Chapter 228: Split into Patterns
The plan was decided, and the five of them immediately toasted together, but for the 2% profit that Lu Chong had just proposed, no one mentioned it again, as if it had never happened. 【】
But Lu Shuang secretly wrote it down in her heart that after the first season of "The Voice of China" ends successfully, this money will go into Zhao Guangyou's pocket.
In fact, this cooperation can be described as a win-win situation, Lu Chong has found a partner with absolute strength, Zhiyuan Company can obtain at least more than 20 million profits from the cooperation, Zhao Guangyou will get 2% of the income, which is expected to be no less than 2 million, and Zeng Wanyu also has 2% of the income, and it is not only the first quarter.
After a toast, Zhao Guangyou asked a little impatiently: "Lu Dong, now you can always reveal how you are going to operate." Forgive me for being a shallow learner, I really can't imagine how I can make more than 100 million profits from this season of the show!"
Zeng Wanyu, even including Lu Shuang and Tang Bin, all looked at Lu Chong with the same expectant eyes, and they also held the same doubts as Zhao Guangyou, where did Lu Chong's confidence come from?
Lu Chong laughed, stopped selling Guanzi, and said: "Actually, it's very simple, what I'm going to take is just the second road that Mr. Zhao talked about earlier." If you want to get far more benefits than expected, of course, you can only take the path of sharing, not only with the TV station, but even with those mentors, I am also ready to sign a sharing contract with them, instead of 'one' reading 'novel' ybdu like the traditional voice fee, in order to really stimulate their participation in the program. ”
In fact, to put it bluntly, it is not complicated, Lu Chong is not a business wizard, what he is ready to do is just to copy the business model of the previous life "The Voice of China". 【】
In the previous life, although "The Voice of China" was broadcast by Jiang Satellite TV, in fact, the real hero behind it was a company called "Canxing Production".
In the previous life, the cooperation model between "Canxing Production" and Jiang Satellite TV created a precedent for the production model of Huaguo TV, and it was the first real separation of production and broadcasting in the history of Huaguo TV.
According to the agreement at that time, "The Voice of China" was jointly invested by Jiang Satellite TV and "Canxing Production" to share risks and profits. In fact, more of the risk was borne by "Canstar Productions", because their agreement at that time set a minimum line of profits, which was lower than that line, and "Canxing Productions" lost money and was higher than that line, and the two paid dividends according to the agreed proportion.
Yes, the agreement that Lu Chong just negotiated with Zhiyuan Company also copied the model of cooperation between "Canxing Production" and Jiang Satellite TV in the previous life, and it has been proved that this method is very effective.
Of course, the premise of everything is that "The Voice of China" can really bring the expected huge benefits to both parties, otherwise the creation company will lose to grandma's family.
And the dividend model between the previous "The Voice of China" and the mentor is also a pioneering initiative in the TV program. They do not provide appearance fees for the tutors they invite like ordinary TV programs, but take out the songs of the contestants in the program and cooperate with Huaguo Mobile, and obtain profits by providing downloads of CRBT, so that the tutors can get a share of the downloads of their students' songs.
In this way, the tutor can really devote himself to the production of the program, and when competing for outstanding students, he will also really show all his sincerity, because every excellent student and every excellent song represents their interests.
In this way, it not only avoids the fact that the tutor grabs people in the stage is a mere formality, but also ensures that the tutor obtains sufficient benefits. In the previous life, the number of downloads of CRBT of student songs in Huaguo Mobile alone has brought more than 200 million profits to the program.
After deducting half of the money that was divided by Huaguo Mobile, there is still more than 100 million profits, and of this 100 million, more than 20 million are allocated to the mentor, which is far higher than the 10 million that Zhao Guangyou budgeted for the mentor before.
And there is a very important point here, when the last "The Voice of China" was launched, it was already 2012, although the economy has developed, but the popularity of smart phones, as well as the high development of the Internet, people's enthusiasm for the download of CRBT has been greatly reduced.
And now in 2004, mobile phones have just become popular among the working class, and they are very enthusiastic about all kinds of mobile phone applications, including RBT, of course.
There is a data that can be very straightforward to illustrate how big the profit margin of this piece is, just this year's launch of a song "Mice Love Rice", just in the CRBT, it has created a value of more than 100 million, and even in the first month of launch, it reached 6 million downloads, at the price of two yuan at a time, this is 6 million.
Therefore, Lu Chong has reason to believe that when the "The Voice of China" program is popular, the profits that can be obtained from the subsequent launch of the CRBT download business will inevitably be higher than the original version in 2012, bringing them more than 100 million profits, which is also one of his biggest confidences.
After listening to Lu Chong's plan, Zhao Guangyou stretched out a thumbs up to him convincingly, although Lu Chong's plans are still only drafts, but with Zhao Guangyou's experience, he understands that these are absolutely feasible.
"In this way, you are also ready to sign the same VAM agreement with Jiang Satellite TV for the cooperation with them?" As an extremely powerful TV station in China, it is not easy to persuade them to accept a biased sharing agreement, but I am afraid that in the end I will still have to use this trick to succeed.
Lu Chong nodded and said, "Of course, even if it is just to fight for five more percentage points in our share, it will be tens of millions of gains, which is beneficial to all of us!"
Since today is not a weekend, Zhao Guangyou still needs to rush back to the company in the afternoon to prepare for the signing of the contract, Zeng Wanyu also needs to continue to follow up the progress of the copyright application, everyone is not good to celebrate at noon, and after eating a meal for less than an hour, Zhao Guangyou first proposed to leave.
Even Lu Chong invited him to gather together to celebrate tonight, but Zhao Guangyou refused, he looked at Lu Chong and said meaningfully: "Although Zhao is sitting upright, it is really not good to get too close to Lu Dong now, so as not to be honest." Fortunately, we will cooperate for a long time in the future, and there will be opportunities, and when "The Voice of China" is a great success, we will definitely conspire with Lu Dong to get drunk! Tomorrow morning, we will also invite Lu Dong and his entourage to come to our company, and we will really sign the contract, so as not to cause extraneous complications!"
Zhao Guangyou is inconvenient to participate, but the celebration still has to be carried out, even Zeng Wanyu said that he will have a few drinks with Lu Shuang tonight, and he is ready to bring a few friends over to let them meet Lu Chong who is about to appear on the stage of the European Cup finals in person.