After listening to the agent's words, Zhou Ze said with a smile: "I just want to test the water, who would have thought that the candy gift box would become popular directly?" ”

After hearing this, the agents all felt that Zhou Ze was very underwhelmed.

They suspected that Zhou Ze was pretending to be B, but there was no evidence.

Can Zhou Ze not know that 1,000 boxes of candy gift boxes are not enough for the market to digest?

Of course I know, and I know that the reason I still do it is for hunger marketing.

Generally, merchants use hunger marketing to maintain a higher price and profit margin of goods, which is very common in car sales and real estate sales, such as buying a new car to pay a deposit and waiting in line, buying a house to register and pay a sincerity money, etc.

But if you want to say that the company that is best at using hunger marketing, Apple must be among them.

When the Apple 4S was just launched, it was very popular, and domestic consumers ran to post it with "Recently iPho."

e-out of stock" Apple authorized dealers to experience the product, and then go to Gome, Suning and other agents to buy mobile phones at a higher price.

There is also an Apple tablet iPad that has just been launched and is very popular, and it is often out of stock, causing some fashionable people to find the store manager to reserve, and even buy parallel goods at a high price, which invisibly further increases the popularity of Apple iPad and more people's desire to buy.

The taste of the routine is not too heavy, but it's a pity that Chinese people eat this set.

Then it was learned by many domestic enterprises and carried forward.

Although Zhou Ze adopted hunger marketing, his main purpose was not to grab higher profits.

In this era, if you want to make money in the food field by engaging in hunger marketing, you are afraid that your brain is broken.

Today's general public is very pragmatic, there is no vanity in the hearts of later generations, and the wind of comparison prevails.

Buying a Mid-Autumn Festival gift package is to visit relatives and friends, you have to set the price too high, and also engage in hunger marketing, the choice of the common people is that Lao Tzu does not buy it, and you are not the only one who can use it as a gift, so Zhou Ze's price for the Mid-Autumn Festival candy gift box is not high.

Although there is a gift box priced at 25, the production is not much, and the main customer group is not ordinary people, but those who want to give gifts to their superiors.

These people pay attention to an unusual gift, not seeking the best, but asking for the most expensive, and not asking for the wool of these people.

The Mid-Autumn Festival candy gift box launched by Vison, whether it is the outer packaging design or the candy bottle design, is very novel, especially the candy bottle is very humanized and practical.

Not to mention that there is no similar packaging in the candy market, there are almost no similar packaging in other markets, so this is a proper novelty.

There is always a process for people to accept new things, just like if you usually drink Coke and only drink Coca-Cola, and now suddenly a Wansheng Cola pops up, you definitely won't try it rashly.

But if you hear others say that Wansheng Cola is very sought-after and sold out as soon as it is on the market, will you be tempted to try it?

In addition, you have also seen the commercial of Wansheng Cola on TV, and you have eaten other foods under this brand name before, and you think it is okay.

With the blessing of these psychology, the probability of you buying Wansheng Cola will increase linearly.

Zhou Ze's hunger marketing is to start the popularity of the Mid-Autumn Festival candy gift box as soon as possible, let people accept this form of candy packaging, and enhance more people's desire to buy.

Let's not talk about whether the general public has been stimulated by hunger marketing, but agents have been stimulated.

"Section Chief Zhou, send 4,000 boxes to Dole District."

"Section Chief Zhou, send 5,000 boxes to the Huaxun District."

"Section Chief Zhou, I am a friend of Boss Shi Zhendong in Anping District, Boss Shi said that he is very familiar with you, send us 6,000 boxes."

Zhou Ze smiled and nodded, and then sent an additional 2,000 boxes to each district, and also limited the time, and sent the goods at two o'clock in the afternoon.

The agents were stunned at first, and then anxious.

2,000 boxes, which seems to be a lot, but there are at least hundreds of retailers in a district, which is enough.

The agents began to grind hard bubbles, and some even shouted that Wansheng did not send them goods, whether it was just to cheat their agency fees.

Wang Zhi, Zhao Feng, and Chen Qi stood aside, all worried about whether Zhou Ze would be beaten by the agent in the next moment.

Zhou Ze didn't bother to explain to these agents, if he really had a long-term vision, he would definitely understand that Wansheng must have a deep meaning in doing this.

Because the more gift boxes sold, the more Wansheng earns, they have no enmity with money, and Wansheng also has no enmity with money.

Even if it is explained, few of these guys will understand, and if the news gets out, it will also attract public criticism and dissatisfaction with Wansheng.

"Go back and wait to receive the goods, rest assured, you are indispensable to earn these days, after the Mid-Autumn Festival, if anyone thinks that they have earned less in these days, they will come back to me to return the money, and I will refund you a lot of agency fees." Zhou Ze said calmly.

Seeing that what Zhou Ze said was so sure and had a strong attitude, even if everyone was full of questions and puzzles, they could only go back and wait to see the results.

These agents are all from Qingning City, and they all know that the last thing Wansheng can provoke is Zhou Ze, and they know that Zhou Ze said that if he can make money, he will definitely be able to make money.

When the agent left, Chen Qi walked up to Zhou Ze and asked, "Section Chief Zhou, what kind of medicine are you selling in your gourd?" Can't tell the agent, can't you tell us yet? ”

When Wang Zhi and Zhao Feng heard this, they looked at each other and smiled, this person didn't seem to understand the style of our Section Chief Zhou.

If he had said it, he would have done so.

If you don't say it, it can only prove that he wants you to realize for yourself.

"It can only be understood, but not spoken." Zhou Ze raised his eyebrows.

Chen Qi took a closed door and looked at Wang Zhi and Zhao Feng.

Wang Zhi shrugged his shoulders, saying that he didn't understand, and he didn't bother to pay attention, because he knew that he was not a business material.

Zhao Feng shook his head with a smile, saying that slowly you will get used to it.

At twelve o'clock at noon, Zhou Ze began to send the second batch of Mid-Autumn Festival candy gift boxes to agents in Kang Province according to the distance from far to near, and the farthest districts and counties were more than the distribution points, because the whip was out of reach, I am afraid that the effect of hunger marketing could not reach the best, but the upper limit did not exceed 5000 boxes.

At two o'clock in the afternoon, it was the turn to deliver goods to eight agents in Qingning City.

Zhou Ze has never been particularly concerned about the development of Wansheng Candy Factory, and he has not devoted himself to it, because the most important thing in rebirth is not to make money, but to accompany his wife well.

Therefore, at this moment, the disharmony in the development of Wansheng Candy Factory was exposed.

Although Wansheng Candy Factory has opened the sales channels of the province, it cannot effectively radiate the candy market in the province.

In Qingning City and the candy market within five or six hours' drive in the surrounding area, he can do it like a finger, but his control power outside five or six hours of driving plummets, which is more terrifying than cutting in half.

Usually there is nothing, they are all sold as usual, and it is not obvious.

If you do hunger marketing now, you can't effectively implement this marketing strategy if you are too far away.

It seems that it is necessary to establish branches of Wansheng Candy Factory in several hub districts and counties with convenient transportation in Kham Province, and at the worst it is necessary to find a few OEM factories. Zhou Ze rubbed his brows and said secretly, don't look at the delivery of goods is a very simple matter.

How many deliveries are delivered to each location?

How often is the delivery made?

Is there anything missing?

He needs to do it himself, and he doesn't feel at ease at all when others do it.

If the branch factory or OEM factory can make the product radiate to the whole province within five or six hours' drive, he will not be so tired.

There is also the management side of the staff, which must be recruited. ’

Zhou Ze looked out the window at Wang Zhi, who was the driver of the transportation department, Kan Dashan, and felt very unfair in his heart.

Originally, he wanted to make money while being a shopkeeper, but he didn't do it himself, Wang Zhi had already done it.

It's like a mascot all day long, it's really ...... Envy, jealousy, hatred.