LEIT Group Headquarters Building, the original Crocodile Shirt Building, Blocks A and B.

Recently, LEIT Group bought the Chenda Group Building next to it for 300 million.

This price is very cheap, before the collapse of the Chenda Group Building at least 350 million ~ 380 million, others may not be willing to sell.

To be honest, at this time in Xiangjiang, there are almost no companies that buy properties in large quantities against the market.

Even the four major real estate families have not yet joined the bottom buying at this time.

Only Lam's companies and individuals have been acquiring land and quality properties in the market since the end of June.

The reason is actually very simple, the heads of the four major families are not traversers, at least they will see the situation clearly, and then enter the market to buy the bottom. According to Lin Zuhui's prediction, it will be almost after October.

Even so, it is already ahead of the vast majority; By the time most people entered the market, real estate had returned to pre-crash levels. Their entry will pull up the real estate again.

After winning the Chenda Group Building, the three buildings together are still not large, and can only be rebuilt into a 200,000-square-foot high-quality building (the former Xiangjiang Agricultural Bank Building).

Although the area is not large, it can be built into a first-class commercial building, and it is also a very successful building. This building is the headquarters of the LEIT Group, which is just right. Of course, reconstruction is not being considered at this time, and the LEIT Group is not yet fully funded.

The original crocodile shirt group has a very rich property, with three factories and a number of self-owned shop properties; Among them, the factory in Kwun Tong can also be converted into an office building and a shopping mall in the future, which is very promising.

In this real estate purchase, LEIT Fashion Retail Group is still buying stores and has gained a lot. The bottom of the store can make the future operating cost lower, which will greatly benefit the company's competitiveness.

Arriving in his office, he summoned Roger, the president of the Jeanswest brand.

In the past two years, the Jeanswest brand has soared!

In the two years since its establishment, it has been the boss of Xiangjiang's local casual fashion brand, and even Zuo Dannu has been cut off by it.

In terms of quality and service, in fact, both brands have done a good job, but in terms of details, the Jeanswest brand has obviously done better; The important thing is that the advertising and marketing of the Jeanswest brand is far beyond that of Zodanu.

LEIT Group's celebrity endorsement is a feature, and the spokespersons of many of its brands are the hottest stars in Xiangjiang.

At this point, Lin Zuhui has an innate advantage, Liu Dehua and Jeanswest signed a 10-year endorsement, Maggie Cheung is the group's sub-brand design director, Chow Runhua, Zhou Xingchi is the spokesperson of crocodile shirts, Leslie Cheung is the spokesperson of the group, Liming, Aaron Kwok...... With this kind of star-bound marketing, LEIT Group's products enjoy great popularity throughout Asia.

Lin Zuhui asked Roger: "If you are a buyer, how much are you willing to bid for Zuo Dannu?" ”

Roger was stunned, what did the boss mean by this question, but he didn't have time to think too much, he said: "8~1 billion, they also have an annual profit of 100 million, and they have a certain popularity overseas....."

It seems that with the rise of the Jeanswest brand, the Zuo Danu brand of Fat Li Lao has depreciated by forty percent! You must know that in his previous life, in 1990, Fei Li Lao sold Zuo Danu for 1.6 billion.

Recently, Fei Li Lao began to hype that he wanted to set up a comprehensive magazine (gossip magazine) with a founding fee of 50 million. His move was regarded by the media as plagiarizing the "Next Magazine" of Baile Group, and was immediately shamed by industry insiders.

In fact, only Lin Zuhui knew that Fei Li's old magazine was ill-intentioned and intended to demagogue.

However, Lin Zuhui said that there was no way, he had already devalued Zuo Dannu by forty percent, and let Zheng Jinghan get the "One Weekly" in his previous life more than half a year in advance.

But someone else is a rich man anyway, so what should happen, will still happen. It's just that his media will not have such a big impact in the future. After a year or two, Wanhui Media will support Baile Group to establish "Apple Daily", which can be regarded as a small contribution made by Lin Zuhui!

After all, he is a businessman, and it is impossible to really hit others directly if he wants to obey the law.

"Well, well, we're going to cut back on advertising. At present, the Jeanswest brand should increase its efforts to develop overseas and in the mainland. So let's prepare a plan to open specialty stores in Shenzhen and Guangzhou, and strive to open early next year. ”

"Hmmm! Over there in Japan? ”

"Don't rush to open a store in Japan, the rent is too expensive now, and focus on Southeast Asia, South Korea, and Taiwan!"

"Okay!"

After a while, an assistant came in with a copy of the information, and Lin Zuhui looked at it seriously.

This is the property information table of LEIT Group, this fashion retail, has bought 13 shops, costing nearly 300 million yuan (bank loan installment).

At present, the price of shops in downtown Xiangjiang is about 3~40,000 square feet, such as those in Central, Causeway Bay and Tsim Sha Tsui, which are at this price, or even slightly higher. In the previous life, in 1993, the shop in Causeway Bay was 160,000 per square foot, and the owner was reluctant to sell it because the rent was very high.

Therefore, he must take this opportunity to eat all at once.

In particular, two days ago, he just bought a 700-square-foot shop on Jingcheng Road in Tsim Sha Tsui at a price of 36 million yuan. The value of this shop will increase rapidly, and it is believed that in the 90s, it will be the 'Top Ten Expensive Shops Gold List' (similar magazines with evaluations) in Hong Kong.

At this time, LEIT Group's annual profit has reached more than 300 million yuan, and it ranks among the blue chips of Xiangjiang; Importantly, the LEIT Group's performance is growing rapidly. Its crocodile shirts, fashion retail, and Jeanswest are not only popular in China, but also overseas.

In the mid-90s, Lin Zuhui planned to let the LEIT Group start to be globalized to withstand the Asian financial crisis a few years later.

.......

Monday, September 11.

The groundbreaking ceremony for the 'Central Plaza' was held on the same day, and Lam Cho-fai specially invited government officials such as the Governor of Hong Kong, Wilson Wilson, as well as friends and partners from the business community, to hold a grand groundbreaking ceremony.

Central Plaza is a signboard of the New Era Group in the future. In other words, Lin Zuhui will also invest in Central Plaza in first-tier cities in the mainland, such as Modu, Pengcheng, and Shudu.

And after entering Beijing this time, he will let people inspect the magic capital and start preparations; After all, even if it gets approval, it will have to officially start construction in 1992.

The Central Plaza in the mainland is certainly not a single building, but a commercial complex.

At the groundbreaking ceremony, Wilson delivered a speech, mainly expressing that the economy of Hong Kong is very optimistic this year, the future prospects are very good, and investors are encouraged to continue to invest in Hong Kong.

Wei Yixin himself had a better reputation in the mainland in later generations, and after retirement, he was not as annoying as 'Fat Peng' - pointing fingers at Xiangjiang affairs.

After Lin Zuhui took the stage, he also revealed: he is still very optimistic about the economy of Xiangjiang, and New Era Group does not plan to invest funds overseas for the time being; He also talked endlessly about several major projects of the New Era Group this year - Central Plaza, International Treasure Plaza, and Huijing Garden Large Housing Estate (on Lam Tin MTR Station), with a total investment of nearly 18 billion.

After listening to this, the guests and reporters applauded!

Lee Shau Kee also gave a speech, he is a shareholder of this project, although he only holds 20% of the shares, but it is still a big project.

After a speech, under the guidance of the host, everyone came to the cornerstone and picked up a shovel to bury the soil.

Then the salute was fired, and the lion and dragon dances were held.

During the period, Lin Zuhui chatted with the guests.

Wilson said with a smile: "Mr. Lin, I heard that New Era Group has recently entered many fields of development, and it is very hard! ”

The implication of his words is actually the big news about 'Lin Chaoren VS Li Chaoren'.

Lin Cho-fai responded: "Yes, Your Excellency the Governor of Hong Kong. Recently, New Era Group has not only increased its investment in real estate, but also in retail, telecommunications, ports and other fields. Personally, I believe that Hong Kong needs competition to make the economy healthier! ”

Wilson nodded and said, "As far as our Hong Kong government is concerned, it will give you investors a level playing field. ”

In the ears of Lee Shau-kee, Cheng Yu-tung and others, these words undoubtedly announced that the Hong Kong government welcomed Lin Zuhui to lead everyone to participate in the bidding for Kwai Chung Pier No. 8. Even, the Hong Kong government has the intention of favoring the new consortium, otherwise the Hong Kong governor would not have mentioned this issue.

During the period, Wilson said: "Mr. Lin, what do you think about the gradual shift in the structure of Hong Kong's economy to the service sector? ”

Everyone's eyes were on Lin Zuhui, the governor of Hong Kong would not easily ask a businessman, such a big issue; Even real estate developers such as Lee Shau Kee and Cheng Yutong are not qualified, because they are pure real estate developers.

Lin Zuhui is the only manufacturer with tens of thousands of employees under the LEIT Group, and the LEIT Group is also classified as an industrial and commercial enterprise.

"I think the Hong Kong government's policy is very right, and with the rise in wages and rents in Hong Kong, many factories have moved to the mainland. Then the ready-to-wear, textiles, plastics, etc., which we used to pay attention to, will become sunset industries; The geographical location of Xiangjiang determines that Xiangjiang has such a very lofty prospect in trade, finance and other service industries. Of course, I am personally optimistic about one industry, and that is the technology industry. ”

For Lin Zuhui to say this, Wilson was not surprised, he just asked curiously: "Technology industry? ”

Lin Zuhui said with a smile: "Yes, I have also invested in the electronics industry recently, called Xiaomi Technology!" I also want to personally donate 200 million yuan to Xiangjiang University of Science and Technology to support the development of our science and technology industry in Xiangjiang! ”

Wei Yixin was suddenly surprised, is this still the debtor king of Xiangjiang?

However, he quickly said: "Okay, Mr. Lin is really a young man, if you donate 200 million yuan to Xiangjiang University of Science and Technology, please invite me to witness it!" ”

He was afraid that Lin Zuhui was talking about it, so he emphasized.

Lin Zuhui nodded and said, "Okay, I will get in touch with Xiangjiang University of Science and Technology as soon as possible to discuss the donation!" ”

This time, he withdrew 13 billion from Japan at the minimum, which is actually far more than that, because he calculated the market value at this time; It will take four months to sell securities, and there will be a final madness during this period, so it may be 15 billion Hong Kong dollars back.

He also intends to short the Nikkei in Singapore and Japan at the same time (both places, and in 1992 the US also had the Nikkei period).

Earn a lot of money from Japan to avenge the revenge of the nation (put gold on the face).

At this time, the surrounding guests couldn't help but marvel at Lin Zuhui's generosity.