The two discussed for a while, chatted about some details, and after determining the specific things, Zhang Yang began to ask about the advertisement.

"That's how the toy factory does. How's it going on the advertising side? ”

After the launch of Fantasy Video, advertising is indispensable, which can obtain financial support for the operation of the website and reduce the operational pressure.

However, there are many types of advertising.

There are open-screen ads that pop up directly at the moment of opening the program, and there are also ads that are specially added at the beginning of each episode, and some are very well-done, inserting ads directly in the middle of the play, and directly implanting ads in the play, as well as small interface ads that pop up in the middle when pausing.

These are all unavoidable even if you open a membership.

There are also some that can be avoided by opening a membership.

Play a drama, the beginning of 90 seconds, the middle of the 2 segments of 30 seconds, after the episode will give you a 15-second end ad, and then to the next episode of the 90-second opening ad.

These ads can be automatically skipped as long as the user opens a website membership.

"This is the information of the brand, which indicates the specific information of the brand, as well as the advertising position they plan to invest in, you can take a look."

Lin Xiaohan picked up a few documents from the table and handed them to Zhang Yang one by one.

Zhang Yang picked up the document and looked at it carefully.

There are a total of 8 brands on the document.

Most of them are cosmetics, milk and other common domestic brands, such as Mengniu, Yili, and some domestic and foreign cosmetics and skin care products, which are common advertisements on other video sites.

Several brands, large and small, have invested tens of millions of dollars.

"The requirement for these brands is to not only run their ads at the beginning, middle and end of the episode, but also when the episode is officially aired."

Lin Xiaohan said.

Zhang Yang frowned slightly.

Lin Xiaohan's meaning is that the brand should not only open members to see, but also not to open members.

Seeing him frowning, Lin Xiaohan persuaded: "I know that there are some advertising spaces that you don't want to set up, which will affect the viewing experience, but this is the case with other video platforms."

And these advertising revenues can also provide financial support for the future development of Fantasy Video, which is an essential thing. ”

What she said made a lot of sense, and Zhang Yang couldn't refuse.

His original intention was that some ad slots really didn't want to accept it.

For example, there are advertisements placed in the middle of the episode, and there are the kind of unavoidable members at the beginning of the episode, such as 'XX brand invites you to watch XXX', and a situational advertising video specially shot by the actors in the drama suddenly popped up in the middle of the episode.

Although these advertisements are short in time and some of them are very innovative, they are advertisements after all.

It is an advertisement that will affect the audience's viewing experience, and Zhang Yang is reluctant to accept it.

However, Lin Xiaohan is also right.

Today, unlike in the past, the TV series filmed by Zhang Yang must be broadcast on his own fantasy video, and it is impossible to sell it to make money.

This also means that the income of Xuanyu's biggest head is much less.

If the advertising expenses are less, the company's operations will be in trouble.

After all, the funds of the system can only be used for filming, and cannot be used in other aspects.

"Forget it."

Zhang Yang sighed: "It's up to you, but there are some advertising spaces that I still don't want to set up, such as the oral broadcast at the beginning of the feature film, and the situational advertising when it is placed halfway."

We have charged membership fees, and it is too unfriendly to users to engage in this. ”

When I was a user before, Zhang Yang hated this the most.

The membership fees were paid, and the advertisement was said to be free, and the result was free of air.

Right!

It's true that other advertisements are exempt, but why do you still put ads in the feature film, you can't even skip it, you have to watch it?

Isn't the membership fee paid in vain?

Zhang Yang hated this!

Before he got the system, he was just an ordinary spectator.

Obviously, I paid the membership fee, and I said that there would be no ads, but you still have to do this kind of advertising that you must see.

I watched the drama carefully, and suddenly there was a short sentence of a scene of dozens of seconds, it's okay to watch it once and have fun, there are dozens of episodes in the future, how much does it affect watching the drama?

The front is completely immersed in the plot, and the whole heart is full of eyes to follow the plot, and you suddenly come to the advertisement, do you know how much people should do?

"Forget the rest, these advertising spaces are resolutely not allowed, it will affect the viewing experience too much!"

Zhang Yang resolutely resisted.

Seeing this situation, Lin Xiaohan could only shake his head helplessly.

"I knew you would!"

She knows the flamboyant temper, the quality of the drama is good or bad, and the audience's viewing experience is what he values the most.

Originally, she was completely able to call the shots in these advertising cooperation negotiations, but it was just a small matter of tens of millions.

The reason why I had to call Zhang Yang back was that I knew Zhang Yang's thoughts and wanted to talk to him, but it really didn't work, so the two of them came forward to reject the brand together.

After all.

Fantasy video has no fame at all, the only thing that can be done is the existence of publicity, and the brand is also willing to advertise because of the face of publicity.

Since she voted for the sake of Zhang Yang, she can only refuse if she refuses, and if she refuses, it will be counterproductive.

She refuses, and the other party thinks you don't respect him, otherwise why do other platforms allow these ad positions, and you don't allow a newly created video platform, why?

"They all value your name and are willing to advertise, so you have to talk about rejecting them, and they will think that we don't give face and don't respect each other."

Lin Xiaohan explained the matter, and Zhang Yang also understood.

He nodded and said, "Yes, when the people come over, I will receive them personally." ”

"One more thing." Lin Xiaohan said: "Several brands attach great importance to the advertising placement in the feature film and are willing to pay a high fee for it, what do you think?" ”

"Many films will add some advertising placement to the appropriate clips for the sake of funding, if it is done well, it will not have a great impact on the series, although we have finished filming now, but it is also very convenient to add it in post-production, just modify it slightly, just add a few names."

"In this area, there are several brands that are very important, especially the Yang God that you personally directed, and there are two that are willing to pay several times the amount of money for advertising on the platform."

Quite a few movies have this kind of product placement.

The director is capable, does a good job, and has no effect on the quality of the episode at all, and sometimes the audience will find it interesting to see a familiar name.

For example, the protagonist walks on the street, the shop sign on the street, or some utensils used by the protagonist appear on the very obvious brand LOGO.

As long as the advertising placement is reasonable and in line with the background of the times in the play, the problem is indeed not big.

But there are good and bad.

If the ad placement is unreasonable, it will be very embarrassing, and the audience will only feel very ruined when they watch it.

For example, a mecha movie in a previous life.

Not only when the masses fled, there were similar pictures of 'Shangjingdong' in the distance, but also when the mecha appeared, a drone floated by a takeaway box-like object with a puppy LOGO, and when the battle was fierce, Jingdong's electronic cards filled the entire screen and shattered.

These advertisements are so conspicuous that the audience is so embarrassed that they have to cut out the three-bedroom apartment.

Because of this, this movie is obviously the first one, and the box office is quite high and praised.

And the second part was complained by the audience that there were more advertisements than the feature film!