Chapter 116: ANTA Headquarters

"What do you think?" Jiang Chao kicked him.

Investment in New York can only be called venture capital, and the average boss will do it if he thinks about it, and some even disdain to do it.

Jiang Chao's speculative investment is based on his confidence in the team next season and the grasp of the timing, if it is not done before returning to China, in case the regular season starts and the Knicks fans are full, wouldn't the investment cost become higher.

Therefore, the timing of the investment is also important.

After this village, there will be no such shop, really let those Wall Street wolves find it profitable, but it is not Jiang Chao's turn to invest this little money, there are more people who are richer than him.

For example, there is also a reason why he is in such a hurry to return to China now, and if he doesn't return to China, what if Curry is taken down by Adi or the lurking Under Armour?

Although it was a few years before Under Armour signed the contract, now that Kuha had two people who had been heartbroken by Nike changed history by him in the first year, he had to be prepared for everything.

What if this dog X Nike sees these two lottos in the Knicks, there is a lot of potential.

However, Jiang Chao also has his own advantages, that is, this is the number one Knicks.

If there is a character guarantee, this Knicks boss will at least not be as unreliable as the empty gloves white wolves on Wall Street.

This one-stop is also a temporary one-stop industrial chain, and when he really has a surplus in his hands, he will directly get a one-stop industrial chain that he has built with all shares, instead of the current model of cooperating with others.

I participated in the design of all the industrial chains related to the Knicks, but it really cost a lot of money, and it was not easy to buy a plot of land in Manhattan, let alone an industrial chain.

The extra income that he can now market is the parking lot and sideline tickets, and everything he earns during the game is his, and as long as it can be stuffed, it is best to fill the arena and parking lot.

Then Jiang Chao talked about his plan to go to the Celestial Empire to poach people.

"The owner...... I suggest that it is better to join directly and become the largest Nike franchisee in New York, I haven't heard much of the brand you said, if you want to dig people and dig Nike Adi, Mizuno is also OK! ”

"That's too low, isn't it?"

"Boss, you've taken the hardest road."

Jiang Chao's unusual path scared Downey Jr., and if he had so much money, he would directly invest in one of the largest Nike flagship stores in New York, and stable dividends would be the coolest.

And now the boss is going to invest in the Chinese sports brand market like a psycho, and he has to poach people to do it himself, isn't this crazy?

Among these brands, he has heard of Li Ning, one is because this person is an Olympic champion in gymnastics, and the other is that there was such a sports brand logo similar to Nike during the Olympic Games last year.

In the final, the United States played Spain and was still a famous scene, Nike VS Li Ning, they were still complaining about where this pirated brand came from, and it was able to appear on the international stage.

"Would you believe me if I said I knew some sneaker design concepts and some sneaker materials?"

"Boss, you're such a pervert!"

Little Downey looks at Jiang Chao like a fairy, this is just a sophomore?? Will this too?

But it's right to think about it, you must make the most money by starting your own brand, if it's really a franchise investment, what is the difference between it and those franchises in the afternoon, but I don't know what Jiang Chao has about Nike Adi, that is, he didn't invest, it stands to reason that this is the easiest investment.

Now basically all basketball peripheral sporting goods are all covered by these two brands, you invest in opening a franchise store, plus the power in hand, is it not easy to get a share?

However, the Knicks Arena has settled in one, but the stadium rent is given, and only 3% of the royalty will be given to the Knicks.

"Let's go, this is Chinese, I may not be busy alone when I get to China."

Jiang Chao threw a Chinese translator to Downey Jr., which he bought in Chinatown, and waited for this day.

"Thank you, Boss!"

"Rest assured, when the regular season starts, it will definitely not occupy the team's resources." Jiang Chao said with a smile.

"It's nothing, I can help the boss when I'm free!! You can hire less. ”

"This time I will indeed recruit a few domestic talents to come over, and it will not be like saying that you will go around again, Sean Marks will spray me to death."

"Good!"

Downey Jr. is now loyal to Jiang Chao, not because he wants to stay in the Knicks, but more because he feels that he is Jiang Chao's "first" reinforcement after joining the Knicks, and he has been promoted.

What he did for Jiang Chao in the case of an increase in salary was also the team's first-line task, and he felt that Jiang Chao attached great importance to her.

Regardless of whether Jiang Chao himself thinks so or not, anyway, he is determined to let him continue to work in New York.

You must know that under Dolan, he runs overseas every day, and running for a year may not make Dolan fancy someone, and Jiang Chao lets him handle everything he does, which is full of participation, so he has no complaints about being the boss's assistant recently.

As Old Downey said to him:

"Follow the crazy boss, when you can guess his thoughts, you can change jobs."

It shows that his father admires this young man from the bottom of his heart, Jiang Chao decided not to show a mistake when he went to his mother's position, he was concentric, the tumor was kicked out, and the double SS level won the Turkish double hero.

This is already a genius, so what kind of operation will he come up with to shock the world on this mysterious trip to the ancient country of the East?

……

At noon the next day, the plane landed in the imperial capital.

Jiang Chao flawlessly appreciated the beauty of the capital and went to Quanzhou.

From the capital to Quanzhou, there was an atmosphere of National Day everywhere, and Jiang Chao couldn't help but burst into tears.

After 08, everything is thriving.

In the disc of the roadside stall is Wang Banbi's new song "In the Spring".

The little sister with long bangs and the colorful young man who killed Matt looked left and right at the "out of place" inch Jiang Chao, of course, more to see a crooked nut little Downey standing next to him, all kinds of hi-hi or something, cultural self-confidence in this period is not so strong, this is also what Jiang Chao is committed to doing.

"Eyes can be donated to useful people if they are not used." Jiang Chao saw several junior high school students with their hands in their pockets, oblique bangs covering their right eyes, and couldn't help but complain.

"Flutter Collar Mother!"

"Brother is very handsome! Ignore him, see you at the Zero Point Internet Cafe, Audition! ”

"I rented a car A for QQ Speed, and I played a few tricks."

The two went to the shop to buy water and bread to satisfy their hunger, and the shopkeeper switched back and forth between "Snail House" and "The Prequel of the Lotus Lantern".

How fresh the cheating drama was at that time, and the appearance of the Three Virgins and Chang'e made Jiang Chao stop and watch it for a while.

The TV series at this time still has an internal taste, Jiang Chao looked at the actors with no filters and no heavy makeup in the LCD TV, and secretly admired.

In the era when actresses were not on high technology, how to look at it and how pleasing it was to the eye.

Anyway, "Fairy Sword 3" should not have been filmed yet, and a few Hua Dan in it are called the top, thinking that this is the starting point of several Hua Dan, I am a little excited, because no one expected that many actors in this drama would be so long and so awesome at their peak.

This time I may not be available, I will come back to invest in a wave in the future, and meet those future Chinese entertainment goddesses when Jiang Chao is the most awesome, Jiang Chao wants to see that scene.

The current Chinese entertainment industry is not so chaotic, and even if Jiang Chao can't rectify it in the future, he will protect it with the idea of giving others a pity.

Memories swept in, his own only impression of 09 in his previous life was that the old mother followed the sisters to buy all the fund stocks were lost, and the standard of living plummeted, and in 08 everyone used their money to buy funds, and then the continuous plunge after the economic crisis affected the country made all the Chinese people miserable.

Now I feel a little bit of that.

But now it's not time for him to play golf with the actress leisurely, and it's not time to sigh.

He came to find the four major domestic sports brands.

ANTA headquarters.

The two looked at this huge factory-style company, and there were no security guards to stop them, so they walked in directly.

When Downey Jr. saw that this was another hook-like sign, he couldn't help but complain: "Why are the signs almost the same?" ”

Jiang Chao shook his head helplessly: "If you don't get it, no one will buy it." ”

If it were better to travel back to 1997, he could directly acquire the four major brands and integrate them into one big brand, and the logo was also original.

But now that everyone is relying on the Olympics to become bigger and stronger, the Hong Kong stock market is listed, and Jiang Chao can only talk about cooperation in person.

"It looks pretty magnificent."

"Definitely, there are the most sports brands in China right now."

Why did Jiang Chao come to talk to Anta, that is, there was this reason, the sound of the microphone from the factory, they quickened their pace and walked over.

Downey Jr. was shocked after checking Anta's financial report, and now Anta's market value is 15 billion RMB, which means that Jiang Chao can almost buy the entire company without buying the team, but now it is impossible.

Jiang Chao was very calm after seeing his expression, because Anta was even more awesome in the later life.

You know, it took Nike 46 years to reach a market value of $40 billion, Adidas 68 years, and Anta only 29 years.

From a small local factory that was alone to the No. 1 sports brand in China and one of the top three in the world, the rapid growth of Anta, the "King of Chinese Shoes", is astonishing.

Li Ning Jiang Chao is not a bird, Xtep Peak is tepid, and Anta is really from a latecomer to far ahead of other Fujian fellows, from Nike imitator to surpassing Nike in the domestic market!

All this stems from the fact that their CEO Ding Shizhong is too good, and he is also like a systematic man, who directly gives it a go for the development of the nation after he has money.

When he started his business at the age of 16, he took 600 pairs of shoes produced by his father and went to BJ's shopping mall to sell shoes.

After 4 years of hard work, Ding Shizhong also exchanged for the first 200,000 yuan of "first pot of gold" accumulation in his life.

During this period, Ding Shizhong found that the quality of foreign brands was not very good, but the price was much more expensive than that of domestic brands.

Ding Shizhong decided: "We Chinese should also make our own brands and make shoes that Chinese can afford." ”

Therefore, he registered with ANTA at the age of 21, saying that he wanted to be at ease and develop in a down-to-earth manner.

After that, he relied on his innovations in the trend of the times again and again to surpass Xtep and Li Ning, and in the end, even in the end, the total sales of all other Chinese sports brands were not as good as Anta's.

But now he is clearly in a huge crisis.

Jiang Chao and the two followed the sound to a venue, entered through the back door, and the venue was full of employees in work clothes, and Ding Shizhong, a 39-year-old middle-aged man, was giving a passionate speech on the podium.

Jiang Chao and the two sat down, Downey Jr. used the learning machine to translate and read the financial report, Jiang Chao listened attentively, the employees didn't even notice their arrival, several security guards listened to the thief in the back, and the front row was estimated to be some shareholders and investors, all dressed in style.

He began with a description of the recent difficulties.

In 07, Anta became the first Jinjiang sportswear company to be listed in Xiang~Jiang.

The 2008 Imperial Capital Olympics ushered in the opportunity for sports brands to expand rapidly and rise strongly.

However, it has also ushered in stronger international rivals, with Anta and Li Ning experiencing inventory backlogs and revenue regression.

The economic and financial crisis caused Anta's stock price to fall all the way, and the inventory was directly full.

Moreover, the Olympic dividends have basically been eaten by Li Ning, he did not grab the right to speak, and the core competitiveness of the market has also decreased with the reduction of well-known spokespersons.

Ding Shizhong said why he did not rush to close the store, but recycled the inventory to open a larger factory store and process the inventory through e-commerce channels.

Jiang Chao nodded, this is indeed a good way, the e-commerce channel is cheaper and more convenient, although it makes less money by taking this road, but at least the inventory can be cleared.

The key is here!

"I am not proud of how much profit our company has in a year and how much tax we have in a year, but this time the Chinese delegation was able to wear our clothes and get such a high evaluation, and I am proud for the first time."

"I want ANTA's goal of standing on the international stage will never change!"

This is obviously to get down to business.

He shouted that he was going to transform from a brand wholesaler to a brand retailer, and what he said made the factory employees talk in a fog.

There was even an old man next to him who asked Jiang Chao:

"Young man, what do you mean?"

"It's about opening the acquisition model." Jiang Chao replied with a smile.

Sure enough, history has not changed, Anta is still so brave, against the trend of the times, Ding Shizhong directly said on the stage that he wants to acquire a number of international brands to open the road to internationalization.

This is completely different from the strategy of Li Ning, the leading domestic boss, Li Ning wants to go international and rush to the international stage on its own, while Anta wants to start a multi-brand investment strategy.

But now my pockets are empty.

"I want to buy the FILA brand (Fila) from Belle for 325 million!"

Ding Shizhong doesn't care whether he will leak trade secrets, anyway, in the current Celestial Empire, he is the first to set off a wave of acquisitions!

"What kind of brand is this?"

"The Italian brand is very famous!"

"FILA!! With so much money, can't you develop yourself? ”

"This is a mature foreign sports high-end leisure brand."

"You don't understand, they may be stronger with us!"

After that, Jiang Chao didn't want to listen to it much, but was discussing with Downey Jr. how to cooperate with Anta, his goal is to take all from the middle and high-end, and Anta's goal is definitely to benchmark against second- and third-tier cities.

And Ding Shizhong really had no choice but to start indirect "crowdfunding", saying that everyone is an old employee, to see if they can reduce their salaries in a unified manner under the recent difficult circumstances of the company, and then take the company's equity or something.

Then there was a clamor of support for support, and only some young people were applauding.

After hearing this, Jiang Chao sighed a little that he was fortunately not the CEO of the company, it was too difficult to make a decision, he was in charge of hundreds of people in the Knicks, but Ding Shizhong had to manage thousands of people.

History has proved that Ding Shizhong's strategy is very good, and this step has changed the fate of Anta and given Anta the opportunity to surpass Adi.

After that, Fila revenue accounted for 20% of Anta's total revenue, and 30% of its employees were Fila, which also allowed him to completely open up the multi-brand matrix.

Since then, Anta's international mergers and acquisitions have become more aggressive.

It not only acquired the British outdoor brand Sprandi, but also established a joint venture company to exclusively operate the island ~ national ski equipment brand Descente in Chinese mainland, and later acquired the famous children's clothing brand Xiaoxiaoniu.

There was also a hot search on the discussion at that time.

In 2019, a consortium formed by Anta completed the acquisition of Amer Sports and its brands Arc'teryx, Salomon and Wilson for 4.6 billion euros.

What is Archaeopteryx?

This is the Hermes of sportswear, which is the king in the category of jackets, and Anta's goal is the same as the current Jiang Chao, and all categories of sporting goods want to be made.

More than just shoes!

It is equivalent to directly owning twenty or thirty brands, and their multi-brand strategy is still being questioned by the outside world after Jiang Chao's crossing, but some roads still have to be tried after all, according to the growth rate of later generations, it is really not a dream to surpass Nike Adi.

Anyway, before Jiang Chao crossed, Anta was already a domestic super Adidas, and there was only one opponent left, Nike.

Thinking of this, Jiang Chao no longer hesitated.

Facing the entrepreneurial genius in front of him who started a business at the age of 16 and finally took off all the way to an equal footing with a brand created by an Olympic gold medalist like Li Ning, he finally stood up and shouted:

"Mr. Ding, I'll give you 40 million to help you."

Well???

The audience was in an uproar, and they all looked at the last tall guy in a suit on the seat.

Ding Shizhong also looked over, squinting his eyes to see who it was.

However, some employees jokingly laughed:

"40 million is not enough, Ding always needs 300 million."

"Dollars."