Chapter 123 [I.T Fashion Retail Store] (Ask for a monthly pass!) Over 600 plus more! 4200 words! )
The fashion brand retail store ——, officially opened at the Royal House in Causeway Bay.
In the meeting room, Lim continued: "The focus is on the world's most popular A-list designer brands such as Dr Martens shoes and Levi's 501 jeans, we specialise in the youth market and sponsor clothing for celebrities and DJs. We want to create a brand that is popular with fashionable people, and thus establish a trend-setting image among young people. ”
"Dr Martens shoes?"
Guan Jiahui was confused, she had never heard of this brand at all. Levi's 501 jeans, she has heard of it, the Chinese translation is Levi's, which is too famous among jeans brands.
These two brands are a blank in Xiangjiang, as long as they are captured, they will survive.
Pan Disheng said with a smile: "Dr Martens leather shoes are Martin boots, which are sold very cheaply in the UK, probably more than a hundred pairs!" ”
Lin Zuhui said: "We want to sell four or five hundred pairs, and Martin boots will definitely become a trend among young people and students in Hong Kong." Therefore, while we obtain their distribution rights, we can also sell their parallel goods, which is guaranteed to make a profit! ”
Pan Disheng thought about it, looked at Lin Zuhui in a complicated way, and said slowly: "Brother, didn't you say that you are a layman?" How I feel like I'm here to take advantage of you! ”
Lin Zuhui was stunned for a moment, and then looked at Pan Disheng's expression, and immediately knew that he was funny, and it seemed that the two were compatible.
Speaking of which, Lin Zuhui has a two-sided personality, one is the soul of a forty-year-old, and the other is the soul of a young man, which is somewhat complicated.
"Brother Pan said with a smile, we don't understand the work of overseas procurement, brand selection, and licensing, and we have to guide you later."
Although the company can hire talents in this area, Pan Disheng is a shareholder in the first place, and he personally contributes to this area, which is obviously more suitable; Of course, Guan Jiahui must slowly become familiar with this aspect of work.
In Lin Zuhui's arrangement, Guan Jiahui will fly around the world in the future, to choose brands, go to fashion catwalks, to inspect the European and American markets, etc.; At the same time, she is also the spokesperson of this clothing group, the embodiment of beauty, and the angel of fashion.
In short, Lin Zuhui likes to watch women look beautiful, and in this way, Guan Jiahui doesn't have to pester herself every day.
"Well, I feel like I'm being useful again!" Pan Dickson continued to be funny.
Guan Jiahui looked happy, she knew that Lin Zuhui was a genius in business, and he was her biggest support, but she didn't expect Lin Zuhui to perform so well!
Lin Zuhui continued: "Martin boots with Li Weixin jeans will become the new fashion of Xiangjiang, and I want to make the young people of Xiangjiang proud to wear them!" ”
This kind of collocation is definitely a fashion weapon in this era, and it is said that it was sold out directly in the previous life; And the combination of these two brands is really perfect, and it will not be left behind in future generations.
"I think it's a genius idea!" Pan Disheng couldn't help but praise.
Lin Zuhui's strategy is very simple, first design a signboard match, and then make a big advertisement, invite celebrities to endorse, and it will be a success in one fell swoop.
"Good! For the rest of the brand, we want to recruit good employees. Jiahui, you go to my magazine to contact the recruitment..... If Brother Pan has any good talents, he must introduce a few! ”
Guan Jiahui nodded seriously, she is not afraid of failure now, after all, Lin Zuhui is behind her to support her, and Pan Disheng is the line to take care of her; Even if it doesn't do well, there are two people who clean up the mess.
Tomato is free to read
Just like Lin Zuhui comforted her, being a boss doesn't need to do everything yourself, but you must understand a little.
The next step is to recruit staff, find a store, renovate the store, and purchase overseas..... It is expected that it will be two or three months before it can officially open.
Because it is a large investment, this time the plan is to open four stores at the same time, Tsim Sha Tsui, Mong Kok, Causeway Bay, and Central.
On Lin Zuhui's Rolls-Royce, Guan Jiahui's nose moved slightly, and then took a few breaths.
"There's a woman's scent!"
Guan Jiahui seemed to have caught a stealing cat, with a cunning look on her face.
Lin Zuhui's face was not red and his heart was not beating: "If you smell it well, is it the smell of JOY perfume on your body?" ”
Guan Jiahui really took a few more puffs, then smiled and said, "You have passed!" It does smell on me! ”
She didn't react for a while, Lin Zuhui may have given women all JOY perfumes, but she was stupidly deceived by Lin Zuhui.
"Put all your mind on your career, it's hard to find a good direction for you, don't be the same as filming, three days of fishing and two days of drying nets!"
"Just know how to look down on people!"
Guan Jiahui snuggled in Lin Zuhui's arms, she really wanted to give her heart to Lin Zuhui recently, just because Lin Zuhui said that she would make her the queen of the fashion industry, which moved her.
"By the way, why are we giving away so many shares to others? You know everything anyway! As soon as Guan Jiahui thought that Sancheng shares were taken by others, she left Lin Zuhui's arms and looked at him with a painful face.
"You know what? Pan Disheng is a veteran of this industry, and he will guide him to avoid detours! Are you familiar with the process of obtaining authorization overseas? Do you know how to decorate a store? ”
Because Lin Zuhui is also a layman, he has to bring in an insider.
And he doesn't have much energy to take care of it, and multiple helpers are always right.
"But... Didn't you say that this clothing empire will be worth tens of billions of dollars in the future? Since it is so promising, then we recruit talents in this industry, and we will solve everything! ”
"It's just a stake in him, it's not all of our fashion empire, it's just one of the retail brands. When you understand the operation of this industry, you can set up your own clothing brand alone, and then engage in a group holding, a large number of clothing brands and subsidiaries below, are you still worried that a sub-brand will be divided into three percent of the shares? ”
"It's so complicated, I have to learn slowly, you have to be patient, don't yell at me at every turn!" Kwan Jiahui does not follow the way.
Lin Zuhui picked up Guan Jiahui's chin, shook her beautiful face from side to side, and said, "Don't yell at you, can you succeed?" ”
"Then roar a little softer! In the future, you can't yell at our mothers in front of our children! ”
"Ahem"
Lin Zuhui was choked suddenly, this woman dared to say anything, he was not ready to have children in recent years, after all, he was only 21 years old.
Guan Jiahui looked at Lin Zuhui with a pitiful face, which made Lin Zuhui a little stunned, this woman didn't have children in her previous life, why do you care so much about that with yourself now!
Lin Zuhui even doubted whether Guan Jiahui could have children, of course, he didn't care about these!
If you want to have children, there are a lot of people who are willing to give birth!
However, Lin Zuhui, as the founder of the family, is destined not to do this, and in the future, it is better to let Wang Lingyin, the main room, give birth to his third son.
"Having a child affects your beauty, I can wait until you are 28 years old to talk about it!" Lin Zuhui comforted.
He probably knew Guan Jiahui's thoughts, even if he couldn't marry Lin Zuhui if he had a child, he would at least be more valued.
"That's pretty much it, I know you care about this!" Guan Jiahui said proudly, her face full of confidence.
The reason why Lin Zuhui said this is that there is another meaning, if it is his eldest son and his eldest son, it will be even more perfect; Of course, it is not ruled out that his mind will always change, and maybe it would be good to have an illegitimate child one day.
......
Weiyi Real Estate.
Lin Zuhui was in the office, flipping through the company's assets.
After nearly a month of selling assets, Weiyi Real Estate has now repaid all its debts and left a property worth about 60 million.
The total share capital of Weiyi Real Estate is 65 million shares, and now the price per share is 1.05 yuan, and the market value has risen from more than 50 million to 68 million, an increase of about 30%.
In the case of the company's assets, it can still rise by 30%, which is in addition to Lin Zuhui's increase in holdings (currently holding 49%), and there is also the leakage of the rumor of 'backdoor listing'.
Of course, none of this is already relevant!
Because, the next thing is to release the news, so that the market value of Weiyi Real Estate will fly!
At that time, the strategy adopted by Jianing Group's 'backdoor listing' was to 'fire at the same time on three fronts with the accuracy of military operations', which can be described as a classic example of 'backdoor listing'. The so-called three fronts are:
The first front was the acquisition of Meihan, a listed real estate company that was unknown at the time but had good profits;
The second, more "spectacular" takeover battle – the acquisition of the Gammon House;
The third front, that is, the operation in the stage of rapid expansion, has created an efficient "engine", that is, the manipulation of stock prices and the launching of various public opinion wars, such as the price manipulation of the Golden Gate Building and the backstage public opinion manipulation of Chen Songqing.
However, for Lin Zuhui's Wanhui Publishing House's 'backdoor listing', there is no need to be so troublesome at all!
First, Lin Zuhui himself has super popularity, and he doesn't need to make a big fuss in the newspaper.
Second, it is a fact that Wanhui Publishing House's annual profit is about 40 million yuan, and it has a profound influence in the media industry of Xiangjiang, which is obvious to all.
Third, the success of real estate in the new era has laid a solid foundation for Wanhui Publishing House's 'backdoor listing', and it is inevitable that investors will seek Wanhui Publishing House after listing.
After a while, three people came to the office, which were the 'Big Three' of Wanhui Publishing House, President Long Jingchang, Financial Director Zhao Han, and Editor-in-Chief Liang Guanhui.
As for the original management of Weiyi Real Estate, they were either dismissed or arranged to New Era Real Estate, and some of the remaining talents were mainly responsible for property management and rent collection.
"The three of you must know about the situation of Weiyi Real Estate, right?"
"Got it!"
Lin Zuhui nodded and said: "Well, recently we have begun to officially prepare for the 'backdoor listing' of Wanhui Publishing House, and Great Wisdom Investment Company will serve as a consulting company." At present, our first step is to announce to the market that Weiyi Real Estate will be 'backdoor listed' by Wanhui Publishing House, so as to increase the share price of Weiyi Real Estate. This is in charge of President Long and Manager Zhao! ”
He's a veteran of the operation, and all these men have to do is do what he commands!
According to Lin Zuhui's assumption, Weiyi Real Estate should be able to rise to a market value of 200 million by the end of December; Of course, this is all water, mainly from the pursuit of Lin Zuhui by shareholders.
A high market capitalization means that the market value will be higher after capital injection, which is convenient for future rights issue fundraising!
Long Jingchang said: "Boss, how does the publishing house stabilize the mood of the employees? ”
Lin Zuhui nodded secretly, this Long Jingchang already knows a lot about Wanhui Publishing House, the reason is very simple, Lin Zuhui promised the staff to enjoy 20% of the profit dividends, and he will break his promise next year, obviously to stabilize everyone's mood.
Especially those editors, they are all talents cultivated by the company, and if they change jobs, it will be a devastating blow to the company.
"This year's dividend, Manager Zhao, you will settle it at the end of December, and the 2% profit dividend will be paid to the employees. Before going public, Wanhui Publishing House only kept basic working funds on its books. ”
"Okay, boss! I will start the liquidation in mid-December, and I will definitely release it before the listing. ”
Lin Zuhui said: "If you release the news again, before the listing, all the staff salaries will increase by 30%, and they will still enjoy the year-end bonus in the future." ”
We must raise people with high salaries, and we can't train talents for competitors!
The lessons of the past, the lessons of the past life, are vivid!
is like the 20 chief writers of Yulang Group, all of whom are said to have an annual salary of nearly one million and drive luxury cars; It is precisely because of Huang Yulang's big sprinkling of silver horns that those main writers have brought huge profits to Yulang Group.
Long Jingchang nodded and said, "In this way, everyone will definitely be grateful for the generosity of the boss and work for the company with peace of mind!" ”
.....
When the market heard that Wanhui Publishing House was going to go public through the 'shell' of Weiyi Real Estate, investors really began to buy Weiyi Real Estate's shares.
In the exchange, investors are enthusiastic.
"Buy Weiyi Real Estate, buy it is earn!"
"What's the point?"
"Wanhui Publishing House has gone public through the 'shell' of Weiyi Real Estate!"
"That's not that exaggerated, is it?"
"Let me tell you that! Does Lin Zuhui know? The new real estate tycoon and media tycoon...... What, you don't even know this? It's the one who sells star cards, don't you often say that your son steals money to buy any star cards! ”
"You said that the boss who hit the street and cheated our children of a lot of pocket money!"
"That's right, Wanhui Publishing House sells cards, so their boss Lin Zuhui is the one who sells cards!"
If Lin Zuhui came from anywhere, he would definitely give these two leeks a kick and dare to arrange himself like this.
However, on the same day, Weiyi Real Estate rose by more than 20%, which shows the appeal of Lin Zuhui in the stock market.
At this time, Zheng Jinghan, who was Lin Zuhui's former opponent, had already been beaten to the ground.
Because of the dominance of "Gang of Men" in this field, "Playboy" itself has maintained its sales of about 30,000 copies, and the advertising cost is not high at all; The reason why Playboy failed was largely due to the dimensionality reduction attack from Wanhui Publishing House.
As for "Capital" (Forbes in the United States), which should have belonged to Zheng Jinghan, it has also been published by Wanhui Publishing House.
At present, Zheng Jinghan only has tens of thousands of sales of "Playboy", and the sales of the other two magazines are only a few thousand, so his company has no possibility of going public; Because of the appearance of Lin Zuhui, Zheng Jinghan's growth is limited.