After returning from the school celebration, I started the busy mode again.

Directly-managed stores in various provinces and cities are already in full swing, and the regional leaders who have issued military orders are also very helpful.

They are either highly capable elite employees at the company's headquarters, such as Liu Wanyin.

Either they have jumped from other companies, and they have a lot of experience.

In addition, Su Zelin asked about the new construction of directly operated stores in each province one by one for three days and two days, and these regional leaders did not dare to breathe a sigh of relief.

They also know that today's success for the company will be rewarded tomorrow for considerable performance and generous bonus returns.

The new century has adopted an incentive system that directly links the income of regional leaders with their performance commissions.

As long as someone who knows a little bit of arithmetic can figure it out, as long as he does a good job in the market and has excellent performance, it is very likely that he will earn hundreds of thousands, or even millions, a year.

This also gives each regional leader a great motivation to work hard, and some people are busy day and night without feeling tired.

A few days later, Su Zelin embarked on the road to Yanjing, accompanied by Yang Fen and Kang Baohong.

The Big Three are all busy, and only very important events can make it possible for them to travel together.

That's right, their trip to the capital this time is related to the second large-scale operation of the year - the naming rights of the Central Ma's Spring Festival Gala.

This year's Chinese New Year's Eve is in February, and the official bidding is not unexpectedly before New Year's Day, just like the previous year, and it has not yet begun.

However, Su Zelin has always done things out of the ordinary.

He does not plan to get the naming rights through bidding, but directly talks with Yang Ma about how to cooperate in depth.

Although the attention of the Spring Festival Gala is terrifyingly high, the cooperation between sponsors and Yang Ma over the years is actually very simple.

For example, from 1984 to 1993, Kangbasi Clock, which became a sponsor of the Spring Festival Gala nine times, actually got a zero o'clock time.

This is also the reason why the watch company has sponsored the Spring Festival Gala for so many years, but it has never become popular.

Many people in later generations have never heard of this brand at all.

No matter how terrifying the popularity of the Spring Festival Gala is, how much deep impression can the pitiful exposure leave on consumers?

Until 2003, the situation improved, but the cooperation between Yang Ma and the sponsoring brand of the Spring Festival Gala was still very superficial.

In Su Zelin's view, this is far from enough.

His plan is not only to win the naming rights of this Spring Festival Gala, but also to cooperate in depth!

Just like the sponsorship of the Spring Festival Gala of several Internet companies in later generations, a wave of red envelopes will be sent at every turn, with an amount of hundreds of millions, and it is strange that ordinary people don't know your brand!

Seeking in-depth cooperation with Yang Ma is a thing that breaks the mold, and it sounds like it is difficult to climb to the sky.

However, as long as you have enough money in your pocket, there's nothing you can't talk about.

A large amount of banknotes have been prepared in the new century, and the budget was originally higher than the sponsorship of the Spring Festival Gala last year, so Su Zelin didn't believe that Yang Ma would not be moved!

The three of them went to Yanjing by plane.

For Su Zelin now, time is money, it is impossible to spend too much time on the journey, and long-distance business trips are the most efficient way to travel.

And it's really not that expensive to fly.

When the aviation industry first started to develop, the price of air tickets was all set by the government. Later several reforms were carried out.

In April 2004, the benchmark economy class fare of $0.75 per kilometre was established, with room for airlines to rise by no more than 25 per cent and drop by no more than 45 per cent.

The flight from Shenghai to Yanjing is more than 1,300 kilometers, and the economy class is less than 1,000 yuan.

In fact, it is even lower, because as we all know, air tickets are often discounted, and there are not a few people who break bones.

In the 200 million century, the economy of Xia took off, and more and more business travelers chose to travel by air.

The air ticket market in Beijing is full of gunsmoke and fierce competition, whether it is domestic airlines such as Air China, Hainan Airlines, China Eastern Airlines, or foreign giants such as United Airlines, Germanic Lufthansa, and Maple Leaf Airlines from abroad, they have all made "ruthless" moves in order to grab passengers.

Taking Yanjing to Shenghai as an example, Air China has launched a 4% off ticket price of 500 yuan, while Hainan Airlines and Shanghai Airlines have also launched 5% off air tickets, and Shenghai's family is called Jinyan

The ticket agency will set the ticket price of all Shenghai to Yanjing flights during the New Year's Day at 400 yuan, and the ticket price is only 3% off.

Sitting in business class, about 1,000 yuan per person after the discount, this kind of air travel class is also the travel treatment of executives stipulated by the company, and it can be reimbursed when you go back.

Although they are all shareholders, there is no need to be too extravagant to sit in first class, business class is actually quite comfortable, check-in is more convenient, exclusive security channels, you can rest in the VIP lounge, etc.

Of course, it's also easier to talk about things on the plane than economy class.

You want to take an economy class, talk about this time let's go to Yanjing, and find Yang Ma to sponsor the in-depth cooperation of the Spring Festival Gala, and the passengers next to you think they are bragging.

Before taking off, Brother Xiao Yang and Kang Baohong were very excited, of course, it was not because of the relationship between taking a plane, taking a plane has become a daily routine for them, and there is nothing new.

Mainly because of this cooperation with Yang Ma.

This is the Spring Festival Gala, the Spring Festival Gala that almost every household will watch on Chinese New Year's Eve!

As long as it can win the sponsorship rights and cooperate deeply, the name of New Century Digital will be known to countless people in Xia Kingdom during the Chinese New Year.

Moreover, this matter may well become a reality.

Both of them have seen the big scene, but the trip excites them.

Such a big move is extremely rare in the new century of today's volume, when Su Zelin proposed it, even if he knew that this major shareholder had always been courageous, Brother Xiao Yang and Kang Baohong were still shocked.

If it succeeds, it may be another milestone for the new century.

Su Zelin was very calm, in his opinion, except for a few things such as the relationship with Qin Shiqing, there was nothing that money could not do.

Before the plane took off, he even took out his mobile phone and dialed a number in the Yanjing area.

"Hey, old classmate, I went to Yanjing today to run errands, and now I'm on the plane in Shenghai!"

"Su Zelin, why are you coming to Yanjing?"

Zhao Mingxuan's voice came from the microphone, and his tone was quite surprised.

Su Zelin smiled: "On a business trip, do a small thing, it will be done in about three days, or you will ask the classmates in the capital to come out, let's get together together?" ”

There are a few people in the 982 class who were admitted to Yenching University and stayed in the capital to work, although there was a reunion of the school anniversary class a few days ago, but two people in the capital were not available to come back.

In fact, Su Zelin is not very familiar with those two people, but his main purpose is not to reunite with his old classmates, but to take advantage of this trip to the capital to meet Zhao Mingxuan's girlfriend to see if he can persuade the glasses man to give up her.

The discord in high school did not affect his appreciation of Zhao Mingxuan, especially after he became the class president in college, he knew that it was not easy to manage a class, so although he had no friendship with the glasses man, the bastard still wanted to help him, hoping that Zhao Mingxuan would not be seeded in the HLBE prairie in his life.

"That's right, that's fine!"

With Su Zelin's identity today, it is normal to go on a business trip, and Zhao Mingxuan quickly agreed.

"But I have to go to work during the day and only have time after the evening, and the situation of the other students is basically the same."

"It's okay, then wait until you get off work, you can make an appointment with someone else for me!"

"Okay, no problem!"

didn't talk for too long, and after saying yes, Su Zelin hung up the phone.

After a short time, the plane took off.

The seats in business class are very comfortable, the space is much better than that of economy class, there are special toilets, there are more types of lunch boxes to choose from, in addition to watching movies, of course, you can't turn it on too loudly, so as not to disturb other people.

There was nothing to do on the journey, so Su Zelin put on a movie of Zhou Xingxing to pass the time.

"Hello sir, do you need any drink?"

A good-looking, tall and slender spaceman came to him with a smile on his face.

Su Zelin said casually: "Please give me a cup of tea, it doesn't have to be too strong." ”

"Okay, wait a minute!"

After a short time, the flight attendant returned, holding a cup of hot tea in her hand.

"Sir, this is the tea you wanted."

"Well, thank you!"

When Su Zelin took the tea, he found that there was something more in his hand.

A small ball of paper.

"Then I'll go and get busy first, if you need anything else, you can call me at any time!"

The beautiful stewardess left an intriguing sentence, and left as if nothing had happened.

Su Zelin didn't even need to open the paper ball to know that there must be a mobile phone number inside.

He had encountered this kind of thing many times in his previous life.

Many flight attendants are very eye-catching, and you can tell whether you are rich or not by the way the passengers dress and talk about their temperament.

Although Su Zelin is still very young and only sits in business class, not first class, but he has a faint momentum of a superior person, the flight attendant should be a rich and noble son in Shenghai or Beijing, plus he is extremely good-looking, and he is used to being handed a small note.

Flight attendants are used to seeing rich people, and it is not surprising that they want to climb high branches or make some extra money, which is not uncommon.

Unfolded the note and looked at it, and sure enough, it was a mobile phone number.

If you are bored in the capital, open a room and dial this number, and the flight attendant just now will definitely come over as long as she doesn't have to fly.

However, the bastard smiled and casually threw the paper ball into the trash.

In his previous life, there were only two types of women who had sex with him.

One is the emotional, long-term pillow person.

One is the Great Sword JS.

This kind of dew hookah, he is not interested, and it is easy to cause trouble.

After all, they don't know what kind of person the other person is.

If you are famous and you meet a stalker, it is easy to get.

Two hours later, the plane landed at the capital airport and took a taxi to the hotel.

The next morning, the three of them came to the headquarters of Yang Ma.

This place is the old headquarters, not the iconic arched strange building in the Yenching Business CBD, which was nicknamed the "big pants" in the later generations, and was also named one of the world's top ten architectural wonders in 2007 by Time magazine.

It is worth mentioning that the new headquarters of Yangma also started in October this year.

I met Xu Guorong, the boss of the central mother, in the headquarters building, and the two sides had contacted and made an appointment before.

Although the national market strategy of the new century has only just begun, it has already gained a certain reputation.

The biggest source of fame is the news that one billion dollars were spent on land to build a super headquarters.

Leslie Xu naturally wouldn't be unaware.

He felt that this company was rich and wealthy, so he would give face to meet in person.

If there is no super headquarters plan, with the current influence of the new century, Xu Guorong may not pay attention to a few people, after all, he is also very busy sitting in the position of CCTV boss, and it is impossible to see all dogs and cats.

So gimmicks and momentum are very important, and with platoon, many impossible things will become a reality.

In the reception room, the staff served tea and left.

Then Xu Guorong asked politely: "A few CEOs of the new century, I don't know what to care for?" ”

In the previous phone call, New Century Fang only said that he planned to have an intention to cooperate with Yang Ma in advertising, but the specific details will be discussed in detail at that time, so the boss of Yang Ma is not clear about the inside story.

"Our company would like to talk to your TV station about the title sponsorship of this year's Spring Festival Gala!"

Su Zelin got straight to the point.

Xu Guorong was slightly surprised.

The first person to put forward the right thing should be the helmsman of the new century, that is, Yang Fencai.

"Mr. Su is not only the chief operating officer of our company, but also the founder and largest shareholder!"

Yang Fen explained.

Xu Guorong couldn't help but be shocked.

This young man looked like he had just graduated, and it was already great to be a senior member of the company, but he did not expect that he was the real master of the new century.

"Heroes out of boys!"

Xu Guorong couldn't help but sigh.

In his early twenties, he actually has such means and courage.

Then he was embarrassed: "I think several CEOs should know that the title sponsor of our Spring Festival Gala has been determined by bidding in recent years. ”

Su Zelin didn't grind, he stretched out two fingers: "200 million, this is our sponsorship!" ”

That's his style of speaking.

With the fewest words, express the best effect.

You have to go on for a long time before you finally say that we paid 200 million, but it is not so shocking.

Sure enough, the bastard made a big move when he came up, and he instantly suppressed Xu Guorong.

Although the bidding price of the Spring Festival Gala is high, it is far from 200 million.

This kind of feeling is simply like meeting the other party and taking out a sack of money and smashing it in your face, which is very sour.

"As far as I know, in 2002, the advertising revenue of the Spring Festival Gala of the central mother had just entered the era of 100 million yuan, and the final bidding price in 2003 was slightly higher than that of the previous year, and it may be higher this year, but it should be very limited."

Su Zelin said lightly.

Xu Guorong agreed with his words, and at the same time was very puzzled.

Since the new century also knows the bidding situation of the Spring Festival Gala, it is okay to bid normally, and it can save a lot of money, why do they still have to bring 200 million yuan to the door and give so much money to their TV station for nothing?

Of course, he knew that it was impossible for people to be stupid and have a lot of money in the new century, and they should have other purposes.

Sure enough, the next moment Su Zelin said: "But we have two conditions, first, exclusive sponsorship, and second, have a higher exposure rate in the Spring Festival Gala!" ”

Xu Guorong was stunned.

I actually want to talk about exclusive sponsorship and increase exposure.

This young man has great ambitions!

In principle, it is impossible for Yang Ma to make such a big change in the sponsorship of the Spring Festival Gala at once.

However, he gave too much!

That's nearly double the price of the final sale in a normal auction!

Xu Guorong couldn't help but feel a little moved.

……

(End of chapter)