo, they didn't come up with a single work, which is the main reason for the rumors.

(End of chapter)