Tuesday, February 25.

New Era Real Estate announced its annual report: Last year (1985), the total profit of New Era Real Estate was 185 million, of which non-recurring profit was 150 million (securities, foreign exchange, pre-planned).

At the same time, New Era Real Estate announced a dividend of 0.06 yuan per share (total share capital of 505 million), and 1 bonus share for every 5 shares.

Everyone was happy.

You must know that a year ago, New Era Real Estate was only worth 0.28 yuan per share;

A year later, the stock price has increased tenfold to $3.15 per share.

This is still the case that the total share capital has increased by 300 million shares, and if calculated in terms of market capitalization, New Era Real Estate has increased by 32 times in one year.

After the announcement of the annual report and dividends, the share price of New Era Real Estate rose again and soon became the 20th largest real estate company in Hong Kong.

For a time, Lin Zuhui was in the limelight.

In the conference room of New Era Real Estate, Lin Zuhui was holding a high-level meeting and listening to everyone's report in detail.

This year's strategy is to increase development properties (mainly for sale), reserve land and old properties, and reduce rental collection properties (selective sales of properties with low rent collection efficiency).

All aspects are developing in the direction expected by Lin Zuhui, and Lin Zuhui is also very impressed by his own methods, and chooses different strategies in different periods.

At the beginning, I chose to collect rental properties because real estate in the new era needs asset value to support the rise of stock prices; For example, if you buy a batch of rent-collecting properties, although the profit from rent-collecting is much lower than the profit from developing real estate, the property itself is appreciating, and the company only needs to revalue the assets, and the stock price will naturally rise.

Now, it is no longer so necessary for real estate in the new era - regular revaluation of assets, but to strengthen the strength of real estate development and keep up with Xindi, Hengdi and Cheung Kong.

Land reserve is a long-term plan, and many real estate developers in Xiangjiang do not pay attention to land reserves, and in the 90s, land prices have risen wildly, and they have no strength to develop real estate.

After listening to everyone's reports, Lin Zuhui asked: "Are there any projects in the company's account that need to be spent urgently?" ”

In February, the sale of rental properties with poor efficiency totaled 230 million yuan, and the profit was 50 million yuan (the selling price minus the purchase price), most of these properties were bought for less than a year, and the profit of 30% was already very good.

In January and February, two real estate projects were sold, and more than 80 million yuan was withdrawn, while the seven real estate projects developed by New Era Real Estate last year (1985) exceeded 600 million yuan according to the current valuation.

Therefore, in two months, New Era Real Estate returned 310 million yuan, but repaid the loan of 150 million yuan (the current debt is 600 million, and the asset value is 2 billion).

The company's current assets on the account are 160 million! Foreign exchange investment account 165 million.

"There are no urgent expenses for the time being, and several banks have asked us if we need a loan!" Liang Zhenxun said.

Lin Zuhui nodded, the company has developed well, the real estate situation has improved, and the bank is chasing you for loans; If the real estate situation plummets, the bank will not care whether your company lives or dies, and directly force debts, and many real estate companies will end up in this way; Because you buy a property at a high price, but the bank asks you to sell it at a low price, you will definitely incur a lot of losses.

"Okay, keep this money in the account for now, don't touch it yet! As for the issue of bank loans, I will come and talk to the banks, and we will strive to borrow another 200 million yuan, and all the funds obtained will be used to acquire land and old real estate. ”

"Okay, I'll send people from the marketing department out to search for land and old real estate."

Lin Zuhui nodded, Liang Zhenxun has become more and more proficient in cooperating with himself, and he began to search for land and old real estate without taking out a loan, so as to reduce the consumption of time and save money to the greatest extent.

This loan of 200 million yuan was all used for land and old real estate, and the 160 million on the account was Lin Zuhui's plan to acquire ACN.

The funds are definitely not enough, but Lin Zuhui can choose to close the foreign exchange position, or bank loans;

There is also a possibility that Lin Zuhui will persuade Zheng Yutong to invest in New Era Real Estate.

The money invested is not necessary, but this is equivalent to the two forming an 'ally', and Lin Zuhui is equivalent to finding a new backer.

The two have been playing golf occasionally recently, and their relationship is acceptable, but they are lacking a cooperation to increase the relationship between the two.

Lin Zuhui is the kind of person who is good at seizing opportunities, Wang Qilin, Jin Daxia, and then Zheng Yutong.

Wang Qilin helped him the most, not only financially, but also in terms of influence; He is one of the vice presidents of the Chaozhou Chamber of Commerce, and has been influential in both black and white for decades in real estate.

But now that Lin Zuhui has developed to this point, Wang Qilin's help to him is limited, so he continues to find new backers. Of course, it doesn't mean that Lin Zuhui abandoned Wang Qilin, the relationship between the two is now a relationship between Weng and son-in-law.

.......

The term "gossip weekly" comes from Hong Kong, because in the 70s, some magazines in Hong Kong posted a "gossip" picture (equivalent to a mosaic) at the "three o'clock" position when publishing *** photos, and over time, people called this kind of entertainment magazine "gossip magazine".

The gossip weekly in the true sense of the word in Hong Kong is "Ming Pao Weekly", and the editor-in-chief has always been Lei Weipo. Who is Lei Weipo? He is the grandfather of Xiangjiang gossip news, he is a maverick and never takes the intellectual line, and hires a large number of female reporters and editors to do entertainment news as soon as he arrives.

And what really made "Ming Pao Weekly" popular was the "Love Letter of Miss Hong Kong Ho Xiuwen" planned by Lei Weipo, at that time, the people of Xiangjiang were curious, and they snatched up tens of thousands of copies of "Ming Pao Weekly"; Then Lei Weipo planned the 'Bruce Lee album' (Bruce Lee just died), and made "Ming Pao Weekly" a 'Luoyang paper expensive'.

In the office of Wanhui Media, Lin Zuhui held a copy of "Fresh Weekly" that was previously published and read it with relish.

"Weng Jingjing's handwriting: cute animal Liu Jialiang" (vomiting)

"Cheng Long kissed 200 times in one night and caused cramps in the mouth" (Sexual Affair Long)

The cover is a sexy photo of Weng Jingjing, and the two big waves are facing the reader.

Before the birth of Next Magazine (1990), Xiangjiang's gossip magazine was called the 'Xiaoqing New Era'; as for the later birth of Li Gou, the establishment of the paparazzi's West Point Military Academy rewrote the history of Xiangjiang Gossip Weekly.

What is 'cosmic diapers fried earth' (Deng Ziqi), 'Lingbo pork ribs' (Yang Ying)..... New words are out.

Liang Guanhui came to Lin Zuhui's office and reported: "Boss, I contacted the boss of "Fresh Weekly", and he directly shouted the sky-high price of 28 million, but I didn't answer him. It seems that he really treats us as Kaizi, they only make a profit of four or five million a year, and they dare to offer 28 million, which is really a lion's mouth! ”

Lin Zuhui said with a smile: "After the news building, don't you think we are Kaizi!" "Fresh Weekly" has a maximum of 25 million, you talk about this slowly, I'm not in a hurry. I'll give you another method, you quietly spread the news, our company is going to spend a lot of money to run a gossip magazine. When the time comes, the boss of "Fresh Weekly" may not dare to rot the magazine in his hands. ”

Wanhui Media is now a big name in the industry, and its "Tiantian Daily" has set off a huge wave in the newspaper industry, and everyone is in danger, so its influence is naturally there.

The boss of "Qingxin Weekly" may not dare to force Wanhui Media to spend a huge amount of money to set up a gossip weekly, and his third status may not be guaranteed at that time, and his value will naturally be greatly reduced.

"Okay, the boss can rest assured! The price of 25 million is enough for me to negotiate! Liang Guanhui said confidently.

After the acquisition, you have to digest it well, otherwise it is easy to lose money.

Therefore, Lin Zuhui told some of the essence of the gossip weekly in later generations to familiarize Liang Guanhui with it.

Liang Guanhui was dumbfounded when he heard it, the boss's words were really powerful, and people couldn't help but praise them loudly.

"Remember, don't say I told you that! Also, although our gossip weekly can be used in terms of attractive wording, it is still necessary to keep up with "Ming Pao Weekly", and don't offend people in the entertainment industry too much, so as not to cause public outrage. ”

"Well, don't worry, boss! The relationship between gossip magazines and celebrities in the entertainment industry is good, and some celebrities even contact the reporters of gossip magazines to make news. ”

After Liang Guanhui left, Lin Zuhui stretched his waist.

It's really TMD!

Huang Yulang is right!

In less than a year, you can build a media empire!

70 million yuan to acquire 70% of the equity of "Tiantian Daily" and all the shares of Tiantian Color Printing, 66 million to win the King's Road News Center, 9 million to buy Bumrungrad Industrial Center, 25 million to win "Fresh Weekly".

The First Cause of All Worlds

In addition, Wanhui Media's 70 million properties (after appreciation), "Gang of Men" magazine, "GOOD" magazine, "Capital" magazine.

His media empire is already in shape!

.......

In the conference room of the fashion house, Lin Zuhui signed an equity transfer agreement and gave part of his shares to Guan Jiahui and Cai Ning. The new shareholding situation is: Lin Zuhui holds 20% of the shares, Guan Jiahui holds 30% of the shares, Cai Ning holds 20% of the shares, and Pan Disheng's offshore company holds 30% of the shares.

The reason why Pan Disheng transferred his shares to an offshore company was because he was worried that the media would spread rumors about his affair with Kwan Jiahui; One is that it is not conducive to the development of him and Michelle Yeoh, and the other is that he is worried that Lin Zuhui has opinions in his heart.

Pan Disheng himself did not hold a specific position in the company, and has always appeared as a consultant, and the same is true for Lin Zuhui; It is as if fashion retail has become a daughter country.

Although women have defects in business, they can't stand Guan Jiahui and Cai Ning with Lin Zuhui behind them, and Pan Disheng behind the company, so the development is very smooth; In addition, the proportion of men in management is slightly higher than that of women.

After signing the share transfer agreement, Lin Zuhui said with a smile: "Finally, I can withdraw from the business!" ”

"Not allowed!"

"Don't!"

The two women shouted at the same time.

Guan Jiahui said pitifully: "You can't bear to see our two weak women lonely and helpless, in case we mess up, your son will have no milk powder money in the future!" ”

Lin Zuhui said angrily: "What a mess, the company has developed to this point, what you should rely on most is the staff and management." I'm a layman, how many more good ideas can I have! ”

Strictly speaking, Lin Zuhui's biggest contribution is to let him act as an agent for Martin boots and Levi's jeans;

Of course, it was with these two brands that they became an instant hit.

As for shop decoration, advertising, clerk training, etc., he has put forward his opinions, after all, the vision of the future is still there, and there is also a vision in this life.

There were only three people in the conference room, and Guan Jiahui hurriedly ran to Lin Zuhui's back and lay on him to be coquettish.

"You're going to watch it for us! Without you, my heart is always unsure. Good no good? ”

"I didn't say I wouldn't help you watch! No, I'm going to take you to meet someone from the bank, and then get a lot of loans and get ready to open a branch. This year, we will open at least 10 branches, and rapid expansion is the last word in the development of the enterprise. ”

In the future, the fashion group can open more than 100 stores in Xiangjiang, which is in line with the style of the fashion giant. Despite the small size and small population of Xiangjiang, in fact, the annual tourist guests have also contributed a lot to the retail, and the market potential cannot be underestimated.

"It's pretty much the same, how about rewarding you at night!"

Guan Jiahui made a grimace, her left eye was closed, her right eye was open, and the corners of her mouth were crooked, which made Lin Zuhui think of Aunt Thirteen.

......

March Yin began.

The media suddenly broke out that Wanhui Media was going to spend a huge amount of money to set up a gossip weekly, which immediately made the Ming Pao Group and Oriental Press nervous.

At this time, no one dared to underestimate Wanhui Media, after all, since late January, the "Daily Daily" dominated by Wanhui Media has poached people with high salaries, made large advertisements, and spent huge sums of money to upgrade the "Daily Daily", which has put everyone in danger and sales of major newspapers have declined.

An industry veteran commented: "This is really an unfortunate situation, and the sad thing is that people don't want to be down-to-earth and gradually operate. Adhering to orthodox management is too time-consuming and energy-consuming; Maybe the income from your decades of labor is not as good as what others can get in a year using the stock market. ”

This is the assessment of an old-fashioned and conservative newspaper owner, and this kind of evaluation is very popular among the older generation of operators.

But shopping malls are all talking about strength, and the real money of 50 million yuan of "Daily Daily" is smashed, this is strength; The upgraded version of the "Daily Daily" has not yet been launched, and its sales have increased from 132,000 to 155,000 in just 40 days, and the growth momentum is very good.

The VAM agreement signed between "Tiantian Daily" and advertisers requires a minimum sales volume of 180,000 yuan, and the advertising fee can only be paid according to the base of 200,000 yuan, otherwise the advertising fee will be halved.

With this VAM agreement, it was also a big gimmick in Xiangjiang, which made "Oriental Daily" and "Cheng Pao" very nervous.

Of course, they don't know that "Daily Daily" also has a killer feature of 'disguised price reduction', and they will know how powerful it is at that time.

Liang Guanhui came to Lin Zuhui's office with a smile on his face, and it seemed that "Fresh Weekly" had already done it.

"Boss, the boss of "Fresh Weekly" has promised to sell it at a price of 25.2 million, I want to ask you what you mean!" Liang Guanhui said respectfully. The boss gave the standard of 25 million, but I don't know if it will be okay to have more than 200,000.

"Yes, promise him!"

"Okay, I'll make an appointment with him and sign the transfer contract!"

Lin Zuhui advised: "You have to go to "Fresh Weekly" to let out the news, and everyone's salary will be increased by 30%, so as not to be pried into the corner when people's hearts fluctuate." Also, after the acquisition of "Fresh Weekly", the original editor-in-chief can remain unchanged, but you have to personally grasp the work. ”

"Fresh Weekly" makes less than 5 million a year, and it normally takes 5 years to pay back, but there are too many uncertainties in the magazine, so their boss is willing to cash out and leave.

For Lin Zuhui, the first acquisition funds came from the stock market and foreign exchange, and he was not heartbroken; Second, he thinks that under the management of large enterprises, it may only take two or three years for "Fresh Weekly" to pay back.

"Okay, don't worry, boss, I won't let you down!" Liang Guanhui hurriedly said.

Nowadays, the company is developing too fast, and the high-level who is not one person is used by two people, of course, the tasks are arranged within a reasonable range.

Finally, Lin Zuhui said: "After the acquisition of "Fresh Weekly", we still have to make some changes, and we will open up the market with the strategy of 'opening three big bags'!" ”

The so-called "one open three sell big packages" strategy is: "open" is an area unit, the size of one open is almost 82 * 110mm, one open three is the size of a page with about A4 size (240 * 300mm); As for 'selling big bags', it means 'cheap big sale' in Cantonese, and it is often used.

In short, Fresh Weekly is still burning money and increasing printing costs to get a better experience for readers.

Liang Guanhui said confidently: "Although the distribution cost is high, I believe that the annual profit of "Fresh Weekly" will increase a lot if the advertising cost is more!" ”

Lin Zuhui nodded, he learned this trick from others, and it was a successful experience in his previous life.

And at present, in the eyes of many media people, they feel that the market of gossip weekly has been carved up and there is no room for survival; But Lin Zuhui knows that this market has just begun.

The gossip spirit of the people of Xiangjiang is getting stronger and stronger!

After Liang Guanhui left, Lin Zuhui rubbed his head, things have been really TMD recently, fortunately, he is a person who controls the overall situation, and he does not take care of everything.

For example, in the content of "Daily Daily", Lin Zuhui just encouraged everyone to think of better opinions and discuss how to do it better; Because Lin Zuhui is a 'layman', he knows what he is good at, and these executives and employees have just increased their salaries by 30%, and their sense of belonging to the company has greatly increased, so they have also solicited a lot of useful opinions.

......

In the conference room of Oriental Newspaper, a group of high-level officials hurriedly discussed countermeasures, and Wanhui Media's offensive was too strong.

Ma Chengkun said with a low face: "The upgraded version of "Tiantian Daily" has not yet been listed, and the sales of our "Oriental Daily" have fallen below 200,000 sales, a decrease of more than 10,000 sales. If you have any countermeasures, please let them know! ”

A group of high-level people looked at each other, and said in their hearts: "Others have taken a huge amount of money of 50 million with real money, and sales growth must be a normal thing, and you are reluctant to pay, how can you do it?" ”

At this time, a high-level executive suggested: "We can not sell advertisements on the front page in advance, and promote this newspaper in a "bleeding" way, send houses and cars, and make a big gimmick!" ”

Ma Chengkun shook his head and said: "Let's take out this trick now, when the upgraded version of the "Daily Daily" is released on the 20th, then how will we deal with it?" You know, that's when everyone competes! ”

Everyone thinks about it, and when the upgraded version of "Tiantian Daily" is released on the 20th, it will give away houses and cars worth 5 million, which is already a gimmick.

If at that time, the newspapers did not follow the trend, and only the sales were sharply reduced.

One executive said: "We also do a wave of advertising and do it on TV!" ”

Ma Chengkun is reluctant to spend a huge amount of money, but it is not easy to say it directly: "They have signed a contract with TVB that 'no advertisements of the same type can appear in the same period', if our advertisements are placed in other periods, it is better not to do it." ”

This doesn't work, that doesn't work, you don't want to pay, you really think you're a god! That's what the higher-ups think.

In the end, the meeting ended hastily, and Ma Chengkun got a few painless suggestions.

The four Ma brothers came to the office, and the lame horse said: "I always feel that Lin Zuhui is deliberately targeting our Ma family!" ”

The three Ma brothers scoffed, and Ma Chengkun said: "He just wants to be a media tycoon, but because "Tiantian Daily" and our "Oriental Daily" are both popular newspapers, they have the greatest impact." ”

Of course, they didn't believe that Lin Zuhui was deliberately targeting the Ma family, after all, how could such a big business rely on emotion, even if there was no "Oriental Daily" to publish other people's gossip news, others would operate like this.

As soon as the lame horse remembered the way Lin Zuhui looked at him, he trembled a little, it was a kind of cat and mouse look, with that look, he didn't believe that Lin Zuhui didn't hate the Ma family.

"So what's going on with his plan to shoot a movie biography of his uncle and uncle? I don't believe he will sing their praises! The lame horse continued.

Ma Chengkun replied: "It's not simple, the problem of young people's mentality, seeing that we have been reporting on his gossip, I just want to fight back." By the way, Ah Qiang, don't be stupid, someone else is now Wang Qilin's future son-in-law, let's not make trouble. ”

The lame horse is naturally not so stupid, although the four brothers of the Ma family are in charge of the "Oriental Daily", they have always been low-key on weekdays; If you really use disgraceful to engage others, not to mention the strength of others themselves, even the elders behind them are one after another.

When the time comes, the four brothers will also roll back to Taiwan.

"Got it!"

After the lame horse left, Ma Chengkun teased: "The little lame man's heart and eyes are a little distorted, we still have to stare at him." Now that our Ma family has a legitimate business to do, we can't walk the old way anymore. ”

"Yes, big brother!"

......

On March 5, the media broke out again: Wanhui Media acquired the gossip weekly "Fresh Weekly" at a price of 25.2 million.

For a time, the industry was shocked by the rapid rise of Wanhui Media.

Many people are analyzing the rise of Wanhui Media and find that the prospects of this company are exceptionally good!

Although the company has a loan of 110 million yuan, its property assets are also very rich, and it has as much as 150 million yuan in fixed assets.

Let's analyze the profitability problem again, Wanhui Media's original three magazines have an annual profit of about 40 million, plus 5 million for "Fresh Weekly", and the rising "Daily Daily", even if it is 20 million, it is estimated that the annual profit is 6500 to 7000.

It seems to have become the fourth media giant in Hong Kong.

At present, "South China Morning Post" is the first media giant in Xiangjiang, its sales are only less than 100,000, but its gross profit is about 160 million (in 1987, Australian media tycoon Murdoch bought 35% of its shares for 830 million yuan, and Xiangjiang was listed), which is one of the most profitable newspapers in the world;

Sing Tao Group is firmly in the second position, thanks to the very good circulation of their seven major overseas cities, with an annual net profit of more than 70 million;

Ming Pao Group sits firmly in the third position, thanks to the positioning of "Ming Pao" as a high-end intellectual, the high advertising costs, and the net profit of "Ming Pao Weekly" is 10 million or 20 million a year, and the profit of the entire group is also about 70 million.

Now, less than two years after its establishment and less than a year after its listing, Wanhui Media has sprung up, surpassing Oriental Newspaper and Cheng Pao, and winning the fourth position in one fell swoop, which has attracted the attention of the business community in Xiangjiang.

"I want to be a media tycoon in the East!"

All the media described Lin Zuhui as a young man in his twenties.

In fact, what these people don't know is that if it weren't for political considerations, he would really want to buy the South China Morning Post. The South China Morning Post was the throat of the British colonial government and had always been biased in favor of the British.

But considering that the return of Xiangjiang was imminent, Mei Duo (Murdoch) was later sold to Guo Henian for 2.4 billion yuan in 1993.

He remembers that Australian media tycoon Murdow invested heavily in Hong Kong in 1987, buying 35% of the South China Morning Post and 23% of TVB (Run Run Shaw sold most of it, and Lee sold 3%).

In particular, the shares of TVB made Mei Duo a major shareholder in one fell swoop, but the actual operation is still in the hands of Shao Laoliu; And Mei Duo later sold the shares of TVB to Guo Henian, who was investigated by the Hong Kong government because of Guo Henian's identity, and later Guo Henian sold it to Run Run Shaw.

In short, when it comes to the core tongue of Xiangjiang, Lin Zuhui's strength is still not enough; It's not because he can't scrape together the funds (leverage), but because he doesn't have enough status and influence.

If you wear Xiangjiang a few years earlier, maybe it's really possible!