176 Isn't it fragrant to use competitors' products to reduce your own costs?
"Is there anything special about this?"
Looking at the huge YH&T2 prototype in Cao Wenxuan's hand, this is much larger than the one on the market now, not only is it not as small and beautiful as YH&T1.
"It seems to be the same as your original mobile phone, but with a small display screen."
Several people were puzzled.
As someone who doesn't understand technology, it's good to be able to see the difference.
"Let's show a few leaders."
Xie Yang didn't bother to explain.
Explained, they don't know where the gap is.
Cao Wenxuan looked at Xie Yang and didn't move.
Zhou Qitong's puzzled eyes moved back and forth on the two of them, not understanding what Xie Yang's subordinates were doing.
"Director Zhou, they are not outsiders, although this is absolutely confidential, I believe they will not divulge our secrets, there is no problem......"
Xie Yang said.
Cao Wenxuan was worried that these people would leak the company's technical secrets.
The expressions of several people changed suddenly.
Tian Yunchuan looked at Cao Wenxuan with anger on his face: "What do you mean by this?" Do you suspect that we will divulge your secrets? What are you doing for us? ”
They can't help but be angry.
Anyway, Yanghong Technology can have today, and the few people here are all indispensable.
They are now in the same boat as Yanghong Technology, will they leak the secrets of Yanghong Technology?
Why are secrets leaked?
Was it bought?
This is disrespectful to a cadre.
"Director Tian is angry, this is not to blame Mr. Cao, I didn't make it clear before. The new mobile phone integrates all the functions of the mobile phone and BP machine on the market, and even adds some new functions, and this mobile phone still has many imperfect functions......"
Xie Yang said with a smile.
It's not that I don't believe in the ethics of a few people, but I'm afraid that they will say it inadvertently.
When the time comes, let Motorola and other companies know, I'm afraid it will have a great impact on his plans.
"Are you planning to launch this product when the new mobile phones of major international brands are on the market?"
Zhou Qitong asked in surprise.
Tian Ji horse racing.
No wonder Xie Yang is now crazy about lowering prices, exchanging prices for markets, and surviving with scale.
Once the brand is launched, Yanghong Technology's mobile phone will be unstoppable when it enters the market.
"That's right! It's something that can't be helped. The products we offer now are certainly much more advanced than what they sell on the market, but there is no guarantee that they do not have ...... And we need the market to expand further ......"
Xie Yang didn't hide it at all in this matter.
Tell your plan.
lest they say that they will not tell them anything.
"But with this new product of yours, how can you ensure that your product is ahead of theirs? The foundation of Yanghong Technology can't be compared with them. ”
Zhou Qitong's face was full of sadness.
Xie Yang's idea was right.
The premise is to ensure that the product is ahead in terms of performance and functionality.
"Director Zhou, our new mobile phone not only integrates the functions of the BP machine, but also adds some new functions, such as calendar, alarm clock, computer, etc. If it weren't for the chip and cost constraints, we would have added more features......"
Mental calculation without intention.
Xie Yang clearly knows the history of the development of mobile phones, and knows very well that it will take a long time to increase any function.
And he was worried about how to dispel the idea of adding all the functions to it as much as possible.
······
"Arrange it immediately, produce 100,000 units first, and start the publicity to make sure that enough people know about our new BP machine before it goes on the market in a week!"
Onigiri Exploration Book
After obtaining Yanghong Technology's Chinese character display technology and using it to improve Motorola's products, Alex issued an order as soon as possible.
He's been here for a long time.
The market in the mainland and Xiangjiang is not very stressful to digest the 100,000 BP machines.
Unexpectedly, Gan Jianing directly raised objections.
"Mr. Alex, the cost of this set of technology also has to be increased to it, just produce 100,000 units, is it too little?"
Spending 10 million dollars is not an unacceptable cost for Motorola.
Diluted down, the production cost of each BP machine displayed in Chinese characters has been reduced to about 120 dollars.
100,000 units means that the technical cost of each BP machine has increased by 100 dollars.
These costs are paid by consumers.
"At present, Yanghong Technology's BP machine has been sold at a price of 1499 Hong Kong dollars, saying that it is an event promotion, but there is no trend of ending the event...... In this context, our production cost will be as high as 220 ...... per machine."
The number is too small.
Such a cost, converted into summer dollars, the cost price is as high as 1892 yuan.
How to sell in the market?
"What do you mean?"
Alex looked at Gan Jianing.
"These BP machines are mainly put into the market of the area where Chinese characters are used, and the largest market at present is the mainland, if we don't reduce the price, it will be difficult to get the market...... Yanghong Technology cannot only be sold in Xiangjiang and Wanwan. ”
Gan Jianing is much more cautious now.
I didn't regard Yanghong Technology as an opponent before.
It's too small.
I've never heard of it.
But after learning that the Chinese character display technology developed by Yanghong Technology is far more advanced than that of Langchao Technology, and even these technologies have great reference significance for Motorola's new generation of BP machine design, he attaches great importance to Yanghong Technology.
It's the opposite of the attitude of not even bothering to look at it at the beginning.
Only by paying attention to competitors can we ensure that they can have a share of the market.
"Therefore, my opinion is that the production scale should be larger and the cost should be diluted, otherwise, Yanghong Technology will be sold at the price in the Xiangjiang market, and the price of each unit will be about 1,000 yuan......
"It can't be! Their cost couldn't be so much lower than ours. Even if the cost is low, it will be about 1,000 yuan, and they sell it at such a price in the Xiangjiang market, and the main profit can be export tax rebates and foreign exchange refunds. And in the mainland market, there is no such thing! ”
Alex shook his head.
100,000 units is not a small number.
Although the business in the mainland market is increasing rapidly.
But Nokia, Samsung, etc., have also entered the mainland market.
Once it is unsalable, this is troublesome.
"Yanghong Technology can't leave their largest domestic market alone. Once we wait until their products are on the market on a large scale before reacting, we are afraid that it will be too late. ”
"How about the foundry you talked to Feng Electronics?"
Alex didn't answer directly.
Instead, he asked Gan Jianing to talk to Feng's Electronics about the OEM.
The scale of Fung Electronics is not small.
At present, the large-scale production of electronic watches is still in progress, making the retail price of low-end electronic watches in the mainland market less than 20.
Basically, it is all about making profits by scale.
The production of BP machines is much more complicated than electronic watches.
However, Fengshi Electronics was already OEM Yanghong Technology's BP machine, so Motorola is not worried.
"Their quotation is very high, and the foundry fee is 135 yuan per unit......"
"The processing fee for each part of our factory, including the shell, is as high as about 320 yuan! They OEM, each of which can reduce the cost by more than 20 dollars! These are profits! ”
100,000 units, saving $20 per unit.
That's $2 million.
Used for advertising, it can bring more benefits.
What's more, there are more than one billion people in the mainland market, and it is impossible to sell only 100,000 units.
But you can't start with that much production.
Otherwise, the market will change, and Yanghong Technology will come up with new things, or further smash the price, and these models of BP machines will be unsalable.
Smash in your hands.
As the senior vice president of marketing, Alex is naturally aware of the risks involved.
The slightest carelessness can have serious consequences.
He doesn't care about the high cost now.
The purchase of Chinese character display technology is a one-shot deal, and as long as they are still in the mainland market and launch new products, they will use it.
After a long time, the scale of production is large, and the cost is naturally low.
If the total number can be produced to 10 million units, the cost of each unit is only 1 knife.
With the huge population base of the mainland and the increasing number of wealthy people, it is not impossible to have such a number of users.
Therefore, Alex didn't understand why Gan Jianing was
"They OEM Yanghong Technology, each is only 78 yuan."
"Why is the price of our same BP machine different for their OEM? Could it be that Yanghong Technology has more orders? ”
Alex was wary.
He was not surprised that Gan Jianing could inquire about the price of Yanghong Technology.
After all, Motorola's OEM business is huge.
As a market giant, a casual business is enough for a foundry to develop to a very large scale.
······
"100,000 units? They're very cautious. ”
Xie Yang looked at Feng Yuanqing in front of him, not surprised at all.
The international giants, if they were so easy to calculate in these aspects, would have let their opponents kill them a long time ago.
Feng Yuanqing looked at Xie Yang, "Mr. Xie, why do you want to OEM them?" Even if the price we quote is higher, for them, the cost will be greatly reduced, which is not a good thing for Yanghong Technology. ”
After Xie Yang looked for him and told him that if Motorola was looking for Feng's electronic foundry, Feng Yuanqing was puzzled.
This is obviously supporting the opponent.
Fung Electronics has not been established for a long time and has been expanding its production capacity.
Almost every penny earned is invested in the expansion of production capacity.
Of course, it is only the assembly capacity of electronic products that is expanding, not the production capacity of various components.
Even though there are hundreds of injection molding machines now, producing shells and so on, the manufacture of molds is not so fast.
And mold manufacturing is done by Yanghong Technology.
"Isn't this to further reduce our production costs? At the same time, we will expand profits and further expand the production scale of Fung Electronics. ”
Xie Yang said with a smile.
A lot of people don't understand.
But they don't know that a giant like Samsung, whose chip factory not only produces its own chips, but also produces chips for competitors.
One yard to one yard.
The cost of production equipment is certain.
The more you produce, the lower the cost.
It's not that Samsung is really so kind to produce for competitors, but in the later stage, the cost of key equipment such as lithography machines is too high, and if it is only its own chip production, it is difficult to earn back the cost.
Why not use your opponent's money to reduce your own costs?
"But now, you let people reveal Yanghong Technology's foundry fees, and they are using this to talk about ......"
Feng Yuanqing grimaced.
From being Xie Yangkeng, to cooperation.
After being in contact for so long, he still couldn't figure out Xie Yang's true thoughts.
It doesn't make sense to do all kinds of things.
If you don't pay attention to it, you may be pitted by Xie Yang again one day.
Feng Yuanqing has never been relieved because Xie Yang took the shares of Feng's Electronics, and his old rival Han Bingrui is also preparing to build a large-scale electronic equipment foundry, which is also proposed by Xie Yang.
"I said Lao Feng, as the person in charge of Feng's Electronics, the person in charge of a large company, the pattern has to be opened!"
Feng Yuanqing almost spurted out a mouthful of old blood: I am so miserable for your special pit, I have cooperated with you, and even took the initiative to give you shares, and even bought your company's shares at a high price, and the pattern of Lao Tzu has not been opened yet?
Such a young man!
Don't be cheeky at all.
"Who said that? Can you admit it? It's a trade secret! If you admit it, you must not face huge damages for leaking our trade secrets? ”
Xie Yang said with a smile.
Feng Yuanqing immediately understood.
MMP!
He is thick-skinned, so let him learn to be cheeky too?
"Got it?"
Looking at Feng Yuanqing's expression, Xie Yang knew that he understood.
Don't be ashamed of this matter, Feng Yuanqing is really far away.
I don't have the skills necessary to be a big boss.
"Got it......"
Feng Yuanqing didn't want to stay with Xie Yang for too long.
He felt that he still had discipline and a bottom line.
has been with Xie Yang for a long time, and he is afraid that his discipline and bottom line will be gone......
Even if he didn't read much, he used to be in a business that didn't pay taxes.
"Alas, the minds of people in these years are still simple......"
Looking at the back of Feng Yuanqing's departure, Xie Yang sighed with emotion.
Then he put himself into the work.
The company's foundation is not solid, the lack of personnel, and the funds are also tight, if you don't pay attention to it, it will be very big, Wei Fangyuan can share specific affairs, but these are related to the layout of the development of the next few decades, and he has to come.
"Yuanqing, what did Boss Xie say?"
After Feng Yuanqing returned to Fengjia Village, Feng Sanye hurriedly asked.
He couldn't understand what Xie Yang was going to play.
"He said that the cooperation between Yanghong Technology and us is cooperation, and the cooperation between Motorola and us is also cooperation......"
"But he is also a shareholder of the Feng family!"
Feng Sanye was puzzled.
"He's a shareholder and he's going to pay dividends. Motorola is looking for us to OEM, is it business expansion, is it a source of profits? ”
Feng Yuanqing really couldn't explain to Feng Sanye, Xie Yang wanted him to be shameless.
I'm afraid that the old man will vomit blood and die with a whimper.
"And keep talking to them?"
Feng Sanye couldn't figure out the key in the middle.
As long as Xie Yang has no opinion, he naturally has no opinion.
As a foundry, the more natural the better.
It's about making a profit by scale.
"Your offer is too high! The OEM price of one part will catch up with the monthly salary of your workers......"
Gan Jianing's face was full of dissatisfaction.
He didn't talk about Yanghong Technology's foundry fee.
This kind of thing is good for everyone to know, and it is not suitable to talk about it.
"A worker's salary for a month? Manager Gan, the wages of our workers are all above 200...... It looks very high, don't we need money for the construction of the plant? Does the equipment cost nothing? Or do you think we don't have a cost in other areas? ”
Feng Yuanqing was not happy.