On Saturday, Sha Tin Racecourse was crowded with people looking at the track excitedly with a ticket in their hands.

Most of the people in Xiangjiang are from Guangdong Province, and the people of Guangdong Province are famous for their good gambling, and Lin Zuhui, who has lived a lifetime, naturally does not like to gamble, after all, some things that are gambling in the eyes of others, such as foreign exchange, oil, gold, stocks, etc., are all stable things in Lin Zuhui's view.

However, Lin Zuhui also has a horse ticket in his hand today, which was purely bought for the sake of cheering!

"Ah Hui, my 'Blue Diamond' horse has won two championships! You can rest assured, today it hopes to be the biggest, and it will definitely be able to run out of the way! "I saw Zheng Yutong beside Lin Zuhui, like a 'smiling Buddha', with a wide expression, and said with a smile.

"Then congratulations in advance to Uncle Tong's BMW for winning the 'Triple Crown'!" Lin Zuhui said with a smile.

Zheng Yutong is fun and has a variety of preferences, playing golf, hoeing the earth (card games), and watching horse racing.

Needless to say, he and Li Chaoren often play together in Deep Water Bay;

Hoe the land is a card game in Guangdong Province, Zheng Yutong even engaged in a 'big D meeting' in the previous life, the more well-known ones are Zheng Yutong, Liu Luanxiong, Yang Shoucheng, and later joined the mainland tycoon Xu Jiayin, Zhang Songnian;

As for horse racing, Zheng Yutong is a well-known horse owner in Xiangjiang, and jewelry tycoon Zheng Yutong specially opened up a piece of land in his manor to make stables in order to raise horses, and raised seven or eight racing horses in one go. These horses are called "Lucky Diamond", "Yellow Diamond", "Diamond God", "Green Diamond", "Red Diamond", "King of Diamonds", "Treasure of Diamonds", "Treasure of Diamonds", etc. At the same time, only Zheng Yutong can do it.

Zheng Yutong saw that it hadn't started yet, so he took the initiative to say: "The recent movement you have made is not small, the new media tycoon, this is loud!" By the way, you're still a new real estate tycoon! After speaking, he showed an expression of appreciation.

He loves to bring his juniors, if he meets this kind of juniors who are very capable of himself, plus they are all Shunde villagers, he naturally feels close.

"Uncle Tong laughed, it's just one or two hundred million acquisitions, you can see it! You are also the seventh chaebol in Xiangjiang, and I am still far from you! ”

Speaking of this, Zheng Yutong said with a smile: "You, if you are engaged in this ranking of the top ten consortia of Raushzi, my family background has been leaked by you." ”

"Haha, Uncle Tong, I don't bear your charge! I don't do it, and the Hong Kong Economic Journal does it every year; Besides, let's count the market value of the listed companies controlled by the Heung Kong family, don't be nervous! ”

"You kid!"

Zheng Yutong patted Lin Zuhui on the shoulder to show his closeness, he really cared about such a trivial matter.

Capital magazine recently published a ranking of the 'Top 10 Consortiums in Hong Kong', which only counts the market value of listed companies controlled by families, and excludes public listed companies such as HSBC.

First place: Li Ka-shing family (34.3 billion)

Second place: Keswick family (21.2 billion)

Third place: Bao Yugang family (19.6 billion)

No. 4: Kadoorie family (18.7 billion)

Fifth place: Schwya's family (13.4 billion)

Sixth place: Guo Desheng family (10.2 billion)

Seventh place: Zheng Yutong family (8.3 billion)

No. 8: Lee Shau Kee family (8.1 billion)

No. 9: Chen Zengxi family (4 billion)

No. 10: The Shaw family (3.3 billion)

Because it only counts the market value of listed companies controlled by the family, it does not represent the wealth of individuals.

For example, Zheng Yutong's family is 8.3 billion, which is actually the market value of New World 8.3 billion, because Zheng Yutong only has this listed company, and Chow Tai Fook has not yet been listed.

If you count the top 20 family listed companies, Lin Zuhui can suddenly be ranked.

The market value of his New Era Real Estate is 2.1 billion, and Wanhui Media is 560 million, totaling 2.66 billion.

However, Lin Zuhui's personal assets are pitifully low, and he can't take out 10 million cash scum, and his asset value is less than 30 million; Of course, he has to exclude his personal market value in foreign exchange, after all, there are already more than 400 million on it.

"Ah Hui, your New Era Real Estate and my New World Real Estate both have the word 'new', and the meaning is relatively similar, we are really a bit fate!" In the chat, Zheng Yutong said.

At this time, the members of the Jockey Club were also surprised to see that Zheng Yutong valued his hometown brother so much. Although Lin Zuhui's performance is outstanding, it will not be so valued by these old rich people, it can be seen that Lin Zuhui is really good at 'finding backers'.

Lin Zuhui said with a smile: "There are still people who misunderstand that New Era Real Estate is an associate company and subsidiary of New World Real Estate. I see, Uncle Tong, you just invest and count! ”

He climbed up the pole and pulled Zheng Yutong into the gang. As long as this elder joins the gang, Lin Zuhui can be said to be a backer.

In his previous life, Li Chaoren became a shareholder of China Acquisition and purchased 6% of its shares, which also made Liu's connections go further. Da Liu's success is not only due to Zheng Yutong, but also his fellow countryman Li Chaoren.

Of course, these are some icing on the cake, and what really depends on your own ability is your own ability.

To put it bluntly, it is a win-win situation to pull these people into shares, they are interested in the rate of return, and Lin Zuhui is interested in connections.

"Your suggestion is good, we'll find a place to talk about it later!" Zheng Yutong said.

In fact, the market value of real estate in the new era is already quite high, and the water is large; He invests at this time, depending on what he thinks.

And Lin Zuhui only plans to take out a private placement of 30 million new shares to pull Zheng Yutong into the house, accounting for about 5% of the total share capital (total share capital of 606 million shares).

At present, the share price of New Era Real Estate is 3.5 yuan, which is actually inflated.

Among all the real estate companies, only the market value of New Era Real Estate is much higher than the net assets (net assets are about 1.6 billion and the market value is 2.1 billion).

Even large real estate companies such as New World and Henderson have a market value lower than their net assets.

This is related to the fact that shareholders are chasing Lin Zuhui, after all, the price of this stock has increased more than 10 times in a year.

Zheng Yutong will definitely have some concerns, but as long as Lin Zuhui hints that New Era Real Estate has earned more than 100 million yuan in foreign exchange, he will most likely invest.

However, with only 100 million yuan, Lin Zuhui may not care, and Zheng Yutong may not care, what both of them care about is to pull in the relationship.

Of course, with this 100 million, the cash flow of New Era Real Estate is already 250 million, and the acquisition of ACN is no longer a big problem. As for the investment in foreign exchange, you can cash out slowly.

"Triple crown, win!" Zheng Yutong stood up happily and couldn't help but shout out the title of 'Blue Diamond' given by Lin Zuhui.

"Ah Hui, how is it, how much did you buy?" Turning around, Zheng Yutong asked happily.

"10,000 yuan"

"You kid, you should make less money!"

Lin Zuhui smiled, he didn't care, he didn't like this kind of unknown gambling, he was just playing with others.

Next, the members of the Jockey Club wanted Zheng Yutong to congratulate, and everyone was not low, and Zheng Yutong hurriedly thanked each other.

Of course, these Jockey Club members also greeted Lin Zuhui one after another, they will not underestimate Lin Zuhui, and the younger generation will regard him as a new rich man in Hong Kong.

........

........

A new week begins.

Lin Zuhui met with Zheng Yutong in the office of the new era.

"Uncle Tong, I'll have someone bring you the report!" Lin Zuhui sat on the sofa in the office with Zheng Yutong and said.

"No, just tell me, I didn't bring a helper this time, investing in new era real estate is also my personal investment, there is no need to look at those data. You tell me the general situation of the new era real estate, I think I will almost invest. Zheng Yutong tasted tea and said with a smile.

In fact, when he told his son Cheng Kar-chun about this, his son advised him to invest carefully. It's not that there are any risks in investing in New Era Real Estate, but that the stock price of New Era Real Estate is too much higher than its net asset value, which is not suitable for investment.

Zheng Yutong naturally did not deny his son's opinion, because he felt that it was reasonable; However, the reason why he agreed to invest is a long-term optimistic gaze, which is equivalent to investing in Lin Zuhui personally.

Lin Zuhui nodded and reported the situation of real estate in the new era, the chairman of a real estate company, must know how to promote his company.

Hong Kong's real estate companies have developed to a certain extent, and even need to travel to the United Kingdom, the United States, Japan and other countries to promote and issue convertible bonds to attract foreign funds. Don't look like it's not needed now, but when the 90's comes, when real estate projects get bigger and bigger, a company will stand out from the crowd because it can raise a huge amount of money to grow the company.

Some real estate companies with bad reputation will be slowly eliminated; And large real estate companies will become more and more monopolistic.

Even Li Chaoren invested in Oriental Plaza in the mainland in his previous life, and he had to pull a few allies together, so doing business is about cooperation.

"That's how it is...... If there are any bright spots, our company is estimated to make a profit of more than 100 million yuan this year in investing in foreign exchange. Lin Zuhui introduced.

After listening to this, Zheng Yutong said: "I value your 'solid foundation and peiyuan' strategy, as for the investment in foreign exchange, although it is very profitable, but after all, it is very risky." Of course, your ability to operate with financial capital is indeed an advantage. Anyway, I voted! ”

There was almost no hesitation, as if going through the motions, Zheng Yutong decided to invest in New Era Real Estate.

Lin Zuhui nodded and said, "We plan to issue 31 million new shares and raise 102 million funds from you at a price of 3.3 yuan." ”

"No problem, you make an appointment, and we will officially sign the contract."

"Then thank you, Uncle Tong!"

"Thank you, I'm very optimistic about this investment."

The two chatted for a while before Zheng Yutong left Lin Zuhui's office.

Sitting in his position, Lin Zuhui couldn't help but think that Shark Guts would never have thought that he had just invested in New Era Real Estate, and New Era Real Estate would acquire an old Chinese-funded company.

It is beneficial to both parties, and the shares of Zheng Yutong's investment have increased;

In the eyes of outsiders, Lin Zuhui is wooing an old man this time to acquire ACN, which is prestigious.

In the morning, Liang Botao also came to Lin Zuhui's office and told him a shocking news.

"Lin Sheng, there has been news of discord between the descendants of the Feng family and the Li family in the market, at the annual general meeting of shareholders of China Entertainment, Feng Bingfen concurrently served as the chairman of the company, and Li Fushu only remained as a director!" Liang Botao said with a little excitement.

He was not excited about how big this acquisition was, but excited that Lin Zuhui could really wait for the opportunity like a leopard hunting; And this opportunity, he has not been so optimistic.

This vision, he is too embarrassed!

Lin Zuhui also pretended to be happy and said: "There must be a big problem!" There is an unwritten rule between the Feng and Li families, that is, one is the chairman of the board of directors of Chinese Real Estate, and the other is the chairman of the board of directors of China Entertainment. ”

Liang Botao nodded and said, "Yes, now Feng Bingfen is also the chairman of the two boards of directors, which is obviously extraordinary. In connection with the rumors in the market, it is now necessary to look at the annual meeting of Chinese real estate shareholders on the 21st of this month (March). When the time comes, once there is civil unrest, we will buy the shares of Chinese Real Estate on a large scale, and then lobby the people on one side to sell their shares, and then we can do a big thing! ”

Lin Zuhui smiled and didn't speak, Liang Botao didn't know that the civil strife was first caused by the Li family.

Because Li Fuzhao (the founder of the Chinese Exchange) has long been dissatisfied with his exclusion from the board of directors of the Bank of East Asia, and dissatisfied with Li Fushu (Li Guobao's father); Therefore, this time, Li Fuzhao and his friend Kong Xianshao quietly sold the shares of the two of them to the company's doctor 'Wei Li'. After that, it was Feng Bingfen and Wei Li who colluded and drove the Li family out of the board of directors of Chinese Real Estate.

In the 60s, he served as an executive in a British-owned company, most famously in 1975 when he was invited by HSBC to become the chairman of the board of directors of Hutchison & Co., which was a mess. He also organized the merger of Hutchison & Co. and Whampoa Dockyard, and achieved great results.

If it weren't for Wei Li, Li Chaoren might not have taken over that mess so quickly and developed Hutchison Whampoa into a big enterprise.

"Waiting for the shareholders' meeting of Chinese Real Estate, everything will naturally fall into place, we just need to wait for now!" Lin Zuhui said confidently.

"Yes! By the way, do you still need a loan to acquire? ”

"Not for the time being, our company already has enough cash on its books."

"Good"

......

The core executives of "Tian Tian Daily" gathered together to make final preparations for the upgraded version of "Tian Tian Daily".

Long Jingchang reported: "At present, the uniform price of newspapers in the market is 2.5 yuan, the general agent earns 0.3 yuan, and the retailer earns 1 yuan. The printing cost of one of our newspapers is 1.5 yuan, and the actual total cost is 3 yuan (news gathering, editing, etc.).

So our strategy is: sell to the general agent with a symbolic meaning of 0.1 yuan, and agree that the general agent will earn 0.5 yuan and the retailer will earn 1.9 yuan. As a result, the retailer's profit per copy of the Daily Daily is twice that of other newspapers.

The loss of our printing cost is 1.4 yuan, and according to the sales volume of 8 million a month, we only need to lose about 11 million. Excluding advertising revenue, we would actually need to lose 24 million (in fact, there is advertising revenue). ”

The loss is so serious in a month, fortunately, Lin Zuhui wants to fight a protracted war, but it is impossible. Because of the operation method of "Daily Daily", it will soon be besieged by its peers in the newspaper industry.

Lin Zuhui nodded and said, "The issuance will be issued in this way, and we will add additional prizes." At present, it seems that on the day we upgraded the publication of the "Tian Tian Daily", the newspapers probably did not advertise on the front page, but also gave out prizes. Among them, "Oriental Daily", like us, took out a prize of 5 million yuan and distributed it to readers. Our prizes will remain the same, but we will add another 3 million after they are distributed. ”

Now that the big money is gone, I don't care about the small money!

At present, "Daily Daily" has smashed 20 million advertising costs, 18 million labor costs (salary increases, high salaries poaching), 5 million prizes, and estimated 50 million upgrade funds, 43 million have been spent, and only 7 million remains.

And now the additional prize of 3 million, plus the loss of 10 million in printing costs, will exceed the budget by nearly 6 million.

That is, "Daily Daily" has taken out more than 3 years of profits (more than three years before) to fight this battle.

Of course, it is not without results, and the sales of "Tiantian Daily" have reached more than 170,000 at present. If it reaches 200,000 this time, the annual profit of Tiantian Daily is expected to be 40 million.

Not only did it get benefits for itself, but more importantly, it also harmed the interests of its opponents, which was quite cost-effective.

"Good! Let's take action, success or failure is here, if you don't succeed, you will become benevolent! Come on! ”

"Come on!"

Everyone was excited and began to do their jobs, and the clerk didn't want to be with an ambitious boss so that he could get promoted.

Lin Zuhui returned to his office and immediately felt very scrappy.

March 20 is the day of the upgrade of "Tiantian Daily";

March 21 is the day of the shareholders' meeting of Chinese Estates.

It's like he's fighting on two fronts, and he's doing earth-shattering things.

......

Tuesday, March 18.

New Era Real Estate issued an announcement: 31 million new shares were issued by private placement, at 3.3 yuan per share, and the target of the additional issuance was Mr. Zheng Yutong.

For a time, it still caused a storm in the industry. After all, this approach is equivalent to Zheng Yutong standing up for Lin Zuhui.

Strictly speaking, New Era Real Estate is a real estate developer, and its properties are not very good, if you talk about real estate advantages, that is, the land reserve is relatively outstanding among a group of medium-sized real estate developers.

Zheng Yutong has his own listed company, New World Real Estate, and is willing to invest in New Era Real Estate, which shows that he is really optimistic about his little brother in his hometown.

Lin Zuhui checked the property allocation of New Era Real Estate in the office, the value of the real estate under construction is 550 million, the value of the rental property is 600 million, the value of the land, the old building, and the land exchange certificate in the New Territories is 800 million, the foreign exchange market value is 190 million, and the cash is 260 million;

The asset value is 2.4 billion, the debt is 800 million, and the net assets are 1.6 billion.

The total share capital is 636 million shares, the stock price is 3.3, and the market value is 2.09 billion.

The market value is higher than the net assets is the characteristic of the new era of real estate, but 500 million is obviously a little unreasonable, in addition to Lin Zuhui's personal charm, celebrity effect, there is also a part of the reason: shareholders know that the new era of real estate in foreign exchange, is currently quite profitable.

Although I don't know how much profit I make, how much is also good news.

With a market value of 2.09 billion, it is already the 18th largest in the market value of Xiangjiang Real Estate, and it is the king of medium-sized real estate developers.

And once the acquisition of ACN is over, I am afraid that the market value will have to rise a little.

Before October 1987, New Era Real Estate sought to enter the top 10 in real estate. Although it is only the top 10, after all, don't forget that New Era Real Estate also has ACN and China Entertainment.

He wants to form a consortium system, with the parent company holding the subsidiary, and the subsidiary holding the grandson company; The advantage of this is that if the rights issue can choose the grandson company or the subsidiary's rights issue to raise funds, then Lin Zuhui does not need to qualify.