A week later.

In the morning, Ma Qingwei learned a news from the media, and his heart was shocked.

New Era Real Estate's real estate in Tsuen Wan will sell 300 residential units tomorrow, with a unit price of only 850 yuan. Not only that, New Era Real Estate has built a model house and promised the public to set up several routes of shuttle buses in Kowloon District to pick up and drop off citizens who come to see the house for free, and provide free breakfast and lunch to the citizens who visit the house.

In addition, the new era of real estate is a big promotional campaign, and all citizens who buy a residential unit can draw a lottery, and they can win a number of first prizes, and the prize is 16 taels of gold.

"This is for our Dasheng Real Estate!" Ma Qingwei paced around the office, thinking about countermeasures.

The two real estate projects are only separated by one road, and if the real estate of the new era real estate is on sale tomorrow, it will inevitably affect the sales of Dasheng real estate.

Importantly, this real estate is very important to Dasheng Real Estate, after all, there are 500 residential units worth nearly 300 million; This already accounts for almost one-third of the annual supply of Dasheng Real Estate, and if there is a slow return of funds and cold sales, it will inevitably affect the reputation of Dasheng Real Estate.

"It's too late, this Lin Zuhui is too insidious!"

The model house of Dasheng Real Estate has not yet been repaired, and the advertising party has not had time to make it, so there is no time to prepare.

"Hey, another loss!"

Ma Qingwei had to admit that this time it was Dasheng Real Estate who was careless. In fact, at the beginning, Dasheng Real Estate was eyeing the real estate of New Era Real Estate, but when the price of 900 yuan was reported within New Era Real Estate and the sales only started in mid-August, Ma Qingwei and Dasheng Real Estate relaxed.

So much so that others have done all the model houses in just one week, and they are still the news told by the media.

On the same day, New Era Real Estate bought a lot of advertisements in the newspapers, and the action was very big, and it was a big day to sell all 300 residences.

.......

Following.

Lin Zuhui personally went to the scene to supervise the battle, and he did not plan to leave a way for Dasheng Real Estate; Unless Tsuen Wan is a real estate, New Era Real Estate is all sold out; So how much Dasheng Real Estate sells has nothing to do with itself.

"Director Chen, tell those staff that no matter whether others buy a house intentionally or not, they must not let others have a burden. As long as you come to our real estate, we have breakfast and Chinese food, and we can afford to play! ”

Chen Xiaofen hurriedly said: "Don't worry, boss, I have repeatedly told me yesterday to ensure that that that kind of situation will not happen today!" ”

Lin Zuhui looked at the 'Hong Xiaolian' of New Era Real Estate with satisfaction and said, "Okay, you go to work!" ”

"Hmm"

At this time, Lin Zuhui came to the road with his bodyguards, looked at the Dasheng real estate building opposite, and there was no reaction, and he immediately showed a disdainful smile.

If he was Ma Qingwei, he would never forget it like this, and when he learned the news of his competitors on the same day, he would put up a promotional banner outside the real estate on the same day; Let the competitor's advertising be all done for yourself.

......

Some bus stops in Kowloon are standing with such people that when the bus comes, they have no intention of getting on the bus; But when I saw the minibus with the new era real estate advertisement, I immediately walked up with a smile.

After getting in the car, everyone couldn't help but discuss.

"I heard that the price of this real estate is reduced by 50 yuan per square foot, and this suite is sold according to 600 square feet, which is enough to save 30,000 yuan!"

"What's more, if you hear that there are 30 first prizes, one out of ten, you will get 16 taels of gold if you win, which is equivalent to saving more than 40,000 yuan."

"Really, good fellow, it's all about to be discounted!"

Soon, there were discussions in the bus, but no one noticed that there was a woman who was very enthusiastic and discussed with everyone.

Only the bus driver seemed to know what was going on, and he couldn't help but laugh a little.

It turns out that on every bus hired by New Era Real Estate today, there is a new era real estate staff disguised mole. tirelessly introduced in the car and the people who visited the house, and demagoguery.

When the bus arrived at the scene, the staff invited these people to breakfast, they were not overly welcoming, but they were polite and thoughtful, and they did not feel very burdened.

Then it is to visit the model house, flip through the property books, if they are interested in buying a house, today will be their most exciting day.

The unit price of 850 yuan per square foot is still very attractive for the long-term reputation of 'high-quality housing' established by New Era Real Estate, as well as the current housing prices in Tsuen Wan.

What's more, Xiangjiang people are good at gambling, and many people are very keen on drawing gold, after all, it is still a chance of one out of ten.

The new era is such a big gimmick, but also let the real estate industry have a sideways look, they are very worried about the new era of real estate 'top bad market', but the actual found that the new era real estate price reduction is less than 5%, which is a reasonable range.

But the results achieved were so good that there was an endless stream of people who signed the contract that day.

......

On Monday morning, Chen Xiaofen came to Lin Zuhui's office with a smile on her face.

Chen Xiaofen is only 36 years old this year, and she is still a woman, and there is no doubt about her ability to squeeze into the three carriages of new era real estate. It can be said that at present, Lin Zuhui has two subordinates, one of whom is the most important, one is Chen Xiaofen and the other is Zou Kaixuan.

And Zou Kaixuan can only be said to be the glory of her previous life, and it is unknown whether she can grow up or not.

On the contrary, it is Chen Xiaofen, who has outstanding ability and dignified appearance, which is very suitable for the female high-level of real estate in the new era. It's not that Lin Zuhui likes her looks, but she thinks that Chen Xiaofen's appearance can give her enough confidence and make her more smooth in the workplace.

"Reincarnation Paradise"

"Boss, all 300 residential units in Tsuen Wan were sold out yesterday morning, so I didn't call you because you were on vacation!"

Lin Zuhui said with a smile: "I probably guessed yesterday that we will sell seventy and a half percent on Saturday, and I think it should be emptied for half a day on Sunday." You've been eyeing the property in Dasheng Real Estate recently, and if they sell in August, we might as well just release the remaining 300 residential units. It's not that there is any conflict between us, but I originally planned to sell out all the properties within three months. If Dasheng Real Estate sells the 500 residences, we are afraid that it will be difficult to sell later! ”

Chen Xiaofen has already gotten Lin Zuhui's will, that is, in the past three months, he has to start to withdraw a large amount of money as much as possible, and if he has a real estate that can sell off-plan houses, he must sell it quickly, and it doesn't hurt to reduce the price by 5%~8%.

This has made some high-level executives a little suspicious, whether the boss is worried about the debt problem, or is he worried about what changes in the real estate?

"Okay, if they sell in August, I'm going to plan a plan to release the remaining 300 residential units in time."

Lin Zuhui thought for a while, and then said: "Simply, you put a message out, just say that we are going to sell the remaining houses in mid-August, and see how Dasheng Real Estate reacts!" ”

It would be better for him to let Dasheng Real Estate retreat in the face of difficulties, postpone the sales period until after the stock market crash, and secretly play Ma Qingwei again.

Of course, the attack on Ma Qingwei is just incidental, Lin Zuhui's real intention is to sell the real estate in Tsuen Wan; If the real estate of Dasheng Real Estate is allowed to steal the market, then the real estate in the same area will be affected in the new era.

"Okay! Recently, I will mobilize the entire sales department and advertising department to sell the saleable real estate in the new era quickly. ”

Lin Zuhui added: "Remember what I said, we can reduce the price by 5%~8% and do some activities!" The news is that our company is in a hurry to repay its debts, so it is in a hurry to withdraw funds. ”

"yes, I see!"

After Chen Xiaofen left, Lin Zuhui leaned back on the chair and thought.

A price reduction of 5%~8% is a reasonable promotion, which does not violate the laws of the market, nor is it in the top of the bad market.

You must know that Li Chaoren in his previous life sold the original price of 4,400 yuan per square foot of real estate directly at 3,275 yuan per square foot, and his purpose was to compete with Li Shaoji, and he was angry at that time. The fight between the two elders hurt other real estate developers, and naturally they also suffered some criticism.

Of course, it is currently at the peak of the market, and whoever dares to drop more than 20% is afraid that it will offend the entire real estate industry.

But he said the other side.

Ma Qingwei of Tai Sang Real Estate decided to put his property on sale in September because he did not want to reduce the price, but wanted to sell it at a higher price. Anyway, in Ma Qingwei's heart, even if it is dragged to the New Era Real Estate and sells out that land, it is okay for Dasheng Real Estate to be released again.

Real estate is at its peak, and a fool is playing price reduction promotion with you!

Moreover, if you want to play, Dasheng Real Estate has to drop too much to have an advantage, so it is better not to play.

What he didn't know was that it was he who held this idea and made Dasheng Real Estate lose a lot of money.