"It depends, what does the brand say?" Zhang Yang is embarrassed: "If it is only subtle and does not affect the experience of watching the drama, I can consider it, and if the request is too much, then I will not accept it." ”

This kind of advertisement implanted in the feature film, he really doesn't want to accept it.

Since the first "Dragon and Snake 1" became popular, every time a drama is filmed, brands will contact the door, wanting to invest in dramas and product placements.

At that time, Zhang Yang had systematic investment in filming, and he didn't care about this meager income at all, so he refused all of them.

But it's still the same sentence.

This is no longer the case.

The money of the system is for filming, the money needed for the company's operation, and the revenue of advertising is a key point, and he can't give up.

For this reason, he can only relax.

"If they ask me to do the kind of product placement that obviously affects the series, then don't even think about it, I won't accept it."

Zhang Yang shook his head and said.

Three dramas, two fantasy and one modern national art.

In terms of implantation, it has to be "Romance of the Dragon and Snake".

After all, it's a modern setting, and it's not out of place that the ad appears in it.

If "Yang God" suddenly appears an advertisement, it will be very disobedient.

Zhang Yang can only accept at most that when the protagonist Hong Yi is walking on the streets of Yujing City, there are several brand signboards, and he is reluctant to do more.

"I told them, but several of them said they wanted to talk to you in person, which is why I asked you to come back." Lin Xiaohan said: "Since you are back, I will inform them to come over, and the two sides will meet in person when the time comes." ”

"Okay."

Zhang Yang nodded in response.

......

Three days later.

Several brands sent representatives to Xuanyu.

Zhang Yang asked people to pick up people at the airport, bring them to the Xuanyu conference room, and then personally entertain them.

"Several, tea."

The owner of the conference room sat down, and Zhang Yang stretched out his hand to signal.

There are three main brand representatives at the meeting, one is a domestic cosmetics company, one is a domestic dried fruit snack seller, and one is a foreign big-name skin care product.

These three are several brands that value his fame and want to place advertisements in the play.

As for other brands that do not have this requirement, after coming to Xuanyu, after Zhang Yang explained to them that he did not accept the insertion of advertisements during the feature film, the other party also retreated and gave up the two advertising spaces.

However, advertising costs have also been reduced somewhat.

Simply, the advertising contract was still signed normally, and after Zhang Yangzuo accompanied him for a while, he asked a few people to follow Lin Xiaohan to the legal department to draw up the terms and sign the contract.

And he himself mainly negotiated with the remaining three about product placement.

"I also know the intentions of the others, so I'll say what I think first."

Zhang Yang said slowly: "Regarding the fact that the three of you companies want to implant advertisements in the feature film of "Yang God", I can accept it, but the scope of advertising cannot be too large, nor can it affect the plot of the feature film, if the three of them are willing to accept the way I provide, then sign a contract, and other methods can only express regret." ”

There are four ways to place ads in a typical episode.

The first is line expression: that is, the product or brand name appears in the film's lines.

That is, the character deliberately names the brand name when he says the lines.

However, this method is not suitable for use in the Yang God.

Let's not say that the original voice will be re-dubbed in the later stage, just a modern brand suddenly comes to the antique fantasy drama, it is too dramatic.

The second type is close-ups.

This is the most common.

For example, in "Yang God", Hong Yi's teacup for drinking water, the brush he used, the camera was deliberately zoomed in, and the name of the advertiser on the product was clearly filmed, and then it was played in the feature film.

Although the filming is over, this is just a way to add more shots, and there is no big problem.

However, the products of several brands did not appear in "Yang God" at all, so they couldn't be done at all.

And an abrupt brand close-up affects the overall look too much, and Zhang Yang will not agree.

The third is role-playing.

It means that the product or brand is no longer a prop in film and television dramas, but a character.

This method appears very frequently, and the effect is also the best, and it can introduce new associations for the brand.

Like Transformers.

The car man in it is a brand of car itself, and each character has a real car brand comparison, and it is not contrary to the harmony, and the audience is deeply impressed after watching it.

The Hornet is Chevrolet, the wing is Audi, and Optimus Prime is Peterbilt......

The fourth is scene provisioning.

For example, the "Middle Earth" in "The Lord of the Rings 3" is a new blue-absorbing scenery.

After the movie was broadcast, many viewers set off a new blue-absorbing tourism craze in their hearts, and they all hoped to come to the scene to experience the true appearance of "Middle-earth".

This situation continues to ferment, which has also led to the fact that tourism to Xinbu has become one of the most popular choices for tourists around the world.

Most of this kind of product placement has become a new way to promote tourist destinations.

Many of the film and television works of the Dragon Kingdom have appeared in very famous tourist attractions.

Jiuzhaigou, Taishan, Huashan, Yangtze River, Yellow River, Zhudian Film and Television City, etc.

The beautiful scenery of these attractions in the drama attracts a large number of drama fans.

"There is a city in "Yang Shen", called Yujing City, there are many shops on the street, I can add the brand names of the three companies to the store signs, but pay attention to one point." Zhang Yang stretched out a finger and said in a deep voice: "I won't deliberately make up close-ups, and the store signs will only appear in normal shooting shots." ”

His meaning is simple.

That is, you can place ads, but the ads can only appear on the store sign, and it is a roadside name, and the audience will notice it when they notice it, and they will not deliberately close it to the close-up if they don't notice it.

Truth be told, no brand would be willing to accept this approach.

The brand invested so much money, but it didn't even give a close-up, who wants it?

Zhang Yang proposed this method, and he didn't intend for the three families to accept it, but he heard an unexpected answer.

I saw that the representatives of the two domestic brands first frowned and thought for a while, and then asked tentatively: "Really can't give a close-up?" ”

Zhang Yang shook his head firmly.

"That's the only way!"

After the two glanced at each other, they shook their heads, but they changed their words and said: "In this case, we are willing to accept it and sign the contract immediately." ”

As he spoke, the two of them also took out documents, inks, seals and other items from the bags they carried, apparently prepared for a long time.

Zhang Yang was stunned.

I couldn't help but ask, "What are the two of you?" ”

The representative of the manufacturer that made dried fruit snacks smiled: "Director Zhang's attitude towards the work is impressive, before I came, I told us above, you will definitely not agree with other implantation methods, the probability is to give a shot, not even a close-up."

However, even so, it is already a great blessing to be able to appear in your play, after all, so far, no brand has ever placed an advertisement in your play. ”

Another person also smiled: "That's right, we didn't ask too much, with your current reputation in China, the drama filmed will almost definitely be a hit, and our company doesn't ask for much, the way you said it is just right." ”

The words of the two were not only publicized, but even the representative of the foreign brand next to them was stunned.

He'd never seen anything like it.

Spent so much money and no close-ups?

What the!

What kind of advertisement is this!

The foreigner named Kyle couldn't hold back any longer.

He stood up and said angrily, "How can this be? ”