At the end of 2006, the first year of Big Ear Media's launch was about to pass, and they signed a total of two long-line brand customers and a number of loose orders. As a company started by fresh graduates, the performance is quite acceptable, but in the final analysis, the descendants of two middle-class families plus a strong support of Shen Pei, such a combination is difficult to make the company bad.

During this period, Chen Erdong asked Shen Pei to make an appointment with Liu Min twice, but was refused, Liu Min was not suspicious, but learned about Chen Erdong through the customers she introduced and the case of Big Ear Media.

Shen Pei and Chen Erdong's parents got along relatively well, and they came to eat several times one after another, and Chen's father and Chen's mother became more and more satisfied with her.

Since the end of the nineties, housing is no longer just a symbol of a place to live, and Chinese, who have been poor for decades, have begun to accept the concept of commercial housing after getting used to the living patterns of collective dormitories and unit divisions.

In those years, real estate was definitely the most powerful industry, relying on policy dividends and bank lending easing, a large number of real estate companies sprung up, a large number of infrastructure throughout the streets of the city, and the ensuing derivatives were overwhelming advertising.

In the era of no smart phones, newspapers are undoubtedly the main channel for people to receive information, because of the popularity of real estate, the front page of many newspapers has become a fighting show for various real estate companies, and even a special edition of real estate will be published every week.

This is true for newspapers, as well as for other media, where the largest, most sophisticated, and most exposed real estate advertisements must be.

Chen Erdong knows that if you want to gain a foothold in the industry, you must get real estate customers, but as a new small company with only three people, it is not easy to get into the eyes of real estate developers.

Early this morning, Lin Daqi called Chen Erdong and Fu Huayong to the conference room, and it turned out that Lin Daqi's cousin Zeng Zhen had a classmate who was the squadron leader in the District Urban Management Bureau.

At that time, many chengguan were sent to the sub-district office, and it happened that there was a ground floor shop in the jurisdiction that was rented by a real estate company for the sales department, and their marketing director took a fancy to the exterior wall of the sales department and wanted to install an outdoor billboard on it to advertise the real estate they were developing, so he found chengguan consulting.

Because the administrative procedures for outdoor advertising are approved by the urban management. The captain of the chengguan team heard Zeng Zhen talk about Lin Daqi's media company during the class reunion, so he asked her to ask her brother's company if it could take over the business.

This kind of news for the three of them, has a completely different understanding, Lin Daqi feels that outdoor advertising is a little far away from their business scope, Fu Huayong's first thought is what material to use to make this billboard, and Chen Erdong thought that the opportunity has finally come, he not only wants to help this real estate developer install the billboard, but also to take down the full set of their real estate business, so as to enter the real estate advertising circle and become one of them.

After introducing the details, Lin Daqi asked, "How is it?" Do you think this business is a bit out of step with us? ”

Fu Huayong said: "For a whole wall of outdoor advertising, I am afraid that it will cost tens of thousands of dollars for just production, and if the area is large, it is estimated that it will cost more than 100,000 yuan." ”

Chen Erdong didn't answer on the side, but stared at the laptop and kept browsing, Lin Daqi asked, "Boss Chen, what is your opinion?" I have to talk back to my sister! ”

Chen Erdong made a "shhhh After about five minutes, Chen Erdong buttoned down the screen of his notebook and said to the two of them:

"Do you know how much it costs a client to rent an outdoor brand for a year?" The two shook their heads, and Chen Erdong raised three fingers.

"Thirty thousand?" Fu Huayong asked.

"You are stupid, you just said that the production cost of a brand is tens of thousands, and it is only 30,000 yuan to rent this brand?"

"Three hundred thousand?" Lin Daqi blurted out.

"That's right, and it's 300,000 yuan, not including production costs, if it's a city center or a prime location, millions are possible, those outdoor advertisements on the exterior wall of Bailida, the cheapest one is more than 500,000 a year, and the largest electronic screen is almost two million!"

As soon as these numbers were spoken, Lin Daqi and Fu Huayong were stunned for two reasons, one is to sigh that it is the same advertising business, and the output value of one outdoor advertising is higher than the business in their hands combined, and the other is that this kind of big business is actually implicated with themselves.

"Daqi, call your sister back immediately, and say that we will take this list." Chen Erdong looked calm.

"What do you say? We took it? Big brother, you're not mistaken, we haven't done outdoor advertising! How to pick it up! ”

Chen Erdong didn't say anything, got up and went to the cabinet to take out the business license and threw it in front of Lin Daqi, pointing to the business scope above and saying, "Go and read by yourself." ”

Jincheng's outdoor advertising is almost monopolized by two advertising companies, a private enterprise and a state-owned enterprise, they through the city's planning of outdoor advertising, all the points that meet the conditions can be taken down on the wall, all customers who want to go to outdoor advertising, must obtain the right to use from them, and the lease period starts from three months.

And the place Zeng Zhen said should not be within the scope of the plan, otherwise such a good location would have been taken by the two giants a long time ago, that is to say, if you want to develop this virgin land, you must go to the urban management bureau to get approval, and you can only go to the wall after the approval is passed, otherwise it is illegal construction and must be demolished according to law.

In order to make profits, many small advertising companies often quietly lease some exterior walls without approval rights to advertisers, if once investigated, it is nothing more than to accept administrative penalties to remove the advertisement, and there will be no too serious consequences, as for how to deal with the aftermath with customers, that is, each has its own law, others do not know, Chen Erdong thought of this.

"I know that our business scope includes outdoor advertising, but how can we take over the hundreds of thousands of business?" Lin Daqi still felt incredible.

"I don't just have to take this outdoor advertisement, I also have to take their VI, building book and material production!" The more confused Lin Daqi became, the more determined Chen Erdong became.

"Dongzi, are you so sure?" Although Fu Huayong thinks it's a fantasy, he has always had a special trust in Chen Erdong, and since he said it, maybe it can really be.

"If we can get this order, we might make a million." Chen Erdong's calmness was beyond Lin Daqi's expectations, like a madman talking serious nonsense.

"Chen Erdong, are you sure you have figured it out, we can do this thing?" Lin Daqi said solemnly.

"Daqi, you first ask your sister, can she ask the captain out tonight? Let's go and talk to him in person, and I'm pretty much done with it. ”

Lin Daqi was a little relieved at this time, he was worried just now that Chen Erdong only listened to these few words and made a rash decision.