Chapter 117: Lai Zhuge Suggestion

USD ???

As soon as he said this, whether it was true or not, the shareholders in the front row all got up and looked over.

This young voice, everyone wants to see who it is.

If not a madman.

40 million US dollars, calculated at 1:8, is just 3.2 billion RB, which directly solves the urgent need of Anta after switching strategies.

Looking at Jiang Chao's expression was as hungry as looking at a life-saving straw.

And the little Downey next to him was startled when he saw everyone standing up and looking here, thinking that he was going to drive them out, so he quickly got up and shouted nnn, and then took out his work card and dangled it.

Ding Shizhong shouted in disbelief with the microphone in front:

"You are ????"

He could also hear that this was a young voice, and he also knew that there was no rich second generation in his company, and it didn't look like he was here to make trouble, so he tried his best to suppress his restless heart and shouted.

The young people in the technical post in the back row had already seen what was written on the sign of Downey Jr., and they also directly recognized this figure who was closely related to their profession.

A figure who has appeared most often in recent Chinese basketball newspapers.

So they shouted directly:

"Mr. Ding, it says that the deputy director of the personnel department of the Knicks management!"

"Mr. Ding, this is Jiang Chao!! Boss Jiang! ”

"Knicks Big Boss!! Here it comes!!! ”

Ding Shizhong excitedly put down the microphone and went to the back row to greet him:

"Meeting suspended!"

After 10 minutes.

In Ding Shizhong's office, Jiang Chao chatted with shareholders, including his family, about the cooperation plan.

Anta is a family business, and his brother and father are executives.

Including his 16-year-old daughter Ding Siqing, who is wearing a ponytail and is on summer vacation, has also been intensively cultivated.

also widened his eyes and looked at this legendary handsome boss with admiration and novelty.

Indeed, everyone is admired and novel.

A young man who has never had business experience in China, a native Chinese young man who went to high school in Jinling, has made such a big splash in the United States.

Suddenly appeared in the ANTA headquarters factory again, can you not be shocked?

Directly the best tea leaves and the best cigarettes are handed over.

There's really money to invest in!!!!

And the moment he knew Jiang Chao's identity, Ding Shizhong knew that he had to take this investment, he started by "imitating" Nike to make sneakers and running shoes, and naturally knew that basketball was a sport that would pull sneakers, sneakers, and sports brands.

Anta started out with basketball.

To put it simply, on Christmas Day, the Knicks' home advertisement hung the Anta brand, and Anta could sell half of its stores in the United States on the same day, and the sponsorship effect was invincible.

It's just that because the sponsorship fee is too expensive, just over other bidding opponents, Anta has not been able to cooperate with the NBA league.

When the ba boss came over, he probably didn't want to be a bird, because they were in the same difficulties as himself, Li Ning invested in BA and lost money every year.

But when the NBA boss came over, he really had a numb scalp and skipped 10,000 ways of cooperation in his head

At the beginning, it was naturally a burst of commercial blowing, and the shareholders here basically loved to watch the NBA, and praised Jiang Chao's operation, Ding Shizhong's family was holding back their mood, but in fact, they just wanted to ask about the 40 million.

And Jiang Chao naturally praised Boding's entrepreneurial road, speaking of which he is the founder of looking for a spokesperson, and took the lead in creating a marketing model of "sports star + CCTV" in China, and signed Kong Linghui as the image spokesperson at the end of the last century, attracting a bunch of table tennis fans to understand the brand.

The promotion of the brand drove strong sales growth, and relying on the advertising and marketing of sports stars, ANTA's turnover quickly exceeded 20 million yuan from more than 20 million.

This is the first big pot of gold, and then they focused on penetrating third- and fourth-tier cities, not being tough with Nike Adi, and creating the most offline physical stores and distributors, which has to be admired.

There is no Nike Adi in the small county, but there must be an Anta flagship store, which is the goal of Mr. Ding.

This is also what Jiang Chao admires, and the strategy at the beginning was to open more stores.

It is better to buy the best domestic technical shoes so that all sports enthusiasts can buy and wear them at a moderate price than to buy Putian pirated brand-name shoes.

After that, it was listed and offered 600 million shares globally, and the public offering portion alone was oversubscribed by 183 times.

With the addition of the over-allotment part, Anta raised more than HK$3.5 billion, setting a record for the highest price-to-earnings ratio and financing amount in China's sportswear industry, which already represents the expectations of shareholders for this new domestic light.

"Boss Jiang Chao blows lightly, this is just what I should do." Ding Shizhong was embarrassed to say that now that the stock price has fallen to 15 billion, all domestic manufacturers are trying to find a way, and they don't have popular shoes like AJ1 and Converse that can last for a long time, so they can only find their own way.

"Okay, then I'll talk."

Downey Jr. came up with Jiang Chao's first plan, that is, Jiang Chao will also build a sports brand in China, but Jiang Chao has no heart to build a market and find a foundry by himself.

Therefore, in cooperation with Anta, 40 million yuan will be rented for one year of Anta's production line.

It is equivalent to renting Anta's industrial chain and venue, and serving Jiang Chao's company as a tool man.

How could Anta agree, Ding Shizhong's head was shaken, and their warehouse was already squeezed and exploded, and then Jiang Chao made products? And have to run errands for him to rent a new warehouse?? He doesn't make that kind of money.

And Jiang Chao's own brand? Xiaoyoung is too arrogant, right, what confidence can you sell out? By virtue of the fact that you are the Knicks boss?

Fans buy Kobe James' shoes, but it doesn't matter what shoes your Knicks boss wants to push.

"Anta can enter the Knicks to sponsor and halve the sponsorship fee, is this okay?"

"Nope." Ding Shizhong is also quite ambitious, he is not willing to do things purely for money, because Jiang Chao doesn't tell anything, he wants to use Anta's production line to make products for him, he doesn't do it, his workers and factories are the top in China, and they can't let their labor force make other brands.

The negotiations reached an impasse for a while, and the shareholders thought that the 40 million would be directly invested in the shares, but they didn't expect Jiang Chao to have so many requirements, and it sounded quite nonsense.

We've been making sneakers professionally for 10 years, and you still want to enter the Chinese market? It was okay 10 years ago, but now it's already saturated, okay, and you can't do anything to train competitors for yourself.

What they mean is to insist that Jiang Chao let go of the shares and it will be over, and now that Anta's stock price is low, there are all kinds of lobbying that the shares will definitely skyrocket.

Of course, Jiang Chao knew that Anta's share price reached 300 billion later, but he didn't want to keep putting money in it, this timeline was too long, and it was interesting to start his own business, and he could also get the profit money to turn over after a while, otherwise he wouldn't be fragrant when he invested in sauce-flavored technology?

At this time, a young man in his early 30s who looked capable suddenly got up and said:

"Since Boss Jiang wants to cooperate, why can't it be a joint venture, you fund us, we also fund you, your products are useless to go through our industrial line, and the sales channels are sold together in our offline stores, isn't it? I also don't need to sell through your sales channels. ”

"This"

"Joint venture?"

Little Downey and Jiang Chao both glanced at the young man with glasses.

Ding Shizhong hurriedly introduced:

"This is my brother-in-law, Lai Shixian, who has just graduated from graduate school and is currently interning with us."

"Hello Mr. Jiang, I am currently mainly responsible for the supply chain and administrative management of the group." Lai Shixian modestly shook hands with Jiang Chao.

Jiang Chao naturally knew that this young man had read his business news when he was an office worker in his previous life.

This is the most mysterious vice president of ANTA in later generations, a master's degree in business administration from China Europe International Business School, and a part-time emperor with an annual salary of 10 million.

Financial newspapers have always reported that he is the Zhuge Wolong behind Anta, because after he graduated and arrived at Anta, Anta did Li Ning all the way to kill Adi.

As a vice president, he keeps a low profile and never participates in Anta's external activities, but his annual salary does not lie, Shixian's remuneration is as high as 1,761,100,000, which is higher than the 1,474,700,000 remuneration of Zheng Jie, the president of the group, which is the highest among the company's executives who disclose their salaries.

Jiang Chao glanced at Ding Shizhong, if he didn't know how powerful this kid was, otherwise he would have really been deceived, this Nima is called an intern???

Ding Shizhong smiled awkwardly, touched his head, and thought to himself that your brother-in-law really doesn't give me face.

is still Lai Shixian sincere, and directly said that he is a management post, and it is indeed a family business.

Little Downey was actually the first to understand what Lai Shixian meant, and blurted out directly:

"What is the relationship between AJ and Nike?"

"Yes."

"Then Boss Jiang must want to go high-end?" Everyone looked at Jiang Chao.

"Not necessarily, it's this kind of relationship, but I'm not AJ's pretending to be a brand" Jiang Chao said everyone laughed, indeed, everyone laughed at AJ1, everyone grabbed AJ1 new color, this market phenomenon can not be explained by market laws.

Jordan is a god, and his sneakers are also gods.

"You can give it a try in China, and Boss Jiang Chao just fits."

There is no precedent for this joint venture method in China, and several large factories have basically started in Jinjiang and Quanzhou, and it is impossible to use this model, but Jiang Chao is really feasible!

Therefore, the two sides hit it off because of Lai Shixian's proposal.

Jiang Chao founded an independent brand under ANTA Sports, which can be regarded as a brand set up by ANTA specifically for Jiang Chao.

The company managed by Jiang Chao is a subsidiary of Anta, and the subsidiary can naturally use the company's industrial chain and distribution channels, but it must also have a certain commission while bearing its own product research and development expenses.

The final result of the negotiation was that Jiang Chao's 40 million joint venture Anta gave Anta to solve the urgent need to acquire Fila, and Jiang Chao could successfully establish Anta's independent brand, focusing on niche scientific research and star combat boots in the early stage, and Jiang Chao paid for raw materials.

Anta's huge warehouse system and offline distribution channels are shared with Jiang Chao's independent brand, just like many Nike stores also have AJ shoes in them, to help you bring goods, you are awesome, and naturally some people are looking for franchises to open your independent brand franchise stores, and now it seems that it is definitely impossible to only display and sell them in Anta stores.

This is equivalent to spending money to directly save the most troublesome stage of starting a company, what Jiang Chao has to do is to think about what kind of shoes his brand wants to create and what kind of products to design.

Otherwise, he would have to buy many technical patents for the manufacture of sneakers one by one, as well as buy machines and hire labor, which alone would have made him die of a big head.

In addition to the dealer price difference or something, the 03 net profit of independent brands will be the share of Anta Group, that is, the price of a pair of shoes is 300 yuan, and the net profit is 100 yuan, and the head office of Anta can get 3 cents, and 5 million pairs of shoes is 1.5 million.

"It's not a high-end shoe, and if the owner wants to sign a few well-known stars, we'll make more." Lai Shixian lamented that a few pairs of Nike's shoes were fried to four or five thousand, and if it were four or five thousand, one pair would be sold for 20 pairs of Anta shoes.

And in fact, the production process is almost a gimmick.

He naturally hoped that Jiang Chao would take this route.

The people from the legal department were working out the contract, and Downey Jr. also called Lao Lu, who had just gotten off the plane, to come over and look at the contract.

Lao Lu, as a senior Chinese-American talent, encountered some trouble when he returned to China, and he was not able to be in the same batch as Jiang Chao, but fortunately, he has caught up now.

"Yes, Mr. Ding and Mr. Lai can rest assured, I have my self-confidence."

Ding Shizhong is happy enough now, 40 million directly is equivalent to the loss of a little labor cost and machine depreciation fee, and he can also get a commission, although this is gambling, but his main purpose is to make money by acquiring the brand with the 40 million!

At the same time, why not let employees cut their salaries and bleed?

The most important thing is that Jiang Chao also said that the two sides help each other, and maybe Anta will have to rely on Jiang Chao's brand to feed back in the future.

"The boss has this confidence, we are naturally relieved!"

"I'm almost all worth it, I just hope that your products have a less defective rate."

"Rest assured, our Anta brand has the lowest defective rate among the four major domestic brands, and it is the light of domestic products!"

"Okay, then I'll wait for my legal counsel to come before signing."

Jiang Chao didn't say more, in fact, Anta donated 14 million to the ground formation last year, if it weren't for the fact that social media is not developed now, otherwise it would have been as popular as Hongxing Erke in the future, which proves that the social responsibility of this enterprise is different.

What if the processing is not your own product and you don't pay attention to it?

At this time, Ding Shizhong looked at Lai Shixian's expression and hesitated, and Lai Shixian seemed to have something to say to Jiang Chao.

"That, Boss Jiang, if you are really not at ease, I will hand over my brother-in-law to you and take care of your independent brand for you, how about it?"

"Oh? Are you willing? ”

Ding Shizhong: "Since we have all cooperated for a win-win situation, what is there to be reluctant to??" Everyone is for the future of China's sporting goods industry, isn't it? ”

"Wait a minute, I'll come back in a day, go to Li Ning, Peak, Xtep first"

？？？？？？

Well?

What's the situation?

The people at the scene stared at each other, don't sit on the ground and raise the price, it's almost all about it??

"Hey, hey, hey?? Mr. Jiang Chao, are you immoral? ”

Lai Shixian's face also flushed:

"Boss, we sincerely give you advice, are you going to let our friends pick up the peaches on the ground?"