Su Zelin observed his words and looks, and knew Xu Guorong's thoughts, so he struck while the iron was hot.

"In fact, I have always felt that the advertising potential of the Spring Festival Gala has not been fully explored, which is a pity, and at the same time, the new century also hopes to take the opportunity of the Spring Festival Gala to go to the whole country, so I will find your station to discuss the possibility of in-depth cooperation!"

"If this new model of cooperation is successful and the advertising effect is very good, the Spring Festival Gala is likely to directly leapfrog from the era of 100 million yuan in 2002 to the era of 200 million yuan!"

"When Tao King Kong launched value-added services, we invested 5 million as a pioneer, and made a good start for the value-added services of Tao Jin, and now it has a good income situation in this area.

"In the era of 200 million yuan in advertising revenue for the Spring Festival Gala, I also hope that the new century can be created together with Guitai!"

The bastard drew a big pie in his smile, but it just hit Leslie Xu's pain point.

It took nearly 20 years for the Spring Festival Gala to go from the 6.88 million sponsored for the first time to the income exceeding 100 million yuan.

With the current state of affairs and the annual increase in advertising revenue, it will take many years to break the 200 million mark, if nothing else.

However, now that the new century has brought the Spring Festival Gala an opportunity to double the income of the Spring Festival Gala after two years, it is impossible for Leslie Tsui not to be moved.

Still, he hesitated.

TV stations naturally want to increase the advertising revenue of the Spring Festival Gala, and no company will say no to performance.

However, after all, the Spring Festival Gala is to entertain the people, so I am afraid that the other party will put forward too many conditions, which will make the commercial atmosphere too strong and be complained about, and then it will go against the original intention of holding this show.

This is also the reason why the exposure rate of advertising cooperation and sponsorship brands of the Spring Festival Gala has been so low for so many years, such as Kangbas clocks, which only have a pitiful zero o'clock time.

Su Zelin gave Yang Fen a look, and the latter took out a piece of paper from his briefcase and handed it over: "This is the advertising cooperation plan we have drawn up, Mr. Xu, please take a look." ”

That's right, this large-scale project involving 200 million yuan, its plan is only a piece of paper.

It's a little trick.

Su Zelin did this for a reason.

He understands the scruples of the television station.

If you get a detailed plan that is dozens of pages thick, and the other party looks like there are a lot of conditions, they may just reject it.

So the more simplified this plan is, the better, in fact, even if Su Zelin really puts forward some conditions, he will only reduce it to a piece of paper, which will give the other party the illusion that the conditions are not very many.

Of course, the specific plan can't be so simple, but you can wait for the other party to agree and reach a cooperation, and then we can discuss it in detail.

Take advertising placement as an example, even if the new century party does not mention it, the TV station will take the initiative to ask, which program you plan to implant this advertisement into, what products do you need as props, and so on.

But that's for later, and it shouldn't be too complicated to give Xu Guorong a purpose.

Sure enough, Xu Guorong instantly came to his senses, and he also felt that this paper could put forward many conditions, so he took it and began to browse.

However, he found that the conditions proposed in the new century were really not many.

Just three o'clock!

Zero o'clock time, program advertising placement, both of which were expected by Xu Guorong.

The third one is the highlight, and it involves the most content - giving out red envelopes.

During the Spring Festival Gala, the TV station needs to open an activity of audience SMS blessings, and jointly with New Century to randomly distribute three rounds of red envelopes with a total of 88.88 million to the audience.

These red envelopes have the lowest 88 and the highest 8888, but they can only be used to deduct digital and digital-related products in New Century stores, and can be consumed in stores with mobile phone numbers and official text messages.

Of course, this 88.88 million is the extra money of the new century, and it has nothing to do with the 200 million sponsorship.

Anyway, this is a marketing campaign that has changed direction.

However, it is novel.

Although this is a common routine used by later generations of Internet giants, Weixun, Fortune Treasure, Ferry, and Douyin have all been issued, but it is a new thing now.

In addition to being novel, it is also festive.

As we all know, giving red envelopes during the Spring Festival is a common practice in the Xia Kingdom.

The TV station sent red envelopes to the people of the whole country, and everyone was happy, and the commercial atmosphere was weakened as much as possible!

For such advertisements, the common people will naturally not be disgusted.

At the same time, because of the relationship between these three rounds of red envelope rain, the presence of the new century in the minds of the people is also full, and the advertising effect is countless times better than that of advertising such as zero-hour time signal!

In fact, even if there is no zero hour time signal and program advertising placement, this alone is enough.

Although this plan is simple, it cleverly captures the psychology of the TV station.

Su Zelin was very sure that the other party would agree.

After all, it is to borrow the money of the new century to send red envelopes to the people, and they don't have to pay a penny, and this marketing method is not vulgar, but caters to the atmosphere of the Spring Festival, so why not?

I quickly read the entire cooperation article, after all, there is not much content.

"It's a good idea to give out red envelopes."

Although Xu Guorong simply gave a comment, Yang Fen and Kang Baohong were overjoyed.

The boss affirmed the most important one, indicating that he also has the intention and feels that this cooperation model is feasible.

"But ......"

Xu Guorong changed his tone: "This is not a trivial matter, I still have to have a meeting with others to discuss, and within three days, I will give you an answer!" ”

"Okay, then just wait in Yanjing and wait for good news."

The three of them got up to say goodbye, they also knew that Xu Guorong was busy and didn't delay him too much.

In fact, after the whole thing is discussed, it is just a cup of tea.

During this period, Kang Baohong didn't dare to speak, and he had to be cautious on this occasion, for fear that he would say half a sentence wrong.

During the time I stayed in the capital, I was not idle, and I took the time to find the person in charge of Yanjing to learn about the establishment of the direct store here.

In order to hit the national market, the capital is naturally a strategic place for merchants, and the new century opened at least two directly-operated stores in each district of the capital a year ago, and the task is arduous.

Kang Baohong was a little anxious, although he had been the general manager of New Century for several years, and he was no longer a frizzy rookie, but this cooperation was very important and was one of the most important strategic steps of the company, and he hoped that the TV station would nod his head.

If the first plan fails, there will be a second and third copies, but the exposure and marketing effect are definitely not as good as the first one.

As long as you lower your own conditions and aim for a high sponsorship of 200 million, there will always be a TV station that will agree.

Of course, if the station has no objection to the first plan, it will be perfect.

In fact, the three of them didn't wait too long, and received a call from Xu Guorong the next afternoon.

"Just now I convened a meeting with some other people in my station, and they all agreed that if the three CEOs are free, they can come over at any time to sign the contract!"

After all, it is a big business, and if the cooperation is reached, New Century is also the biggest financier of the TV station this year, so Xu Guorong attaches great importance to it and acts very quickly.

After discussion, they could not refuse the cooperation plan of the new century, after all, they gave too much, and the sponsorship of the Spring Festival Gala was nearly doubled.

If this model succeeds, not only this year, but also in the future, major companies will hold at least 200 million yuan to talk to TV stations about the sponsorship of the Spring Festival Gala.

In addition, the advertising model of red envelopes provided by the other party is also very reasonable, so as to avoid the people complaining about the excessive commercial atmosphere, so the leaders of other TV stations feel that this plan is feasible.

"Great, Mr. Xu, our hotel is near the headquarters of Guitai, it is better to choose a day than to hit the day, or now?"

Su Zelin proposed.

"Yes, then I'll wait for the three CEOs to come!"

Hanging up the phone, Su Zelin spit out two words to Yang Fen and Kang Baohong, who were looking at him: "It's done!" ”

"Great!"

Kang Baohong was so excited that he almost didn't dance.

Immediately left the hotel and went to the TV station headquarters building, this time in addition to Xu Guorong, he also met with several other TV station elders.

After getting to know each other, Yang Fen took out the contract that had been prepared for everyone to see.

There is no routine in the contract, and no company dares to play a routine with a state-owned enterprise at this level in the contract, otherwise it is an act of digging a grave for itself, and if you really offend others, you can be killed casually.

Not only is it a routine, but the New Century Party is even very bold, as long as the contract is signed, 288.88 million yuan will be immediately transferred to the other party's corporate account.

This surprised everyone on the other side.

After all, there are still two months before the Spring Festival Gala.

Based on previous experience, the sponsor usually gives a deposit of a few percent, and the rest will not be transferred until the agreed period.

After all, this is a huge amount of money that can easily reach hundreds of millions, and even if you put it in the bank, the interest will be calculated in millions every month.

I didn't expect this company to be so refreshing, not only did it agree to pay the sponsorship fee as soon as possible, but even the 88.88 million Spring Festival Gala red envelope rain was given in advance, and they really had never seen such a heroic sponsor.

Su Zelin naturally had his own ideas when he did this.

In this way, New Century has won the favor of the TV station, and it is likely to take the initiative to provide higher exposure to the company in the advertising placement and three waves of red envelopes.

If nothing else, there may be more news about the new century on television stations in the future, and these are all intangible effects.

When it's time to be careful, a bastard can use a small amount of money to the limit, and when it's time to be generous, he will never be stingy, this is the right way to do business.

It is difficult for an enterprise to develop at any time, and it is even more difficult to develop at a high speed.

On the day the cooperation was reached, the TV station invited the three of them to have a meal, which is also the practice of Xia Guo.

The biggest financier of the year, so refreshing, and he came all the way from Shenghai, so he had to be entertained in love and courtesy.

The next day, at three o'clock in the sun, Kang Baohong woke up in bed in a daze.

His alcohol consumption is not bad, but he drank a little too much last night, one is happy, the other is to respect the leaders of the TV station, and he has to toast a few more glasses, but he finally poured, and after thinking about it, it seems that Su Zelin and Xiao Yang took themselves back to the hotel left and right, Kang Baohong felt a little embarrassed, and felt that his alcohol consumption had to be honed again.

Fortunately, my wine is still good, but I don't talk nonsense.

At this time, the mobile phone placed at the head of the bed rang, and when I saw that it was Yang Fen calling, I thought it was the other party who told me to get up and eat, but unexpectedly I received another good news.

"Lao Kang, have you gotten up?"

Brother Xiao Yang said excitedly: "There is an announcement from the TV station, announcing that our new century has become the exclusive partner of this year's Spring Festival Gala!" ”

"What, so fast?"

Kang Baohong instantly sobered up.

"Yes, the announcement just came out, it's still hot, take a look, hehe!"

In fact, Brother Xiao Yang and Su Zelin didn't expect the TV station to be so fast, but they didn't have much surprise after thinking about it.

Because the TV station has adopted a bidding situation for the Spring Festival Gala in recent years, this year it suddenly canceled the bidding and directly talked to people about exclusive sponsorship, this news is naturally announced as soon as possible, lest the bidding time is near, only to say to the outside world that we will not bid this year, and have already negotiated with the new century, and other companies that have long been grinding their fists and are ready to bid for money will have complaints, so they have to announce the news as soon as possible.

"Okay, I'll take a look on the Internet!"

Kang Baohong hung up the phone and climbed out of bed excitedly.

He brought a notebook with him on this trip, which is convenient for dealing with business at any time, and there is an Internet cable in the hotel, so you can access the Internet when you connect it.

Turn on, board the XP system, open the Firefox browser, search the official website of the TV station, and just enter the page, I saw a striking red announcement, the title is related to the exclusive title sponsorship of the Spring Festival Gala in the new century.

Click in to see the details, Kang Baohong's mouth is smiling.

This trip to Yanjing was really not in vain!

It's a little distressing to smash out nearly 300 million, and the boss has such courage, and I really can't think of it if I change it to myself.

However, he believed in Su Zelin's decision, and Kang Baohong found that in the new century, all the big and small decisions made by this big boss were extremely wise, as if he never made a mistake, and there were countless wonderful moves.

If there is no accident, after this year's Spring Festival Gala, the new century should be well known in Xia and become a well-known national enterprise.

The cooperation with the TV station was reached, and Brother Xiao Yang and Kang Baohong returned to Shenghai on the same day, after all, they had been staying here for a few days, but Su Zelin chose to stay for one more day before leaving.

He made an appointment with Zhao Mingxuan.

Before Su Zelin called the man with glasses, the other party called first.

", Su Zelin, you came to Yanjing to talk about sponsorship of the Spring Festival Gala?"

Zhao Mingxuan's tone on the phone looked very shocked, and he even said a dirty word.

Before getting on the plane, Su Zelin told him that this time he came to Yanjing on a business trip to do something trivial.

"yes, you got it?"

Su Zelin said in his heart that this kid is well-informed enough.

"A colleague in our law firm mentioned it at lunch, he just saw the news, this is a trivial matter, are you kidding me?"

This time, not only did he swear, but Zhao Mingxuan even came out in a foreign language.

"It's okay, as long as I think there is a high probability of what can be done, it's all trivial."

Su Zelin is surging and authentic.

Zhao Mingxuan: "......"

You're going to die if you don't fill the cup?

The man with glasses was speechless.

But I have to admit that others do have the capital to fill the glass.

He asked, "So, have you met the leader of the TV station?" ”

"Of course I saw it, such a cooperation, the boss and the most important leader must have to meet, I signed the contract yesterday afternoon, and we had a meal together, otherwise I would have made an appointment with you last night."

Su Zelin's words were still lightly written, as if he had met a few ordinary people.

made Zhao Mingxuan not know if he had really reached that level that he couldn't imagine, or if he was filling the cup.

But the man with glasses is really envious.

After hanging up the phone, he let out a long sigh.

If I had Su Zelin's ability, even if I was born in a small place like Jiang Lan, would Rong Rong and her parents dare to look down on me?

Suddenly remembering something, he dialed another number.

"Hey, Rong Rong, are you free after work today?"

Zhao Mingxuan's girlfriend is called Niu Rong, and her nickname is Rong Rong.

"What's the matter, I have to go home tonight, so I won't go to you!"

The woman's side looked a little impatient.

After graduation, the two did not live together, Niu Rong still lived with her parents most of the time, and Zhao Mingxuan rented a house alone outside, and his girlfriend would go over to accompany him when he was in a good mood, and Zhao Mingxuan did not dare to force it, he was very humble in front of Niu Rong.

"That's right, I have a high school classmate who came to Yanjing on a business trip, and said that he would have a small gathering with our other classmates in Yanjing tonight and can bring his family, so can you accompany me?"

Zhao Mingxuan was completely pleading, and he also wanted to take this opportunity to meet his girlfriend, but he hadn't seen him for several days.

Niu Rong snorted: "Your high school reunion, I'm going to mix in the excitement, I'm going to go by yourself!" ”

In her opinion, Jiang Lan is a small place, and the people there are all dirt buns, and she disdains and is unwilling to waste this time.

"Rong Rong, you can go with me, after all, my classmate came all the way over."

After a pause, Zhao Mingxuan said again: "Moreover, he is an executive of a large enterprise in Zhejiang Province, and he has just negotiated the exclusive sponsorship of the Spring Festival Gala when he came to Shenghai on a business trip this time!" ”

The glasses man understands his girlfriend, and after graduation, Niu Rong is becoming more and more realistic and snobbish, she looks down on the little people, but if she changes to a person with an identity, she may appreciate her face.

Sure enough, the next moment, Niu Rong changed her tone: "Really, do you mean the classmate surnamed Su who is the director of operations in the new century?" Their company actually signed the exclusive sponsorship of the Spring Festival Gala, is it so powerful? I heard that sponsoring this Spring Festival Gala will cost at least hundreds of millions! ”

Zhao Mingxuan mentioned Su Zelin to him, but it was not because of Qin Shiqing's relationship.

He has a very low self-esteem in front of his girlfriend, so he will elevate himself through some other hierarchical connections, such as who my relatives are, who my friends or classmates are, and so on.

Among the people Zhao Mingxuan knew, Su Zelin was undoubtedly quite high-level, so he mentioned it to Niu Rong.

"Hehe, really, the official website of the TV station has made an announcement, if you don't believe it, just take a look. My classmate's company is very wealthy, and last time I spent almost a billion yuan on a piece of land in Lin'an, planning to build a super headquarters and provide welfare housing for old employees! He and I know each other very well, and when he came to Yanjing this time, he immediately came to me after signing the contract. ”

At this time, Zhao Mingxuan also became Su Chui, and he felt that the more Su Zelin had an identity, the more face he had in front of his girlfriend.

After all, he is "very familiar" with this old classmate.

"Alright then, in that case, I'll go with you tonight!"

Niu Rong's tone softened.

"Mingxuan, there are such classmates, you have to make good use of it, such a big company, you always need a lawyer when you encounter things, maybe you can get a big business from their company!"

"This ...... Of course, I will, and I'll talk to him tonight. ”

Zhao Mingxuan wiped his sweat, in fact, he and Su Zelin are really not very familiar, and their relationship has improved after graduation, but they are far from being good friends.

If he was Lu Haoran, then Su Zelin might not say a word, and he would come to the door when he needed lawyer business.

However, it's a pity that the friendship with others has not reached that point, and Zhao Mingxuan is arrogant, so he asked him to ask Su Zelin, he couldn't do it, so he casually put his girlfriend on it.

"That's good, otherwise, your income is too low, if you want to buy a suite in Yanjing, it will take until the Year of the Ox to ......"

Niu Rong turned on the spit mode again, chattering, and Zhao Mingxuan could only make promises.

……