Chapter 59: I just wanted to test the water first, and it turned out to be on fire
Monday, September 27, the day Chen Qi returned from a business trip.
Wansheng Candy Factory's Mid-Autumn Festival gift packages entered the market, and each district and county sent 1,000 boxes of Mid-Autumn Festival candy gift bags to test the waters.
As early as half a month ago, the marketing department has begun to take action to promote the Mid-Autumn Festival candy gift package for Wansheng.
This marketing was in charge of Xu Jie, deputy section chief, and the plan was approved by Zhou Ze.
Xu Jie adopted a two-pronged propaganda strategy, while contacting media reporters from newspapers and television stations to cover propaganda.
Media reporters are very willing to interview Wansheng, first of all, Wansheng is a star enterprise in Kang Province, the leaders of the government have asked them to promote Wansheng candy factory more than once, and then the people are also willing to watch Wansheng news, because the fame of Wansheng candy factory is really big enough, and it is also very legendary.
Just like people in later generations, when they hear the news of Ali and penguins, they will be curious to take a look.
The news of the Wansheng Candy Factory, the sales of newspapers and the ratings of TV programs are very objective.
Therefore, the media is also working hard to publicize and spare no effort.
Of course, Wansheng did not treat reporters badly, and the carriage and horse expenses were very generous.
On the other hand, Xu Jie directly applied the test paper questions given to them by Zhou Ze at the beginning to practice, first 'million rent' to attract the attention of the people, which aroused heated discussions and curiosity among the people.
When the heat was almost over, he began to advertise the Wansheng Mid-Autumn Festival candy gift package.
The effect of the two-pronged approach is quite significant.
At eight o'clock in the morning, 1,000 boxes of Mid-Autumn Festival candy gift packages were sent to agents in various districts and counties of Kang Province to test the water.
By 10 o'clock in the morning, most of the district and county agents had not received 1,000 boxes of Mid-Autumn Festival candy gift bags.
However, eight agents from six districts and two counties under the jurisdiction of Qingning City have come to Wansheng Candy Factory and found Zhou Ze to ask for an increase in the amount of goods delivered.
"Section Chief Zhou, you just sent 1,000 boxes of Mid-Autumn Festival candy gift bags to each of us, do you look down on us, or do you have no confidence in the products produced by your factory."
"Yes, 1,000 boxes is not enough to see, I send goods to those retailers, each person can only take a maximum of 10 boxes, the minimum is only three or four boxes, and then in less than half an hour, those retailers below me called me one after another, all asking for delivery."
"Me too, some retailers came to me directly, saying that many people wanted to buy Wansheng Mid-Autumn Festival candy gift bags by name, but he couldn't get the goods, and he was about to cry in a hurry."
"I'm about to cry too, I can't make money without crying."
The eight agents looked excited, and the noise made Zhou Ze's ears almost explode.
It's hard not for them to be excited, it's not like diamond candy snacks, which can only be sold to get a penny of rebates.
This is a large item, each box costs 15 to 45, and these agents can get a rebate of five to four dollars and five.
It is so popular when it is first put into the market, it can be seen that the Mid-Autumn Festival candy gift package produced by Wansheng is very popular in the market, which means that this is an opportunity for them to make a fortune, and the money is moving.
As a result, Wansheng sent them 1,000 boxes, which is enough to stuff their teeth.
Wang Zhi, Zhao Feng, and Chen Qi stood aside at the moment and listened to the agent's words word for word.
Chen Qi originally planned to go home to see his wife and children who he hadn't seen for more than a month, and take a rest by the way.
I heard that the agent came to the door with a 'momentum' and followed me to see what was going on.
I was a little shocked to hear that the agent thought that Wansheng sent them too few goods.
Since Wansheng went to inventory and got a loan of 5 million from the bank, he went on a business trip to purchase equipment.
Later, when Wansheng launched the new product of Diamond Sugar, he did not participate because he was not there.
Although he heard from Zhao Feng about the agent's crazy robbery of Wansheng products, he had no concept because he had never seen it with his own eyes, but now he has seen it.
There are 152 agents in Kang Province, and 1,000 boxes are distributed to each agent, which is 152,000 boxes.
Eight agents in Qingning City feel that 1,000 boxes are not enough to deliver, and agents in other places will also think the same.
So how much will be enough, 10000? 152 agents, that's 1.52 million boxes!!
Thinking of this, Chen Qi startled himself, and his heart was extremely shocked.
Even if you get a five-percent discount on this basis, it's scary enough, and wouldn't the sales easily break 10 million!!